DriveCam, a provider of video and data collection systems for transportation fleets, asked Bazza Design to assist them in the creation of a new low profile camera product to replace their current more vertically designed dash cam for vehicles. The current design was considered a visual obstruction for forward viewing by some of their customers. DriveCam also planned to include new features with the re-design that required a new packaging of the system. As new features go - the new device was to have two cameras facing in opposite directions. As these devices are intended to be mounted in a vehicle, one camera is intended to point out the windscreen to view the road ahead of the vehicle, and the other camera is intended to point inward, capturing the activities of the driver and as is possible, the activities of the vehicle passengers. It is to include multiple operation buttons and integrated adjustability for various windshield angle positioning. To facilitate operation at night, the device was also have some number of IR LEDs to illuminate the interior of the vehicle. It is imperative that the device is tamper resistant. Bazza Design employed it’s design process to produce a series of slim line designs that tucked up nicely under the rear view mirror of a vehicle that in turn created minimal obstruction while adding more features to the design.

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DriveCam – Dash Cam Video System
Case Study
DashDash
CameraCamera
Video SystemVideo System

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DriveCam – Dash Cam Video System
Contents
Project Scope
Research Phase
Concept Development Phase
Concept Refinement Phase
Concept Release of Data
Prototype Build

3. 1-2017 3
DriveCam – Dash Cam Video System
Project Scope
DriveCam, a provider of video and data collection systems for
transportation fleets, asked Bazza Design to assist them in the
creation of a new low profile camera product to replace their
current more vertically designed dash cam for vehicles. The current
design was considered a visual obstruction for forward viewing by
some of their customers. DriveCam also planned to include new
features with the re-design that required a new packaging of the
system. As new features go - the new device was to have two
cameras facing in opposite directions. As these devices are
intended to be mounted in a vehicle, one camera is intended to
point out the windscreen to view the road ahead of the vehicle, and
the other camera is intended to point inward, capturing the
activities of the driver and as is possible, the activities of the vehicle
passengers. It is to include multiple operation buttons and
integrated adjustability for various windshield angle positioning.
To facilitate operation at night, the device was also have some
number of IR LEDs to illuminate the interior of the vehicle. It is
imperative that the device is tamper resistant.
Bazza Design employed it’s design process to produce a series of
slim line designs that tucked up nicely under the rear view mirror of
a vehicle that in turn created minimal obstruction while adding
more features to the design.
DriveCam designs were vertically oriented. That
cause obscuration issues. It was also limited in
features.

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DriveCam – Dash Cam Video System
Research Phase
Here is a cross section of competitive devices.
Most are vertical or cylindrical in form.

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DriveCam – Dash Cam Video System
Research Phase
Here are relative camera systems. Most all
are tied into the rear view mirror. They also
look more integrated to the vehicle interior.

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DriveCam – Dash Cam Video System
Research Phase
Here are more relative camera systems.
Most all of these look add-on in form

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DriveCam – Dash Cam Video System
Results
The overall cross section of competitive products and related designs
are very vertical in form and in some cases look like they do not
belong in the car.
What we learned from this was the following points to address in the
Concept Phases:
- Small Footprint
- Good in-cab feedback – visible buttons and LEDs
- Not distracting – minimal visibility and finishes
- Ruggedized looking
- Feels like it already belongs in the vehicle
- Looks High Value/Premium/Distinctive
Research Phase

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DriveCam – Dash Cam Video System
Concept Development Phase
Some initial vertical designs were explored based on the
packaging size of the internal components. This design
exercise proved that DriveCam did not want to proceed
with this type of design.

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DriveCam – Dash Cam Video System
Concept Development Phase
Horizontal forms were then chosen to work on next. The
objective of the idea to the right is to minimize the amount of
the system protruding below the rear view mirror. In the
mounting cases where there is no rear view mirror, the
system still appears “small” from the driver’s perspective.
From a side, profile prospective, we think there are
opportunities to make the design distinctive by adjusting the
curvature as it tapers toward the windscreen.
The design to the left - from a driver facing perspective,
the desire is to keep the device appearance as low
profile as possible (as described in the previous slide).
Stretching the length of the device face (parallel to the
rear view mirror),. Is something we would consider.
From a side profile prospective, adjusting the “L-bend”
through no bend (e.g., flattening it out like a candy bar)
are up for consideration.

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DriveCam – Dash Cam Video System
Concept Development Phase
With the details of the last page in mind, many
horizontal designs were then explored in sketch form.
Position and mechanics of the window mount was
considered and vent locations for air circulation was
also incorporated into the design.

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DriveCam – Dash Cam Video System
Concept Development Phase
Continued development focused on combining all main
details necessary for the complete package.
Lens
Wire Routing hole
Bracket
Rear Facing Camera
Button
Venting
USB
Microphone holes

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DriveCam – Dash Cam Video System
Concept Development Phase
Variations of design.

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DriveCam – Dash Cam Video System
Concept Development Phase
Variations of design.

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DriveCam – Dash Cam Video System
Concept Refinement Phase
The 1st
favored design was selected and more final
illustrations were made to detail all components.
Lens
Wire Routing hole
Bracket
Rear Facing Camera
Venting and potential
location for speaker
10 LED’s
Microphone location

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DriveCam – Dash Cam Video System
Bracket
Button
Label Location
Forward Facing Camera
USB
Venting
Label Location
Concept Refinement Phase
The 1st
favored design was selected and more final
illustrations were made to detail all components.

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DriveCam – Dash Cam Video System
Concept Refinement Phase
Orthographic views.

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DriveCam – Dash Cam Video System
Wire Routing hole
Bracket
Venting and potential
location for speaker
7 LED’s
Microphone location
Concept Release Data
3D was created of the final design
and released to the customer.

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DriveCam – Dash Cam Video System
Concept Release Data
3D was created of the final design and
released to the customer.

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DriveCam – Dash Cam Video System
Prototype Build
Full scale non working models
were created to demonstrate
the complete design.

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DriveCam – Dash Cam Video System
Prototype Build
Three models were made for color comparison.

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DriveCam – Dash Cam Video System
Concept Refinement Phase
An alternative favored design (referred to as the drop
down design) was selected to detail . More final
illustrations were made to detail all components.
Lens
Wire Routing hole
Bracket
Rear Facing Camera
Venting and potential
location for speaker
10 LED’s
Microphone location

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DriveCam – Dash Cam Video System
Bracket
Button
Label Location
Forward Facing Camera
USB
Venting
Label Location
Concept Refinement Phase
An alternative favored design (referred to as the drop
down design) was selected to detail . More final
illustrations were made to detail all components.

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DriveCam – Dash Cam Video System
Concept Refinement Phase
Drop Down Design Orthographic views.
5”
3 3/4”
40mm”

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DriveCam – Dash Cam Video System
Wire Routing hole
Bracket
Venting and potential
location for speaker
7 LED’s
Microphone location
Concept Release Data
3D was created of this final design
and released to the customer.

25. 1-2017 25
DriveCam – Dash Cam Video System
Concept Release Data
3D was created of this final design
and released to the customer.

26. 1-2017 26
DriveCam – Dash Cam Video System
Prototype Build
Full scale non working models
were created to demonstrate
the drop down design.

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DriveCam – Dash Cam Video System
Contact Information
Bazza Design
Barry Hutzel – Principal & Owner
barry.hutzel@bazzadesign.com
https://www.linkedin.com/in/barryhutzel
www.bazzadesign.com
616 335 0219