Average email reply rates can vary greatly, but some suggest they can hover around 1-5%. When Paddle, UK’s fastest growing software company, went to market with an outbound email strategy, they blew those numbers out of the water, consistently achieving reply rates of 30% or higher.
In this webinar, we’ll dive into how the Paddle team executed their outbound strategy to catapult their success. Topics covered include:
- Paddle’s phased approach
- What data they required and how they sourced it
- The tools and technologies used
- Best practices learned along the way
We encourage anyone with responsibility for B2B marketing, sales, revenue ops, growth, and customer data management to watch the reply of this engaging 1-hour webinar.
Replay: https://www.hull.io/blog/webinar-recap-paddle-30-percent-reply-rate-cold-emails/
Privateaser Improves Customer Targeting with Hull's Customer Data PlatformAngela Sun
Privateaser is a rapidly growing event software based in Paris, France. In order to continue fueling their growth, they knew they needed to get their data in order. Even though they used best-in-breed tools like Salesforce, Intercom, and HubSpot, they were realizing the data across their systems was causing issues between sales and marketing alignment.
The New Hub on the Block: Operations Hub With Kyle Jepson - SLCHUG May 7, 2021Bernco Media
On May 7th, 2021, the Salt Lake City HubSpot Users HubSpot held a live event online. HubSpot recently announced Operations Hub, a new product line to help operations professionals get their job done.
In this recording, watch HubSpot Academy, Professor Kyle Jepson, as he explains what Operations Hub is, how it works, and why you should care.
Whether you’re in an operations role or just a HubSpot user who wants to know how this new toolset can make your job easier, watch this recording and see Kyle as he does a live demo of the new tools as well as answer attendee questions.
Who Should Watch?:
- HubSpot users, admins, customers, and partners
- Anyone tasked with operational processes such as integrating systems and data cleanliness
- All who are interested in increasing their revenue operations knowledge and capabilities
For a recap and replay of this event visit https://events.hubspot.com/events/details/hubspot-salt-lake-city-presents-the-new-hub-on-the-block-operations-hub-with-kyle-jepson/
To see our upcoming events, visit https://events.hubspot.com/salt-lake-city/
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: Pardot Forms And Form Handlers
Date and Time: Sunday, April 26, 2020
11:00 AM to 12:00 PM IST
Speaker: Somya Srivastava
Somya is Certified Salesforce Administrator and she is also Pardot Specialist. Somya loves to contribute towards salesforce community in all possible ways, She is also leading a Salesforce B2B Marketing Group in India.
Agenda:
This is our Third webinar from the Salesforce Pardot Webinar series. In this, we will introduce you to Salesforce Pardot and learn about Forms And Form Handlers in Pardot. This Webinar series consists of 5 virtual sessions which include all the important topics from beginner level to advance. We will come up with more webinars on Pardot in our upcoming months.
TraceMyLead™ is a field service management software, designed to enhance the business processes of home improvement and remodeling industry. Easily manage leads, appointments scheduling, marketing, complete sales activities in one place with our advanced lead management software
Three Most Common Realizations that it's Time to Upgrade Your Business SoftwareSolution Systems, Inc.
This presentation will discuss the three most common reasons small and medium sized businesses upgrade their existing business software and how Microsoft Dynamics 365 for Financials solves them.
Privateaser Improves Customer Targeting with Hull's Customer Data PlatformAngela Sun
Privateaser is a rapidly growing event software based in Paris, France. In order to continue fueling their growth, they knew they needed to get their data in order. Even though they used best-in-breed tools like Salesforce, Intercom, and HubSpot, they were realizing the data across their systems was causing issues between sales and marketing alignment.
The New Hub on the Block: Operations Hub With Kyle Jepson - SLCHUG May 7, 2021Bernco Media
On May 7th, 2021, the Salt Lake City HubSpot Users HubSpot held a live event online. HubSpot recently announced Operations Hub, a new product line to help operations professionals get their job done.
In this recording, watch HubSpot Academy, Professor Kyle Jepson, as he explains what Operations Hub is, how it works, and why you should care.
Whether you’re in an operations role or just a HubSpot user who wants to know how this new toolset can make your job easier, watch this recording and see Kyle as he does a live demo of the new tools as well as answer attendee questions.
