Best Practices for Automotive 2015

October 12-14, 2015, MGM Grand Detroit, Michigan
Your Host:
BestPractices
Automotive
The premier industry conference for organizations using SAP
Driving Digital: On the Road to Transformation
A collaboration of:

2 October 12-14, 2015 #BP4Auto | www.best-practices-for-auto.com
The event showcases expert insights from thought-leaders and
customer case studies on how to maximize existing investments and stay on the leading
edge of the industry. Best Practices for Automotive is the only industry conference aimed
at organizations using SAP, where business, functional and technology professionals in
every automotive sub-segment converge. Designed for OEMs, commercial vehicle and
heavy truck, suppliers, and aftermarket sales and service organizations, this conference
brings together senior leadership, decision-makers, business process owners, analysts,
support teams and solution providers to one location for an event built around interactive
learning and peer collaboration. It is our pleasure to welcome you and your teams to this
extraordinary event. We look forward to seeing you this October in Detroit!
Best Practices for Automotive
unites hundreds of business and IT
professionals and leaders embracing
innovative solutions and best-in-class
strategies to improve overall business
performance.

4 October 12-14, 2015
content
finance
• Establish Common Chart of Accounts
• Reduce effort associated with Inter-company
Reconciliation
• Improve Month-end Close Cycle
• Bring all transactional data in a single table
• Merge accounts and cost elements
• CO-PA enhancements for better Profitability
Reporting
• Provide consistent group reporting
• Using Financial Supply Chain Management to
improve cash flow
• Ensure working capital is trending positively
• Establish common procedures for A/R collection
and dispute resolution processes
• Enterprise-wide integration of collection data
• Streamline process and reduce staff time
by eliminating spreadsheets across multiple
manufacturing sites
• Establish common data for supply chain
• Help create a flexible, stable and high performing
environment through improved user experience
data & visibility
• Real-time analytics for improved decision-making
• Holistic view of information across domains
and projects
• Use data warehousing, in-memory architecture
and data visualization to drive efficiency
• Leverage predictive analytics for asset
management and reporting
• Integrate shop floor data
• Align operational areas against overall
business goals
• Best practices for harvesting and using data
from connected vehicles
• Best practices in master data management
and structure
• Data warehousing methods to drive data
consolidation and availability
#BP4Auto | www.best-practices-for-auto.com
More than 100 automotive professionals and leaders,
representing over 70 customer organizations, industry
thought-leaders and solution providers collaborated, debated
and provided targeted feedback to identify the most critical
challenges for automotive companies today. These discussions
formed the blueprint for the Best Practices for Automotive
conference agenda, offering solutions that are developed
and delivered by and for the automotive community.
This year’s conference topics are:

globalization
• Develop a common vision and process across
strategic business units for globally managing
product information
• The do’s and don’ts of a global implementation
• Maximize business value of a global vehicle
management system across functions
and regions
• Simplify technology and achieve IT savings
• Improve consumer intimacy in a global world
• Improve NAFTA Trade Preferencing and
reduce duty
• Increase response rate from suppliers while
reducing internal workload
• Share information electronically with brokers,
driving import purchase-to-payment traceability
• Increase compliance with Restricted Party
and Export License screening
people &
productivity
• Build change management capacity throughout
an organization
• Measure adoption and the impact of change
management programs
• Acquire and grow talent
• Simplify HR processes
• Enable practitioners with relevant data to support
decision-making
• Improve the user experience through Fiori and
Personas
• Harness mobility to improve user experience
• Bridge the generational divide and foster cross-
generational collaboration
content
supply chain
& logistics
• Optimize inventory and improve shipping
accuracy while increasing productivity
• Improve MMOG compliance
• Retain strategic/preferred supplier status
and BID priority with OEMs
• Support supplier master data with MDG
• Increase visibility and control over inventory
across the extended supply chain
• Better forecasting through customer demand
planning
• Automate traditional warehouse and distribution
operations
• Improve asset utilization, increase throughput
and ensure on-time and accurate order fulfillment
• S-logistics–how inventory management,
plan-to-procure and procure-to-pay business
processes will be featured in the new S-suite
manufacturing
• Leverage data captured during manufacturing
and testing for better problem-solving
• Root cause analysis
• Develop predictive models for quality
improvements
• How smart sensors, integrated networks, cloud
technology and emerging business models are
enabling Connected Manufacturing
• Leverage the explosion of data emerging from
manufacturing and the plant environment
• Integrate in-memory technology and predictive
analytics into quality management
• Skill sets and change management for adopting
Industry 4.0 and IoT perspectives
procurement&
material management
• Vendor data readiness for global ERP
transformation
• Enterprise wide Supplier Master to provide global
spend visibility
• Improve cost-planning for specific products
• Manage massive Bill of Materials to better evaluate
profitability of a product
• Structure procurement data governance for
global use
• Use a procurement roadmap to bring business
units together
• How to analyze procurement data
OEMs
• How OEMs and dealers can better integrate their
online and offline experiences for customers
• Digital solutions to help dealers acquire traffic
• Manage dealer inventories
• Connect with current and future customers
in the digital world
• Enable build-to-order
• Reduce quote-to-order cycle times
• Enable sales teams to improve configure, price,
quote and order complex products
• Improve customer service
• Improve forecasting, inventory planning, balancing
and distribution for service parts
• Link vehicle insights to the customer lifecycle
• Drive additional revenue opportunities for
OEMs and their channel partners
6 October 12-14, 2015

