Betta Lemme is a pop/EDM artist from Montreal, Canada who had success with her single "Bambola" which garnered over 28 million YouTube views. She is currently working on releasing a full-length EP and is looking to get signed to a major label to expand her global distribution. Her target fan is a 22-23 year old hipster/streetwear female interested in music festivals and cultural experiences. The summary provides an overview of Betta Lemme's background and goals.
This is my midterm project from my distribution class while I was attending Full Sail University. I dissected Trippie $ac's fanbase and decided on the most effective price points and distribution methods for his music.
Shortly after I started brainstorming for this Music App idea I found ReverbNation which seems to do a great job doing a very similar thing. I am still considering getting into the business, but reevaluating my approach.
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As the an increasing number of consumers are listening and collecting music in the cloud, pitching to third-party playlist owners is becoming an increasingly important part of the music marketing mix. What is the new consumer behaviour and the “playlist effect” on artists, promo, and for breaking acts?
This is who my target audience is for my genre of music, rap fans. This will explain how they act, what their personalities are like and what they like to do.
In this assignment I identified the most appropriate music to promote and describe it persuasively for use in a press release, and I identified press and media opportunities for an artist and their music.
This is my midterm project from my distribution class while I was attending Full Sail University. I dissected Trippie $ac's fanbase and decided on the most effective price points and distribution methods for his music.
Shortly after I started brainstorming for this Music App idea I found ReverbNation which seems to do a great job doing a very similar thing. I am still considering getting into the business, but reevaluating my approach.
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Brad Hill, RAIN – Radio and Internet News presentation at Music 4.5 Playlists seminar held in New York on 16 November 2015
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This is who my target audience is for my genre of music, rap fans. This will explain how they act, what their personalities are like and what they like to do.
In this assignment I identified the most appropriate music to promote and describe it persuasively for use in a press release, and I identified press and media opportunities for an artist and their music.
This piece was created to analyze the career of a promising musical artist named Trapbone Bandit. Our group conducted a SWOT analysis, came up with SMART goals, and discussed the demographics of his target audience.
I share ideas for what Spotify (my favorite app) could be doing better as far as new product features and partnerships along with demographic data (see appendix). This deck is for fun and relates to personal opinions as a user along with real data. Enjoy it!
Listin Pitch Deck - Leverage Your Idea Challenge
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http://sandymillin.wordpress.com/iateflwebinar2024
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This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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2. Artist Interview
Artist/Band Name:
Betta Lemme
Where is the artist located?
Montreal, QC, Canada
What genre of music do they
play?
Pop/EDM
Who do they play with? Do
they open or do they have
bands that open for them?
She has opened for acts such as Sofi Tukker, but mainly has only played
one-off shows and promotional acts for her hit single “Bambola”.
Who is competition? Local and national level. Artists they are currently
in competition with and potential?
Sofi Tukker, Annalisa, Baby K. Similar to Betta, these artists are all very
popular in Europe and compete for very similar audiences.
Is this the first album for the artist? If not, how many have they
distributed and what were the sales numbers? Find out their sales
history.
The Bambola EP was her first release – she is currently working towards
releasing a longer full-length EP at the end of 2018. It was released on
iTunes, Spotify, YouTube, Shazaam, as well as other platforms. Bambola
as 1.8m “shazaams”, and 28 million views on YouTube – other streaming
stats cannot be confirmed.
Do they have a website for distribution set up? If not, are they using a
platform for distribution, like Bandcamp or Soundcloud?
https://www.bettalemme.com/
What is their following like? Do they have audience numbers? If so,
where? On social media, an email list, or live events?
Her biggest followings are in France, Italy, and Russia. They are
millennial females in the 18-24 age range. She has followings on
Instagram, Facebook, and Twitter. Her live events as stated earlier have
been mainly one offs and TV promotions, and the audiences have all
3. been very responsive to her music.
What do they need distributed? Are they looking to distribute a single
or an album?
Her current EP (Bambola) is already being distributed. She may need a
new distribution partner for her next EP and full-length album.
Are they looking to distribute any physical products or ancillary
products?
Currently she is only distributing digitally – but she will be looking to
move into physical product and merchandise in the near future.
What is the plan for a music video for this upcoming material?
She has a team working on video treatments for some of her unreleased
songs. This same team wrote the treatment for her hit video “Bambola”,
which has over 28 million views on YouTube.
What is the overall goal? To get enough sales for a big distributor to
pick them up or something else?
Her overall goal is get signed to a major record label with stronger global
distribution networks.
Who are the decision makers in this project?
Betta Lemme has a lot of say in the direction of her own career and has a
management behind her to help guide her in her decision making.
Do they have any radio play or press behind them?
She is being played on the radio in Italy, France, Russia, Romania, and a
couple other European countries. She has done promotional radio and
TV interviews in each of those countries.
Describe your number one fan. Age, gender, style of dress, tattoos,
interests.
22 Years old. Female. Hipster/chic streetwear fashion enthusiast.
Interested in cultural experiences, music festivals, and they love to dance!
