The document provides information about the Bachelor of Business Administration (BBA) program offered by the School of Management at the Middle East Research Academy. The 3-year BBA program aims to provide students with fundamental management skills and techniques to become effective managers. Students can choose to specialize in one of three areas: Marketing & E-Commerce, Accounting & Finance, or Business Information Systems. The course structure, fees, and information about Miracle FZE, which provides training and consultation services, are also outlined.

1. MIDDLE EAST RESEARCH ACADEMY
FOR CONSULTANCY AND LEARNING CENTRE
SCHOOL OF MANAGEMENT
Bachelor of Business Administration
(BBA)
The Bachelor of Business Administration with Honours (BBA) offered by the School of Management, is a
business programme designed to provide students with the knowledge, skills and competencies
required to excel as managers and executives in the challenging world of business administration and
management.
? for getting a comprehensive foundation in fundamental management skills and techniques.
Prepare students
?
Producing up-to-date, assertive and effective executives for business and other organizations .
Learning ? with content thereby building competencies that will support their development as effective managers.
Provide students
Objectives ? understanding and ability to apply skills on complex problem-solving, decision- making and in the application
Promote overall
of modern strategic management methods.
?
To produce graduates who possess practical knowledge and
associated critical thinking skills desired in today's competitive
business world.
? Diploma or
Pass in ? platform in the study of business through a
To provide a strong
core curriculum of management, information systems,
Entry ? Matriculation / XII /
Pass in
Learning marketing, law, finance, accounting, economics, and business
+2 / Higher Secondary
Requirements Outcomes strategy.
?
To give graduates the opportunity to pursue interesting
specializations in areas of their choice i.e. Marketing & E-
Commerce, Accounting & Finance and Business Information
Systems.
?
To produce graduates with the latest knowledge in business
analysis, entrepreneurial / small business, international
business management, information technology management,
and marketing.
MIRACLE FZE, Shajah Campus, REGUS Modern Business Centre, PO Box: 67623, Sharjah, United Arab Emirates.
Tel: +971 - 6 - 5985469 | Mob: +971 - 50 - 9252255 | Fax: +971 - 6 - 5985101 | E-mail: info@miraclegulf.com | Web: www.miraclegulf.com

2. COURSE STRUCTURE C) BUSINESS INFORMATION SYSTEMS
1. Fundamental Concept of ICT
Semester - I Courses Semester - II Courses 2. Ethics and Law in ICT
1 Principles of Management 1 Principles of Marketing 3. Information System analysis & design
4. The Internet and World Wide Web
2 Business Communications 2 Business Statistics
5. Data Warehousing
3 Office Application Softwares 3 Mircoeconomics 6. Decision Support Systems
4 Introduction to Financial 4 Introduction to Finance 7. Accounting Information Systems
Accounting 8. IS Audit & Control
Semester - III Courses Semester - IV Courses 9. IS Strategic Planning
1 Professional Communications 1 Operations Management 10. IS Project Management
2 Macroeconomics 2 Business Law
PROGRAMME DURATION
3 Organisational Behaviour 3 Management Information
Systems
4 Elective -1 4 Elective -2 • 3 Years
Semester - V Courses Semester - VI Courses FEES DETAILS
1 International Business Elective -4
Sl No Description Frequency Amount
2 Business Research Methods Elective - 5
1 Registration Fees One-Time AED 1,000
3 Strategic Management Main Project
2 Course Fees Per Year AED 8,000
4 Elective -3
TOTAL FOR THREE YEARS AED 25,000
BBA Specialisation TRAINING & CONSULTATION
(Choose any one Specialisation only)
Miracle Provides Training and Consultation session for MBA.
? Training and Consultation per Semester.
40 Hours
A) MARKETING & e - COMMERCE Main Project Guidance as per your specialization.
?
1. Marketing Management
2. Integrated Marketing Communications
3. Customer Relationship Management
4. Internet Marketing
5. Advertising & Direct Marketing
6. Consumer Behaviour
7. International Marketing
8. Introduction to e - commerce
9. Intermediate to e - commerce
10. e - Advertising
B) ACCOUNTING & FINANCE
1. Islamic Financial Systems
2. Cost Accounting ABOUT MIRACLE FZE
3. Corporate Finance
MIRACLE is a Middle East based education service oriented training
4. Investment Analysis
and consultancy. MIRACLE started its operations through education
5. Financial Accounting & Reporting
oriented services to students and professionals in Middle East. Soon, it
6. Management Accounting will be realized the market potential of the education service industry in
7. Auditing terms of growing demand in education for students and research
8. Principles of Taxation scholars in UAE and GCC. It comprises academicians, Educational
Consultants, professors, college teachers who have wide experience
9. Financial Markets & Institutions
of teaching students, assessing them, authoring books and setting
10. International Finance
standards in business schools and universities across the world. Not
only they form MIRACLE core team but also will be actively involved in
mentoring and guiding students and research scholars in UAE and
GCC.
info@miraclegulf.com ¡á www.miraclegulf.com ¡á +971 - 6 - 5985469