We are a passionate communication start-up with wide local and international experiences from small- to global businesses. Our team consists of a strategists, social media experts, a digital journalist and PPC specialists. In addition, we work with a network of IT programmers, website developers and designers. Our clients are international thus we work in multiple markets such as Switzerland, France, UK or Hungary. We are here to develop effective and simple communication tools from strategy to executions - this is why we have EFFECTIVO on our name. #marketingstrategy #socialmediaads #googleads #emailmarketing #digitalcontent #linkedinads #leadmagnets

1. Simply effective
Bemutatkozó anyag

2. 2
ABOUT US
We are a passionate digital marketing agency with wide local and
international experiences from small- to global businesses. Our
clients are international thus we work in multiple markets such as
Switzerland, France, UK or Hungary.
Our team consists of a strategist, social media experts, a digital
journalist and PPC specialists. In addition, we work with a network
of IT programmers, website developers and designers.
We are here to develop effective, digital communication from
strategy to execution, bringing quality leads to our clients.
This is why we have EFFECTIVO on our name.

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OUR EXPERTISE
Effective outsourced digital marketing solutions from A to Z.
We create your integrated digital marketing strategy and bring it to life effectively. We teat, execute and
follow through your campaigns and projects for quality leads.
We are expert in commercial marketing campaigns and general corporate communications.

4. OUR PHILOSOPHY
EFFECTIVENESS
QUALITYSIMPLICITY

5. 5
OUR APPROACH
1. Briefing
Understanding the
background
Define the task or project
Reveal business
problems
2. Strategy and Goal Setting
Define the exact goals
How will success look like?
Measurements
Budget and timeframe
Define the strategy
3. Effective Execution
Monthly & weekly
action plan
Execution and modifications
Regular consultations with
the client
4. Monitoring
Follow-ups
Reporting
Recommendations

6. OUR METHODOLOGY
WHO
Assessing
the
Landscape
HOW
WHAT

7. Dóra Balázs
Judit Gabi
CEO,
Social Media Expert
Strategic Director
and co-owner
Copywriting,
Creative directing
Social Media &
PPC Manager
Fanni
Social Media
expert
OUR TEAM
Bálint
Senior PPC
Manager
Developers
IT developpers
oursourced

8. OUR CLIENTS

9. Our
References –
Strategy

10. Digital strategy:
Mazda new model launch
• Social media strategy
• Diverse set of Facebook Ads
• Traditional and Innovative
formats
• Targeted placements

11. Brand story localization
NESTEA new flavour launch,
Cooperation with HomoSapiens Ltd.
• Copywriting
• Transcreations
• Toolkit creation
• Localization

12. Corporate Communications
• Corporate communication strategy
• Execution: Website content, PR content, press
releases, management announcements, Q&As
• Social media content creation and management
• Newsletter creation and management
• Industry communication

13. Google, Social
Media& Other
References

14. Visual Display ads
Displays ads with above average click-through rates
thanks to impactful visuals that drives consumers’
attention.
Various ad formats automated, linking directly to the
product sites.

15. Search Text ads
Simple yet effective search text ads, short or longer
versions adapted. Phone number, address, shop etc.
highlighted to incentivize action
Ads are based on a search strategy that defines
target group, includes keyword planning and sets up
an advertising strategy with results and budget
scenarios

16. Highly effective ads in
GMAIL
A highly effective tool to achieve above average CTR and low cost
per clicks.
Targeting by keywords similarly to other Google display ads.
Video or image content to attract potential customers.
Promotions

17. YouTube kampányok
Átugorható, átugorhatatlan és
bumper rövid formátumú
kampányok videó megtekintésre
optimalizálva.
Ideális ismertség építésre,
termékbemutatók és egyéb nagy
lefedettségű kampányok esetén.

18. Integrated Facebook and
Instagram campaigns
We run integrated
campaigns through
Facebook and Instagram
leveraging different
formats.
Placements in Newsfeeds,
Stories, Marketplace,
Instant articles or
Messenger as per
campaign objectives.

19. Ongoing social media
management
We build monthly social media
celandars with engaging
content. Copywriting, editing,
publishing and community
management.
We leverage innovative post
formats from images, videos,
voting, gifs, animations, etc.

20. Facebook / Instagram
Carousel ad
Carousel ads allow us to display several
images and / or messages in an engaging
way. A wide horizontal image split into 3
parts makes users swipe to the right to
discover more

21. A / B testing
Facebook carousel ads We tested 2 different carousel ads for 4 days to
maximize link clicks. As a result, ad ‚A’ performed
better with higher number of clicks at a lower cost.

22. Facebook collection ad
We can showcase the product variety and facilitate online
shopping right from the ad with videos and swipable cards
Consumers can browse amongst the product and shop
easily via landing on the main site.
Recommended for customer with wide or complex product
or service range.

23. Facebook & Instagram Lead
Generation with Instant
Experience
Ads with Instant Experience form to collect
direct leads for a financial advisors. Effective
conversions resulting in a list of customers
every month.

24. Innovative tool:
video ads with integrated voting
How to combine reach and engagement objectives?
We have a solution! We create your video or
animation ad with integrated voting.
Ideal for building audiences for remarketing purposes.

25. Individualized tailored ads in
Messenger
We are able to create personalized mass-
advertisement with direct messages in Messenger.
Laser-sharp targetting and above average opening
rates!

26. Lead Magnets
We created free downloadable
eBooks with quality content to
obtain leads to various clients.
Facebook lead generation ads
bring in the potential customers
and they can download the eBook
from a landing page.
Proven mechanism, quality leads!

27. Facebook / Instagram
Promotional ads
Cyber Monday
Black Friday
Xmas
And other occations!

28. LinkedIn
For professionals customers, B2B
purposes or building corporate or
personal credibility!
Various formats from text and
personal sponsored inmail
messages, images, caroussals to
videos.

29. Email Marketing
Unique differentiated
content and design!
We build content, write
effective copies that
increases opening and click
rates.
And we have email
automation tools as well.
37,6%
Opening rate
5,5%
Click rate

30. UX development
We create or re-create user experiences of new
or existing websites. We measure user habits and
practices with heatmaps and online videos then
improve the user experience!

31. CONTACT
Balazs Buzas
Director of Strategy, Co-Founder
0036302956167
32
www.myeffectivo.com/home
hello@myeffectivo.com
www.facebook.com/effectivocoms
#effectivocom
https://bit.ly/2E5CkoO
Is a digital marketer with FMCG experience,
worked for P&G and Nestlé in Switzerland
and Hungary for 10 years. Fluent in English &
speaks French. Amongst my clients, he works
for start-ups as well as to global companies to
provide digital marketing services. He has a
Degree in International Business and in
Economics from the UK and from Hungary.
Currently located in Budapest.

32. 33
www.myeffectivo.com/home