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Bask in the Wisdom of Kyle Jepson,
HubSpot Academy Professor Extraordinaire
March 23, 2022 I 11:00 AM
The LA
HubSpot User Group
presents:
Meet the Speakers
Christina Reyes
SVP Strategy
MTR Marketing
Lital Barkan
CEO
MTR Marketing
Kyle Jepson
Senior Inbound Professor
HubSpot Academy
Best/Worst
Share your experience
selling or being sold to
Today’s Agenda
Kyle:
1. Frictionless Sales
2. Operations Hub
3. AMA
MTR:
4. Raffle
5. Survey
Kyle Jepson
● Author of five HubSpot Academy
certifications.
● Big fan of raw veggies, tortilla
chips, and Billy Joel.
● Married father of three.
● Bishop of a Latter-day Saint
congregation.
Inbound Sales Professor
These are a few of my favorite things!
^This is me right now^
The Endless Possibilities
of Deals in Sales Hub
Demo
Upgrading Your Deal Board With…
● Color coding
● Required Properties
● Playbooks
● Workflows
The Powerful Magic
That Is Operations Hub
What Is Operations Hub,
Anyway?
Using the technology we acquired from
PieSync, we’ve built a sync framework
that integrates data two ways in real
time. And it pulls historical data, too.
Data Sync
Faster, better integrations
FREE/STARTER
~104 integrations currently supported
with more coming in the future.
Data Sync
Faster, better integrations
FREE/STARTER
Operations Hub Free: Standard Integrations
Operations Hub Starter: Custom Field Mappings
Data Sync
Faster, better integrations
FREE/STARTER
New operational actions that make it
easy to clean CRM data — date
properties, capitalization, and more. No
fancy Excel work required.
Data Quality
Automation
Clean data in clicks not hours.
PROFESSIONAL
Automate anything, and set up any
business process with fully custom
workflow actions.
Programmable
Automation
Custom Code Actions
PROFESSIONAL
Trigger HubSpot workflows on custom,
pre-defined intervals, to better support
your recurring processes.
Scheduled
Automation
Scheduled Workflow Triggers
PROFESSIONAL
Create reusable data tables with
pre-selected fields and calculated values
for users to create reports with
Datasets
Curated data for reports
ENTERPRISE
Some Possibilities….
● Data Sync + Data Quality Automation
○ Sync dirty data into HubSpot, clean it, and sync it back
into external systems
● Data Quality Automation + Emails or Sequences
○ Standardize name capitalization before sending emails
○ Format date/time properties by region
● Programmable Automation + Deals
○ Weighted lead rotations
○ Automatically set expiration or renewal dates
● Datasets + Sales Reporting
○ Convert monthly metrics into annual metrics
○ Simplify report generation for sales leaders
Demo
Using “Data Quality Automation” To…
● Fix name capitalization
● Personalize date/time format by region
AMA!
Thank you
WDYT?
● Topic? Future topics?
○ April 26: Building a Sales Enablement Content Plan That Works!
● Giveaways:
○ Everyone - puzzle swag from HubSpot User Groups
○ Random Attendee - $50 Amazon gift card from MTR
○ Best question - INBOUND 22 Powerhouse Pass from MTR
● Feedback survey:
https://forms.gle/jgMRMoacT11WPpjB8

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Bask in the Wisdom of Kyle Jepson, HubSpot Academy Professor Extraordinaire

  • 1. Bask in the Wisdom of Kyle Jepson, HubSpot Academy Professor Extraordinaire March 23, 2022 I 11:00 AM The LA HubSpot User Group presents:
  • 2. Meet the Speakers Christina Reyes SVP Strategy MTR Marketing Lital Barkan CEO MTR Marketing Kyle Jepson Senior Inbound Professor HubSpot Academy
  • 4. Today’s Agenda Kyle: 1. Frictionless Sales 2. Operations Hub 3. AMA MTR: 4. Raffle 5. Survey
  • 5. Kyle Jepson ● Author of five HubSpot Academy certifications. ● Big fan of raw veggies, tortilla chips, and Billy Joel. ● Married father of three. ● Bishop of a Latter-day Saint congregation. Inbound Sales Professor
  • 6. These are a few of my favorite things! ^This is me right now^
  • 7. The Endless Possibilities of Deals in Sales Hub
  • 8. Demo Upgrading Your Deal Board With… ● Color coding ● Required Properties ● Playbooks ● Workflows
  • 9. The Powerful Magic That Is Operations Hub
  • 10. What Is Operations Hub, Anyway?
  • 11. Using the technology we acquired from PieSync, we’ve built a sync framework that integrates data two ways in real time. And it pulls historical data, too. Data Sync Faster, better integrations FREE/STARTER
  • 12. ~104 integrations currently supported with more coming in the future. Data Sync Faster, better integrations FREE/STARTER
  • 13. Operations Hub Free: Standard Integrations Operations Hub Starter: Custom Field Mappings Data Sync Faster, better integrations FREE/STARTER
  • 14. New operational actions that make it easy to clean CRM data — date properties, capitalization, and more. No fancy Excel work required. Data Quality Automation Clean data in clicks not hours. PROFESSIONAL
  • 15. Automate anything, and set up any business process with fully custom workflow actions. Programmable Automation Custom Code Actions PROFESSIONAL
  • 16. Trigger HubSpot workflows on custom, pre-defined intervals, to better support your recurring processes. Scheduled Automation Scheduled Workflow Triggers PROFESSIONAL
  • 17. Create reusable data tables with pre-selected fields and calculated values for users to create reports with Datasets Curated data for reports ENTERPRISE
  • 18. Some Possibilities…. ● Data Sync + Data Quality Automation ○ Sync dirty data into HubSpot, clean it, and sync it back into external systems ● Data Quality Automation + Emails or Sequences ○ Standardize name capitalization before sending emails ○ Format date/time properties by region ● Programmable Automation + Deals ○ Weighted lead rotations ○ Automatically set expiration or renewal dates ● Datasets + Sales Reporting ○ Convert monthly metrics into annual metrics ○ Simplify report generation for sales leaders
  • 19. Demo Using “Data Quality Automation” To… ● Fix name capitalization ● Personalize date/time format by region
  • 20. AMA!
  • 22. WDYT? ● Topic? Future topics? ○ April 26: Building a Sales Enablement Content Plan That Works! ● Giveaways: ○ Everyone - puzzle swag from HubSpot User Groups ○ Random Attendee - $50 Amazon gift card from MTR ○ Best question - INBOUND 22 Powerhouse Pass from MTR ● Feedback survey: https://forms.gle/jgMRMoacT11WPpjB8