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Active-net suppliers
networking
David Monkhouse – Leisure-net Solutions
12.11.15
Overview
 Introductions
 Steven Ward – Executive Director ukactive
 Blueprint for an active Britain
 How can we as sup...
Steven Ward
Blueprint for an Active Britain
Introduction to the
physical activity sector
Steven Ward, Executive
Director at ukactive
Agenda
1. Overview of ukactive
2. Sector trends
Overview of
ukactive
Our vision & mission
We support and champion the
physical activity agenda by:
 Facilitating big impact partnerships
 Conceiving breakthrough ...
ukactive’s Blueprint for an Active
Britain
Summit 2015
34 National and Trade media articles,
12 Radio Broadcaster interviews.... (Sky + ITV News
Broadcast cancelled ...
Generation Inactive & the birth of
ukactive Kids
ukactive Kids are committed to representing the
interests of all children...
Reaction to the report
Covered by :
Royal College of Paediatrics and Child Health extended
their support for the report
“A...
25th Anniversary
A very happy
birthday, but a
stronger drive
to get more
people, more
active, more
often
National Fitness Day 2015
469 articles in Regional
Newspapers
2,264 total number of events
registered on the website
12,00...
Let’s Get Moving
We are a sector
in a state of
opportunity
caused by flux….
We live in interesting times
• Repurposing of SE away from pure Sport to
activity with reduced funds
• New ideas sought to...
There has, and continues to be, an
increasing interest in the physical
activity sector
Investors
Government and
local auth...
Generating new insights
We are a sector
in need of a
central grip on
where it
stands….
ukactive Insight, a data driven
approach
ukactive’s Data and Insight strategy aims to:
1. Bridge the gap between physical ...
Bridge the gap
between physical
activity and
public health
1
Breakthrough public health campaigns
to drive investment
Turning the tide of inactivity establishes the scale of the physi...
Provide
comprehensive
market insights
2
Business Performance Benchmarking
Providing UK fitness and leisure operators with a unique insight into how their
organisa...
Generating new insights
ukactive and Mazars released the inaugural Business Insight Report earlier this year
based on data...
Factors driving retention
Figure 3: Average membership length comparison between public & private sites for Jan-Jun 2014 a...
»104leisure operators entered their leisure centre or health club into the facility
awards
» The ukactive Research Institu...
How does customer experience
effect the likelihood of leaving?
Key findings
Looking forward
Workshop
How can we as suppliers assist our
clients to contribute to the
Blueprint for an active Britain?
Carl Bennett
Amber Health Insight
Carl Bennett
Founder/Director at
amber Health Insight Ltd
@CSBenno & @AmberHILtd
Local Priorities -
Informing product and
...
Some of the things we are going to cover
Identifying Valid, Reliable & Current ‘Local’ Data, Information & Priorities
Evid...
Opening Statements
“Individuals less suited to the environment are less likely to survive…”
“A struggle for survival ensue...
On the Origin of Species by Means of Natural
Selection, or the Preservation of Favoured Races
in the Struggle for Life
Cha...
Therefore, according to Darwin…
If we don’t change someone else will
Who said:
“Insanity: doing the same thing over and
over again and expecting different results”
Albert Einstein also said:
...
Opening Statements
“Individuals less suited to the environment are less likely to survive…”
“A struggle for survival ensue...
How did we get on with the ‘Homework’?
Identifying Valid, Reliable & Current
‘Local’ Data, Information and Priorities
Wher...
Identifying Need
Needs Assessment
A systematic procedure for determining the nature and extent of needs
(health) in a popu...
Where to find ‘Needs’
Your shopping list for data / information should include:
Joint Strategic Needs Assessment – LA web ...
Where to find ‘Needs’
Your shopping list for data / information should include:
Joint Strategic Needs Assessment – LA web ...
Other places to find Needs & Priorities
LA Local Plan – CCG Local Delivery Plan – Regeneration Plan
Employability Action P...
Inequalities
Health inequality and inequity
Health inequalities can be defined as differences in health status or in the
d...
