Teens are using social media, but may not be aware of the hazards, including who may be looking at their profiles: teachers, coaches, recruiters, college admissions staff, etc. This presentation helps successful teens learn how to present themselves well in an online world.

1. Be Smart Online:
A Social Media Primer for Successful Teens
presented by Lorana Price, CEO Holy Cow Branding
@LoranaPrice
@HolyCowBranding
In/LoranaPrice
#HolyCowSpeaks
© 2012 Holy Cow Branding. All rights reserved.

2. “A brand is everything
and perceptions are 90
percent of a brand.”
Paul Kedrosky, CNBC Television
as appears in Me 2.0 by Dan Schawbel

3. a PERSONAL brand is
based on
PERCEPTION & EXPERIENCE
and leads to
YOUR REPUTATION

4. © Holy Cow Branding, Inc. All rights reserved. Title of the Presentation

5. Social Media Myths
“Social media is a fad.”
“Only young people use social media.”
“If I use social media, I’ll have to tell them silly personal things.”
“NO one really cares about what I’m doing.”
“EVERY one really cares about what I’m doing.”
© 2012 Holy Cow Branding. All rights reserved.

6. what do OTHERS think when
you see your name?
what would YOU LIKE them
to think?

7. Fact
The Internet has
fundamentally
changed the way
people find,
discover, share,
shop & connect.
© 2012 Holy Cow Branding. All rights reserved.

8. Fact
Social media is
not a fad. It’s a
revolution that’s
here to stay.
© 2012 Holy Cow Branding. All rights reserved.

9. Fact
People are
creeping on your
sites.
© 2012 Holy Cow Branding. All rights reserved.

10. social media ground rules
Think before you “speak”
• Would your mother approve?
• Would you say it to their face?
• Is this a strategic move?
• Who might see this?

11. tips for twitter
• Customize the background
• Follow people with common interests
• Share relevant information
• Be strategic
• Think before you tweet

12. tips for linkedin
• Make sure your profile as complete as
possible
• Claim your personal URL
• Be professional
• Research potential places to intern or to
set up informational interviews

13. tips for facebook
• Decide what should be public vs. private
• Be selective about the groups you join
• Claim your personal URL
• Remember that college admissions
personnel are looking at your page
• Don’t connect with strangers

14. BEING ONLINE IS NOT PRIVATE
© Holy Cow Branding, Inc. All rights reserved. Title of the Presentation

15. BE CLASSY
© Holy Cow Branding, Inc. All rights reserved. Title of the Presentation

16. KINDNESS COUNTS
© Holy Cow Branding, Inc. All rights reserved. Title of the Presentation

17. DON’T
POST
YOUR
LOCATION
PEOPLE ARE WATCHING YOU
© Holy Cow Branding, Inc. All rights reserved. Title of the Presentation

18. Thank You!
Connect With Me
@LoranaPrice
@HolyCowBranding
In/LoranaPrice
#HolyCowSpeaks
www.holycowbranding.com
Special thanks to HubSpot
for the research used in
this presentation.
© 2012 Holy Cow Branding. All rights reserved.