Conference Day two - Wednesday, October 14
7:00 AM Refreshments & Exhibtion Viewing
7:15 AM Breakfast Session: How to Attract Vehicle Owners & Keep Them Connected with OEMs After Warranty
Alan Chakra - Consulting Partner, Wipro Technologies
8:15 AM Keynote: Changing the Game, End-to-End Process Architecture–General Motors “In Time” SAP Journey
Dan Mahlebashian - Executive Director Global Purchasing Services, RTP Process & Enterprise SAP, General Motors
Otto Schell - Assistant Director Global SAP Business Architect & Head of SAP CCoE, General Motors
9:00 AM Keynote: The SAP Digital Roadmap for Automotive
Heiko Flohr - Vice President & Chief Product Owner Discrete Industries Development, SAP SE
9:30 AM Keynote: Re-Imagining the Automotive Industry–The Internet of Things Disruption
Michael Lynch - Global Co-Lead, Internet of Things, SAP
10:00 AM Morning Refrshment Break & Exhibition Viewing
11:00 AM Keynote: Energy Efficient Performance–Innovation, Technology & Culture from Formula One into Other Markets
James Colgate - Group Strategy & Planning Manager, Williams Grand Prix Engineering Limited
OEM
PURCHASING & MATERIAL
MANAGEMENT
GLOBALIZATION DATA & VISIBILITY
11:55 AM Shifting Gears in the Digital
Landscape: Staying Ahead of Trends
to Enhance Vehicle Sales
Stacey Coopes - CEO, Ford Direct
S/4 Logistics: The New S-Frontier
Amra Huber - Program Manager/
Launch Lead, Global S/4HANA
Go-to-Market Program, SAP
IT-Driven Innovation & Growth
through Global VMS System
Jun Kato - General Manager for
Manufacturing & SCM System
Department, Global-IS Division,
Nissan Motor Co., Ltd.
Guenter Lasser - Head of Business
Development International
Automotive, Proaxia Consulting
Group AG
Driving Connected Service with
Vehicle Insights
Heather Ashton - Research Manager,
IDC Manufacturing Insights
Stephan Brand - Vice President
HANA R&D Business Applications
SAP SE
12:35 PM Lunch & Exhibtion Viewing
1:35 PM Special Interest Session: CRM @
Porsche on HANA – How SAP’s
Analytical Power is Building New
Business
Christian Heller - Manager CRM,
Porsche Cars of North America
Dr. Hagen Radowski - President &
CEO, MHP – A Porsche Company
Special Interest Session Special Interest Session: Connected
Car Meets Big Data Analytics
Manfred Heisen - Partner Automotive,
GBS Manufacturing Consulting, CSC
Special Interest Session: Business
Analytics for Manufacturers to
Visualize, Predict & Accelerate
Innovation
Steven Day - Director, Database and
Technology Center of Excellence,
SAP America
2:30 PM Vmax: Real-Time Quality Assurance
Dirk Zeller - Head of IT Consulting,
Mercedes-AMG GmbH
Successfully Align Your
Procurement Strategy with SAP
Bill Newman - Industry Value Adviser
(Expert), Automotive/MFG, SAP
America, Inc.
How Tenneco Achieved Break-
through Savings & Benchmarkable
Compliance with GTS
Patrick M. Phalen - Director of
Logistics & Customs Compliance,
Tenneco
Raj Palanivel - Senior Systems
Analyst, Global IT - Delivery, Tenneco
Let Your Fleet’s Data Drive Decisions
for Controlling TCO
Bill Powell - Director of Enterprise
Architecture, ARI
3:15 PM Sell More Complex Products &
Service Parts through E-Commerce
& Configure, Price & Quote (CPQ)
Duane Moore - Executive Solution
Engineer, SAP America
Monitor & Control Product Costs in
Early Engineering & Beyond with
Product Lifecycle Costing
Mukund Rao - Director, Industry
Business Unit, Automotive, OEM &
Suppliers, SAP America, Inc.
Implementation Considerations
for SAP Revenue Accounting
& Reporting (RAR)
Kevin Kane - Executive Director, SAP
Practice, EY Advisory Services
Zero to MDG-S in 60 Days
Wayne Hofman - Manager,
Enterprise Data Architecture,
Johnson Controls, Inc.
4:00 PM The Multi-Talented Connected Vehicle
Stephan Brand - Vice President HANA
R&D Business Applications, SAP SE
Steven Kim - Senior Director, Product
Management, SAP America
Procurement Strategy Secrets:
A Panel Conversation
Moderator: Bill Newman, Industry
Value Adviser (Expert), Automotive /
MFG SAP America, Inc.
Greg Mekjian - Regional Network
Executive, SAP America, Inc.
Patrick Laframboise - VP System
Integration, Business Process
Management and Continuous
Improvement, Uni-Select, Inc.
Going Global with Product Data
Management: Tenneco’s GPDM
Project
Scott Ready - Executive Director,
IT, Tenneco
Talking About IoT & How to Adopt is
the Old Way, the New is to Do It
Otto Schell - Member, Board of
Directors, DSAG
4:40 PM Afternoon Refreshment Break & Exhibtion Viewing
5:15 PM Closing Keynote Panel
6:00 PM Conference Closes
Arrival Day - Monday, October 12
3:30 PM Registration
4:30 PM Jumpstart: Dude, Your Driving is Distracting my Texting
Joe Barkai - Industry Analyst & Strategist
5:15 PM Jumpstart: Getting Close to Your Customers by Harvesting Data
Steve Worling - Managing Director, Information Technology, NASCAR
6:00-7:00 PM Welcome Reception
Conference Day One - Tuesday, October 13
7:00 AM Refreshments & Exhibition Viewing
8:00 AM Welcome by Your Hosts: General Motors, The Eventful Group & SAP
8:15 AM Keynote: Keeping Customers at the Center of Connected Car Development
Steve Schwinke - Director, Advanced Development & Concepts, Global Connected Customer Experience, General Motors
9:00 AM Keynote: Digital Transformation of the Automotive Industry
Stefan Krauss - General Manager Discrete Manufacturing Industries, SAP SE
Holger Masser - Global Head of Industrial Business Unit Automotive, SAP SE
10:00 AM Morning Refreshment Break & Exhibition Viewing
11:00 AM Keynote: Transforming Mobility
Lawrence D. Burns, PhD - Consultant to Google & Hess, Former R&D Executive & Industry Thought-Leader, Professor of Engineering Practice,
University of Michigan
FINANCE MANUFACTURING SUPPLY CHAIN & LOGISTICS PEOPLE & PRODUCTIVITY
12:00 PM Facilitating Global Collaboration with
SAP FSCM
Mark Ameel - Senior Business
Analyst, Johnson Controls, Inc.
Shobhita Saxena - SAP Project
Delivery Services - Global COE,
Route 601: A New Way to Approach
Product Development
Dirk Zeller - Head of IT Consulting,
Mercedes-AMG GmbH
Reduce Inventory & Expediting
through Improved MMOG Compliance
Cathy Franklin - Manager
- Procurement Systems,
CooperStandard
Organizational Change Management:
Realizing ROI for Projects, Initiatives,
Organizational-Wide Changes
Scott Mitchell - Global Business
Services Office of Transformation,
General Motors
12:45 PM Lunch & Exhibition Viewing
1:45 PM Keynote: Driving Mobility Through Innovation
Jeff Owens - Chief Technology Officer & Executive Vice President, Delphi Automotive
2:40 PM Faster Month-End Close
Jeff Heyde - Director of Global
Applications, Dana Holding Company
Tricia Barnhart - Corporate Financial
Shared Services, Dana Holding
Company
Continuous Improvement in a
Connected Industry: A Case Study
from Bosch Anderson, SC
Barbara Watkins - BPS, IE, & Change
Management - Manager, Robert
Bosch LLC
Turning Supply Chain Chaos Into
Supply Chain Control
Chet Harter - Senior Principal, SAP
Auto, Truck & Heavy Equipment,
Industry Value Engineering, SAP
America, Inc.
Recruit & Grow Talent via the
SAP University Alliances Program
Simha Magal, PhD - Professor &
Director, Grand Valley State University
3:25 PM SAP Simple Finance: Reinventing
Finance
Janet Salmon - Chief Product Owner
Management Accounting, SAP SE
Managing Global Production &
Quality with an Integrated MES
Solution
Oliver Schaefer - Manager
Information Office, Mercedes-Benz
US International
Peter Grendel - CEO, abat Group
SAP SCM Service Planning
Brenda King - Project Manager & IT
Systems Analyst, Daimler Trucks
Tina Martin - Sr. Parts Inventory
Analyst, Daimler Trucks North
America LLC
Honda Simplifies HR & Energizes
Their Workforce with Success
Factors!
Kanako Kanno - Manager - HR
Development, Honda Motor Europe Ltd
Mahadev Ganti - Lead Consultant -
SAP HCM Practice, Infosys Limited
4:10 PM Driving Accuracy of a Bottoms Up
Forecast
Peter Foy - IT Director - Finance BPO,
Steve Thelan - Director, Enterprise
SAP COE - BI & EPM Services,
Armin Osmanovic - Senior Finance
Manager, Johnson Controls, Inc.
SAP Connected Manufacturing:
Tackling Big Data in Manufacturing
to Orchestrate Global Operations
Frank Platt - Senior Director Solution
Management, Manufacturing, SAP
America, Inc.
Achieving Gains in Productivity,
Customer Service & Accuracy with
SAP EWM: The Uni-Select Experience
Patrick Laframboise - VP System
Integration, Business Process
Management & Continuous
Improvement, Uni-Select, Inc.
Provide Mercedes Customer like
User Experience to Your SAP Users
with Fiori
Gerhard Streichert - Senior Manager,
Global Wholesale Finance Systems,
Daimler AG
Prateek Mitter - Program Manager,
Automotive - EMEA Infosys Limited
4:50 PM Afternoon Refreshment Break & Exhibition Viewing
5:30 PM Keynote: Bridging the Generational Divide–Connecting, Leveraging & INSPIRING a Multi-Generational Workforce
Christine Hassler - Author, Speaker, Life Coach & Cross-Generational Management Expert
6:30-8.30 PM Evening Reception

