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This document outlines 6 steps for marketing transformation and inbound marketing success. It discusses replacing traditional outbound marketing approaches like telemarketing, direct mail, and print ads with inbound approaches like SEO, blogging, social media, and free tools/trials to attract visitors and generate leads. It also discusses organizing a marketing team with roles focused on content creation, social media, partnerships, and evangelism. Finally, it introduces HubSpot as a complete marketing automation solution that has emerged as an industry standard, is backed by thought leadership, and has been proven to effectively increase leads for customers.

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This document discusses HubSpot's media partner program. It begins by outlining the changing media landscape and how HubSpot can help media companies adapt. Specifically, HubSpot enables media companies to increase audience engagement, improve advertiser ROI, attract new advertisers, and create new revenue streams through an inbound methodology. The document then provides examples of successful inbound media campaigns run by KTAR radio and Dental Products Report. It concludes by describing HubSpot's media matchmaking program which brings together media companies and HubSpot agency partners to jointly run inbound advertising campaigns.

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This document provides an agenda and overview for an inbound marketing webinar. The agenda includes an inbound marketing roadmap, a demonstration of HubSpot tools, and requirements for success. It summarizes HubSpot's all-in-one marketing software platform and shows how customers using HubSpot have achieved significant increases in website traffic and leads over time. It concludes with contact information for follow up questions.

Inbound Marketing 101 - Mike Volpe HubSpot

HubSpot is an inbound marketing software company with over 700 customers. Mike Volpe, VP of Marketing at HubSpot, gave a presentation on inbound vs outbound marketing. He explained that inbound marketing focuses on attracting and engaging customers through content like blogging, social media, and SEO rather than interruptive tactics like cold calling. Volpe then provided three tips for marketing and discussed how HubSpot helps over 450,000 companies with their inbound reports.

1) The speaker outlines a strategy for building a predictable and scalable sales machine by hiring the same type of successful salespeople, training them in the same way, providing the same quantity and quality of leads, and having them work leads using the same process. 2) Key aspects of the sales training process discussed are defining the sales methodology, using exams and certifications to measure consistency, and implementing a metrics-driven sales coaching approach. 3) The presentation promotes an inbound marketing approach using content like blogging, social media, and ebooks to generate leads at scale for the sales team to work consistently.

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1. HubSpot scaled sales using data science and social selling by focusing on prospects' needs and interests rather than the sales team's needs. 2. HubSpot used inbound marketing like blogging, SEO, and social media to get found where prospects were searching, and created a content engine to generate leads. 3. HubSpot used technology like Sidekick to source leads faster by monitoring prospects' online activities and engaging them based on context rather than just cold calling repeatedly.

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This document provides an agenda and notes for a meeting of the Boca Raton HubSpot User Group. The agenda includes announcements about upcoming meetings and events, as well as a discussion on best practices for using HubSpot's social media tools to drive leads and revenue. Introductions are made and attendees are asked about their biggest marketing challenges and what they hope to get out of attending the meetings. Special thanks are given to the host and sponsors of the event.

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Salted Stone joined the HubSpot Partner Program in 2014 and saw significant growth using HubSpot's marketing software and CRM. Their recurring revenue increased from 15% before using HubSpot to 60% after, and they saw a 219% increase in visit-to-contact rate and over 10% increase in contact-to-customer rate from an inbound marketing case study they did on themselves. Since joining the HubSpot Partner Program, Salted Stone has experienced 100% revenue growth and 500% earnings growth year over year.

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View this #sps17 Webcast on-demand here: http://dg-r.co/2xOyTwO This session will share use cases highlighting how B2B organizations are overcoming the limitations of insufficient data and integration to expand their reach and buyer engagement. With more precise targeting, the session will provide prescriptive examples of how B2B marketers can keep up with their B2C peers by putting actionable intelligence into play across multiple channels, including: • Increasing telemarketing conversions; • Improving email click-through rates; • Reducing digital ad acquisition costs: and • Lifting direct mail response rates. Attendees will also find examples of how access to accurate account and contact data are helping organizations identify their best audiences and then deploy campaigns across channels that match buyer preferences.

The social indicators of inbound marketing success

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This document discusses key performance indicators for measuring the success of inbound marketing strategies and social media efforts. It recommends focusing on indicators like social reach or the number of followers, social lead conversion rates from campaigns, and email metrics like click-through rates. The document also provides examples of testing content like offers or segmentation and personalization techniques to improve these types of metrics for inbound marketing and social media.

Marketing In A Recession - HubSpot

In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending and cutting staff in order to make it through the economic downturn. But marketing in a recession isn't about marketing less, it's about marketing better and smarter. This webinar will share techniques for marketing more efficiently and effectively, particularly on a tight budget.

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The document describes the culture and values at HubSpot, known as "The HubSpot Way." It emphasizes an experimental, transparent, and trust-based culture where employees have flexibility, autonomy, and opportunities to take risks. Key aspects include agile "scrum" development, rotating work assignments, open workspaces without doors, transparency through a public wiki, and a fellows program to develop skills. The goal is to transform how marketing is done through a dynamic culture that embraces change.