Travelling east from Westminster, each tube stop represents nearly
one year of life expectancy lost
Westminster
Waterloo
S...
Emerging Issues
Health Literacy
Health Literacy has been defined as the cognitive and social skills which
determine the mo...
“The process of defining and sub-dividing a large homogenous
market into clearly identifiable segments having similar need...
Department of Health “Commissioning is the strategic activity of assessing
needs, resources and current services and devel...
Priorities
Needs
Resources
Users
communities
Delivery
options
Procurement
Review
Monitoring
Delivery
The Commissioning Cyc...
It’s All About…
OUTCOMES
When Outputs become an Outcome…
Output (out'pʊt') n. An amount produced or
manufactured during a certain time
Using a ‘Pro...
Service
Outputs
Intermediate
outcomes
Your Products &
Services
Overarching
strategic
outcomes
Benefits
Logic Model Templat...
Evidence Building – Standing out from
the crowd
Using tools to generate evidence is crucial – The time is ‘right’ for all ...
Data & Information
Public Health England are encouraging different sectors to become ‘Data
Science’ savvy
UK active have c...
The things we have covered
Identifying Valid, Reliable & Current ‘Local’ Data, Information & Priorities
Evidence Building ...
Thank you for listening & Contributing
Any Questions / Observations / Points to Share?
Carl Bennett
carl@amberhealthinsigh...
Thank you
davidmonkhouse@leisure-net.org
Thank you
davidmonkhouse@leisure-net.org
active-net Supplier Insight Workshop
active-net Supplier Insight Workshop
active-net Supplier Insight Workshop
active-net Supplier Insight Workshop
active-net Supplier Insight Workshop
active-net Supplier Insight Workshop
active-net Supplier Insight Workshop
active-net Supplier Insight Workshop
active-net Supplier Insight Workshop
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active-net Supplier Insight Workshop

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This is the full presentation from our Supplier Insight Workshop held on the 12/11/15 in Loughborough.

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active-net Supplier Insight Workshop

  1. 1. Active-net suppliers networking David Monkhouse – Leisure-net Solutions 12.11.15
  2. 2. Overview  Introductions  Steven Ward – Executive Director ukactive  Blueprint for an active Britain  How can we as suppliers support our clients to deliver active ageing activity?  Carl Bennett – Amber Health Insight
  3. 3. Steven Ward Blueprint for an Active Britain
  4. 4. Introduction to the physical activity sector Steven Ward, Executive Director at ukactive
  5. 5. Agenda 1. Overview of ukactive 2. Sector trends
  6. 6. Overview of ukactive
  7. 7. Our vision & mission
  8. 8. We support and champion the physical activity agenda by:  Facilitating big impact partnerships  Conceiving breakthrough campaigns  Conducting critical research  Galvanising key stakeholders  Developing and delivering key projects
  9. 9. ukactive’s Blueprint for an Active Britain
  10. 10. Summit 2015 34 National and Trade media articles, 12 Radio Broadcaster interviews.... (Sky + ITV News Broadcast cancelled due to Egyptian Plane Crash) Nearly 80% of respondents to Summit feedback survey said they would attend again #Summit2015 Trending locally with 2,500 Twitter messages
  11. 11. Generation Inactive & the birth of ukactive Kids ukactive Kids are committed to representing the interests of all children, from the very early years right up to teenagers sitting exams Formed by the formal integration of Compass into ukactive In May 2015 – Generation Inactive – the first report from ukactive Kids was launched Our aim is to get more children, more active, more often
  12. 12. Reaction to the report Covered by : Royal College of Paediatrics and Child Health extended their support for the report “A sedentary lifestyle doesn’t just mean a child could be overweight, it is an issue that can affect a child’s entire life, from poor concentration levels impacting on life chances post school, and increased risk of emotional and wellbeing issues “ Professor Russell Viner from the Royal College of Paediatrics and Child Health.
