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Better Health Channel Mobile health information anytime, anywhere
1. Better Health Channel Mobile
health information anytime, anywhere
18 May 2012
David Haubenschild, Manager – Better Health Channel
Simon Blankenstein, Manager – Digital Media
2. Agenda
• Better Health Channel
• Strategic context
• Digital by default
• Better Health Channel mobile
• V1 app success
• V2 app & mobile web
• Key learnings
• Questions
4. The rise of the connected health consumer
AUS - Unique audience (000’s)
Source : Nielsen NetView October 2010
Source: Nielsen online consumer report 2012
5. Digital by default
Source: Nielsen online consumer report 2012
Source: Nielsen online consumer report 2012
Source: Nielsen state of the market report – Australia, Jan 2012
7. Ministerial launch - 20 Sept 2011
Left to Right: Brian Price,President - Board of Directors, Inner South Community Health Service
Robbi Chaplin – CEO, Inner South Community Health Service
David Davis - Minister for Haelth and Ageing
15. BHC consumer feedback
==== Your Health Channel - Suggested Site Improvement received on
02/10/2011 08:20:46 PM ====
please convince your nsw health counterparts to develop a nsw version or
even an australia wide version of this site....including the iphone/ipad
apps. this is the best health website i have come across...easy and
relevent info at hand. i am asking you to talk to them because our system
is hopeless and this msg will never be seen. with thanks.... steve from
sydney.
18. Key learnings
• Clearly define problems, use cases and opportunities
• Optimise for location based services and hardware capability
• Do your homework – market analysis (customer, competitors, platforms etc)
• Plan for processes, inc Procurement, Legal, data sources and Apple App store
• Start small, iterate early and iterate often
• Adhere to proven methodologies – UCD, UX, SDL
• Partner well and utilise in-house experts (comms, policy, dev, design)
• Leverage VicGov expertise and channels
• Promote, promote, promote
• Native, web, hybrid - know the benefits, limitations and relevance
• Evidence generating – launch and learn