Steve
Schwinke
Director, Advanced
Development
& Concepts,
Global Connected
Customer
Experience
General Motors
Keeping Customers at the Center
of Connected Car Development
With its OnStar service, General Motors defined the connected
car market 19 years ago, before “connected cars” were widely
discussed. In today’s “always on” connected world, OnStar’s safety
and security services only skimmed the surface of what’s now
possible with embedded telematics. Last year, Chevrolet, Buick, GMC
and Cadillac’s product lines were all upgraded with standard 4G LTE
and today, customers benefit from Wi-Fi and a new range of daily-
relevant features. At the same time, customers are demanding better
integration with smartphones, bringing about features like Android
Auto and Apple CarPlay. In a world of so many customer needs and
choices, the challenge to automakers is offering a range of solutions
that are smart, safe and impactful for customers.
Steve Schwinke is the Director of Advanced Development and
Concepts for GM’s Global Connected Consumer Experience business
unit. Steve leads a team of vehicle engineers, developers and data
scientists tasked with harnessing the power of the connected
vehicle. His team utilizes data from the vehicle in numerous ways
in addition to building pilot services, including a recent car sharing
program and over-the-air programming.
#BP4Auto | www.best-practices-for-auto.com10 October 12-14, 2015
The Best Practices for Automotive
conference is just that—a conference
where business and technology leaders
converge to discuss common challenges
and share best practice solutions.
More than a “sit and listen” event,
attendees will enjoy 40+ amazing
presentations including ten visionary
keynote addresses that will change your
thinking and help you re frame how you
see where the industry is going.

Jeff
Owens
Chief Technology
Officer & Executive
Vice President
Delphi Automotive
Driving Mobility Through Innovation
Jeffrey J. Owens is the Chief Technology Officer and Executive Vice
President of Delphi Automotive, a $17 billion global automotive systems
supplier. Jeff is responsible for the enterprise information technology
function and Delphi’s global engineering organization, which includes
more than 19,000 technologists located in 15 major technical centers.
He leads the company’s innovation strategies while driving advanced
technologies supporting the global megatrends of safe, green
and connected.
Jeff has served in a variety of engineering, manufacturing, finance
and product line assignments. He served as President of Delphi Asia
Pacific from 2006 to 2009. In his most recent assignment, Jeff served
as President of Delphi’s Electronics & Safety division, establishing key
growth product lines including active safety, power electronics
for EV/HEVs and consumer connectivity electronics.
Lawrence
D. Burns
Consultant to Google
& Hess, Former
R&D Executive &
Industry Thought-
Leader, Professor of
Engineering Practice
University of
Michigan
Transforming Mobility
New technology and business models are converging to transform the
way people and goods move around and interact. It is now possible to
supply better mobility at significantly lower costs to consumers and
society by innovatively combining connected, coordinated, driverless,
shared and tailored vehicles.
Individually, each of these building blocks promises incremental
improvements over today’s road transportation system. When combined
to enhance the mobility experiences of consumers, the improvements
are radical, the changes are transformational and the business growth
opportunities are significant for the companies that get it right. Road
transportation is now ripe for transformation as the telecommunications,
photography, computer, media, television and pharmaceutical industries
were over the past two decades.
12 October 12-14, 2015