  13. 13. 25th Anniversary A very happy birthday, but a stronger drive to get more people, more active, more often
  14. 14. National Fitness Day 2015 469 articles in Regional Newspapers 2,264 total number of events registered on the website 12,000 + events delivered on the day 40Million + reach on social media
  15. 15. Let’s Get Moving
  16. 16. We are a sector in a state of opportunity caused by flux….
  17. 17. We live in interesting times • Repurposing of SE away from pure Sport to activity with reduced funds • New ideas sought to champion active lifestyles • Childhood obesity and debates re: sugar tax causing a gap between Govt, stakeholders and industry but opportunities • Food, retail and FMCG under attack • Desire to show greater leadership and empower positive social outcomes • Role of brands in social transformation • Health is a core strategy of industry and essential to sustainability • Major brands now at heart of activity sector • Govt and NHS talking greater focus on prevention • Local decision-making and local spending through DevoMax • GPs under pressure as are LA budgets • Growing research funding for exercise as treatment e.g. AWRC • Explosion in fitness consumer tech • Sector re-structuring and innovating • Fitness & activity taking new forms with new players driving a broader category • Data and digital much hyped but not industry breakthrough winner as yet • People remain the priority and a major concern
  18. 18. There has, and continues to be, an increasing interest in the physical activity sector Investors Government and local authorities Life science/ health care Technology and data experts
  19. 19. Generating new insights
  20. 20. We are a sector in need of a central grip on where it stands….
  21. 21. ukactive Insight, a data driven approach ukactive’s Data and Insight strategy aims to: 1. Bridge the gap between physical activity and public health 2. Provide comprehensive market insights by connecting consumer information across various organisations and time periods 3. Generate bespoke consumer intelligence to support business performance
  22. 22. Bridge the gap between physical activity and public health 1
  23. 23. Breakthrough public health campaigns to drive investment Turning the tide of inactivity establishes the scale of the physical inactivity epidemic in the UK. Our exclusive research through Freedom of Information responses as well as using publicly available data from Sport England and Public Health England enables us to publish the cost and spend of inactivity by each local authority.
  24. 24. Provide comprehensive market insights 2
  25. 25. Business Performance Benchmarking Providing UK fitness and leisure operators with a unique insight into how their organisation is performing against the industry average and other operators in an anonymous environment through:  Online benchmarking software  Quarterly and annual Business Insight reports  Individual consultations
  26. 26. Generating new insights ukactive and Mazars released the inaugural Business Insight Report earlier this year based on data from more than 600 fitness and leisure sites within the UK and just fewer than 1 million members. We have recently reported the mid-year 2015 report which builds on these findings!
  27. 27. Factors driving retention Figure 3: Average membership length comparison between public & private sites for Jan-Jun 2014 and Jan-Jun 2015 Group exercise Large gym space Racquets Food & Beverage Outdoor activity Pools
  28. 28. »104leisure operators entered their leisure centre or health club into the facility awards » The ukactive Research Institute performed the data analysis » Three stage process; 1. Customer interviews 2. Mystery shopping 3. On site interviews »11,774 customers were surveyed between Jan and Feb 2015 Flame Consumer Panel
  29. 29. How does customer experience effect the likelihood of leaving?
  30. 30. Key findings
  31. 31. Looking forward
  32. 32. Workshop How can we as suppliers assist our clients to contribute to the Blueprint for an active Britain?
  33. 33. Carl Bennett Amber Health Insight
  34. 34. Carl Bennett Founder/Director at amber Health Insight Ltd @CSBenno & @AmberHILtd Local Priorities - Informing product and service design
  35. 35. Some of the things we are going to cover Identifying Valid, Reliable & Current ‘Local’ Data, Information & Priorities Evidence Building – Your chance to stand out from the crowd Horizon scanning for The Emerging Issues
  36. 36. Opening Statements “Individuals less suited to the environment are less likely to survive…” “A struggle for survival ensues…” “Individuals in a population vary significantly from one another”
  37. 37. On the Origin of Species by Means of Natural Selection, or the Preservation of Favoured Races in the Struggle for Life Charles Darwin 1859 “Individuals that are poorly adapted to their environment are less likely to survive and reproduce. This means that their genes are less likely to be passed to the next generation.”
