The document discusses SharePoint portal user experience (UX) maturity models. It classifies SharePoint portals based on their level of configuration and customization as basic, advanced, or sophisticated. Basic portals focus on branding, templates, and taxonomy while sophisticated portals feature creative design, aggregation, advanced information architecture, and personalized content. The models help assess an organization's SharePoint use and guide improving the user experience as capabilities mature.

1. SharePoint Portal UX Maturity Model
Classifying your Experience
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3. Who is Northridge?
Northridge is a nationally-recognized leader in delivering collaboration
solutions to mid-market and enterprise clients throughout North America.
By combining vast expertise in the areas of business consulting, user
experience, and collaboration technology, Northridge delivers
comprehensive collaboration solutions for the Enterprise and Internet that
are highly functional, beautifully creative, and aligned with our clients'
strategic business initiatives.
We have a Strong Foundation and we experience Continued Growth
• 10+ years in business, 100+ full-time consultants serving clients across North America
We own and operate a Global Development Center in Argentina
• Extends our ability to deliver high-quality, cost effective services and solutions
We are a Microsoft Managed Partner
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4. Northridge Capabilities
Core Strengths Brought Together Seamlessly
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5. User Experience and SharePoint
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6. What is SharePoint
The Collaboration Platform for the Enterprise and Internet
SITES
Websites & Portals
COMPOSITES
• Intranet, Extranet, & Internet Sites
Business Applications • Collaboration & Productivity Solutions
• Program & Project • On-premise, Cloud-based, & Hybrid Models
Management • Cross Browser, Offline, Mobile, MS Office Integration
• Custom Business Application
Development
• Read / Write Integration w/ Line
of Business (LOB) data
• Visual Studio Support
COMMUNITIES
• Data Exposed Through Web Social Networking
Services & APIs
• Communities, My Sites, Blogs & Wikis
• Tagging, Tag Clouds, Ratings, Activity Feeds,
Social Bookmarking
• Profiles & Expertise
INSIGHTS • Organizational Browsers
Business Insight & Analysis
• Dashboards & Scorecards
• BI Reports
• Incorporation of LOB Data from CONTENT
Data Warehouse
• Web Analytics Web & Enterprise Content
• PowerPoint, Excel Services, • Web Content Management
SEARCH
Visio Services • Enterprise Document, Records,
Enterprise Search Audio/Video Management
• Search Structured & Unstructured Content • Workflows & Routing, Metadata
Taxonomies and Folksonomies
• Search Content w/in SharePoint, File
Shares, Websites, Email Folders, Databases, • Document Imaging & Capture
LOB Systems (FAST Search)
• Social Relevance & Phonetic Search
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7. What is User Experience
Lexical Definition
User Experience (UX) is about how a person feels about using a system. It
highlights the experiential, affective, meaningful and valuable aspects of
human-computer interaction and product ownership, but it also includes
a person’s perceptions of the practical aspects such as utility, ease of use
and efficiency of the system.
User experience is subjective in nature, because it is about an individual’s
feelings and thoughts about the system. User experience is dynamic,
because it changes over time as the circumstances change.
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8. What is User Experience
A Positive Relationship between Users and the Solution
• Business goals and objectives
• Intended behaviors of the audiences
• Information and content being presented and consumed
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9. Defining UX
Designing for Usability
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10. Defining UX
Visual Design
• Branding
• Creative Design
• Content Presentation
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11. Defining UX
Information Design
• Branding • Taxonomy
• Creative Design • Content Relationships
• Content Presentation • Search
• Content Aggregation and Rollup
• Page Layout and Flow
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12. Defining UX
Interactive Design
• Branding • Taxonomy • Navigation (menus)
• Creative Design • Content Relationships • Video & Rich Media
• Content Presentation • Search • Ratings, Tagging & Comments (Social)
• Content Aggregation and Rollup • Advertisements
• Page Layout and Flow • Calls to Action
• Messaging
• Access & Authentication
• Personalization
• Customization
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13. Why UX and SharePoint?
An Investment in UX is an Investment in SharePoint
Increase User
Adoption
Empower Improve
Employees Productivity
Brand Drive User
Reinforcement Behavior
Delight Your
End Users
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14. Classifying Portal Maturity
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15. What is a Portal?
“Today's portals are not just about access; the best ones
provide true integration of enterprise information, resources,
and tools in a unified user experience. The portal is a
dashboard that offers all the enterprise information and
applications that employees need to do their jobs.”
