Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

From Selfies to Healthies – What's Next for Technology in Health & Wellness

989 views

Published on

Today we generate huge amounts of data on the efficiency of everything from cars to jet engines, but hardly track our health with the widely available technology. As the future of health focuses more on preventive care, we must go beyond yoga and yoghurt to achieve and encourage healthier behaviors.



In this webinar, we’ll discuss the latest Health and Wellness trends as well as the impact of social technology on caring for our health.

Published in: Marketing
  • Be the first to comment

From Selfies to Healthies – What's Next for Technology in Health & Wellness

  1. 1. FOR Powered by SELFIES TO HEALTHIES How social technology will improve your health
  2. 2. Hello! Thomas Crampton Global Consulting Principal, Marketing Transformation OgilvyRED Gloria Gibbons Global Practice Leader Ogilvy Health & Wellness OgilvyRED
  3. 3. What’s the weather like in your city? Tell us where you’re dialing in from!
  4. 4. Want this deck? It will be available for download shortly after the webinar on: slideshare.net/socialogilvy Ogilvy staff: It’s also on The Market! themarket.ogilvy.com Are you on the go? You can join our webinars on mobile, too! Download the GoToWebinar app from the App Store or Google Play
  5. 5. Performance monitoring is not just for video games and cars We generate huge amounts of data on the efficiency of everything from our cars to jet engines, but hardly track our health with widely available technology. Beyond yoga Why settle for yoga and yoghurt when digital tools can personalise medicine and encourage healthier behaviors? Data for good, not selfies Why do we share our location for selfies, but block the sharing of information that has the potential to save lives? TODAY’S CHALLENGE:
  6. 6. FRICTION TO EFFICIENCYFOCUSED TO HOLISTIC FIXING TO PREVENTING SOCIAL TECHNOLOGY SEGMENTS
  7. 7. FRICTION TO EFFICIENCYFOCUSED TO HOLISTIC FIXING TO PREVENTING
  8. 8. FRICTION TO EFFICIENCY Transformative Convenience Accelerated Insights
  9. 9. FRICTION TO EFFICIENCY Accelerated Insights Transformative Convenience Faster access to professional treatment improves 
 health outcomes
  10. 10. 10 to 30 minutes 85 percent have to wait past their scheduled appointment time to actually see their doctor 7 out of 10 people say they spend time researching their condition online before contacting their health care provider 1/2 of patients and even more (63%), say, waiting is the most stressful part of the doctor appointment experience 70%… of people say they’d rather have a virtual consulation than an office visit to obtain a doctors prescription 13 or 27 days average waiting time to see the doctor in the UK or US American Well Telehealth Consumer Survey 2015; Pulse Magazine Survey 2016; sequence Survey US 2016; Merritt Hawkins 2017 Survey
  11. 11. •Doctor on Demand patients can have video visits with some of the best medical professionals in the US on their smartphone/computer at any time of day •Consumers can use technology e.g. CliniCloud’s connected medical kit to transmit recordings to the doctor in the course of a video visit Telemedicine http://www.doctorondemand.com/, https://clinicloud.com/
  12. 12. • Babylon Health taking telemedicine a step further, integrating an AI diagnosis tool to free up consultants from more routine conditions, reducing consultation costs by up to 80% • AI triage tool currently being applied through a chatbot easing the burden on NHS 111, either referring the patient to hospital or recommending a GP appointment based on their symptoms & the tool’s algorithms AI Triage Tool https://www.babylonhealth.com/
  13. 13. FRICTION TO EFFICIENCY Transformative Convenience Accelerated Insights Augmented intelligence solves medical issues at a scale and speed beyond humans
  14. 14. • The intelligent surgical knife (iKnife) uses an electrical current to heat tissue, to make incisions with minimal blood loss. • The vaporized smoke is analyzed to detect the chemicals in the biological sample - allowing it to identify whether the tissue is malignant in real-time • iKnife can significantly reduce the length of operations. Real-time Diagnostics
  15. 15. • AI program able to diagnose cancer much faster, accelerating process of scanning mass tissue samples • Applies deep learning to digital pathology, creating an automated detection algorithm – detects 92.4% of the tumours vs. 73.2% by a human Alphabet AI Tackling Cancer
  16. 16. FRICTION TO EFFICIENCY Transformative Convenience Accelerated Insights Augmented intelligence solves medical issues at a scale and speed beyond humans Faster access to professional treatment improves 
 health outcomes
  17. 17. FRICTION TO EFFICIENCYFOCUSED TO HOLISTIC FIXING TO PREVENTING
  18. 18. FIXING TO PREVENTING Proactive Self-Monitoring Data-enabled Prevention