  38. 38. Therefore, according to Darwin… If we don’t change someone else will
  39. 39. Who said: “Insanity: doing the same thing over and over again and expecting different results” Albert Einstein also said: “Anyone who has never made a mistake has never tried anything new”
  40. 40. Opening Statements “Individuals less suited to the environment are less likely to survive…” “A struggle for survival ensues…” “Individuals in a population vary significantly from one another” Darwin also said: “Given enough time, a species will gradually evolve”
  41. 41. How did we get on with the ‘Homework’? Identifying Valid, Reliable & Current ‘Local’ Data, Information and Priorities Where did you look? What did you find? Do you trust what you have found? How do you know what you have found is Reliable, Valid and Current?
  42. 42. Identifying Need Needs Assessment A systematic procedure for determining the nature and extent of needs (health) in a population, the causes and contributing factors to those needs and the human, organizational and community resources which are available to respond to these. Reference: Modified Definition; WHO Glossary of Health Terms 2014 (Last, 2001; Wright, 2001)
  43. 43. Where to find ‘Needs’ Your shopping list for data / information should include: Joint Strategic Needs Assessment – LA web and published documents incl; Annual Report and web based six month update to statistics/data Health Profiles
  44. 44. Where to find ‘Needs’ Your shopping list for data / information should include: Joint Strategic Needs Assessment – LA web and published documents incl; Annual Report and web based six month update to statistics/data Public Health Summary Director of Public Health Annual Report – Sets the scene for local health issues
  45. 45. Other places to find Needs & Priorities LA Local Plan – CCG Local Delivery Plan – Regeneration Plan Employability Action Plan – Police & Crime Commissioner Plan - Public Health Outcome Framework - Troubled Families Action Plan Health & Wellbeing Board Plan & Annual Report Need must be established & addressed at the development stage of products/services, not by retro-fitting as a best fit! Those who develop products and services must respond to need just as providers of activities must. There is a growing responsibility for the ‘Supply Chain’ to understand and reflect needs and use evidence in the development stages of products and services
  46. 46. Inequalities Health inequality and inequity Health inequalities can be defined as differences in health status or in the distribution of health determinants between different population groups. It is important to distinguish between inequality in health and inequity. Some health inequalities are attributable to biological variations or free choice and others are attributable to the external environment and conditions mainly outside the control of the individuals concerned. In the first case it may be impossible or ethically or ideologically unacceptable to change the health determinants and so the health inequalities are unavoidable. In the second, the uneven distribution may be unnecessary and avoidable as well as unjust and unfair, so that the resulting health inequalities also lead to inequity in health. Reference: WHO Glossary of Health Terms 2014 Emerging Issues
  47. 47. Travelling east from Westminster, each tube stop represents nearly one year of life expectancy lost Westminster Waterloo Southwark London Bridge Bermondsey Canada Water Canary Wharf North Greenwich Canning Town London Underground Jubilee Line Differences in Life Expectancy within a small area in London Electoral wards just a few miles apart geographically have life expectancy spans varying by years. For instance, there are eight stops between Westminster and Canning Town on the Jubilee Line – so as one travels east, each stop, on average, marks nearly a year of shortened lifespan. 1 River Thames 1 Source: Analysis by London Health Observatory using Office for National Statistics data. Diagram produced by Department of Health Male Life Expectancy 71.6 (CI 69.9-73.3) Female Life Expectancy 80.6 (CI 78.7-82.5) Male Life Expectancy 77.7 (CI 75.6-79.7) Female Life Expectancy 84.2 (CI 81.7-86.6)
  48. 48. Emerging Issues Health Literacy Health Literacy has been defined as the cognitive and social skills which determine the motivation and ability of individuals to gain access to, understand and use information in ways which promote and maintain good health. Health Literacy means more than being able to read pamphlets and successfully make appointments. By improving people's access to health information and their capacity to use it effectively, health literacy is critical to empowerment. Reference: Nutbeam, D. (1998) Health Promotion Glossary, Health Promotion International Local Challenge: In Stoke on Trent 49% of the local population have been identified as having poor Health Literacy. Add to this the average reading age of 11 years old and we have a massive communication challenge (Health Literacy in Stoke-on-Trent Final Report: Marshall, Roberts & Wisher; Information by Design: 2014*)
