This document discusses reading in a participatory culture and how new media affords new practices for engaging with stories. It suggests ways readers could interact with and continue the story of The Great Gatsby, such as through tweets from the characters. It also discusses how expertise has changed and explores a media production model involving creating content, connecting with others, circulating knowledge, and collaborating. The document then discusses developing a new eBook exploring the concept of "sense of place" in a hybrid society using Route 66 and The Grapes of Wrath as examples of a journey narrative.