This document provides branding guidelines for the Jackson Les Bob guitar brand. It discusses the product's qualities like its beautiful sound and ease of use. Guidelines are given for proper use of the logo on various backgrounds and recommended colors and typefaces. Users of the guitar like Caroline and Mike are profiled, with Caroline enjoying exploring music as a hobby and Mike using it professionally in studio recordings and live performances.

1. Branding Guide
Jackson Les Bob

2. Table of Contents
2 – 3) About Us
4 - 5) Users
6 - 7) Our Logo
8) Guidelines For Logo
9) Colors
10) Typefaces
11) Thank You
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3. About Us
• The Jackson Les Bob is a guitar every musician needs! Whether you’re a
professional studio musician or just playing music for fun, the Jackson
Les Bob is the best choice for you!
• The very first thing customers notice about the Jackson Les Bob is its
beautiful sound. Customers can make “amazing” and “wild” sounds with
this guitar! That’s what makes this guitar a great seller.
• The Jackson Les Bob is fun to use! It’s perfect for those nights when you
just don’t have anything to do.
• One great thing about this product is that you can rely on it. It’s sturdy
and well-crafted, and if you’re a professional musician, that’s especially
important. You can count on the Jackson Les Bob even at your highest
peak of fame.
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4. About Us
• Everybody who uses the Jackson Les Bob absolutely loves it. Many have
stated that the guitar makes learning a new skill very fun and easy! By
playing the guitar, you learn a new skill and that is excellent for your
brain and mental health! So why not give the Jackson Les Bob a try?
• Many people have also said that they can finally learn and understand
their favorite songs with this guitar. Unlike other guitars, the Jackson
Les Bob feels easy on the hands and sounds marvelous, making the
whole experience worthwhile. You can spend hours learning a great song
on the Jackson Les Bob and your hands will still feel fresh.
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5. Users
Name: Caroline Barre
Gender: Female
Age: 16
Ethnicity: White
Family Lifestyle: Single
Income Range: $0
Geographic Area: Small Town
Personality: Multi-talented in
the arts, listens to country, rock
and roll, and blues, likes animals
and caring for them, and likes to
explore.
Interaction With Product:
Completely enjoy it. Finds it
easy to use and extremely fun.
Says it entertains her anywhere
she goes and loves to share her
music with others.
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6. Users
Name: Mike Radson
Gender: Male
Age: 38
Ethnicity: White
Family Lifestyle: Married
Income Range: $125,000
Geographic Area: Urban
Personality: Listens to classic rock,
punk rock, and rock and roll. Has 2
children and loves to spend time with
them when he can.
Interaction With Product: He is a
high-paid musician for a career and
uses his guitar for the studio. He also
performs with it live. He really loves
the product and recommends it for
other serious musicians.
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7. Our Logo
Color Black and White
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8. Our Logo
Black and White Color
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9. Guidelines For Logo
It’s important to keep our logo looking good. This means putting it on appropriate
backgrounds! The picture on the left is a poor example of where to place our
logo. The background is too cluttered and it doesn’t relate to our product! If your
background must be cluttered, try adding a thick, white border around our logo
to contrast them better. This will help make it stand out. The photo on the right
is another bad example of poor a contrast. The background is too dark!
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10. Colors
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11. Typefaces
The font we use is very easy and simple just like our product!
For titles, we use Birch Std at size 66.
Birch Std at size 66
For the body, we use Adobe Caslon Pro Bold at whatever size font we want!
Adobe Caslon Bro Bold at size 24
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12. Thank You
Thank you for reading the branding guide for the
Jackson Les Bob! We hope this guide has helped you
understand our product more.