Who Should Watch?:
- HubSpot users, admins, customers, and partners
- Anyone tasked with operational processes such as integrating systems and data cleanliness
- All who are interested in increasing their revenue operations knowledge and capabilities
For a recap and replay of this event visit https://events.hubspot.com/events/details/hubspot-salt-lake-city-presents-the-new-hub-on-the-block-operations-hub-with-kyle-jepson/
To see our upcoming events, visit https://events.hubspot.com/salt-lake-city/
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: Pardot Forms And Form Handlers
Date and Time: Sunday, April 26, 2020
11:00 AM to 12:00 PM IST
Speaker: Somya Srivastava
Somya is Certified Salesforce Administrator and she is also Pardot Specialist. Somya loves to contribute towards salesforce community in all possible ways, She is also leading a Salesforce B2B Marketing Group in India.
Agenda:
This is our Third webinar from the Salesforce Pardot Webinar series. In this, we will introduce you to Salesforce Pardot and learn about Forms And Form Handlers in Pardot. This Webinar series consists of 5 virtual sessions which include all the important topics from beginner level to advance. We will come up with more webinars on Pardot in our upcoming months.
TraceMyLead™ is a field service management software, designed to enhance the business processes of home improvement and remodeling industry. Easily manage leads, appointments scheduling, marketing, complete sales activities in one place with our advanced lead management software
Three Most Common Realizations that it's Time to Upgrade Your Business SoftwareSolution Systems, Inc.
This presentation will discuss the three most common reasons small and medium sized businesses upgrade their existing business software and how Microsoft Dynamics 365 for Financials solves them.
This presentation was given by Sagefrog Co-Founder and Managing Partner Mark Schmukler at the 2016 B2B Marketer Awards & Conference. In it, Schmukler discussed the importance of integrating, optimizing and investing in both the Customer Experience (CX) and marketing communications, including both digital and traditional tactics. Introducing a new marketing concept and term, Schmukler referred to this modern practice as Integrated Optimization Marketing or IOM. Look over this SlideShare to learn more.
7 Pitfalls to Avoid When Transitioning Business Software to the CloudCallie Wagner
If you are considering moving your on-premises software systems to the cloud, there can be many benefits. But there can also be potential pitfalls.
To help you steer clear of the problems that inevitably accompany change, we’ve collected stories based on the real experiences of companies like yours. On each page of this white paper, you’ll find a cautionary tale based on hard-earned experience. Plus, tips to avoid making the same mistake.
Dynamics Day 2016 - Microsoft Dynamics 365 sales and customer service (CRM) ...Empired
Get the up to date view on Dynamics 365 Sales and Customer Service updates coming in the upcoming November release, including CRM functional enhancements, platform features and data insights extensibility.
What is Microsoft Dynamics 365 Business Central & What Does It Mean for My Bu...Callie Wagner
Cloud Microsoft Dynamics 365 Business Central is a business management solution that's connecting people and processes like never before.
Benefits:
From day one it makes ordering, selling, invoicing and reporting easier and faster.
Turn your multiple disconnected systems into one.
Boost efficiency with automated tasks and workflows all from within familiar office tools like Outlook, Word & Excel.
Get a complete picture of your business with built-in intelligence.
With your business running in the cloud, it's easy to change and adapt at your own pace, start with what you need quickly and easily, and be ready for growth.
Storytelling & Interactive reporting with Power BI bookmarks and drillthroughMarc Lelijveld
How to make sure that the end-user of your Power BI report understands the information well? There is way more involved in presenting your data then only a chart. Think about interaction, presenting the right information at the right time and much more!
By using Storytelling it is possible to tell the story behind the data. Where does the information need come from and how did we get to an answer? The complete story-line covered in your reports and dashboards to make sure the data is interpreted in the right way by the users.
During this session I will tell more about the principles of storytelling. In addition this session will include many Power BI demos. During these demos I will give examples of functionality within Power BI which can be used to create your own story in Power BI. I will not only show the end result, but also how to create a report or dashboard to tell your own story!
Analytics & Data Strategy 101 by Deko DimeskiDeko Dimeski
- Understand why each company needs solid analytics and data strategy & capabilities
- Typical data problems each company experiences, regardless of the scale
- Core competences and roles
- Analytics products and artefacts
- Analytics Usecases
Hampshire HUG presents INBOUND in a nutshell - a run through of the tastiest product updates from HubSpot's INBOUND conference, 2023. With a focus on Artificial Intelligence, we review the ways in which HubSpot can help make your marketing more effective and efficient. The accompanying recording of the live webinar is on our YouTube channel: https://www.youtube.com/channel/UC59Jjyb0gBO9S65YPF_JGJQ
Breaking down an automated email funnel that tracks ROIDoug Crescenzi
Interested in learning how to use automated email funnels and behavioral segmentation to grow your business?
