How to create a B2B Strategy for Social Media - in relation to content, branding, connection with customers and tools to be used.

1. SOCIAL MEDIA PROFIT-MAKING MANAGEMENT

2. social media
marketing

3. importance

4. social media numbers and figures
• Facebook
• INstagram
• whatsapp
• messenger
• Google+
• Twitter
• reddit
• stumbleupon
• medium
• flipboard
• tumblr
• youtube
• slideshare
• Linkedin
• xing
• meetup
• viadeo
• plaxo

5. online brand
-Commercial Strategy
-Personality
-Communication
tools: The Golden Circle, by Simon Sinek (determining your
purpose)
23plusOne (distilling your brand essence)

6. b2b social media

7. b2b social media marketing
• Relationship driven
• maximize the value of the
relationship
• small and focus target market
• Multi step buying process
• Longer sales cycle
3 layer of
communication
tool: bit.ly for brands

8. b2b social media marketing
3 layers of communication
1) Employee level
2) Management level
3) Decision makers

9. b2b social media marketing
1) Employee
level
2) Management
level
3) Decision
makers
1) entertaining,
motivational
content
2) Tips & Tricks -
How to's
3) Stats, results,
news

10. b2b social media marketing
Paid Amplification to each target

11. b2b social media marketing
Paid Amplification to each target

12. b2b social media marketing
Paid Amplification to each target

13. b2b social media marketing
Call to action!
Sales
Promotion
Question
Take question
Form
Tool: LinkedIn Premium

14. b2b social media marketing example

15. b2b social media marketing example

16. b2b social media marketing example

17. b2b social media marketing example

18. b2b social media marketing example startup

19. b2b social media marketing example startup

20. tips and tricks

21. wave effect
• the posting effect that potentially
increases conversion to the next post
• improve visualization
• tool: quintly

22. scrolling down effect
• the consumer behavior that limits time for
grabbing people’s attention and that influences
social media marketing squarely
• tool: keyhole

23. scrolling down effect

24. accelaration effect
The Facebook algorithm rewards consistency
If you post every day, at around the same time, reach will improve day
after day
Reach reaches peak reach between day 4 and 5
Means: if you have a call to action, build towards that CTa over 4 days,
and release it on day 5.
• tool: kissmetrics

25. accelaration effect

26. accelaration effect

27. Social Media (wave effect + scrolling down effect)
Landing Page
(Blog, store)
Email Marketing
Social Media
Retargeting
Sales

28. b2b social media marketing
Social Media (wave effect + scrolling down effect)
Landing Page
(Blog, store)
Email Marketing
Social Media
Retargeting
Sales
B2C approach
identify + engage + sell
B2B approach
identify + add value + spread efforts +
action calling

29. Do’s & don'ts
do's
invest in content marketing
omni-channel
tailor-made metrics
reverse engineering
manipulate guidelines for your
purpose
follow a roadmap
follow zeitgeist
dont’s
jump on hyped social
networks
leave the ties undone
follow recipes
attract, don't subtract

30. Overview tools
23 plus one
Linkedin premium
keyhole
quintly
bit.ly for brands

31. future of social media
omni channel
content is king
mobile X desktop
messengerX whatsapp
early adopters (snapchat)
new disruptive innovations

32. K. VON NOVACK
info@morsa.nl