James
Colgate
Group Strategy &
Planning Manager
Williams Grand Prix
Engineering Limited
Energy Efficient Performance-Innovation,
Technology & Culture from Formula One
into Other Markets
Williams Grand Prix Engineering has been at the forefront of Formula
One technology development for the last 35 years. James Colgate will
give insight into the innovation and performance led culture that is at
the foundation of Williams’ success and how the company is applying
its know-how, particularly in energy efficient performance, into markets
including automotive, defence, aerospace and life sciences, as well as in
areas such as energy storage, data analytics and lightweight materials.
James Colgate has operational improvement consulting experience to
a variety of engineering and technology sectors delivering commercial,
operational, strategic planning and business improvement advisory
services. He has worked at Williams for the last five years and is currently
a member of the Executive Management Team, responsible for the
development, communication and deployment of business strategy
across the Williams Group of companies. In the past, James has worked
within the commercial diversified business arm of Williams Advanced
Engineering, identifying and developing relationships with clients to deliver
technical and operational consulting projects.
Christine
Hassler
Author, Speaker,
Life Coach & Cross-
Generational
Management
Expert
Bridging the Generational Divide–
Connecting, Leveraging & INSPIRING
a Multi-Generational Workforce
Christine Hassler is a bestselling author and renowned expert on
bridging generational gaps in the workplace. Christine has been
featured extensively on CNN, ABC, CBS and in The Wall Street Journal
and The New York Times. Her expertise on life issues facing Generation
Y as made her a popular columnist in The Huffington Post since 2006.
Join Christine as she shares ways to leverage each generation’s distinct
skill sets and work values.
14 October 12-14, 2015

Stefan
Krauss
General Manager
Discrete
Manufacturing
Industries
SAP SE
Digital Transformation of the
Automotive Industry
The digital transformation of automotive companies represents a
fundamental business model revolution and expansion from simply
designing and selling innovative, high quality to also selling services.
Automotive companies will create disruptive advantage with digitally
connected companies, vehicles and customers, while transforming into
business networks to deliver connected products to connected customers
with new services based on fresh business models. The foundation
of how customers and businesses interact will be forever changed. Hear
from Stefan Krauss and Holger Masser on how SAP is helping companies
connect on every level to achieve this new business value.
Stefan Krauss assumed the role of General Manager Discrete
Manufacturing Industries in October 2014. Together with his team,
he is responsible for the integrated management of the Aerospace &
Defense, Automotive, High Tech and Industrial Machinery & Components
industries—spanning development, solution management, sales and
marketing, value engineering, partner management, services and support.
The mission of this unit is to deliver industry cloud solutions that help SAP
customers sustainably innovate and grow their business, operate safely
and develop their people.
Dan
Mahlebashian
Executive Director Global
Purchasing Services, RTP
Process & Enterprise SAP
Otto Schell
Assistant Director Global
SAP Business Architect &
Head of SAP CCoE
General Motors
Changing the Game, End-to-End Process
Architecture—General Motors “In Time”
SAP Journey
Within the last decade, General Motors has been acting globally, which is
reflected in its process and system landscape. Seeing this as a pre-requisite,
GM’s global SAP business process transformation initiative, drives towards
integrating processes across functional areas and extending through core
process areas company-wide. This end-to-end process optimization will
facilitate real-time intelligence to drive business decisions, utilizing SAP as the
transactional backbone. In this keynote, hear the setup, building blocks and
success criteria for this initiative, followed by an outline of the opportunities
and challenges for leveraging emerging business models and technology
enablement whilst creating a digitalized environment.
Dan Mahlebashian serves as the Global Executive Director of Purchasing
Services, Request to Pay Process and Enterprise SAP Business
Management. In this role, Dan is responsible for three key value enablers:
Global Purchasing Services, global process owner for Request to pay,
and Enterprise SAP Business Management. Otto Schell is GM’s Global SAP
Business Architect and SAP CCoE Lead. He owns and integrates the SAP
Enterprise Architecture approach on design, deployment, operation and
continuous improvement of GM’s SAP business process landscape.

Holger
Masser
Global Head of
Industrial Business
Unit Automotive
SAP SE
Digital Transformation of the
Automotive Industry
The digital transformation of automotive companies represents a
fundamental business model revolution and expansion from simply
designing and selling innovative, high quality to also selling services.
Automotive companies will create disruptive advantage with digitally
connected companies, vehicles and customers, while transforming into
business networks to deliver connected products to connected customers
with new services based on fresh business models. The foundation of
how customers and businesses interact will be forever changed. Hear
from Stefan Krauss and Holger Masser on how SAP is helping companies
connect on every level to achieve this new business value.
Holger Masser is the Global Vice President of the Automotive Industry
Business Solution at SAP SE. He is responsible for the entire Solution
portfolio spanning Automotive Supplier, Automotive OEM and Automotive
Retail and Importer business. He joined SAP SE in 2011 and has more
than 20 years of industry experience, including 10 years in Asia. Holger
has extensive knowledge of the entire automotive value chain,
implementing long term IT strategies aligned with corporate objectives
and business strategy.
18 October 12-14, 2015
Michael
Lynch
Global Co-Lead,
Internet of Things
SAP
Re-Imagining the Automotive Industry—
The Internet of Things Disruption
The Internet of Things (IoT) is hugely shifting technology and will drive
massive change in how enterprises work and how customers receive
value from SAP and partner technologies. In this keynote, discover how
IoT is driving innovation across discrete and automotive industries as well
as how SAP solutions and customers are adopting IoT to better connect
their businesses, transform their operations and re-imagine their customer
experiences.
Michael Lynch co-leads the IoT GCO organization focused on IoT and
network transformation. He joined SAP in late 2011 as part of the acquisition
of Right Hemisphere Inc, where he held the position of CEO. As CEO,
Michael transformed Right Hempisphere from a tools provider for graphics
to the global leader in Enterprise Visualization software for Global 1000
manufacturers. He closed funding from Sequoia Capital, Sutter Hill Ventures,
NVIDIA and completed the sale to SAP in 2011. He is a successful software
executive who helped grow 7th Level from 20 employees to a Nasdaq
IPO. Michael has produced over thirty award winning internet, education,
enterprise and entertainment software products for Learn2.com, Disney,
Real Networks, IBM, Microsoft and Sony.