Do you have an idea on how much you would like to charge for your
music? How do you feel about streaming on Spotify?
She believes charging for music has become a very sensitive issue
especially when you are an up and coming artist and loves to release her
music for free but at the same time wants to make this a sustainable
career. She already has her music available on Spotify and many other
streaming platforms and loves that she has the avenue to share it with
the world.
4. #1 Fan Profile
Name: Lauren
Age: 23
Degree: Hospitality &
Tourism
Genre of Music: Pop/EDM
Money Situation: $35,000 –
$45,000/year
Preferred Music Format:
Digital/Streaming (Spotify)
Media Consumption: Internet (YouTube), Streaming
(Netflix)
Shops Where: Anthropologie, Boutiques, Thrift
Weekends: Clubs, Art Galleries, Local Restaurants,
Coffee Shops, Weekend Getaways
Last Purchase: Travel Journal
Social Media: Instagram, Facebook, Snapchat,
Pinterest
5. Product Formats & Price-
points
Jess Glynne – I Cry When I Laugh
Amazon:
CD: $11.07
MP3: $9.49
Spotify Premium: $9.99
Pandora Premium $9.99
Analisa – Splende
Amazon:
CD: $15.99
MP3: $9.49
Spotify Premium: $9.99
Pandora Premium: $9.99
Baby K – Kiss Kiss Bang Bang
Amazon:
CD: $15.99
MP3: $9.99
Spotify Premium: $9.99
Pandora Premium: $9.99
7. Aggregator:
Symphonic Distribution
- $25 Sign-up Fee
- $10.99/ 5 tracks
- Betta will maintain 100% of
ownership rights
Symphonic Distribution is the perfect fit for Betta Lemme because they
have massive international distribution channels with every major
streaming company both domestically and globally. Being that much of
Betta Lemme’s audience is in Canada and Europe, this will be key for
targeting her #1 fan as well as exposing her music to new potential fans
and members of her target audience.
On top of maintaining all of her ownership rights, Betta simply has to pay
a one-time fee for her EP to be distributed and will get to keep 100% of
her rights as well as 100% of her royalties.
Website Builder Choice:
Bandzoogle
Bandzoogle is a perfect choice to build out a website and platform for
Betta Lemme’s website because of the many engagement, conversion,
and connection features. She will be able to direct her fans to her social
media, advertise live performances, and distribute her music in an
organized and user-friendly platform.
8. Spotify Playlist:
Name of Playlist: Women of Pop
Type of Playlist: Editorial Playlist
Number of Followers: 842,518
Last Song Added: 05/08/2018
9. Retailers:
Mom & Pop
City
Store
Name Address Phone # Email
Website
URL Promotional
Montreal
Phonopoli
s
207 rue
Bernard O.,
Montreal,
Quebec
H2T 2K5,
Canada
+1 514-270-
4442
info@pho
nopolis.ca
https://online
.phonopolis.ca
/
Posters
Montreal
Cheap
Thrills
2044
Metcalfe St,
Montreal,
QC H3A 1X8,
Canada
+1 514-844-
8988
info@chea
pthrills.ca
http://cheapt
hrills.ca/
In Store
Performanc
e
Montreal
Aux 33
Tours
1373 Mont-
Royal Ave E,
Montreal,
QC H2J 1Y8,
Canada
+1 514-524-
7397
info@aux3
3tours.co
m
http://www.a
ux33tours.co
m/
Free USB w/
single
(limited)
Montreal
Oblique
(L')
4333 Rivard
St, Montreal,
QC H2J
2M7,
Canada
+1 514-499-
1323
-
https://www.
facebook.com
/Boutiquelobli
que/
Stickers
Montreal
Encore
Books &
Records
5670
Sherbrooke
St W,
Montreal,
QC H4A
1W7,
Canada
514-482-
5100
EncoreB
ooks@g
mail.co
m
http://www.e
ncorebooks.ca
/
Acoustic
Performanc
e
10. Local Lifestyle
City Lifestyle
Store
Name Address
Phone
# Email
Website
URL
Promotio
n
Montreal
Street
Fashion
Boutique
Unicorn
5135 St
Laurent
Blvd,
Montreal
, QC H2T
1R9,
Canada
+1 514-
544-
2828
info@bouti
queunicorn
.com
https://ww
w.boutique
unicorn.co
m/
Posters
Montreal
Street
Fashion
La Gaillare
4019
Notre-
Dame St
W,
Montreal
, QC H4C
1R3,
+1 514-
989-
5134
http://www.
lagaillarde.c
a/
CD
Samplers
Montreal
Local
Art/Thri
ft
Evelyne
Boutique
5127
Sherbroo
ke St W,
Montreal
, QC H4A
1T3,
+1 514-
903-
6554
hello@ev
elynebo
utique.c
om
http://www.
evelynebout
ique.com/u
s/
Post
Cards
Montreal
Coffee
House
Boutique
Café MRKT
838
Mont-
Royal
Ave E,
Montreal
+1 514-
922-
1851
https://cafe
mrkt.com/
Free
Poster w/
clothing
pchse.
