Digital Health: Company presentation by Tim Antos, Kokoon Technologies at the NOAH Conference Berlin 2019, 13-14 June, STATION.

1. Helping the world relax and sleep easier
• Helping users fall asleep over 55% quicker
• Over 16,000 products shipped2 worldwide
• £4.5m in sales online whilst still in pre-order

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3. K. 021Nonpharmacologic Treatment of Chronic Insomnia: An American Academy of Sleep Medicine Review | 2 The Great British Bedtime Report: The Sleep Council
The problem
Relaxation & sleep is a huge and growing problem in our always on society
17%
of the UK population
have used
medication to help
them sleep2
The Sleep Council
33%American Academy of Sleep Medicine
of the population
are affected by
transient or
occasional insomnia1 8-12%American Academy of Sleep Medicine
of the population
suffer from
chronic
insomnia1

4. K. 03
Relax
Our guided audio content helps people fall asleep 55%
quicker than generic sleep tracks on average.
Developed with sleep scientists based on Cognitive
Behaviour Therapy for Insomnia it helps listeners
better understand sleep, change bad habits and
discover clinically proven techniques to help them
switch off easier
How does Kokoon’s platform help?
Discover a healthier, happier you
Protect
Kokoon’s content experience is dynamic and data
driven. Bio-sensors measure as you relax and fall
asleep automatically adapting your audio then
introducing white noise when asleep to mask out
disturbances.
Improve
Over time, like a coach Kokoon builds a picture of
what’s effective for you, personalising your
content and giving you the data and guidance to
achieve life-changing improvements

5. K. 04
Kokoon’s guided relaxations,
soundscapes, music and coaching
is developed by our experts based
on clinically validated techniques
Our data gives unique insights into
how our content’s working enabling
us to continually test and refine.
We continue to add new content
and over time are adding new use-
cases such as; stress, tinnitus,
anxiety and focus
Underlying technology
At the heart of our platform lies our content and
Intelligent Audio Technology. By using bio-sensors to
track what’s working we create a powerful feedback loop.
Specialist
audio content
Intelligent Audio
technology
Sensors feedback data about your
relaxation, sleep and environment.
Kokoon can then intelligently adapt
your audio in response. Our dynamic
content and coaching uses this and
your historical data to personalise
your experience and improve
outcomes
Audio assists
relaxation
AI adapts
content and
coaching
Sensors measure
outcomes
A patent granted and
patents pending across
5 inventions. An EU
registered design and
key global trademarks
App integration and
proprietary
algorithms provide
defence against
counterfeiting
Our evolving content,
software & database
provides ever growing
competitive advantages

6. K. 05
Subscription
Consumer
Business Model – sleep as a service
We’re evolving our business model to increase reach
Device
Over-ear: £349
In-ear: £189
Device
Content2
£5.99
Per Month
Full content access
118 month minimum commitment. Devices disabled remotely for return &
refurbishment if terminated early. Can keep after commitment period
Profit margin currently 63% on device
Over-ear FOB: £85 now / £55 long term
In-ear FOB: £27 now3
£8.99
Per Month1
(+£119up-frontforOver-ear)
Device1
Full content access
Personalised coaching
Progress reports & analysis
Device refresh
2Content subscriptions not yet live – launching H2 2019 | 3As of 20/04/19 production cost estimates | 4Corporate wellness launching Q1 2020
£149
Per Seat /Year
(In-earonly)
Device & support
Bespoke reporting
Further upsell opportunities: Consumables (ear tips & cushions), accessories, remote chat support, partner products
Up front purchase
(currently live)
Subscription
Employers4 & Healthcare
Personalised coaching
Full content access
Dashboard
We believe that at a price point
comparable with sleeping
medication we can fundamentally
disrupt this market.
We’re exploring a subscription only
model dramatically improving reach
and increasing lifetime value
Longer term we want to enable
established brands to integrate our
technology giving them a share of
recurring revenue and further
expanding our customer reach

7. K. 06
What makes Kokoon unique?
Our data enables more personalised and dynamic audio content
Static Content
(e.g. Calm, Headspace, Spotify etc.)
One size fits all
Improvements due to luck & creativity
Situationally unaware – i.e. the same if alert,
relaxed or asleep
Our patent pending system generates unique insights enabling us to see how each track is working for each user
Contextually unaware – the same
irrespective of the individual’s history
Kokoon Intelligent
Content
Dynamic and personalised to the individual
Data gives insights into how our content’s working enabling us
to continually test and refine
Content experience adapts to better fit the individual in the
moment. i.e. fading as they fall asleep or changing as they relax
Enables personalised recommendations and coaching based on
the individual’s issues and what works for them

8. K. 07
Retail
We’re now supplying leading retail
brands such as Dixons Travel and have
a multimillion-pound pipeline of orders
for retailers across Europe
Business to Business
We’re supplying insurance companies, sleep
clinics and premium hotels. We’ve also
upcoming trials with top tier airlines and
corporate wellness partners.
Direct
As we move from “pre-order” we are
commencing PR and influencer
marketing whilst activating new online
marketing channels.
Customers & channels
Launching in: Launching in: Featured in:

9. K. 08
In-ear headphone
• Kokoon sensing module
• FlexMouldTM ergonomics
Streaks, achievements, rewards & sharing
helping you embed healthy habits
Longer term Kokoon will enable partner brands to integrate our technology into their products
Detailed tracking and reports helping
you understand and improve
Bio-feedback relaxation exercises and
soundscapes responding to you
Kokoon coach; tailoring guidance
based on your sleep and
relaxation
New content and features to address
significant related markets such as: Jet lag,
tinnitus, anxiety, stress
…and a new version of
our over-ear headphone…
Development pipeline
Our in-ear headphone is coming soon… …along with new capabilities & content

10. K. 09
Financials
Notes: 1 Please note, for accounting purposes, revenue and costs of sales associated with Kickstarter and pre-order phase (2015-2018) are recognised when they are shipped
£m,
Q1 2019
Actuals
(to March)
2019 2020 2021
Revenue 1.7 5.4 11.8 27.1
Gross Profit 0.9 2.8 8.2 19.6
EBITDA 0.37 0.3 3.5 9.9
Business Highlights
Financial & Business headlines
• Helping users fall asleep over 55% quicker than generic sleep tracks on average1
• Over 15,000 products shipped2 to 60 countries with great reviews; currently
averaging 4.1 star rating3 with returns at less than 2.5%4
• £4.5m in sales online whilst still in pre-order
• Well timed to tackle growing issue that already represents a £66bn market5
Currently raising up to £3m, EIS eligible investment to expand sales channels and expand our platform