  19. 19. REACTIVE, EVIDENCE-BASED CARE Traditionally… of the global burden of disease is chronic illness*50% *Diabetes, obesity and arthritis require 
 a more proactive, on-going approach World Health Organization But …
  20. 20. http://digitalhealth.whitecase.com/taking-the-pulse-of-digital-healthcare Moving towards… – Digital healthcare’s most significant role over the next two decades. PREVENTATIVE HEALTHCARE
  21. 21. “We tend not to use the biggest resource in healthcare – the patients themselves.” Lucien Engelen - Director REshape Center 
 for Health(care) Innovation Digital tools collect an unprecedented amount of data
  22. 22. FIXING TO PREVENTING Proactive Self-Monitoring Data-enabled Prevention Bio-sensors delivering data from consumers, enabling preventative treatment
  23. 23. REAL-TIME HEALTH MONITORING http://aviationweek.com/; http://uk.businessinsider.com/ge-ceo-immelt-on-industrial-internet-2015-12?r=US&IR=T 10GB per second Number of steps walked per day sensors data points 5,000 300 GE locomotives Pratt & Whitney engine human 1 1TB per route data volume Altitude, temperature, airflow, bearing, fuel consumption, weather fuel consumption, emissions performance, track images to show potentially cracks
  24. 24. https://www.23andme.com Saliva-based direct-to-consumer genetic testing business that allows customers to find out about their carrier status (inherited conditions), genetic health risks and genetic traits (from lactose intolerance to male pattern baldness) In 2013 the FDA prohibited 23andme’s personal genome service as it was described as a medical diagnostic tool. In April 2017, the FDA approved ten tests: Late- Onset Alzheimer’s Disease, Parkinson’s Disease, Celiac disease, Hereditary Thrombophilia, Alpha-1 Antitrypsin Deficiency, Glucose-6- Phosphate Dehydrogenase deficiency, Early onset of Dystonia, Factor XI deficiency and Gaucher’s Disease. The FDA clarified that it was only approving genetic risk tests, not diagnostic tests.
  25. 25. • Tells you your temperature • Offers personalized guidance on how to soothe symptoms and when to call the doctor • Reminds you when to take medicine and at what dosage • Keeps your family’s health details in your pocket whenever you need them • Shows which illnesses are circulating nearby for a better idea of what bug you are fighting https://www.kinsahealth.com/
  26. 26. FIXING TO PREVENTING Data-enabled Prevention Proactive Self-Monitoring Wearables empowering consumers to proactively manage their own health
  27. 27. Market value of the wearable device market from 2012 to 2018
  28. 28. K’Watch Glucose • Bio-sensor which measures blood glucose by collecting a tiny sample of interstitial fluid • Allows more consistent & regular monitoring, helping user to better manage blood glucose through proactive lifestyle decisions http://www.pkvitality.com/ktrack-glucose/
  29. 29. Wireless wrist blood pressure monitor provides clinical accuracy for home blood pressure monitoring https://omronhealthcare.com Omron Heartvue
  30. 30. SELF-MONITORING 
 ENABLES PROACTIVITY… WHICH FUELS 
 BEHAVIOUR CHANGEEmpowered consumers have a better understanding of their health, which has been shown to fuel behavior change
  31. 31. • A transparent adhesive patch that monitors UV rays • Photosensitive dyes change colour when exposed to UV rays, gradually revealing a heart shape • Users take a photograph of the patch and upload it to an app to find out about their level of sun exposure
  32. 32. • Helps to lose weight & reduce risk for chronic disease • Uncovers habits and opportunities for change • Uses behavioural science to help transform changes into habit • Within 12 months, the average user loses 4-5% of weight https://www.omadahealth.com/
  33. 33. Source: http://www.techrepublic.com/article/wearables-have-a-dirty-little-secret-most-people-lose-interest/ Yet, one third of consumers stop using their wearable within 6 months
  34. 34. FIXING TO PREVENTING Proactive Self-Monitoring Data-enabled Prevention Bio-sensors delivering data from consumers, enabling preventative treatment Wearables empowering consumers to proactively manage their own health
  35. 35. FRICTION TO EFFICIENCYFOCUSED TO HOLISTIC FIXING TO PREVENTING
  36. 36. FOCUSED TO HOLISTIC Technology- empowered cultural shift to a more holistic view on wellness, solving problems consumers didn’t know they had
  37. 37. TRADITIONAL HEALTHCARE FOCUSES ON URGENT NEEDS (EXAMPLE) TODAY WELLNESS LOOKS AT LIVING WELL
  38. 38. Wellness [wel-nis], noun: 
 A state of complete physical, mental, and social well-being. Preamble to the Constitution of the WHO, www.who.int/about/definition/en/print.html.
  39. 39. EMPOWERED BY TECHNOLOGY, 
 PEOPLE ARE FINDING 
 NEW HEALTH PROBLEMS TO SOLVE
  40. 40. • Growing emphasis placed on mental wellbeing and self-awareness • Apps such as Headspace are helping consumers to ease stress, focus more and get better sleep, by providing a guided meditation program • Website Design My Day crowdsources wellness- enhancing advice THE MINDFULNESS MOVEMENT https://www.headspace.com, https://www.designmyday.co/
