A talk from the Work Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017. Andreas Zeitler (Vuframe): Virtual & Augmented Business: How to Discover and Leverage Immersive DataYou Already Own. A good, practical and user-friendly Augmented or Virtual Reality application can provide clear return on investment for many businesses. Adopting software-driven solutions while the hardware in the market matures will give you a competitive edge while others are still catching up. However, there's still a major roadblock: where do you get data in the formats required for AR & VR? Realtime 3D, 360 Media, Point Cloud Data are neither cheap nor easy to come by – especially when it needs to be highly optimized to run on portable devices with limited battery life and performance. This workshop will illustrate how data which already exists in a lot of businesses can be leveraged in the age of Augmented and Virtual Reality. We will uncover which data sources already exist in your company and how you can deploy them as part of a cutting-edge virtual tool – within days, not weeks or months. http://AugmentedWorldExpo.com

1. VIRTUAL & AUGMENTED BUSINESS: HOW TO DISCOVER AND
LEVERAGE IMMERSIVE DATA YOU ALREADY OWN.

2. Andreas Zeitler
Founder & CEO at Vuframe
8 Years Games Industry Veteran
8 Years Augmented & Virtual Reality

3. Cloud-based Software Platform for XR since
2014.
Augmented & Virtual Reality Solutions since
2010.
User-centered. Code-less.
Cloud-based. Sustainable.
Content agnostic. 3rd Party agnostic.

4. AGENDA
1. Who the hell am I? ✅
2. Applications with ROI
3. Data Requirements
4. Data Sources & Challenges
5. Summary

5. Applications with ROI
📈

6. EXAMPLE:
SALES APP FOR
SME’S
VERTRIEBS-APP
PRODUCTT CONFIGURATOR PRODUCT SIMULATOR TRADE SHOWS

7. Realtime 3d graphics
Augmented RealityInteractive Tours & Demos
Sensor-based navigationHead-set compatible VR
Interactive presentation and pages (Micro Apps)
EXAMPLE:
REAL ESTATE
MARKETING

8. Data Requirements
☑

9. Consumer-friendly
• usable / no information overload
• visual fidelity: nice to look at
• manageable file sizes
Automation & Processing
• import / convert automatically
• human intervention is not scalable
• easy to identify conventions
Revision-agnostic
• source files are going to change
• plan for it on Day 1
• automated pipeline or process in place
Future-proof Format
• 3D trumps 360 any time (enables AR)
• segmentation, optimisation and data
stripping are key
• makes most files run in realtime
Data Requirements

10. Data Sources &
Challenges📂

11. Easy-to-convert
These are existing files which users can easily convert
for immersive use themselves:
CAD/CAM models*
CGI source files
Realtime 3D models
Miniature Augmented Reality ModelLife-size Augmented Reality Model

12. Easy-to-convert
These are existing files which users can easily convert
for immersive use themselves:
CAD/CAM models*
CGI source files
Realtime 3D models
🙂 Good news, everybody!
Companies in
🏢 Real Estate
🚄 Engineering and
🛋 Manufacturing
have CAD available! ✅

13. Challenges
⁉

14. Problems
- redundant data (no value)
- garbage data (generated by CAD export)
- duplicated data
- unoptimised data
Exported from Solid Edge via STL
Challenge #1: Data Conversion
3D & CAD are not standardised!

15. Vuframe® 3D Static Analyzer
Algorithm to:
• strip unused data
• identify and solve redundant data
• optimize for number of unique objects
• optimize for number of draw calls
• optimize for load time
Conveyor Belt – Original
Conveyor Belt – After Static Analyzer
Unique
Meshes
before
Unique
Meshes
after
FBX VF3D
575 125 12,55 mb 3,077 mb
Example:
Static Analyzer for “Conveyor Belt”
STP File (via 3ds Max FBX)
Conveyor-BeltConveyor-Belt
Vuframe® Vuframe®

16. Model Unique Meshes before Unique Meshes after FBX VF3D
Conveyor Belt 575 125 12,55mb 3,077mb
Yamaha CS-80 1038 186 14,495mb 5,795mb
Radial Engine 842 105 39,164mb 4,486mb
Vuframe® 3D Static Analyzer
More examples converted from CAD
0
275
550
825
1100
Conveyor Belt Yamaha CS-80 Radial Engine
Unique Meshes before Unique Meshes after
0mb
10mb
20mb
30mb
40mb
FBX VF3D
16

17. Considerations
- binary vs. text-based?
- encrypted?
- reverse-engineerable?
Exported from Solid Edge via STL
Challenge #2: Data Storage
Which format to store 3D in?