This deck is from a talk I gave recently, "Breaking Down an Automated Email Funnel that Tracks ROI".
In it I share a framework that can be used to build your own automated email funnels AND teardown a real world email funnel we built to nurture thousands of leads 24/7.
In this presentation, Supermetrics’ Edward Ford and Hanapin’s Briana Ogle team up to present the best practices that have changed their Excel lives for the better…and the tools that helped make it so.
This presentation was given by Sagefrog Co-Founder and Managing Partner Mark Schmukler at the 2016 B2B Marketer Awards & Conference. In it, Schmukler discussed the importance of integrating, optimizing and investing in both the Customer Experience (CX) and marketing communications, including both digital and traditional tactics. Introducing a new marketing concept and term, Schmukler referred to this modern practice as Integrated Optimization Marketing or IOM. Look over this SlideShare to learn more.
7 Pitfalls to Avoid When Transitioning Business Software to the CloudCallie Wagner
If you are considering moving your on-premises software systems to the cloud, there can be many benefits. But there can also be potential pitfalls.
To help you steer clear of the problems that inevitably accompany change, we’ve collected stories based on the real experiences of companies like yours. On each page of this white paper, you’ll find a cautionary tale based on hard-earned experience. Plus, tips to avoid making the same mistake.
Dynamics Day 2016 - Microsoft Dynamics 365 sales and customer service (CRM) ...Empired
Get the up to date view on Dynamics 365 Sales and Customer Service updates coming in the upcoming November release, including CRM functional enhancements, platform features and data insights extensibility.
What is Microsoft Dynamics 365 Business Central & What Does It Mean for My Bu...Callie Wagner
Cloud Microsoft Dynamics 365 Business Central is a business management solution that's connecting people and processes like never before.
Benefits:
From day one it makes ordering, selling, invoicing and reporting easier and faster.
Turn your multiple disconnected systems into one.
Boost efficiency with automated tasks and workflows all from within familiar office tools like Outlook, Word & Excel.
Get a complete picture of your business with built-in intelligence.
With your business running in the cloud, it's easy to change and adapt at your own pace, start with what you need quickly and easily, and be ready for growth.
Storytelling & Interactive reporting with Power BI bookmarks and drillthroughMarc Lelijveld
How to make sure that the end-user of your Power BI report understands the information well? There is way more involved in presenting your data then only a chart. Think about interaction, presenting the right information at the right time and much more!
By using Storytelling it is possible to tell the story behind the data. Where does the information need come from and how did we get to an answer? The complete story-line covered in your reports and dashboards to make sure the data is interpreted in the right way by the users.
During this session I will tell more about the principles of storytelling. In addition this session will include many Power BI demos. During these demos I will give examples of functionality within Power BI which can be used to create your own story in Power BI. I will not only show the end result, but also how to create a report or dashboard to tell your own story!
Analytics & Data Strategy 101 by Deko DimeskiDeko Dimeski
- Understand why each company needs solid analytics and data strategy & capabilities
- Typical data problems each company experiences, regardless of the scale
- Core competences and roles
- Analytics products and artefacts
- Analytics Usecases
Hampshire HUG presents INBOUND in a nutshell - a run through of the tastiest product updates from HubSpot's INBOUND conference, 2023. With a focus on Artificial Intelligence, we review the ways in which HubSpot can help make your marketing more effective and efficient. The accompanying recording of the live webinar is on our YouTube channel: https://www.youtube.com/channel/UC59Jjyb0gBO9S65YPF_JGJQ
Breaking down an automated email funnel that tracks ROIDoug Crescenzi
Interested in learning how to use automated email funnels and behavioral segmentation to grow your business?
This deck is from a talk I gave recently, "Breaking Down an Automated Email Funnel that Tracks ROI".
In it I share a framework that can be used to build your own automated email funnels AND teardown a real world email funnel we built to nurture thousands of leads 24/7.
In this presentation, Supermetrics’ Edward Ford and Hanapin’s Briana Ogle team up to present the best practices that have changed their Excel lives for the better…and the tools that helped make it so.