Montreal
Coffee
House
Le
Dépanneur
Café
206 Rue
Bernard
O,
Montréal
, QC H2T
2K4,
+1 514-
271-
9357
https://depc
afe.bitblox.o
nline/
Free DL w/
coffee+
music
pchse.
11. Online Lifestyle
Lifestyle
Store
Name Address Phone # Email
Website
URL
Promotio
nal
Street
Fashion
Lotus
Boutique
(251) 287-
7579
https://ww
w.lotusbout
ique.com/
Free DL
w/
purchase
Street
Fashion
NA-KD
Gamlesta
dsvägen 4
B 15, 41502
Gothenbu
rg,
https://ww
w.na-
kd.com/en
Social
Media
campaig
n
Street
Fashion
Anthrop
ologie
766
BRACKBIL
L RD
GAP, PA
17527
USA
800.30
9.2500
www.ant
hropologi
e.com
Free DL
w/
purchase
Travel/
Wanderlust
Travel
Smith
75 Aircraft
RD
Southingt
on, CT
1-800-
770-
3387
service@cs.travelsmith.com
https://ww
w.travelsmi
th.com/
Social
Media
campaig
n
Art Etsy
117 Adams
St
Brooklyn,
800-
328-
5933
www.ets
y.com
Social
Media
campaig
12. Lifestyle Blogs & Magazines
Digital Retailers
Lifestyle
Category
Store Name Address
Phone
#
Email
Website
URL
Promotion
Travel/Wa
nderlust
The Young
Adventuress
- -
Contact
Form
https://yo
ungadve
nturess.c
om/
Instagram
Mention
Street
Fashion
Vogue
4 Times
Sq; New
York, NY
10036
(212)
286-
2860
contact
@vogue.c
om
https://w
ww.vogu
e.com/
Micro
Article w/
DL code
Travel /
Street
Fashion
Le 21eme - -
Contact
Form
https://le
21eme.co
m/
Interview -
Betta's
Travel Tips
Travel/Wa
nderlust
eTramping - -
Contact
Form
https://et
ramping.
com/
Free DL
code
Fashion InStyle
1271 6th
Ave, New
York, NY
10020
(212)
522-
1212
Contact
Form
https://w
ww.instyl
e.com/
Free DL
code
Direct Retailer
Digital Download
Retailers
Streamers
Symphonic
iTunes
Amazon
Spotify
Pandora
Shazaam
13. Media Contact List
Music Blogs
Name of
Blog/
Website
Sent Email? Response Contact Notes
http://www.
gorillavsbea
r.net/
chris@gorill
avsbear.net
Adddress
submission
s to Chris
https://ear
milk.com/
12-Jul N
david@ear
milk.com
Submi
through
"Submithub
"
https://ww
w.anrfactor
y.com/
12-Jul N
https://ww
w.anrfactor
y.com/subm
it-demo/
Great
exposure to
A&R's
https://ww
w.europlop.
co.uk/
submission
s@floridam
usicblog.co
m
Great for
live events
coverage
https://ww
w.stereofox.
com/catego
ry/indie-
rock/
europlop@
me.com
Email Only
14. Web Radio & Podcasts
Web Radio
&
Podcasts
Sent Email Response Contact
Submission
Guidelines
https://ww
w.noisepop.
com/podcas
t/
11-Jul N
info@noise
pop.com
Email
http://dmp
ulse.com/
info@dmpu
lse.com
Email
https://ww
w.accuradio
.com/chann
el/twee-
pop/659/
artist-
contact@ac
curadio.com
Email (Reg.
w/
S.Exchange)
http://soma
fm.com/ind
iepop/
elise@som
afm.com
Email
http://www
.blogtalkrad
io.com/swif
tcast13
12-Jul
info@swiftc
ast.com
Contact form
on website
15. Reviewers
Reviewers Contact
Submission
Guidelines
Notes
http://www
.divideandc
onquermusi
c.com/
Submission
Form
Unpaid/Paid
options
Paid options
more elaborate
review/ more
impressions
https://cons
equenceofs
ound.net/
submissions@
consequenceof
sound.net
Email only
Great for live
show
reviews/covera
ge
http://www
.blogtalkrad
io.com/swif
tcast13
https://www.s
ubmithub.com
/blog/eartothe
ground-music
Submithub -
NO PHYSICAL
SUBMISSION
S
Solid
IndieRock
audience
https://ww
w.edmsauc
e.com/cate
gory/album-
review/
https://www.e
dmsauce.com/
submit-your-
track/
Both Live +
Album
Reviews
$24 Fee for
guaranteed
review
http://www
.bucketlistm
usicreviews.
com/catego
ry/indie/
http://www.bu
cketlistmusicre
views.com/con
tact-us/
Must include
link to
stream/downl
oad + press
kit
USA + Canada