The passage discusses the case of National Logistics Management (NLM), a successful and fast-growing logistics company. By 1999, the company's founder was concerned about increased competition in the industry. The passage outlines alternatives for NLM to enhance its business in the new decade, including merging with other companies, increasing cooperation with manufacturers and shippers, or entering the internet industry to become more efficient. Evaluating these options could help NLM maintain its profitable business amid changing market conditions.