The document discusses advertising and related topics. It covers the promotional mix including personal selling, public relations, sales promotion and advertising. It defines key terms like advertising agency and advertising campaign. It also outlines the typical steps in an advertising plan and discusses jobs in the advertising industry like art directors, copywriters and account executives. Finally, it discusses topics like brand advertising, social media marketing, guerrilla marketing and QR codes. Students are assigned to find an article about advertising, summarize it in 5-8 bullet points and turn it in along with the printed article.

1. Be Creative with
Advertising
Chapter 16

2. Promotional Mix
Personal Selling
Public Relations
Sales Promotion
Advertising

3. Vocabulary
Advertising Agency
A company that specializes in creative advertising.
Advertising Campaign
Series of related advertisements with a similar look,
feel, and theme.
Advertising Plan
Outlines the activities and resources needed to create
advertising.

4. Advertising Agency
Topeka, Lawrence
Lenexa, Kansas
Lincoln, Nebraska

5. Advertising Campaign

6. Advertising Plan
1. Set objectives
2. Determine the budget
3. Develop the creative strategy
4. Select and schedule the media
5. Develop the creative concept
6. Produce the advertising
7. Evaluate the plan’s effectiveness

7. Jobs in Advertising
Art Director
Background in design and responsible for how the ad
will look.
Copywriter
Background in writing and writes the words in the ad.
Creative Director
Helps guide the creative process and ensures that the
creative team’s work conveys the right message and is
in line with the client’s needs.

8. Jobs in Advertising
Producer
Facilitates everything that happens after the client
agrees to develop an ad or campaign.
Media Planner
Develops the media plan to give the business the best
coverage for its money.
Account Executive
The key liaison between the client and the agency.

9. Vocabulary
Brand Advertising
Builds an image for a brand or company.

10. Social Media
Vocabulary
Web-based and mobile technologies that turn communication
into an interactive dialogue.

11. Social Media
Guess which social media platform goes with this icon?
The obvious…

12. Social Media
Guess which social media platform goes with this icon?

13. Social Media
Guess which social media platform goes with this icon?

14. Social Media
Guess which social media platform goes with this icon?

15. Social Media
Guess which social media platform goes with this icon?

16. Social Media
Guess which social media platform goes with this icon?

17. Social Media Marketing
Vocabulary
The use of web-based technologies to market a product or
service.

18. Guerilla Marketing
Vocabulary
Unconventional system of promotions that relies on time,
energy and imagination rather than a big marketing budget.

19. Vocabulary
Guerilla Marketing

20. Vocabulary
QR Codes

21. Assignment
 Find an current article related to advertising.
 Read the article online.
 Print the article.
 Read the article again. (yes, again!)
 In a Word document, summarize the article
with 5-8 bullets.
 Print summary.
 Attach summary to top of article and turn in.