Winning in the Engagement Economy: 10 New Product Innovations

•

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At Marketing Nation Summit in San Francisco, we unveiled 10 new product innovations to help you succeed in the Engagement Economy, which will be available or begin to roll out this year. View these slides as our product expert dives into the latest product insights.

Marketing

Engaging in
the Moment
with speed, at scale

Platform Performance
Extensibility SFDC Sync AccelerationCampaign Throughput

Campaign Throughput
10X
Faster Trigger
Campaign Execution

Extensibility
Bulk APIs
Move large data sets quickly
and efficiently

Now marketers can get qualified leads to sales even
faster and see merges reflected more quickly!
SFDC Sync Acceleration
10X
Faster Sync Speeds

Analytics
Role Based Insights Marketing Performance
Benchmarking
System Performance
Monitoring

End-to-end visibility for
proving impact and charting a
course for growth
Role Based Insights
CMO Insights

Marketing Performance
Insights
Role Based Insights
Explore how channels and
campaign performance impact
business results

Explore how people and
accounts find your website and
what content is driving them to
convert
Role Based Insights
Web Insights

Compare performance
to industry peers to
assess performance and
optimize efforts
Marketing Performance
Benchmarking

See what’s happening in
Marketo to diagnose issues
and optimize performance
System Performance
Monitoring

Empowering Sales to easily
target and develop accounts
with contact and account-
level activity at their
fingertips
Account
Insight

Weighted account scoring,
custom fields and parent-
child hierarchies enable a
complete and actionable
view of each account
Comprehensive
Account View

Updated design concepts
and UI technologies, making
the new experience
streamlined and snappy
Modern Look & Feel

Saved Rules
Mass Actions
Expanded Tagging
Much more!
Value-Added Features

EnhancementsLinkedIn
Lead Gen Forms
Integration
Google
Customer Match
Integration
Ad Bridge

Ad campaigns adapt to
the dynamic changes in
your continuously synced
Smart Lists
Continuous List Sync

Relevant customer insights
and coordinated execution
across the customer
journey with a seamless
user experience
Marketing & Sales
Alignment
ToutApp

Thank You!
Brian Glover
Principal Product Marketing Manager
@brianjglover

2017 Product Innovation Themes
Platform
Performance
Account-Based
Marketing
Ad Bridge
Analytics
Next Generation
UX
ToutApp

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1. Winning in the Engagement Economy 10 New Product Innovations Brian Glover Principal Product Marketing Manager @brianjglover

2. Engaging in the Moment with speed, at scale

3. Platform Performance

4. Bringing In Customer Data at Scale

5. Platform Performance Extensibility SFDC Sync AccelerationCampaign Throughput

6. Campaign Throughput 10X Faster Trigger Campaign Execution

7. Extensibility Bulk APIs Move large data sets quickly and efficiently

8. Now marketers can get qualified leads to sales even faster and see merges reflected more quickly! SFDC Sync Acceleration 10X Faster Sync Speeds

9. Analytics

10. Analytics Role Based Insights Marketing Performance Benchmarking System Performance Monitoring

11. End-to-end visibility for proving impact and charting a course for growth Role Based Insights CMO Insights

12. Marketing Performance Insights Role Based Insights Explore how channels and campaign performance impact business results

13. Explore how people and accounts find your website and what content is driving them to convert Role Based Insights Web Insights

14. Compare performance to industry peers to assess performance and optimize efforts Marketing Performance Benchmarking

15. See what’s happening in Marketo to diagnose issues and optimize performance System Performance Monitoring

16. Account Based Marketing

17. Empowering Sales to easily target and develop accounts with contact and account- level activity at their fingertips Account Insight

18. Weighted account scoring, custom fields and parent- child hierarchies enable a complete and actionable view of each account Comprehensive Account View

19. New User Experience

20. Updated design concepts and UI technologies, making the new experience streamlined and snappy Modern Look & Feel

21. Saved Rules Mass Actions Expanded Tagging Much more! Value-Added Features

22.

23. Ad Bridge

24. EnhancementsLinkedIn Lead Gen Forms Integration Google Customer Match Integration Ad Bridge

25. Ad campaigns adapt to the dynamic changes in your continuously synced Smart Lists Continuous List Sync

26. Relevant customer insights and coordinated execution across the customer journey with a seamless user experience Marketing & Sales Alignment ToutApp

27. Questions?

28. Thank You! Brian Glover Principal Product Marketing Manager @brianjglover

29. 2017 Product Innovation Themes Platform Performance Account-Based Marketing Ad Bridge Analytics Next Generation UX ToutApp

Winning in the Engagement Economy: 10 New Product Innovations

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