Heiko
Flohr
Vice President
& Chief Product
Owner Discrete
Industries
Development
SAP SE
The SAP Digital Roadmap for Automotive
The global automotive economy is moving to a demand and data
driven, digitally executed business model. SAP’s development roadmap
for automotive is based on S/4HANA and the HANA Cloud Platform and
creates the digital environment to enable tomorrow’s economy from
digital product innovation, to digital manufacturing and supply chains
to digital customer interaction.
As a Vice President of the Discrete Industry Solution Development
organization, Heiko Flohr is responsible for the automotive, industrial
machinery, high tech and aerospace, defense, engineering
construction and operations industries. In this leadership role, he is
responsible for developing the vision, setting the strategic direction,
creating solution definitions and developing the products and solutions
for discrete industries. Heiko has been with SAP for 13 years, holding a
variety of global leadership positions within the company.

jumpstart
This year, Millennials will surpass Baby Boomers as the nation’s
largest living generation. Millennial consumers live the always-
connected lifestyle and expect continuous access to personalized
information and services on their mobile devices, independent of
the car they happen to be driving. Automakers have done a poor job
recognizing the importance of this mobile-centric lifestyle. Outdated
business models place the vehicle in the center of the connected car
universe, conflicting with consumers’ lifestyle and forcing duplication
of services and content. This session will discuss the notion of the
consumer’s mobile digital identity, and the connected car models
that places the consumers—drivers and passengers—in the center.
Joe Barkai will discuss this model as the platform to deliver profitable
services and improve customer intimacy. Then Joe will discuss the
ultimate texting while driving environment—the driverless car—and the
path to achieve a critical mass of autonomous cars.
Dude, Your Driving is
Distracting My TextingJoe Barkai
Industry
Analyst &
Strategist
Jumpstart your Best Practices for Automotive
conference with a thought-leading session
from Joe Barkai, Industry Analyst & Strategist.
Joe will discuss the next generation consumer
and how they will impact the auto industry.
Jumpstart Session, Monday,
October 12, 4:30 pm to 6:00 pm
22 October 12-14, 2015

speakers
Jeff Heyde
Director of Global Applications,
Dana Holding Company
Tricia Barnhart
Corporate Financial Shared
Services, Dana Holding Company
Faster Month-End Close
With more than 50 separate ERP systems to consolidate for month-end close, Dana Holding wanted to
simplify! Hear how they were able to establish a common chart of accounts, reduce effort associated with inter-
company reconciliation and improve month-end close cycle, all while gaining real-time visibility to plant-level
financials throughout the month.
Need text
Shifting Gears in the Digital
Landscape: Staying Ahead of
Trends to Enhance Vehicle Sales
Stacey Coopes
CEO, Ford Direct
FordDirect was founded as a first-of-its-kind joint
venture between the Ford Motor Company, Ford
and Lincoln Dealers in 2000. Helping dealers make
the transition to digital has been a unique challenge
that FordDirect has built its mission on over the last
15 years. By leveraging resources in the field who
understand the challenges dealers face, FordDirect
has been able to design services that are easy to use
and deliver high ROI. This presentation will focus
on how automakers and dealers can better integrate
their online with their offline experiences.
Going Global with Product Data
Management: Tenneco’s GPDM
Project
Scott Ready
Executive Director, IT, Tenneco
Tenneco’s top customers wanted a more global
customer experience and Tenneco is delivering!
Learn how they developed a common vision and
process across five strategic business units for
globally managing their product information.
Get an overview of Tenneco’s Global Engineering
Change Management process, supported by
standard SAP functionality, and dig deeper
to understand what was needed to deliver the
Tenneco solution, the do’s and don’ts of a global
implementation, and the keys to success—
including organizational change management!
The speaker lineup represents the
best and brightest practitioners
from across all functions, roles and
sub-segments of the automotive
industry. This diverse mix of experts
and thought-leaders were carefully
chosen by the Conference Advisory
Committee, based upon their best-
in-class strategies for solving today’s
most pressing business challenges.

