In recent years, there has been increased interest in the application of behaviour change theories in the areas of health, education, criminology, energy and international development with the hope that understanding behavioural change will improve the services offered in these areas.

1. Behaviour
Change
an overview

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8. Definition of a Community
A group of people living in the same
defined area sharing basic values,
organization, and interests—Rifkin et al.
(1988)

9. Community Diagnosis
Done not only to identify problems and
needs but also to find resources to
overcome to problems.
A community comprises of systems just
like respiratory system, nervous system.

10. Community Systems
Social system
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Family structure
Political system
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Formal informal leaders
Cultural system
-
Basic believes
Economic system
- Ways of earning

11. Types of Communities
An integral community
- Strong identity, integration, linkages
A parochial community
- Strong identity, integration, weak linkages
A diffuse community
- Strong identity only
A stepping-stone community
- Weak identity, strong interaction, links
Anomic
- Weak on all counts

12. Collective / Community Efficacy
The perception of residents about the strengths and
cohesion of their community to help themselves.
3 COMPONENTS
Social Control
- Do people abide by certain norms of behaviour?
Cohesion
- Social interaction
Identity
- Sense of belonging

13. Community Change
COMMUNITY MOBILISATION
- Programs are externally designed, but
community members are expected to
contribute resources
- An example is getting local people to help in
a health department’s immunization
campaign

15. Change Agents
In this process of community capacity building we have
Change agents
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LHW
TEACHERS
RELIGEOUS LEADERS
COMMUNITY REPRESENTATIVES
Change Agent under COMMUNITY MOBILISATION is a
TASK FORCE which overlooks the co-ordination of
resources & identify resources needed.

16. THANK YOU
GROUP WORK 1