- Jakob Nielsen's Alertbox, July 18, 2011
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16. Classifying Your SharePoint Portal Maturity
Classification of
SharePoint in Your
Organization
Portal
Intranet/Extranet
Application
Collaboration Site(s)
Use of SharePoint in
Your Organization
Collaboration, Document Business Process Corporate Communications,
Management, Social Automation, Reporting, Personalized and Targeted
Computing Department Sites Content, Enterprise Search,
Enterprise Dashboards
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17. Classifying Your SharePoint Portal Experience
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18. SharePoint UX Maturity Model
Factor of Configuration and Customization
Quality of User
Experience
High
Medium
Medium-Low
Configuration and
Customization (Effort)
Light Involved Heavy
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19. SharePoint Portal UX Maturity Model
Marrying UX Maturity with SharePoint Portal Maturity
We Can Classify Your
UX Needs Based on
Your Classification
of SharePoint
Enterprise High
Portal
Intranet Medium
Collaboration Site Medium-Low UX Should Mature as Your
Classification of SharePoint
Matures
Light Involved Heavy
Collaboration, Document Business Process Corporate Communications,
Management, Social Automation, Reporting, Personalized and Targeted
Computing Department Sites Content, Enterprise Search,
Enterprise Dashboards
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20. Classifying Your SharePoint Experience
The Optimal Balance of Configuration and Customization
Enterprise High
Portal
Intranet Medium Sophisticated
Collaboration Site Medium-Low
Advanced
Basic
Light Involved Heavy
Collaboration, Document Business Process Corporate Communications,
Management, Social Automation, Reporting, Personalized and Targeted
Computing Department Sites Content, Enterprise Search,
Enterprise Dashboards
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21. Classifications of SharePoint Portal UX
Basic Advanced Sophisticated
• Branding • Integration of Custom • Sophisticated Creative Design
• Creative Design Developed Web Parts and Branding
• Content Presentation • More Sophisticated • Publishing
Taxonomy • Content Aggregation and
• Elementary IA
• Higher Level of Rollup
• Site Templates Customized/Configured • Content Management
• Initial Taxonomy Information Architecture
• Advanced IA
• Advanced Site Templates
• Advanced Page Layouts
• Page Layouts
• Calls-to-Action
• Custom Site Directories
• Custom Navigation and Mega-
Menus
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22. Examples
Basic UX
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23. Examples
Basic UX
Established Brand
Navigation Consistency
Visual Cues
Consistent Team
Member Web Part
Prioritized Task List
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24. Examples
Basic UX
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25. Examples
Basic UX
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26. Examples
Basic Portal UX
NRDC
Collaboration Portal
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27. Examples
Basic Portal UX
Consistent, organized, and intuitive
navigation / menu
Personalized roll-up of relevant and
new documents
Links to other organizational
applications / sites
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28. Examples
Advanced Portal UX
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29. Examples
Advanced Portal UX
Search
Navigation
Breadcrumb
Link List
Employee Spotlight
Calls-to-action
Views into Document Library
News List
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30. Examples
Sophisticated Portal UX
Customer
Logo
Limited Brands
Store Portal
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31. Examples
Sophisticated Portal UX
Displays the latest, current news
Personalized Summary
Distinct, call to action for upcoming
product news
Alerts
Sticky Notes
Personalized/Localized Content
Latest Brand News
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32. Examples
Sophisticated Portal UX
Northridge
Enterprise Portal
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33. Branding
News Carousel
Custom Employee Directory and
Search
Advertisement and Call to Action
Personalized Content
Social Content
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34. Examples
Comprehensive
Infineum
Enterprise Portal
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35. Examples
Comprehensive
Customized My Links Dropdown
Personalized Bulletins
based on role and/or location
News Carousel
News List
Activity Feed from My Site
Calls-to-action
Feedback Mechanism
Branding of Content Areas
Throughout Portal
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36. Examples
Comprehensive
Infineum
Global Navigation | Mega Menu
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37. Examples
Comprehensive
Infineum
News Center
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38. Examples
Comprehensive
Infineum
Search Results
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39. Examples
Comprehensive
Infineum
Team Site
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40. Examples
Comprehensive
Infineum
Team Site | Mega Menu
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41. Examples
Comprehensive
Infineum
My Profile| My Site
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42. Contact Information:
www.northridge.com
info@northridge.com
855.587.9900
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