  41. 41. • Consumers are increasingly concerned with their quality of sleep • Apps such as Sleep Cycle are helping consumers to monitor their sleep quality and optimize their night’s rest • Technology such as Sleep Number’s 360 Smart Bed senses consumers’ breathing, heart rate and movement, reacting in real-time to provide optimum comfort THE SLEEP MOVEMENT https://www.sleepnumber.com/360, https://www.sleepcycle.com/
  42. 42. • Consumers are now eager to be able to train and develop their brains to learn new techniques or get rid of old habits • Virtual Reality games aimed at curing consumers’ fears (e.g. Arachnophobia) & developing consumers’ cognitive skills (e.g. Cerevrum) THE BRAIN OPTIMISATION 
 MOVEMENT http://store.steampowered.com/app/485270/Arachnophobia/, https://cerevrumgame.com/
  43. 43. • Consumers are paying increasing attention to nutrition • Apps such as Footprint by Neutrino provide Personal diet & weight loss plans • Influencers such as Rawveganblonde harness the power of social media to spread their healthy-eating message THE NUTRITION MOVEMENT https://nutrino.co, https://www.instagram.com/deliciouslyella/
  44. 44. IN THE FUTURE WELLBEING WILL BE EVEN MORE PRESENT 
 IN OUR EVERYDAY LIVES
  45. 45. • Philips Lighting cooperates with Starbucks to enhance consumers wellbeing within their everyday lives • Four Starbucks Cafés in the Netherlands were transformed into EnergyUp cafés. • Philips EnergyUp lamps, which imitate daylight, were positioned in the cafés for customers to use while they drank their coffee. They have a mood-lifting, revitalizing effect after around 20 minutes of use. http://trendwatching.com/blog/featured-innovator-philips-energyup/http://www.philips.co.uk/c-p/HF3420_03/energyup-energy-light
  46. 46. https://www.headspace.com/blog/2016/02/18/introducing-headspace-meditation-pods-making-the-invisible-visible/ • Headspace is cooperating with Los Angeles- based architectural practice, Oyler Wu Collaborative, for their latest innovation: Headspace Meditation Pods. • They are meant to create a private space for meditation within public spaces (Headspace say that they hope to place Meditation Pods at airports, schools, parks and stations.)
  47. 47. FRICTION TO EFFICIENCYFOCUSED TO HOLISTIC FIXING TO PREVENTING IN SUM
  48. 48. ROLE OF SOCIAL TECHNOLOGIES
  49. 49. SHARING ACTION ANTICIPATION ROLE OF SOCIAL TECHNOLOGIES
  50. 50. A  tool  designed  to  help   solve  a  clearly  defined   problem,  with  a  bias   towards  taking  ac9on. ACTION
  51. 51. A  tool  that  facilitates  an   ongoing  and  ac9ve  focus,  but   without  a  specific  problem  to   solve.   ANTICIPATION
  52. 52. Throughout  the  process,   informa9on  is  generated  and   used,  the  sharing  of  which   enables  improved  outcomes. SHARING
  53. 53. FRICTION TO EFFICIENCY FOCUSED TO HOLISTIC FIXING TO PREVENTING Transformative Convenience Accelerated Insights Proactive Self-Monitoring Data-enabled Prevention SHARING ACTION ANTICIPATION
  54. 54. FRICTION TO EFFICIENCY Accelerated Insights Transformative Convenience FOCUSED TO HOLISTIC FIXING TO PREVENTING SHARING ACTION ANTICIPATION
  55. 55. Antidote connects patients to clinical trials for their conditions Clinicloud facilitates tele health etc. by allowing home-measurement and transmitting data to doctors Babylon Health uses AI to increase consumers access to healthcare HCP expertise sharing community Exo-skeleton to help people walk or athletes to perform FRICTION TO EFFICIENCY Accelerated Insights Transformative Convenience Ingestible sensors that provide insight into patient health patterns and medication treatment effectiveness FOCUSED TO HOLISTIC FIXING TO PREVENTING SHARING ACTION ANTICIPATION
  56. 56. FIXING TO PREVENTING FRICTION TO EFFICIENCY Proactive Self-Monitoring Data-enabled Prevention FOCUSED TO HOLISTIC SHARING ACTION ANTICIPATION
  57. 57. FIXING TO PREVENTING FRICTION TO EFFICIENCY Uses genomics to identify risk of certain diseases allowing proactive approach Online health community – digital behavior change program helping consumers lose weight Patients sharing information and support Proactive Self-Monitoring Data-enabled Prevention UV patch Provides information on local bugs to allow for early, better treatment FOCUSED TO HOLISTIC SHARING ACTION ANTICIPATION
  58. 58. FRICTION TO EFFICIENCY FOCUSED TO HOLISTIC FIXING TO PREVENTING SHARING ACTION ANTICIPATION
  59. 59. FRICTION TO EFFICIENCY Sleep Cycle to monitors sleep quality Meditation Pods in public Crowdsources wellness-enhancing advice FOCUSED TO HOLISTIC FIXING TO PREVENTING SHARING ACTION ANTICIPATION
  60. 60. FIXING TO PREVENTING Accelerated Insights Transformative Convenience FRICTION TO EFFICIENCY Proactive Self-Monitoring Data-enabled Prevention FOCUSED TO HOLISTIC SHARING ACTION ANTICIPATION
  61. 61. • Transformative Convenience:
 