Turning Supply Chain Chaos Into
Supply Chain Control
Chet Harter
Senior Principal, SAP Auto, Truck & Heavy
Equipment, Industry Value Engineering, SAP
America, Inc.
Manufacturers have invested heavily in applications
for planning their operations. But unplanned events,
situations and circumstances each and every day
stand in the way of making on-time shipments, being
responsive to demand changes and minimizing
supply chain costs. This session will focus on new
approaches for managing the day-to-day challenges
that threaten automotive supply chain performance.
Achieving Gains in Productivity,
Customer Service & Accuracy
with SAP EWM: The Uni-Select
Experience
Patrick Laframboise
VP System Integration, Business Process
Management & Continuous Improvement,
Uni-Select, Inc.
Uni-Select converted 36 warehouses of varying
sizes, shapes and configurations with different
customer bases and market realities to SAP in
less than three years. Hear how they navigated
the inevitable tug-of-war between 1) projected
gains in vendor claims, optimal inventory and
shipping accuracy and 2) their desire for increased
productivity and minimal staffing. Learn how
Uni-Select made it happen with SAP EWM
and secret ingredients.
Zero to MDG-S in 60 Days
Wayne Hofman
Manager, Enterprise Data Architecture,
As part of their global ERP initiative, Johnson
Controls, Inc. replaced their homegrown ABAP
system, which supported their supplier master data,
with SAP’s MDS. Learn how they ensured vendor
data readiness, reduced/avoided development and
maintenance costs and enabled enterprise-wide
global spend visibility, with the first-ever MDG-S
implementation to utilize the HANA platform and
Fiori for mobile access.
Let Your Fleet’s Data Drive
Decisions for Controlling TCO
Bill Powell
Director of Enterprise Architecture, ARI
Each day, every vehicle in a fleet generates hundreds
of pieces of data. The good news for fleet managers is
that evolving technologies such as data warehousing,
in-memory architecture and data visualization are
allowing you to see what your fleet is trying to tell
you. Learn how fleet managers, who are committed
to measuring data, implementing change and
communicating the results, can utilize this evolving
technology to drive significant bottom line savings
and efficiency gains.
Talking About IoT & How to Adopt
is the Old Way, the New is to Do It
Otto Schell
Member, Board of Directors, DSAG
Within the DSAG community, the adoption of
new technologies is always a value discussion. The
investments of the past decade need to be balanced
against technology cycles that are overrunning
economic cycles, new ways of process and system
implementation. The resulting sustainability models
need to keep pace with the consumers. This session
will bring an IoT or Industry 4.0 perspective
to understanding the skill sets and change
management required to open minds and move
from awareness to action.
Successfully Align Your
Procurement Strategy with SAP
Bill Newman
Industry Value Adviser (Expert), Automotive/
MFG, SAP America, Inc.
Manufacturers, particularly in the automotive
industry, face global challenges across core
processes. An area where immediate value
may be realized is procurement, where often
business and IT is fragmented across a number
of regions, product families and platforms. Learn
how one major global manufacturer prepared
their procurement data rights and structure for
global use, used a procurement roadmap to bring
together multiple stakeholders and put together
a comprehensive user experience (UX) for SAP
Procurement.
Route601: A New Way to Approach
Product Development
Dirk Zeller
Head of IT Consulting, Mercedes-AMG GmbH
Mercedes-AMG’s project “Route601” is a new
approach to product development utilizing
multi-disciplinary teams, setting the product
lifecycle management scope of responsibility to
extend from strategy through to aftersales. Learn
how Mercedes-AMG has harnessed the power of
SAP HANA to develop a holistic view of relevant
information across projects and domains for greater
transparency and improved decision-making, all
while offering a better user experience.
Continuous Improvement in A
Connected Industry: A Case Study
from Bosch Anderson, SC
Barbara Watkins
BPS, IE, & Change Management — Manager,
Robert Bosch LLC
Bosch wanted to provide base standards for
improvement processes across all value streams
worldwide to support global growth. Learn how
they are combining Industry 4.0 with BPS in its
process improvement at its Anderson, SC facility.
Hear how Bosch is leveraging thousands of process
parameters captured during manufacturing and
testing for better problem-solving, root cause
analysis and for developing predictive models for
further quality improvements.
speakers
SAP Connected Manufacturing:
Tackling Big Data in Manufacturing
to Orchestrate Global Operations
Frank Platt
Senior Director Solution Management,
Manufacturing, SAP America, Inc.
The Internet of Things is connecting billions
of internet enabled devices to business data for
intelligent analysis and new business insights. With
the arrival of smart sensors, integrated networks
and cloud technology, new business models are
emerging for automotive companies to enable
Connected Manufacturing. Manufacturing, as a key
source of big data, is a leading area of investment.
Get insights into the SAP Connected Manufacturing
strategy for helping automotive companies leverage
the explosion of data emanating from the plant
environment.
Reduce Inventory & Expediting
through Improved MMOG
Compliance
Cathy Franklin
Manager - Procurement Systems,
CooperStandard
Materials Management Operations Guideline/
Logistics Evaluation (MMOG/LE) is a global
standard for supply chain management processes
that reduces costs from errors, waste and workload
for suppliers and customers. CooperStandard
needed a way to achieve 100% supplier MMOG
compliance to meet increasingly stringent OEM
requirements, and had a significant challenge to
convert over half of their global suppliers to become
EDI capable. Find out how they achieved this!
Facilitating Global Collaboration
with SAP FSCM
MarkAmeel
Senior Business Analyst, Johnson Controls, Inc.
Shobhita Saxena Not Pictured
Director, SAP Project Delivery Services -
Global COE, Johnson Controls, Inc.
Automotive suppliers want visibility on receivables,
while supporting the working capital to fund
capacity and growth. Learn how Johnson Controls
is leveraging SAP FSCM to significantly improve
cash flow and streamline AR collections and dispute
management. Hear how this tool helped address
specific challenges in the automotive industry and
set clear accountability and responsibility within
the organization.
Need text
Sell More Complex Products
& Service Parts through
E-Commerce & Configure,
Price & Quote (CPQ)
Duane Moore
Executive Solution Engineer, SAP America
Offering custom-tailored products and solution
bundles is critical for automotive, truck and
construction equipment manufacturers. Lean how
SAP Configure, Price and Quote (SAP CPQ), based
on hybris E-Commerce, enables sales teams, dealers,
distributors and customers to accurately and
efficiently configure, price, quote and order complex
products and solutions. Find out how better CPQ
and E-Commerce tools can help improve customer
service levels, reduce quote-to-order cycle times and
increase sales efficiency.

