Band Image Manipulation
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The document describes edits made to an image of artist Lily Wilkinson for use in a music magazine. The original raw image was dull, so the author increased brightness, contrast, vibrancy and saturation using adjustment layers. This made the image more defined, colorful and eye catching, highlighting the golden hair and red lips which contrast well with the magazine's red color scheme.
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Ellie Goulding used the same glowing photo and typography for her "Lights" album poster and digipak to represent the title. The image was enlarged on the poster to help fans recognize her and grab their attention. Similarly, Marina and the Diamonds' poster and digipak for her new single both featured consistent vintage-style images and writing that aligned with her overall artistic image.
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Black and white are used to represent aging, while red draws attention to the word "vote" and logo. The main image shows a stereotypical old rock icon playing guitar to represent the type of music for the target audience. Various artist pictures in squares with different lighting depict different personalities, as the calm, melodic facial expressions and plain font suggest the magazines provide a traditional value through the images.
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7
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Task 4 - Research Into Music Industries and Institutions
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The album cover for the band OneRepublic's album "Native" features five animals representing each band member. The cover was designed to represent how unique each member is while still working as a cohesive unit. It also suggests their music has become more adventurous and connected to their roots compared to previous albums. The animals, earth tone colors, and tribal symbols used reinforce the concept of the album name "Native" and portray the band as focusing on their music over themselves.
One republic native digipak analysis
The album cover for OneRepublic's "Native" represents each band member with a different animal that corresponds to their personality. Frontman Ryan Tedder is a fox, drummer Eddie Fisher is a mountain lion, rhythm guitarist Drew Brown is an owl, bassist Brent Kutzle is a gazelle, and lead guitarist Zach Filkins is a bison. The cover art draws inspiration from Native American culture and imagery to parallel the album's title and suggest a more adventurous musical style compared to their previous work. Animals are used instead of photos of the band members to create a more meaningful image and promote the music over themselves.
Rihanna LOUD Digipak Analysis
The Rihanna 'LOUD' album digipak uses a bright red color scheme throughout that contrasts with the album's name. The cover image depicts Rihanna with bright red hair and lips, suggesting passion, while interior images show her distressed among red roses, creating a narrative of love and heartbreak. Font and layout focus attention on Rihanna's image rather than the album name, implying her suggestive depiction is meant to sell the album. A contrasting pale pink rose on the CD represents a more sensitive, romantic side of the music.
All the Small Things Music Video Analysis
The music video for Blink 182's "All the Small Things" both tells a story and shows the band performing. It parodies and references many popular 1990s artists like the Backstreet Boys, NSYNC, Britney Spears, and Christina Aguilera through recreating scenes from their music videos. Throughout the video, Blink 182 mocks the stereotypes of other bands and genres through quick cuts and references to make the scenes comedic. The band conveys that they are not a typical boy band through their unconventional style, music, and humor in their video.
Fancy Music Video Analysis
The music video for Iggy Azalea's song "Fancy" recreates iconic scenes from the 1995 film "Clueless". Iggy and other actors play the main characters from the film. Each shot in the music video mirrors corresponding scenes from "Clueless" through costumes, sets, and camera angles. The video pays homage to the film through precise intertextual references while also incorporating more modern elements like cell phones.
Evaluation Question 5
The author addressed their target audience of teenagers and young adults aged 16-26 in several ways. They used a cover model and imagery that would be relatable to the target age range. A variety of music genres were featured to attract a wide, mainstream audience. Additionally, the color scheme and styles presented were chosen to appeal to both male and female readers without focusing on one gender over the other. Photography and styling of the cover model also balanced femininity and masculinity to broaden the appeal.
Evaluation Question 2
The document discusses how a media product represents particular social groups. It represents younger demographics by featuring a 17-year-old female solo artist. It portrays women in a non-stereotypical way by not depicting them in a provocative manner. It creates a positive representation of younger audiences through images that have an exciting yet carefree look achieved through mise-en-scene techniques like fun facial expressions and modest clothing. The magazine represents similar social groups to other popular music magazines targeted at the same 16-26 age range.
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