Propaganda Poster Crash Course

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Propaganda Poster Crash Course

  1. 1. Social Studies for 10th EBG Teacher: Mauricio Torres
  2. 2.  Propaganda vs. Advertising  What is a poster?  Elements in a propaganda poster  What is my goal?  Samples
  3. 3.  It is a very common mistake when people refer to advertising as “propaganda”.  The difference between the two is the following: ◦ Advertising tries to sell a product or service in order to create a profit. ◦ The objective of propaganda is to spread ideology, usually political or religious, without the intention of a profit.
  4. 4.  Poster: a sign posted in a public place as an advertisement or propaganda;
  5. 5. Title Copy Brand Contact details Central Image Slogan
  6. 6.  This is a very important question. Why? Because it is the main idea that we are trying to get through to our audience. ◦ Am I trying to sell something? What is that something? ◦ Convince someone to follow an ideal? What is that ideal?  More importantly: ◦ HOW DO I COMMUNICATE THAT IDEA THROUGH?!
  7. 7.  Where is the title?  Ps: find the spelling error!
  8. 8.  Where is the copy?
  9. 9.  Which is the central image?
  10. 10.  Where is the contact info?
  11. 11.  Where is the brand logo?

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