Procurement Strategy Secrets: A Panel Conversation
While procurement provides a great opportunity for automotive companies to remove structural costs, there can be many entry points for a number of approaches.
Hear from SAP customers as well as industry and procurement experts on how companies can successfully review procurement opportunities and begin to realize
the benefits of SAP procurement solutions including SAP SRM, Ariba and others. Learn how to best analyze your procurement data, how procurement can bring
together business units, IT and the CPO office, and about the business drivers and benefits.
IT-Driven Innovation & Growth through Global VMS System
To address the highly dynamic automotive industry, Nissan is driving innovation and growth with
their Value Innovation, Technology Simplification, Service Excellence (VITESSE) program. Learn how
Nissan, with the support of Proaxia Consulting Group, pulled off a global vehicle management system
for a new assembly plant in Brazil, and how this solution is helping to maximize business value with
cross functional regional solutions, while simplifying technology and achieving IT savings.
Organizational Change
Management—Realizing
ROI for Projects, Initiatives,
Organizational-Wide Changes
Scott Mitchell
Global Business Services Office of
Transformation, General Motors
General Motors emerged from bankruptcy in 2009
knowing that every aspect of the business would
be transformed, shaking up a 106-year-old culture.
CEO Mary Barra, number two on Fortune’s list of
Most Powerful Women in Business, recognized
the cultural challenge and famously said, “We’ll
either change the people or we’ll change the people.”
Come hear how GM has built change management
competency into the DNA of the GM culture.
Bill Newman (Moderator)
Industry Value Adviser (Expert), Automotive/
MFG, SAP America, Inc.
Peter Foy
IT Program Manager, Johnson Controls, Inc.
Jun Kato
General Manager for Manufacturing & SCM
System Department, Global-IS Division, Nissan
Motor Co., Ltd.
Greg Mekjian
Regional Network Executive,
SAP America, Inc.
Steve Thelan
Director, Enterprise SAP COE - BI & EPM
Services, Johnson Controls, Inc.
Guenter Lasser
Head of Business Development International
Automotive, Proaxia Consulting Group AG
Patrick Laframboise
VP System Integration, Business Process
Management & Continuous Improvement,
Uni-Select, Inc.
SAP SCM Service Parts Planning
Brenda King
Project Manager & IT Systems Analyst,
Daimler Trucks
Learn how Daimler Trucks North America
integrated their existing SAP ECC system with
SAP’s Service Parts Planning (SPP) Solution.
Tailored specifically for after-market parts sales, this
solution includes forecasting, inventory planning,
distribution requirements planning, deployment
between locations and inventory balancing. Come
hear about Daimler Truck North America’s parts
planning goals, project execution, benefits achieved
and lessons learned.
speakers
Monitor & Control Product Costs in
Early Engineering & Beyond with
Product Lifecycle Costing
Mukund Rao
Director, Industry Business Unit – Automotive,
OEM & Suppliers, SAP America, Inc.
Cost planning is a major challenge for the
automotive industry. With a number of inputs and
massive Bills of Materials to be evaluated in order
to judge the profitability of a product, automotive
companies need a common tool/platform. Hear
how SAP has been leveraging the HANA platform
and co-innovating to develop “Product Lifecycle
Costing” solution. This tool provides a platform
that is user friendly, intuitive and has the requisite
horsepower to crunch huge volumes of data to
simulate various cost elements and weed out
unprofitable ones.
The Next S-Frontier:
Simple Logistics
Amra Huber
Program Manager/Launch Lead, Global
S/4HANA Go-to-Market Program, SAP
Consumer products companies have always been
at the forefront of adopting logistics process
improvements; S-Logistics, SAP’s newest member in
the “Simple Suite” helps keep this tradition alive and
well. Learn how fast planning and analytics enable
better decision support on the most accurate and
actual information, and how the promise of real-
time visibility across the supply chain is truly real.
Understand how inventory management, plan-to-
procure and procure-to-pay business processes
will be featured within the new S-framework.
Vmax: Real-Time Quality
Assurance
Dirk Zeller
Head of IT Consulting, Mercedes-AMG GmbH
Hear about Mercedes-AMG’s innovative, real-time
quality assurance platform for the optimization of
end-to-end testing processes in development and
manufacturing. Learn how in-memory technology
(SAP HANA platform), mobile technology and
predictive analysis capabilities, and integration into
quality management allows for improved access to
test data, improved analytics and reduces engine
testing times.
Driving Accuracy of a Bottoms Up Forecast
Armin Osmanovic Not Pictured
Senior Finance Manager, Johnson Controls, Inc.
Learn how Johnson Controls is leveraging EPM on HANA to drive accuracy and consistency in their
global quarterly forecasting process. Hear about the business challenges that prompted action to change
process and technology that led to creation of a flexible, stable and high performing environment.

