Targeted Accelerated Program for Entrepreneurs to grow their business

© The Boston Pledge 2016. www.thebostonpledge.com
Targeted Accelerator
Program
( TAP )
Harness the Digital
potential of your business
And

Agenda
Mission
Fundamentals
Pillars
Introduction of TAP (Targeted Accelerator Program).
Challenges
Success levers
Transformation
Path to success
Going Digital Session with special focus on Digital Marketing

“May we have the Opportunity to
Empower the Powerless"
“With Divine within and Egos outside
Possibilities are limitless”
The Boston Pledge
The Boston Pledge Mission and
its fundamental Value

Wealth Generation
Job Creation
Capacity building
Community Leadership
The Boston Pledge/ BNCCI/EDI Events
Fundamentals
Local communities
Connections to larger business world
Ties among various district communities
Small Businesses will build stronger Economy

EnterprisingSpringboard
Program(ESP)
Ruralexperimentfor
development(RED)
TheAcceleratorProgram
(TAP)
Innovationprojects
Andseminars
4 Pillars of The Boston Pledge

Lead to your Path of success
Mentoring on Success Levers
Challenges
The Boston Pledge (TBP) founder Professor Partha Ghosh has a vision to
help and mentor entrepreneurs succeed in their dream which is driven from
TBP-TAP program
The TAP program helps entrepreneurs identify the day to day challenges;
guides and mentors entrepreneurs on how to implement the success levers;
help entrepreneurs plan and chalk out a roadmap of actions to their path of
success
Digital Transformation
Introduction to Targeted Accelerator Program
(TAP) mentoring entrepreneurs

Challenges for entrepreneur's for business
sustainability and growth
Business Alignment
Time to Market
Business productivity and Efficiency
Innovation
Agility
Flexibility
Value proposition
Products and Services
Marketing
Communication
Negotiation
Market Dynamics
Customer Experience

Introduction to The Accelerator Program
(TAP) to mentor entrepreneurs
Challenges
Mentoring on Transformation

Success Levers to help business sustenance and
growth using
The Boston Pledge (TBP) The accelerated program
which is comprised of 6 streams and 30 sessions
Todays session will cover various aspects of mentoring entrepreneurs going digital
Manage
Initiatives and
Investments
Manage
Initiatives and
Investments
Managing
Costs
Managing
Costs
Market
Penetration
Market
Penetration
Agility and
Flexibility
(Change
Management)
Agility and
Flexibility
(Change
Management)
Business and
Customer
Business and
Customer
Customer
Experience
Customer
Experience
Due Diligence
Alignment with
Market
Strong Business
case and ROI
Regulatory
Compliance
Risk
Management
Digital Market
Branding and
Influencing
Traditional
Market
Cadence
Availability and
Management
Availability and
Capacity
Management
Development
and Training
Business & IT
Integration
Client Relations,
Communications
Human Capital
Listen to
Customer needs
Behaviors
Collaborative
approach
Generate
Allegiance
Cost Visibility
Sponsor
Accountability
Spend Ratios
Sourcing
Strategies
Be dynamic and
as needed
Be dynamic and
Change course
as needed
Innovate
Control the
direction
Control the
business
direction
Competitive
advantage
Enterprise
Integration
Create win – win
ecosystem
Controls
Value creation
--------------------STREAMS-----------------------
------------------------------- S E S S I O N S -------------------------------

Challenges
Mentoring on Transformation
Introduction to The Accelerator Program
(TAP) to mentor entrepreneurs

Digital Transformation Journey - example
An Example of Digital
transformation in last 200
years and we are
witnessing change every
day !Fixed Static impressions
Real time dynamic
impressions
1830’s
Tomorrow
1940’s
1880’s
2000’s
TODAY

An Example of
Harnessing business
potential using
Digitization
The success of Netflix
has driven Blockbuster
to file for bankruptcy
protection.
What Netflix did differently
• Swiftly monitored trends,
• Identified opportunities
• Created milestones: from
mail-order movie rental
online streaming
content production

An Example of Harnessing business potential
using Digitization that generated a mesmerising
customer experience in MUSIC industry
using
Intel's Curie-based Digital Technology!
Digitized Musical Journey

