BlueStacks is a platform that focuses on mobile gaming, with significant user engagement and install metrics. It highlights the challenges of streaming, such as technical complexities and equipment costs, while addressing the importance of understanding the core gamer market for effective engagement. The document suggests investing in partnerships with streamers and hosting events to enhance visibility and community building.

1. STREAMING + MOBILE
LEARNINGS FROM BLUESTACKS

2. QUESTIONS
1- Who is BlueStacks?

3. QUESTIONS
1- Who is BlueStacks?
2- Why are you talking to me about streaming?

4. QUESTIONS
1- Who is BlueStacks?
2- Why are you talking to me about streaming?
3- I partied hard last night. Can I close my eyes?

5. WHO IS BLUESTACKS?
 Live at intersection of PC/Mobile
 Largest gathering of RPG, Strategy and
MOBA mobile games and gamers alike.
 175MM installs
 50MM MAU

7. BLUESTACKS CORE GAMER
 Core gamer plays 182.9 minutes/day
 Core gamer spends 3.2x more $$$ on BlueStacks
 Core user tries 2-3 new apps/week
(while still playing his favorites)

8. GAMERS CAN BE LOUD
 Submit lots of feature requests
 Prefer things their way
 Streaming kept rising to the top in Support,
Gaming Forums, Chat etc

9. HOW DO WE MAKE
STREAMING EASY?

10. STREAMING IS COMPLICATED
 Terms like OBS, XSPLIT
 Expensive investment in equipment
 Limited support / getting started material
 No easy button

11. INTEGRATIONS

12. INTEGRATIONSLAUNCH VIDEOS
https://www.youtube.com/watch?v=bB1kZGbU1-s
https://www.youtube.com/watch?v=FhU1Yi8U_Hw

13. POST-LAUNCH STATS
 150k/streamers per week
 20k streams viewed per day
 4% of Twitch streams in 2016

14. CAN YOU SHARE WHAT
YOU LEARNED?

15. LEARNING 1
Each platform has its own
pros and cons.

16. LEARNING 2
A user cannot stream
effectively from his own
mobile device.

17. LEARNING 3
It takes a unique person to
stream. Must be funny,
engaging, able to build
community.

18. LEARNING 4
Streaming requires investment.

19. LEARNING 5
Streamers and viewers are the
people you want to reach.

20. SO HOW CAN I LEARN
MORE ABOUT STREAMING?
(MAKE MONEY FROM IT?)

21. CONCLUSION
 Partnering with someone who understands the
core gamer market + streaming is invaluable.
 Invest resources into building relationships
with streamers.
 Host tournaments and contests during launch
or major game update.

22. Thank you