The document discusses image retrieval diversification techniques for social media. It introduces benchmarking datasets and evaluation frameworks developed for the MediaEval benchmarking campaign to evaluate diversification of image search results for social media queries. The datasets include images and metadata from Flickr with relevance and diversity annotations. The frameworks analyze crucial aspects of diversifying social image search results, such as capabilities of existing systems and the impact of features like deep learning, user credibility and query types. Modules of the frameworks include datasets with pre-computed visual and text descriptors, ground truth relevance and diversity annotations, and methodology to evaluate diversification results.