1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice

2. Problem and Solution
Problem:
Solution:
•health-conscious
customers avoid our
burger because of the
calories, fat, and
carbohydrates it contains.
12/4/2013
• Find alternative
components for the
burger that have less
calories, fat, and
carbohydrates.
Alexis Van Ryn
2

3. Bun Nutrition
Our Bun
Alternative Bun
Calories: 260
Calories: 140
Fat: 5 g
Fat: 2 g
Carbohydrates: 45 g
Carbohydrates: 27 g
12/4/2013
Alexis Van Ryn
3

4. Cheese Nutrition
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1 g
12/4/2013
Alternative Cheese
• Calories: 70
• Fat: 4 g
• Carbohydrates: 1 g
Alexis Van Ryn
4

5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
12/4/2013
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
Alexis Van Ryn
5