Martin Kruger founded BETTER to help small and mid-sized companies transition to professional management through strategic planning, execution, and better financial management. With 18 years of leadership experience, Kruger helps clients develop strategic visions, plans, and scorecards. BETTER also assists with executing strategies over 12 months and improving financial reporting, forecasting, modeling, and processes.

1. BETTEFI
Martin Kruger
CorporateStrategy and
Financial
Management Consultant
Martin Kruger founded BETTERto help small to mid-sized entrepreneurial
Martin Kruger companiesmake the transition to be professionallymanaged and achieve
Founder optimum performancethrough strategy planning and execution,and better
mk{athebetterbiz.com
financial
management.
2740 Malcolm Ave.
L.A., CA 90064
Martin has 18 years of leadershipexperiencebuilding strategicallyfocused
310.595.4658
companies and high performance cultures.His expertisein corporatestrategy,
www.thebetterbiz.com financial management, internationaloperationsand leadershipdevelopment
has led to highly effective teams and professionally managed companies,
resultingin revenuegrowth and increased profitability.
Priorto founding BETTER, held the positionsof ChiefOperatingOfficerand
he
Chief Financial
Officer at a leadingmanufacturer
and distributorof consumer
packagedgoods.Duringhis tenure revenues grew from $8MMto $IOOMM and
had 15O employees the UnitedStates,China,UnitedKingdomand France.
in
Martinis Kaplan& Norton Balanced Scorecard Certified* in strategyexecution
and is a qualifiedCharteredAccountant(SouthAfrica).
B E T T E Rse rvi ce s:
. S tra te g y P l a n n i n g
Strategyformulationtakes place over a period of two months and involves
the client's senior executive team. At the end of program the client has:
missionstatement;strategic vision statement;a developedstrategy based
on a SWOTanalysis and identifiedcustomervalue proposition;strategy map
and balanced scorecard with measures, targets, and prioritized strategic
initiatives with assigned ownershipand due dates.
. Stra te g y E xe cu ti o n
Followingthe formulationof strategy,this 12 month program assistsclients
in the executionof the strategicplan developed.
This module is designedto:
developstrategicthinkingas a core competency; keep strategyexecutionon
track through regularreviewswith the executiveteam; update the balanced
scorecard;and facilitate operational and strategy review meetings on a
monthlyand quarterlybasis.
. F i n a n ci a l Ma n a g e me nt
The following financial management services are offered: implementing
monthly and quarterlyfinancialreporting better suitedto client'soperations
and industry; forecasting and budgeting; financial modeling; cash flow
management profitability analysis;inventory management;restructuring;
and implementing financialprocesses
and systems.