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Daphne Costa Lopes discusses connected growth and how focusing on customer outcomes can improve metrics like net retention rate. She explains that most growth metrics today focus on the company, but improving customer success means measuring their outcomes directly. This allows using machine learning to apply the strategies of top-performing customers to others with similar goals. Connected growth creates a network effect where the value of a product increases as more customers use and benefit from it. CSM roles also remain important to help customers implement strategies and navigate change based on insights from connected growth.

Driving Customer Outcomes - Daphne.pptx

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Daphne Costa Lopes discusses connected growth and how focusing on customer outcomes can improve metrics like net retention rate. She explains that most growth metrics today focus on the company, but improving customer success means measuring their outcomes directly. This allows using machine learning to apply learnings from top-performing customers to others with similar goals. Connected growth creates a network effect where the value of a product increases based on the number of users, and customers are continuously guided by best practices from others in the community.

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Daphne Costa Lopes discusses connected growth and how focusing on customer outcomes can improve metrics like net retention rate. She explains that most growth metrics today focus on the company, but improving customer success means measuring their outcomes directly. This allows using machine learning to apply learnings from top-performing customers to others with similar goals. Connected growth creates a network effect where the value of a product increases based on the number of users, and customers are continuously guided by best practices from others in the community.

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This document provides an overview of marketing automation and customer relationship management (CRM) tools. It discusses how to map out customer journeys, collect leads in a CRM like Hubspot, and set up basic automations using tools like Hubspot, Olark live chat, and email marketing. The presentation aims to provide actionable tips and recommendations for automating marketing efforts to generate more leads. It emphasizes starting simple by following up on leads, setting up a CRM, and creating an automated email template.

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This document outlines a method for digital transformation or enhancement based on a swift pre-study - that will help you get the insight you need to make informed decisions, plan for the future and find a new way of operating - to increase customer satisfaction, adapt your way of working using data and thus increase your revenue. Either its is just launching a new website, identifying the needs as well as future proof it or its is to restructure and enhance your marketing and communication from activities to department - however big or small task, local or global - you can use this method. So let’s dig deeper into what type of activities that can help you both improve and adapt how you work using discover - plan- act and optimize.

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This document discusses inbound marketing and HubSpot. It begins with an introduction to inbound marketing as a strategy driven by how consumers have changed to be more informed online. It explains how inbound focuses on thought leadership through content rather than interruptive tactics. The document then introduces HubSpot as an inbound marketing platform that integrates marketing, sales, and CRM tools. It outlines how to get started with inbound marketing, including developing buyer personas, attracting visitors with content across channels, converting leads, and helping sales close deals with marketing support.

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The document discusses how to optimize HubSpot automation at each stage of the flywheel. It defines workflows, sequences, and chatbots as the main automation tools. At the attract stage, automation is difficult but content marketing and SEO are recommended. In engage, lead nurturing, re-engagement campaigns, and pre-/post-event communication can be automated via workflows, while sequences are good for sales outreach. Chatbots can qualify leads. In delight, workflows can automate onboarding and feedback, while sequences work for post-sale check-ins.

Using HubSpot to Delight Customers into Advocates

Christina Bockisch

This document discusses strategies for using HubSpot to provide remarkable customer service and turn customers into advocates. It begins with an introduction and agenda. It then discusses the importance of customer service, even for difficult customers, and statistics about the consequences of poor customer service. The document outlines strategies for gathering customer feedback, addressing issues, and engaging customers. It provides tools in HubSpot that can be used to implement these strategies. Finally, it discusses how to create a feedback and advocacy program by identifying happy and unhappy customers, finding advocates, determining advocacy requests, and marketing advocates' work. The overall goal is to understand how customer service impacts business and learn best practices to reduce friction and increase momentum in the customer lifecycle.

Campaign Influence & the Marketing Metrics that Matter, Andrea Tarrell

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This document discusses marketing metrics and campaign influence. It recommends focusing reporting on initiatives that drive sales results. It provides five strategies for better marketing reporting: 1) Start with the desired outcome or goal; 2) Ask questions to understand what is really working; 3) Agree on goals and align systems and data; 4) Connect reporting back to revenue whenever possible; and 5) Present information relevant to the intended audience. The document uses examples to illustrate how to set up and report on marketing campaigns.

October 2014 HUG

Lindsay Short

This document discusses features from an INBOUND14 conference, including new personalization tools, a calendar tool, an email dashboard and optimizer, Sidekick and HubSpot CRM tools. It prompts discussion questions about how attendees would use the new personalization features, how they currently manage campaigns, common email pitfalls, whether their sales team uses similar tools, and which CRM system they currently use. The second part discusses finding a balance between sales and marketing, including focusing on personas, content that should be used, putting the right information on forms, using workflows to connect teams, and putting data and workflows into sales team inboxes.

