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Sparking a Sponsorship-Culture Revolution  @WilliamPitcher  #SponsorshipTO  bit.ly/sponsorculture  William Pitcher  Pitche...
How you embracesponsorship across yourorganization can cost orearn millions.
Greater                  OpportunitiesSponsorshipValue to You                   MISSION     Engagement                   A...
Sponsorship?     Culture?Sponsorship Culture?
Sponsorship Culture:Group belief that marketingpartnerships are vital to yourmission andgroup action to foster them.
NASCAR
5Challenges
#1Believing you  can’t dosponsorship.
#2Believing you already dosponsorship.
#3  Believingsponsorship is selling out.
#4 Believing sponsorship is        too costly.
#5 Believingyou are too busy for sponsors.
7 Tactics to:Spark aRevolution
#1 Return Value toStakeholders mustgreater than their Inconvenience
#2   Makesponsorshippay its own   way
#3 Leverage AddedValue of Sponsorship
#4  PlansSign-OffsContracts
#5 Learn, Sell, Invest, Grow
#6 Focus on Mission
#7Have Fun
Discussion
@WilliamPitcher #SponsorshipTO   bit.ly/sponsorculture1. Something you learned or liked.2. A question or something you   r...
Sparking a Sponsorship Culture Revolution
Sparking a Sponsorship Culture Revolution
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Sparking a Sponsorship Culture Revolution

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Presentation to Sponsorship Toronto October 17, 2012 by William Pitcher of the Pitcher Group.

The presentation discussed five challenges of fostering sponsorship in charitable organizations and seven tactics for sparking a culture change.

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Sparking a Sponsorship Culture Revolution

  1. 1. Sparking a Sponsorship-Culture Revolution @WilliamPitcher #SponsorshipTO bit.ly/sponsorculture William Pitcher PitcherGroup.com - william@pitchergroup.com Sponsorship Toronto - October 17, 2012
  2. 2. How you embracesponsorship across yourorganization can cost orearn millions.
  3. 3. Greater OpportunitiesSponsorshipValue to You MISSION Engagement Activation
  4. 4. Sponsorship? Culture?Sponsorship Culture?
  5. 5. Sponsorship Culture:Group belief that marketingpartnerships are vital to yourmission andgroup action to foster them.
  6. 6. NASCAR
  7. 7. 5Challenges
  8. 8. #1Believing you can’t dosponsorship.
  9. 9. #2Believing you already dosponsorship.
  10. 10. #3 Believingsponsorship is selling out.
  11. 11. #4 Believing sponsorship is too costly.
  12. 12. #5 Believingyou are too busy for sponsors.
  13. 13. 7 Tactics to:Spark aRevolution
  14. 14. #1 Return Value toStakeholders mustgreater than their Inconvenience
  15. 15. #2 Makesponsorshippay its own way
  16. 16. #3 Leverage AddedValue of Sponsorship
  17. 17. #4 PlansSign-OffsContracts
  18. 18. #5 Learn, Sell, Invest, Grow
  19. 19. #6 Focus on Mission
  20. 20. #7Have Fun
  21. 21. Discussion
  22. 22. @WilliamPitcher #SponsorshipTO bit.ly/sponsorculture1. Something you learned or liked.2. A question or something you recommend in future. William Pitcher PitcherGroup.com - william@pitchergroup.com Mississauga, Ontario 289-999-1020

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