3. New YorkCity, New York
•Largest fashion marketing centerin the
U.S.
•Known forthe Seventh Avenue garment
district in Manhattan
–Permanent showrooms of manufacturers from
the U.S. and around the world
–Open weekdays yearround
•Most of the production jobs have been lost
to othercountries with cheaperlabor, but
some production jobs exist in Chinatown,
Queens, and Brooklyn.
4. New YorkCity, New York(cont.)
•Fashion weeks
sponsored by the
Council of Fashion
Designers of America
(CFDA)
–Formed corporation
called 7th
on Sixth,
Inc. to centralize
runway shows
–Shows held in tents
in Bryant Park
5. Los Angeles, California
• CaliforniaMart is the
largest fashion and textile
facility in the U.S.
• An 82-blockgarment
district includes
designers, wholesalers,
manufacturers, and
patternmakers.
• Hosts a fashion weekfive
times a year
• Primarily serves the West
coast
6. •Atlanta, Georgia
AmericasMart
Primarily serves southeast
•Chicago, Illinois—serves central states
•Dallas, Texas
International Apparel Mart
Primarily serves central states
Known forevening, bridal, and western
fashion
8. Paris, France
• Considered the world
fashion leader
• Shows attract over40,000
visitors and 1,100
exhibitors from30
countries
• Prêt-à-porterParis®
shows
twice a yearat the same
times as mass-produced
lines but at different
locations
9. Paris, France (cont.)
•Haute couture businesses are located in city
“fashion houses” ratherthan in commercial
buildings.
• Haute couture designers must belong to Chambre
Syndicale. The couturier(orcouturiére if female)
must be recognized as talented and successful to
become a member.
• ChambreSyndicale: Thetradeassociationfortop
designers, whichis governedbytheFrench
Department of Industry.
10. Paris, France (Cont.)
ChambreSyndicale
• Sets qualifications forcouture houses and
requirements forcollection showings
• Sponsors a school to educate apprentices
• Represents members in relations with the
French government
• Coordinates dates of showings
11. Paris, France (cont.)
Louis Vuitton Moët Hennessy (LMVH)
• French luxury goods conglomerate
• Christian DiorSA is the parent company.
• Owns about 50 brands. Examples: LaCroix,
Celine, Givenchy, Donna Karan, Guerlain
(perfumes), and Sephora (cosmetics)
• Buys and sells brands based on the profit
potential
12. ITALY
• Altamoda: Thehighfashion
industryinItaly.
• Rome is the centerforcouture.
• Milan is the centerforhigh-
quality ready-to-wear.
• Florence is known forlower-
priced ready-to-wear,
menswear, children’s wear, and
knitwear.
• Main collections are shown in
fashion fairs priorto the
French showings.
13. GREAT BRITAIN
• London is the majorfashion
center.
• Bond Street is the creative
center.
• Promoted by the British
Fashion Council (BFC)
• Fashion weektwice a year
• Top ready-to-weardesigners
belong to a co-op association
called London Designer
Collections.
18. Basic types of designers
•Couture
•Stylist: Onewhodesigns bychangingoradapting
designs of others.
•Makes lower-priced merchandise
•Creations made during the rise stage of the
fashion cycle
•Primarily designs formanufacturers like The
Gap, The Limited, and Guess
•Freelancedesigner: Anindependent designerwho
sells sketches tomanufacturers.
19. Price market categories of women’s apparel
Designer(Couture)
• Category now almost extinct due to the
extremely small market
• Original, high-priced fashion custom-made
fora very few individuals
• One-of-a-kind extreme styles, avante-garde
• Luxurious, expensive fabrics and trims with
intricate details
• Sold through the designer’s salon
20. Price market categories of women’s apparel
(cont.)
Designer(Couture)
• Sell formany thousands of
dollars, maybe up to $50,000
pergarment, but do not
generate a profit
21. Price market categories of women’s
apparel (cont.)
Bridge
• Has almost replaced the couture category
• Secondary lines of well-known couture designers
• Have the designer’s label
• Most expensive ready-to-wear
• Limited editions, small quantities offered forsale
• Expensive fabrics with fine details
22. Price market categories of women’s
apparel (cont.)
Bridge
•Sell formany hundreds of
dollars, maybe as much as
$5,000
•Sold in fashionable dress shops
and upscale department stores
like Neiman Marcus, Sak’s,
Nordstrom’s, and Bergdorf
Goodman
23. Price market categories of women’s
apparel (cont.)
Better
• Have a firmlabel ratherthan a designer’s name.
Example: Jones of New York, Liz Claiborne
• Ready-to-wearproduced in largerquantities
• Reasonable prices
• High quality
24. .
Price market categories of women’s
apparel (cont.)
Better
• Found in specialty stores
and department stores.
Examples: Macy’s,
Marshall Field, and Lord
& Taylor
25. Price market categories of women’s
apparel (cont.)
Moderate
• Well-known and nationally-advertised brand
labels. Examples: Jantzen, Gap, and Wrangler
• Lesser-known orunknown designers workfor
the manufacturer.
• Many items inspired by designercreations
• Widely available and worn by the majority of
America
26. Price market categories of women’s
apparel (cont.)
Moderate
•Medium-priced
merchandise
•High volume sales and
higherprice margins
•Sold primarily through
department, chain, or
specialty stores
27. Price market categories of women’s
apparel (cont.)
Budget/Discount
• Lowest priced category
• Created by stylists
• Knockoffs: Copies of higher-priceditems.
• Mass produced in less expensive fabrics with
fewerdetails
• Brands such as Gitano, Donkenny, Kathie Lee,
Arizona jeans, and Cherokee
28. Price market categories of women’s
apparel (cont.)
Budget/Discount
•Sold in discount stores and low-price
chains
•Private labels such as Arizona jeans
(J.C. Penney), Apostrophe (Sears), and
Cherokee (Target)