Hiring a Marketing Agency? Critical Questions that Drive the Right Decision

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Whether this is your first time participating in the process of hiring an agency or your 5th time, it’s good to get a fresh perspective on what you should be looking for, including the types of questions to ask and the warning signs to look out for. To help you in the process, Hanapin’s President, Jeff Allen, and Director of Services, Carrie Albright, go through the primary elements you should consider when hiring an agency.

Quick Tips: Becoming the Trusted Digital Media Advisor

Tyler Aldridge

The document provides tips for effectively summarizing a client's current situation and desired situation in order to make recommendations. It advises asking open-ended questions about the client's business model, marketing efforts, and personal goals to understand where they are today and where they want to be. Understanding both the current and desired situations allows one to define a roadmap to help clients achieve their objectives. Sample questions are provided to evaluate the client's current situation in their business, marketing, and individual priorities as well as questions to understand their desired situation and priorities for the future.

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Don Arceri | AspireDigital.org

The document provides an agenda and materials for a sales call focused on conducting a diagnostic assessment and setting goals with a prospect. The agenda includes recapping the recommended sales process, reviewing the purpose and typical flow of a diagnostic and goal setting call, demonstrating the inbound marketing prospect assessment tool, reviewing key takeaways and homework, and addressing potential potholes. The call is intended to help qualify prospects by determining their current performance, aligning their business goals with inbound marketing activities, and setting numeric goals to achieve through inbound efforts in order to close the gap between current and desired revenue. The ultimate goal is to schedule a follow up "Presentation and Experimentation" call.

Leveraging HubSpot in Smarketing Efforts

Nili Molvin Zaharony

The document provides an introduction to field marketing from Kinzie Trompak, an Associate Field Marketing Manager at HubSpot. It discusses what field marketing is and how it works with sales and marketing teams to impact the sales flywheel. Key areas where field marketing has impact are identified as the early stages of the flywheel. The document then provides explanations and examples of lead scoring strategies, benefits of lead scoring, and quick tips for getting started with lead scoring. It asks questions about whether an organization needs lead scoring and discusses Lists/Views and Playbooks functionality in HubSpot.

Recovering Revenue in a Changing Economy

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Join the GPA and MindFire teams as we host Part II of our very successful Webinar in June, Recovering Revenue in a Changing Economy. The COVID-19 crisis has changed everything, as such, we hand-picked 4 commercial, packaging, and wide format print professionals to better understand how they view the current market, and how they’re continuing to work hard to grow in spite of the changing landscape. In addition to the amazing feedback from our guest speakers, we will also help you understand new Use Cases, Emerging Industries and Key Applications. Our Guest Speakers for the webinar are: • Bill Duerr, President, Hatteras • Sheri Robertson, VP of Awesome, Ace Designs • Erik Norman, SVP, Sales & Marketing • Brian Scott, President, Blooming Color During the webinar we will explore and expand on the following areas: • Recovering Revenue – Rapidly • Innovation – Reimagining Everything • Emerging Industries & Applications • COVID-19 Strategies & Tactics • Taking Action Now

Common Cold Call Objections and How to Respond

SalesScripter

The document provides responses to common objections received during cold calls. It outlines strategies for determining the purpose of the call, establishing a conversation when the prospect says they are not interested, and getting next steps even when the prospect says they do not want to make changes or purchase anything. The goal is to either close the sale or move the conversation forward by addressing concerns, asking questions, and positioning how the product could help with challenges in areas like lead generation or sales rep performance.

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Ultimate Guide to Digital Marketing & How to Magnify Your Digital Presence

Surefire Local

With over 7,040 marketing tools available today, there’s no shortage of advice when it comes to changing your digital marketing efforts. The catch is knowing which tools work together so that you get a complete picture of how your marketing is performing. To help, we’ve put together this ultimate guide to marketing technology; a free 30 minute webinar in which you’ll learn: The best tools and methods that apply specifically to local marketing How you can boost your business’s local visibility on Google and other major search engines How to measure your success and stop wasting money on underperforming campaigns By the end of the webinar, you’ll walk away with the confidence that your business is visible in all the places potential customers use to find you.

How real estate agents can increase marketing ROI using automation

Tars

Over the past five years, there has been a realization in the world of real estate that the most effective strategy to reliably convert prospects into paying customers is to deliver good customer service to prospects. The underlying principle behind this strategy is that authentic, human interactions help build trust and convince prospects to share lead information, book site visits, and buy houses. Of course, implementing this strategy is easier said than done. Delivering instant customer service 24×7 requires an immense amount of manpower and resources that most real estate agents do not have. To overcome this hurdle, many are turning to the power of automation, and that is where this webinar comes into the picture. In this webinar, we’ll show you how you can… 1. Use chatbots to create automated customer service experiences that improve landing page conversion rates 2. Improve customer acquisition outcomes by automating follow-up sequences with prospects 3. Stay ahead of your competition with conversational landing pages & intelligent marketing automation

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