Driving Connected Service with Vehicle Insights
In this interview-style session format, IDC Manufacturing Insight’s Heather Ashton will share some of the
latest research on how connected vehicles are providing automotive OEMs with opportunities for delivering
value-added services to customers. Experts from automotive OEMs and SAP’s Stephan Brand will weigh
in to discuss some of the challenges and opportunities for linking vehicle insights to the customer lifecycle.
Additionally, the panel will explore how connected service can drive additional revenue opportunities for
automotive brand owners and their channel partners.
HeatherAshton
Research Manager, IDC Manufacturing
Insights
Stephan Brand
Vice President HANA R&D Business
Applications, SAP SE
Provide Mercedes Customer like User Experience to Your SAP Users
with Fiori
Accounting processes are becoming more voluminous, complex and compliant in automotive business,
where the need for achieving productivity gains is paramount. Learn how Daimler AG and Infosys Ltd.
partnered to improve user experience and adoption by creating a center of excellence (CoE) for the SAP
Fiori user experience. The CoE enriched procurement, accounting and controlling processes in order to
enable simplicity, automation, productivity gains, mobility and quality of output.
Gerhard Streichert
Senior Manager, Global Wholesale Finance
Systems, Daimler AG
Prateek Mitter
Program Manager, Automotive-
EMEA Infosys Limited
How Tenneco Achieved Break-through Savings & Benchmarkable
Compliance with GTS
This session illustrates how Tenneco leveraged SAP Global Trade Services (GTS) 10.1 to support their
global supply chain operations in North America. Learn how they improved NAFTA Trade Preferencing
by more than 50%, increased response rate from suppliers while reducing internal workload, improved
import purchase-to-payment traceability and provided master data accuracy for import entry.
Recruit & Grow Talent via the SAP
University Alliances Program
Simha Magal, PhD
Professor & Director, Grand Valley
State University
Acquiring and growing talented employees is a
major challenge many automotive companies
face. SAP’s University Alliances program and
participating universities can help! Universities
programs range from very technical to business
process focused and graduates come armed with
deep knowledge of technologies and their business
applications—they are business ready! Learn about
these programs and how they can be a solution to
your talent problems.
Implementation Considerations
for SAP Revenue Accounting and
Reporting (RAR)
Kevin Kane
Executive Director, SAP Practice,
EY Advisory Services
A new standard for revenue recognition will
take effect in 2016, impacting many types of
sales transactions. SAP Revenue Accounting and
Reporting (RAR) was designed to integrate with
other SAP modules as well as third party tools to
enable revenue recognition in accordance with the
new five-step model. Learn how to achieve a balance
between minimizing disruption to the revenue
processes, meeting the accounting and disclosure
requirements of the new standard and enabling
efficient, well controlled and scalable revenue
accounting processes with an effective approach.
speakers
Honda Simplifies HR & Energizes Their Workforce with Success Factors!
In order to be an enabler, HR needs to establish a mid/long-term strategy, manage workforce and wellbeing,
and possess the ability to respond to information/analytic/compliance requests in a timely and accurate
manner. Learn how Honda simplified their HR process, improved morale and enabled practitioners with
relevant information to help support decision-making using Success Factors Employee Central.
SAP Simple Finance—Reinventing
Finance
Janet Salmon
Chief Product Owner Management
Accounting, SAP SE
SAP is in the process of reinventing SAP Financials
using SAP HANA to enable new programming
paradigms and SAP Fiori to provide a new user
interface. In this session, see how you can forget
about the old component boundaries and learn how
SAP is combining all transactional finance data into
a single table: the universal journal. Learn how to
provide multidimensional reporting for all your
reporting entities to meet your organization’s needs
and what “the others” in the automotive industry
are doing.
Patrick M. Phalen
Director of Logistics & Customs
Compliance, Tenneco
Mahadev Ganti
Lead Consultant – SAP HCM Practice,
Infosys Limited
Raj Palanivel
Senior Systems Analyst, Global IT –
Delivery, Tenneco
Kanako Kanno
Manager - HR Development, Honda Motor
Europe

The Eventful Group is an independent research and conference
production organization based in the U.S. (New York and California),
Sydney, Australia and Cape Town, South Africa. A team of 75
passionate and dedicated professionals have spent the last 20
years building and nurturing SAP communities and conferences
across lines of business and down industry verticals. Working
closely with SAP and ASUG, Eventful is launching the inaugural Best
Practices for Automotive conference utilizing our much celebrated
customer engagement model, which uses the community–
customers, partners and SAP–to architect, build, deliver and then
attend the event. The Best Practices for Automotive conference
is truly by the people, for the people. To learn more about
The Eventful Group and our upcoming events please visit
www.theeventfulgroup.com or www.sapforindustries.com.
As a market leader in enterprise application software SAP
(NSYE: SAP) empowers automotive companies to accelerate
product innovation, improve quality, reduce manufacturing costs,
and sell and service vehicles more profitably, driving market
share growth in a highly competitive global market. The world’s
most successful automotive manufacturers, suppliers, and sales
and service organizations rely on SAP software to provide the
foundation that drives performance and a competitive edge.
SAP’s automotive software can help you manage geopolitical and
demographic changes, enterprise mobility, responsive supply
chains, short development cycles, high service expectations, and
help you Run Simple by reducing complexity. SAP solutions connect
processes with industry-specific solutions on premise, in the
cloud, and through mobile devices. For more information, visit
http://go.sap.com/solution/industry/automotive.html
Work Better Connected. Americas’ SAP Users’ Group (ASUG), the
world’s largest independent SAP user group, connects you to
people and information you can count on to support you not only
in day-to-day operations but when you have to make an important
technology or business decision. The ASUG network delivers
customer focused education, a direct channel to influence SAP
product and service direction, and a forum for innovation. More
than 100,000 members connect year round to share information,
insights and ideas through national events and regional Chapter
meetings, participation in Special Interest Group (SIG) webcasts
and online discussion forums, and the timely reporting on all
matters relevant to them as SAP professionals by the ASUG News
and Research Services team. Visit www.asug.com/membership
to find out how you too can become part of ASUG and share best
practices and other technology and business insights with your
peers in ASUG’s Automotive SIG.
The hub of the Best Practices for
Automotive conference experience
is the solutions showcase. Engage
with leading technology and services
providers who are serious about
helping you make the smartest
business and IT investments.

Exhibitors
Association Partner
Platinum
Gold
Silver
34 October 12-14, 2015

Super Saver
(Register by August 14)
Early Bird
(Register by September 11)
Standard
$ 1,995 $ 2,295 $ 2,495
Terms & Conditions
Cancellations cannot be made less than 28 days prior to the conference, after which time The Eventful Group will only accept alternate delegates.
All requests need to be communicated to Sarah Carr at sarah.carr@theeventfulgroup.com or on +1 914 509 5354. Cancellations directed elsewhere or
received after this cut-off time will not be eligible for refund. If circumstances or events beyond the control of The Eventful Group cause cancellation to
all or any part of the conference, The Eventful Group will refund the appropriate portion of the registration fee. The Eventful Group are not responsible
for travel arrangements, travel fees or any expenses incurred by you as a result of such cancellation.
register online
www.best-practices-for-auto.com
register by phone
+1 914 509 5354 or
+1 877 411 4675 (US only)
accommodations
MGM Grand Detroit, Michigan
The MGM Grand Detroit is nestled in the heart of Detroit
near all major sporting and entertainment venues and
only 20 minutes from the Detroit Metro Airport.
The special conference rate at MGM Grand is $149 + tax
per night. This rate is valid until September 28, 2015,
pending availability.
Visit www.best-practices-for-auto.com for details.
For team pricing, please call +1 914 509 5354

Best Practices for Automotive 2015

Recommended

Recommended

More Related Content

What's hot

What's hot (17)

Viewers also liked

Viewers also liked (16)

Similar to Best Practices for Automotive 2015

Similar to Best Practices for Automotive 2015 (20)

Best Practices for Automotive 2015