SlideShare a Scribd company logo
STREAMING + MOBILE
LEARNINGS FROM BLUESTACKS
QUESTIONS
1- Who is BlueStacks?
QUESTIONS
1- Who is BlueStacks?
2- Why are you talking to me about streaming?
QUESTIONS
1- Who is BlueStacks?
2- Why are you talking to me about streaming?
3- I partied hard last night. Can I close my eyes?
WHO IS BLUESTACKS?
 Live at intersection of PC/Mobile
 Largest gathering of RPG, Strategy and
MOBA mobile games and gamers alike.
 175MM installs
 50MM MAU
Ben Armstrong, BlueStacks
BLUESTACKS CORE GAMER
 Core gamer plays 182.9 minutes/day
 Core gamer spends 3.2x more $$$ on BlueStacks
 Core user tries 2-3 new apps/week
(while still playing his favorites)
GAMERS CAN BE LOUD
 Submit lots of feature requests
 Prefer things their way
 Streaming kept rising to the top in Support,
Gaming Forums, Chat etc
HOW DO WE MAKE
STREAMING EASY?
STREAMING IS COMPLICATED
 Terms like OBS, XSPLIT
 Expensive investment in equipment
 Limited support / getting started material
 No easy button
INTEGRATIONS
INTEGRATIONSLAUNCH VIDEOS
https://www.youtube.com/watch?v=bB1kZGbU1-s
https://www.youtube.com/watch?v=FhU1Yi8U_Hw
POST-LAUNCH STATS
 150k/streamers per week
 20k streams viewed per day
 4% of Twitch streams in 2016
CAN YOU SHARE WHAT
YOU LEARNED?
LEARNING 1
Each platform has its own
pros and cons.
LEARNING 2
A user cannot stream
effectively from his own
mobile device.
LEARNING 3
It takes a unique person to
stream. Must be funny,
engaging, able to build
community.
LEARNING 4
Streaming requires investment.
LEARNING 5
Streamers and viewers are the
people you want to reach.
SO HOW CAN I LEARN
MORE ABOUT STREAMING?
(MAKE MONEY FROM IT?)
CONCLUSION
 Partnering with someone who understands the
core gamer market + streaming is invaluable.
 Invest resources into building relationships
with streamers.
 Host tournaments and contests during launch
or major game update.
Thank you

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