Chanel

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Chanel

  1. 1. Chanel S.A By: Ng Ka Long @ Business D
  2. 2.  Let people know about how a high-end fashion brand established  Shows how a old brand still survive today  Explore the core values of the company  Stem out the brand’s speciality in the luxury fashion market
  3. 3. Karl Lagerfeld is hired as the Founded Nazi affiliation chief designer for Chanel 1909/1910 1930s-50s 1983 1920s 1925 1950s – 1970s 2008 Chanel Perfume CC trademarks Chanel’s come back Mobile Art Tour recognized
  4. 4. Name: Garbiella Bonheur Chanel Born: 19 August 1883, in Saumur, France Died: 10 January 1971 (aged 87) Motherland: France First milliner shop: 1920 in Paris Marriage status: Single Her favourite man: Duchesses of Westminster There have been several Duchesses of Westminster. There is only one Chanel.”
  5. 5. February 24, 1925 Trademark registered at the United States Patent and Trademark Office (USPTO). The typeset logo – Chanel. The unique interlocking CC logo. The Chanel No.5 perfume logo is registered at the USPTO in July 20, 1926.
  6. 6. Number of stores: About 200 boutiques worldwide Sales: £1,301.2m Employees: 1220 Chief designer: Karl Lagerfeld (since 1983) Small document of Karl Lagerfeld Nationality: German Born: September 10, 1933 (aged76) Jobs: Currently designs for his own label, Chanel and furs for Fendi of Italy Achievements to Chanel: Established a younger line (shorter cuts and eye capturing design)
  7. 7.  To celebrate the 50th anniversary of Coco Chanel’s iconic 2.55 quilted leather handbag  A worldwide tour included Hong Kong, Tokyo, New York, Moscow, (London and Pairs)
  8. 8.  Revolutionized haute couture fashion (which means custom-fitted clothing)  Brought fashion business in to part of “society”  Designs are back to basics – elegance, class and originality  Beauty is about presenting yourself to garner respect from others
  9. 9. Chanel Fragrance & Fine Jewelry Fashion Beauty & Watches Fashion & Jewelry & Fragrance Makeup Skincare Accessories Watches
  10. 10. Items included: ◊Custom-fitted clothing ◊Leather goods ◊- Eg. 2.55 quilted leather handbag ◊Jewels ◊Shoes ◊Eyewear Features of products: ◊Elegant ◊Classy ◊Simple style ◊Unique cutting
  11. 11.  Nº5 - most famous perfumes - released since mid 1922  CHANCE  ALLURE
  12. 12. 1987 First Chanel watch – “Premiere” Chanel J12 watches 2000 line was introduced Fine Jewelry watch equipped with the 2005 tourbillion
  13. 13. Strength Weakness •Luxury quality •High price •Unique •Rising cost of production •Classy Opportunity Threat •New markets •Chanel counterfeit •New products •Facing strong competitions
  14. 14. Brand value ($m) 2009 2008 2007 Brand value ($m) 2006 2005 2004 0 1000 2000 3000 4000 5000 6000 7000
  15. 15. Global brands ranking 2009  Gucci Brand name, ranking  Prada 5, 87  LVMH 4, 70  HERMES 3, 60 2, 41 1, 16 0 1 2 3 4 5 6
  16. 16.  http://en.wikipedia.org/wiki/Coco_Chanel  http://www.famous-women-and-beauty.com/coco-chanel-biography.html  http://ezinearticles.com/?Coco-Chanel-Fashion-House-History-Of-The-Fashion-House-That-Has-Never-Looked- Back&id=427322  http://www.evancarmichael.com/Famous-Entrepreneurs/631/Taking-Haute-Couture-to-New-Heights-How-Chanel- Achieved-Success.html  http://www.yournewfragrance.com/Chanel-s/1933.htm  http://www.answers.com/topic/chanel-s-a  http://www.linkedin.com/companies/chanel  http://biz.yahoo.com/ic/93/93472.html  http://www.fundinguniverse.com/company-histories/Chanel-SA-Company-History.html  http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5490782  http://www.hoovers.com/chanel/--ID__93472--/freeuk-co-factsheet.xhtml  http://www.chanel-mobileart.com/  http://www.vogue.co.uk/news/daily/081222-chanel-pulls-mobile-art-project.aspx  http://www.artinfo.com/news/story/28615/chanel-mobile-art-lands-in-new-york/  http://www.articlesbase.com/fashion-articles/brand-features-of-chanel-handbags-543765.html#axzz0ly5aSNjw  http://www.independent.co.uk/news/people/profiles/the-chanel-no-5-story-961226.html

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