On November 10, 2011 I gave this presentation to the National Behaviour Change for Sustainability. Myself and a team of Social Media Scribes were experimenting with a new way of capturing thoughts, ideas and conversations at a conference style event using social media tools. Participants had a very broad understanding of social media, there were a couple of mavens but most didn't know much about it and some participants were really suspicious. The challenge was to design a way of teaching them social media in an immersive way, capturing ideas and avoiding the tendency to never look at congress notes ever again. This is the introductory presentation.

1. 3 Pillars Network
Behaviour Change for
Sustainability National
Congress
Social Media at the
Congress
Not for distribution to third parties. Social Media Scribing and event integration copyright of Goody Two Shoes 2011

2. Brief
Hello!
My name is Jess

4. IRL
In Real Life

5. A bunch of great tools that can
help enhance communities.
NOT the community itself.

6. So why do we want or
need Social Media? for
sustainability behaviour
change (or anything else for
that matter)?

7. Social Media at the
National Behaviour
Change Congress
A greater depth of engagement
with topics
Increase the reach of
conversations beyond the event
Provide the opportunity for you to
learn & experiment with social
media tools.

8. So how are we
using Social Media for
the National
Behaviour Change
Congress?

9. Things you need to know:
1. We all have varying degrees of knowledge and
experience using social media - that’s OK!
2. This is an experiment. We are all learning
so please provide us with any feedback using the
#socialmedia tag on how we can do things
better, or what you are enjoying
3. We respect privacy. Information made public
via social media by the Three Pillars Network will
not be attributed to an individual or organisation
without their consent.

10. Twitter is our
weapon of choice.

11. This is what it will look like on the projector

12. Twitter hashtags
The National Behaviour Change for Sustainability Congress
#Sustainchange AND Evaluation (Sarah)
#evaluate
Collaboration (Anthony)
#collab Social Media (Lucy & Jo)
#social
Complexity (Andrew)
#complex Facilitation (Alice)
#facil
Communication (Anh)
#comms
Follow Three Pillars Network on Twitter: @3pillarsnetwork

13. What happens to the
Tweets?
1. Tweets will be edited by Social Media Scribes
into Storify ‘chapters’ that participants can
access after the events, there will be six ‘chapters’
based on topic areas
2. Chapters will be available shortly after the
conference and circulated via the 3 Pillars
network

14. Privacy

15. Twitter etiquette at Congress
•Tweets made by Scribes will not be attributed to any individual or
organisation
•Participants using the @3pillarsnetwork to tweet will not attribute tweets to
any organisation or individual
•Participants using their own personal accounts will be asked not to quote
other participants’ name or organisations (though we cannot guarantee they will
not)
•In group sessions, facilitators will seek consensus on an appropriate group
tweet that best represents the thoughts of the groups’ thinking
•That said, if you would like to take credit for your great ideas then by all
means get your tweet on and ask a Scribe for help if you need it.

16. Any questions?
1. Come and talk to me. I promise , I am very nice.
2. Tweet at me @Jem1ller
3. Email me: jess@goodytwoshoes.net.ua
or you can just stalk me on the Internet :)
Not for distribution to third parties. Social Media Scribing and event integration Copyright of Goody Two Shoes 2011