 ACTION
 - Babylon Health
 - VGO
 - Heal
 - Doctor on Demand
 
 ANTICIPATION
 - Clinicloud
 
 SHARING
 - Antidote
 - Patient Fusion
 - Zoc Doc
 - Wellpass
 - iWantGreatCare • Accelerated Insights:
 
 ACTION
 - IBM Watson
 - Google AI
 - Bina
 - Ekso Bionics
 - Myomo
 - Axsis
 - TransEnterix
 - CAE Healthcare
 - ImmersiveTouch
 - Foundation Medicine
 - Wyss Institute
 - WuXiNextCode
 
 
 ANTICIPATION
 - Proteus
 
 SHARING
 - Gem Health
 - Sermo
 - Ambra Health
 - QuantiaMD
 - Flatiron FRICTION TO EFFICIENCY
  62. 62. FIXING TO PREVENTING • Data-Enabled Prevention:
 
 ACTION
 - 23andme
 - Counsyl
 - Base Health
 
 ANTICIPATION
 - iRhythm
 - Biotronik
 - Kinsa • Proactive Self-Monitoring:
 
 ACTION
 -Welldoc
 - Omada
 - Livongo
 
 ANTICIPATION
 - La Roche-Posay
 - PKvitality
 - Omron
 
 
 
 SHARING
 - Patients Know Best
 - Healthvault
 - Patiens like me
 - Patient
  63. 63. ACTION - Sleepio - Headspace - Cerevrum - Psious
 
 
 ANTICIPATION - Tellspec - Cue - Night Train - FitBit - Sleep Cycle - Nutrino SHARING - Headspace Meditation Pods FOCUSED TO HOLISTIC
  64. 64. FIXING TO PREVENTING Accelerated Insights Transformative Convenience FRICTION TO EFFICIENCY Proactive Self-Monitoring Data-enabled Prevention FOCUSED TO HOLISTIC SOCIAL TECHNOLOGY ECOSYSTEM FOR HEALTH AND WELLNESS SHARING ACTION ANTICIPATION
  65. 65. THANK YOU
  66. 66. Questions? Thomas Crampton Global Consulting Principal, Marketing Transformation OgilvyRED Gloria Gibbons Global Practice Leader Ogilvy Health & Wellness OgilvyRED
  67. 67. O G I L V Y O N W E L L N E S S 2 6 - 2 7 S E P T E M B E R 2 0 1 7 Ogilvy Health & Wellness
  68. 68. The Ogilvy Health & Wellness practice looks at brand challenges through the lens of behavioral and cultural shifts in health and wellness and focuses on two key areas: 1. Transformation. Helping our clients transform their brands and businesses to thrive in the new healthcare economy 2. Wellness. Advancing proactive and personalized health and wellness for all, by defining brand and business propositions The Ogilvy On Wellness conference will provide new insights and business approaches to help make your business a success. Pioneers and innovators from the Wellness industry will be speaking on how they have built success in this rapidly growing sector. We will also be sharing new bespoke research into the growing Wellness Movement worldwide with recommendations on how to capitalise on these trends in your sector. Contact:
 Gloria Gibbons Global Practice Leader Ogilvy Health & Wellness gloria.gibbons@ogilvy.com

×