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SEMA Las Vegas Session Description:
Over the past couple of years, SEO has changed more than it has over the previous ten. Or has it? Others tell us that the core principles of SEO are timeless and unchanging since the birth of Google in the late 1990s. What's the truth? We constantly hear about new Google updates and how Google Panda this or Google Penguin that has completely changed the rankings landscape.What's really going on? SEO is actually more important than ever, and we're going to dispel myths and dispense useful tactics that when implemented, WILL increase your visibility and traffic online. This session will get down and dirty with actionable strategies and tactics for now, for 2013, and beyond. Don't miss this hands-on, no holds barred clinic that will help you successfully grapple with one of the very highest ROI marketing endeavors out there.