18. Happy Buddha
Bunny
Teapot
Happy
Buddha
Bunny Teapot
Source Polygons 1.087.716 69.451 2.464
FBX (binary) 32,676mb 2,631mb 0,065mb
FBX (text) 242,511mb 15,352mb 0,502mb
OBJ 40,549mb 2,409mb 0,075mb
DXF 166,748mb 11,07mb 0,382mb
STL 54,386mb 3,473mb 0,123mb
DAE 85,306mb 5,032mb 0,191mb
Vuframe VF3D 23,239mb 1,458mb 0,052mb
Reduction 74 % 65 % 44 %
Vuframe® 3D Format
Single Mesh Size Comparison
0mb
12,5mb
25mb
37,5mb
50mb
OBJ Vuframe VF3D
Happy Buddha Bunny
Original Mesh Vuframe 3D Mesh
✅ 100% Visual Correctness 18

19. Vuframe® 3D Format vs. Industry 3D Formats
Scene (aka multi-mesh) Size Comparison
Title Preview
Smallest
other File
Format
VF3D Saving
T-Rex skeleton
(OBJ only)
7,26mb 1,47mb 394 %
3D Drum Set
(smallest: FBX binary)
7,81mb 6,32mb 24 %
Audi
(OBJ only)
54,09mb 12,6mb 329 %
F1 Ferrari
(OBJ only)
1,66mb 0,6mb 177 %
Jack Daniels
(OBJ only)
7,91mb 1,77mb 347 %
19

20. Integra(ons:
Ma%erport, Sketchfab, Youtube
Plugins:
Unity 3D, Sketchup, Revit
(Professional So@ware)
Upload:
Immersive: 3D, CAD, 360 Photo & Video,
Panotour, Pointcloud
Meta Files: PDF, Images, Movies, Brochures,
HTML, etc.
Your AR/VR Solu(on
Challenge #3: Content Delivery
Straight into your AR/VR App?
You need a CMS
Otherwise content will be
maintained by a
programmer!
Expensive, potential
deadlock situation.

21. Easy-to-convert
These are existing files which users can easily convert
for immersive use themselves:
CAD/CAM models*
CGI source files
Realtime 3D models
Easy-to-create
Hardware, software or 3rd party products are
available to easily create these in-house with existing
resources and simple processes:
360 images & video
3D Floorplan models
Already Immersive
A lot of new hardware and software products
inherently output immersive or hybrid files which can
be re-used for immersive application.
Pointcloud Data
Hybrid-LDAR Scans
3D Scans
Immersive-enabled software that outputs files for
immersive use:
CAD/CAM Software
Interior Design Software
3D Authoring tools

22. Summary
✅

23. ☑ Check your CGI
and CAD Data
☑ 360 and hybrid
formats are cheap
and easy
Summary
☑ Don’t cut corners:
Get a sustainable
solution (incl. CMS)
☑ Think ahead:
file revisions are going to
be expensive otherwise

24. Shameless
Self-serving
Advertising
😋

25. Vuframe®
Marketing Suite
Vuframe®
Sales Suite
Vuframe®
Enterprise Suite
• Virtual Models & Tours
• Product Configurators &
Catalogs
• Integration: Ecommerce &
Social Media
• Global Reach on all channels
• Communication Platform
• External Stakeholders
• Innovative Content
• Push Updates & Keep in
the Loop
Vuframe® Solutions
• Product Configurators &
Catalogs
• Create Documentation
• Integration: CRM & ERP
• Keep your team updated

26. Online Content Management
System (CMS)
Templates for new
Applications and Views
Content on all
Devices and Channels
Vuframe® Platform

27. 💡
Questions?

28. THANK YOU, AWE!
Andreas Zeitler
andreas@vuframe.com