  49. 49. “The process of defining and sub-dividing a large homogenous market into clearly identifiable segments having similar needs, wants or demand characteristics” www.businessdictionary.com Segmentation Emerging Issues
  50. 50. Department of Health “Commissioning is the strategic activity of assessing needs, resources and current services and developing a strategy to make best use of available resources to meet identified needs” Audit Commission “The process of specifying, securing and monitoring services to meet individuals’ needs both in the short and long term. As such it covers what might be viewed as the purchasing process as well as a more strategic approach to shaping the market for care to meet future needs” I see it as: The act of investing targeted resources (people and £) with the aim of improving health, reducing inequalities and enhancing customer experience using the available evidence and ensuring value for money for the outputs produced and that these align with the local priorities to produce measurable outcomes. The Biggest Emerging Issue: Introducing the Concept of Commissioning “The World Providers are Entering…” Definitions
  51. 51. Priorities Needs Resources Users communities Delivery options Procurement Review Monitoring Delivery The Commissioning Cycle Review Analyse Do Plan PA & Sport generally found here Decisions are made here
  52. 52. It’s All About… OUTCOMES
  53. 53. When Outputs become an Outcome… Output (out'pʊt') n. An amount produced or manufactured during a certain time Using a ‘Production’ analogy: Outcome (out'kŭm‘) n. An end result; a consequence
  54. 54. Service Outputs Intermediate outcomes Your Products & Services Overarching strategic outcomes Benefits Logic Model Template – Demonstrating Outcomes
  55. 55. Evidence Building – Standing out from the crowd Using tools to generate evidence is crucial – The time is ‘right’ for all to generate evidence of what works. Systematic ‘Evaluation’ will produce evidence at scale. If you don’t evaluate – prove your products/services work – then what’s the point? Many of the Providers you are working with, especially those within Local Authority and Trust control, are required to prove their interventions (services) work within an ever competitive environment. Austerity is providing an excuse to review effectiveness of services and if they don’t stack up they will get cut! Lots of evidence exists to help shape/inform product & service design, especially those related to health improvement: - National Institute for Health and Care Excellence www.nice.org.uk - British Heart Foundation National Centre for Physical Activity www.bhfactive.org.uk - Centers for Disease Control (America) www.cdc.gov - cCLOA www.cloa.org.uk/current-issues - Sport England www.sportengland.org/research/ - Local Government Association www.lga.gov.uk - Sporta www.sporta.org/case-studies
  56. 56. Data & Information Public Health England are encouraging different sectors to become ‘Data Science’ savvy UK active have championed the Data issue for some time and began generating Data & Information some time ago via their various initiatives ie Research Institute, Promising Practice in PA, Turning the Tide, Generation Inactive and Blueprint for an Active Britain A recent publication from PHE provides encouragement for Data Science competency building: Get it – Analyse it – Use it – Govern it Brilliant quote: “Data is the crude oil – it’s how you refine it, how you work with it, that makes it valuable” Jonathan Woodward, Business Lead for BI and Analytics at Microsoft UK
  57. 57. The things we have covered Identifying Valid, Reliable & Current ‘Local’ Data, Information & Priorities Evidence Building – Your chance to stand out from the crowd Horizon scanning for The Emerging Issues Outcomes – Why they are important The importance of Data Science Darwin & Einstein’s Theories of Change
  58. 58. Thank you for listening & Contributing Any Questions / Observations / Points to Share? Carl Bennett carl@amberhealthinsight.com M 07870271743 www.amberhealthinsight.com @CSBenno & @AmberHILtd
  59. 59. Thank you davidmonkhouse@leisure-net.org
  60. 60. Thank you davidmonkhouse@leisure-net.org

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