Dynamics 365 - Rapid Implementation - CE ServicesCompusoft
Dynamics 365 CE Service: 2-Wk Implementation
A profound engagement that leads to a robust implementation of Dynamics 365 CE Service module, enabling faster value realization
Dynamics 365 CE Sales: 2-Wk Implementation
A profound engagement that leads to a robust implementation of Dynamics 365 CE Sales module, enabling faster value realization
Webinar Series: 5 steps to transforming Office 365 into a Digital Workplace -...Darrell Trimble
This webinar focuses on step 2. Define your Communications (news, announcements, events...) strategy. See how to design your Intranet Home on SharePoint Online with a content management process working with department portals.
See the on demand webinar at:
https://www.spmarketplace.com/
Webinar | Good Guys vs. Bad Data: How to Be a Data Quality HeroAngela Sun
Duplicate contact and account records. Missing field values. Inaccurate or outdated information. Unstandardized data. Typos upon typos. If you manage and operate sales and marketing tools, you’ve likely encountered these bad data scenarios (and others!).
We get it — data quality isn’t the sexiest topic. But the impact of poor data quality is undeniable, causing 21% of marketing budgets to be wasted, according to research from Forrester and Marketing Evolution. Furthermore, factors like increasing competition and evolving buyer needs continue to make data health even more important. Improving data quality can stretch your marketing dollars further, enable operational efficiency, and act as a strategic growth lever.
Tim Liu (Head of Product at Hull) and Brad Smith (Co-founder & CEO at Sonar) have spent their entire careers working in data integration and operations, so they’ve seen it all. In this webinar, they’ll share:
- Data quality nightmares they’ve personally dealt with
- Common scenarios where bad data can rear its ugly head
- Proactive strategies for getting ahead
Bridging The Gap: Using Product Data to Close More DealsAngela Sun
Product usage data is key to conversion. In this presentation, Hull CEO, Romain Dardour, discusses how to access, manage, and utilize it for sales and marketing success.
This presentation was originally shared at Userpilot Product Drive virtual summit on June 1, 2020.
How To Perform GDPR "Right To Be Forgotten" RequestsAngela Sun
Follow these steps to properly execute a GDPR "right to erasure" request pursuant to Article 17 of GDPR.
Full details: https://www.hull.io/blog/gdpr-right-to-be-forgotten/
Bad data can rear its ugly head in hundreds of ways in B2B marketing. Here, we cover 5 common areas you may come across poor data quality. For strategies on how to fix and prevent bad data in the first place, see our blog post: https://www.hull.io/blog/b2b-marketing-data-quality/
A 2019 study by Forrester and Marketing Evolution found that 21% of marketing budgets were wasted as a result of bad data. Managing bad data is an inevitable challenge for all teams and organizations, regardless of their size or stage.
In this short presentation, we cover some of the ways bad data creeps in on marketing programs, and the strategies and tactics used to clean and maintain your data over time.
To dive deeper, you can read the entire blog post here: https://www.hull.io/blog/b2b-marketing-data-quality/
What is (and who needs) a customer data platform?Angela Sun
If you’ve recently heard a lot of talk about a Customer Data Platform (CDP) and how it can help companies better understand and act on data, you’re not alone. But what really is a CDP? Why does it exist, who is it for and how might you use it? Here’s what you need to know.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
How To Achieve a 30% Reply Rate on Cold Emails with Hull, Paddle, Outreach, & GoodFit
1. How to Achieve a
30% Reply Rate
on Cold Emails
Thank you for joining! The live broadcast will begin shortly after 2:00 PM to accommodate last minute attendees.
PRESENTED BY
2. Before we begin
● Got questions? Use the Questions
module!
○ We’ll address questions throughout the
presentation
○ If we have time at the end, we’ll run
through a few more
● Webinar replay will be sent to all
registrants within 48 hours
3. Speakers
Tim Liu
Head of Product
Harrison Rose
Co-founder
Aleksander Bury
Founder at GoodFit
and former Head of
Commercial Ops at Paddle
Brooke Bachesta
Senior Manager of Sales
Development
5. Paddle’s approach: Phase 1
SETUP & GATHER DATA
Map the total addressable market, refine audience
Enrich accounts and prospects with data
Load and transform data in Hull
Build real-time segments in HullSetup &
Gather Data
1
STEPS IN PHASE 1:
6. Map the TAM, then refine your audience
● Any outbound strategy begins with knowing who
you’re going to target, knowing your
Total Addressable Market
● TAM = Prospects that have an actual need for your
product
● Relying on industry & revenues when identifying
TAM is not enough
● You also need to refine your audience and source
data points that fit your ICP
SETUP & GATHER DATA
7. Enrich accounts and prospects with data
Reason #1: Prioritization
Identifying accounts that are most likely to
buy your product and ordering them
accordingly
Reason #2: Hyper-Relevance
Sending messaging to prospects that identifies
the pains or needs they have
SETUP & GATHER DATA
8. Unify, then transform data in Hull
● Hull ingests data from all sources through
native integrations or webhooks
● Data transformation step turns raw data into
usable information
● Data transformation examples:
○ Generate an “average employee headcount”
number
○ Parsing technographic data to extract technology
you care about
What is the Hull Processor?
