Social Media
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This document provides an overview of the history and fundamentals of social media. It discusses some key early developments like the ARPANET network in the 1960s, the creation of email in the 1970s, and the first social networks and blogs in the 1980s and 1990s. It then covers modern social media topics like microblogging, geo-location, and using social media for business. The document concludes by outlining five approaches for using social media: listening to social conversations, sparking conversations, distributing content, creating value for users, and using a test-and-learn approach to try new platforms and tactics.
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Social Media
- 1. TMKUNIVERSITY SOCIAL MEDIA HISTORY + FIRSTS + TIPS Presented by Andre Woolery
- 2. TMKUNIVERSITY SOCIAL. A BASIC HUMAN NEED.
- 3. TMKUNIVERSITY SOCIAL + MEDIA. CONVERSATIONS POWERED BY DIGITAL MEDIA TECHNOLOGY AND ULTIMATELY CAPTURED AS DATA
- 6. VINCENT CERF BOB KAHN Internet Protocol Suite Transmission Control Protocol - TCP Converts messages into stream of packets at the source then reassembles them back into messages at the destination Internet Protocol - IP Handles the addressing to ensure the packets are routed across multiple nodes and across multiples networks with all the appropriate standards.
- 7. ray t mlinson 1960’s sendmsg + cpynet first email
- 8. 1985 the whole earth ‘lectronic link the 1st social network conferencing (discussion boards) email send (instant messaging) pseudonyms/screenames
- 9. CompuServe
- 10. 1994 first blog // justin hall
- 12. the early years
- 13. now... MICROBLOGGING GEO-LOCATION PHOTOS + IMAGERY LOCAL REVIEWS BUSINESS
- 14. THE SOCIAL PRESENT SOLVING CLIENT BRIEFS
- 15. “so...what should we be doing in social media?” - your clients
- 16. five paths that will lead you to answering this question. ONE TWO THREE FOUR FIVE listening sparking conversations content distribution creating value test+learn
- 17. ONE listening the amount of social data is immense and it can provide insights about consumers, promotional moments, client products/category,... SOCIAL LISTENING + MONITORING CONSUMER SENTIMENT COMPETITIVE THREATS CAMPAIGN SUCCESS CRISIS MANAGEMENT LOYALTY PRODUCT DEVELOPMENT Tools: Sysomos, Radian 6, Trendrr,...
- 18. ONE listening // VS CONTROL ROOM
- 19. TWO sparking conversations social is inherently about creating a dialogue with each other. Give consumers an opportunity to talk to/with brands, brand advocates, and the general public about topics that are relevant ... #CONVERSATIONS VOTING AND POLLS BLOGGER PARTICIPATION CONTENT CREATION
- 20. TWO sparking conversations // GILLETTE SHAVE INDIA
- 21. THREE content distribution Sharing and discussing content is at the heart of social media. Leveraging content created from your brand in the form of photos, video, text, etc., you can gain massive reach using the appropriate channels and tactics. CONTENT SEEDING BRANDED ENTERTAINMENT INFLUENCER OUTREACH CONTENT SYNDICATION CONTENT CHANNELS
- 22. THREE content distribution // A|X
- 23. FOUR creating value How can you give your consumers more of what they want. Create a social world that your brand provides value to its consumers. CREATE UNIQUE CONTENT OFFER A SERVICE INTRINSIC/EXTRINSIC INCENTIVE COMMUNITY INVOLVEMENT CHARITABLE SERVICE
- 24. FOUR creating value// BIEBER SOMEDAY +
- 25. FIVE test+learn As new platforms emerge, it is important to identify opportunities that allow clients to test and learn. Gain insights on how consumers utilize the space and identify implications that may enhance the business.
- 26. FIVE test+learn
- 27. THANK YOU.