At April 15th, in the Amsterdam Breitner Building, the seminar Business Beyond Products took place. These are the slides of the wrap up, immediately after the breakout sessions. (part 5 of 5)

1. 16.50u: start breakout sessions (four topics) Introduction A. Targets B. Road blocks C. Solutions D. Next Steps

2. Wrap up: Consumer centricity Satisfied and engaged customers A. Targets Visualise your new service Get management support B. Road blocks Experience your own products Early testing and rapid prototyping Get upper management support C. Solutions D. Next Steps

3. Wrap up: New revenue & Business models Sustainable profits Knowing where the earnings are Create sense of urgency A. Targets Culture and perception Knowledge on your customers Entrepreneurship B. Road blocks Allow failure, enable startups Top management commitment C. Solutions D. Next Steps

4. Wrap up: Customer engagement & retention Set yourself apart from competitors Improve relations A. Targets Pragmatic balance operations versus innovation Drive for consumer focus Need for continous innovation B. Road blocks Building trust by personal relationships Solve immediate problems C. Solutions D. Next Steps

5. Wrap up: Organizational Transformation Satisfied and engaged customers Stay into business Become an experience provider A. Targets Expertise support Lack of skills Culture and DNA B. Road blocks Service start-ups Buy expertise Show early results C. Solutions D. Next Steps

7. Monthly company visits

9. Thursday, June 17Visit www.exser.nl!