A real-time editing environment for
your customer data, the Hull
Processor lets you compute new
attributes from existing data and
update customer records on the fly.
The Hull Processor supports use
cases like:
● Data cleansing and
reformatting
● Data enrichment
● Custom mapping
● Custom scoring for contacts
and accounts
?
SETUP & GATHER DATA
9. Diving deeper: Segmentation in Hull
Build segments based on:
● Account and people attributes
○ Industry, employee count,
technographics, business model,
years since founding, job title,
status, etc.
● Behaviors and interactions
○ URL visited, # of website visits,
email opened, email clicked, app
logins, etc.
Segments are generated in real-time, with data pulled from any tool connected to Hull.
SETUP & GATHER DATA
10. Build real-time “micro segments” in Hull
● Two key requirements:
○ Segments had to be so specific to elicit
the response rates they were aiming for
○ Segments had to be dynamic (generated
in real-time) to accommodate for
changes in the data
● Needed to avoid “data
deterioration”
○ Email messaging based on stale data
could lead to unsubscribes and potential
lost business
SETUP & GATHER DATA
11. Phase 1 recap & questions
Setup &
Gather Data
1
SETUP & GATHER DATA
Map the total addressable market, refine audience
Enrich accounts and prospects with data
Load and transform data in Hull
Build real-time segments in Hull
STEPS IN PHASE 1:
13. Running Account Based Prospecting with Outreach
● Tandem prospecting
● Types of sequences
○ Automated
○ Manual
○ Call Heavy
○ Personalized
ACTIVATE
14. Sequence Type - Automated
● Completely automated. Leverages emails.
No calls or generic tasks
● Used sparingly when casting a wide net or
for intel. gathering
○ Automated Referral Request
○ Intel gathering
ACTIVATE
15. Sequence Type - Call Heavy
● Extra calls (50%+ of sequence is call)
● In some cases, we have “call only,” and the
ruleset allows for “double sequencing”
● Great for target accounts
ACTIVATE
16. Sequence Type - Manual
● Template + variables that require research
● Great for persona specific, industry generic
● Fantastic way to ramp up new reps into
“personalization”
ACTIVATE
+
17. Sequence Type - Personalized
● Blank email or sparse template with bare
bones value prop as first message
● “Varsity” level
● Leverage things like:
○ Self authored content
○ Linkedin profile self descriptions
○ Relationships/Insights
ACTIVATE
19. Diving deeper: Creating email variable tags using Hull
data transformation
{{Uplift On Increased Conversions}} generated by parsing
revenue into degree of impact. I.e. if less than $1M then ‘tens
of thousands’.
{{Percent Traffic Outside North America}}
calculated by obtaining global web traffic
counts as well as web traffic counts in the
USA and Canada.
{{Top Currencies}} generated
by identifying top 3 countries
driving web traffic to that
domain - Currencies that are
already supported.
ACTIVATE
21. Paddle’s approach: Phase 3
Measure initial results in Outreach
Next-level reporting with Hull and data warehouse
Analyze &
Iterate
3
ANALYZE & ITERATE
STEPS IN PHASE 3:
22. Brass tacks: Are we doing the right activities?
ANALYZE & ITERATE
23. Digging In: Are the right sequences being used?
ANALYZE & ITERATE
24. Next-level reporting with a data warehouse
Performance Analysis
● Response rate is a great leading indicator
● Analyzing your opportunity creation and
win rates
Iteration
● Redefining your segments and identifying
new sub-segments
● Understanding your customer journey
ANALYZE & ITERATE
25. Phase 3 recap & questions
Measure initial results in Outreach
Next-level reporting with Hull and data warehouse
Analyze &
Iterate
3
ANALYZE & ITERATE
28. Thank you!
Tim Liu
Head of Product
Harrison Rose
Co-founder
Aleksander Bury
Founder at GoodFit
and former Head of
Commercial Ops at Paddle
Brooke Bachesta
Senior Manager of Sales
Development
hull.io paddle.com goodfit.io outreach.io