What is needed for a Digital Transformation
Engage
Sponsors
Create /
Innovate
Transformation
Products or
Services
•Assess E2E
Market
Engage
stakeholders
(customers)
•Prioritize
business
levers (ROI; Cost;
Investment etc.)
Path to
success
Evaluate /
re-evaluate
and launch

Path to TAP Success

GOING DIGITAL
– TAP Program-
Ask the following questions:
• Is your business represented on Internet ?
• Does your business have a social presence and branded on Social network ?
• Does your business have a Mobile presence ?
• Does your business track Big Data and Analytics of customer behaviour ?
• Is your business ready for Consumerization boom ?
• Is your business dynamic enough to Transform based on changing global needs ?
• If you answered Yes to all the questions your business is digital
• If you have a mixed bag of Yes and No answers then you are transforming and you are
in the process of going digital
• If you answered No to all questions – gear up and step on to the train of transformation
as early as possible

GOING DIGITAL
– TAP Program-
High presence of tangible bricks
and mortar businesses
Limitation of infrastructure;
resources; customers;
locational; financial;
demographic and lot more
Marketing and sale of products
and services depended on word
of mouth and commerce of the
ecosystem
Traditional Entrepreneurial Ecosystem
Slow progress,
Accept the Status Quo
Tomorrow’s Entrepreneurial Paradigm
The entrepreneurs convert
opportunity to innovate, and
these innovations can come
from anyone and anywhere…
Creating a digital brand;
presence; infrastructure based
on innovative and disruptive
entrepreneurship to brand the
business and capitalize on
global digital economy and
resources without boundaries
Opens the door of unlimited
growth potential
THE EVOLUTION JOURNEYTHE EVOLUTION JOURNEYTHE EVOLUTION JOURNEYTHE EVOLUTION JOURNEY

DIGITAL Transformation
– TAP Program-

Attitude
Global Business Expansion
Aptitude
The right knowledge and skills to
succeed globally
Magnitude
Align with Scale and Scope of
Global business capabilities
Latitude
Put in the right Digital Marketing
to attract customers and build
business eminence
Rectitude
Corporate compliance with global
legal and ethical practices
Exactitude
Corporate tolerance to market
uncertainties
Fortitude
Commitment to global initiatives in
spite of setbacks if any
INVENT
Evolve your Business DNA
An Entry to Digital Marketing
– Walk the Journey with The Boston Pledge TAP program -

DIGITAL Marketing
– TAP Program-
SCOPE (Things to do when promoting business digitally)
1. Understand your digital customer
2. Work on your P’s
3. Open the window for global access
4. Create the digital infrastructure
5. Create the Digital Brand and Eminence
6. Create the right digital media
7. Connect with customer
8. Partner with right business groups
9. Protect business reputation
10. Create Customer intelligence to sustain

What to look for as an entrepreneur ?
Expressiveness
Online Omni channel experience
Branding
Consistency in messaging
Hedonomics (customer happiness and business)
Product
Price
Place
Promotion
Economic
Technological
Political
Cultural
Demographic
Natural
Attitudes
Motivation
Perceptions
Personality
Lifestyle
Knowledge
Understand your digital customer

The Future winners must cultivate the ability to view
early signals along multiple dimensions
DIGITAL EYE
– TAP Program-
Connecting the dots visible with the ones invisible

DIGITAL Marketing
Create your niche business
and
Evaluate your existing business
using the Heat Map tool
– TAP Program-
Digital Marketing
Heat Map Generation Too

“Let million flowers bloom
The Global Digital Experiment”

Create your Digital Vision
Create the Heat map tool for your business
Select the sessions you would like to attend for TAP
Send email(s) to our TAP executives
Enroll for the TAP Session by paying the TAP session fees
Evolve your entrepreneurism to the next level
Lead your business to new global heights and succeed in the
market
Next Steps
– TAP program -

CONTACT US
Email id of Amit Chattoraj:
amit.chattoraj@straightforwardconsultants.com
Email id of Partha Ghosh:
parthasg@aol.com

Targeted Accelerated Program for Entrepreneurs to grow their business

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