the international brand

1. International Brand:- Valentino
Submitted by:- Pooja Kumari

2.  Introduction
• Valentino is one of the most popular brands in the Valentino Fashion Group (VFG). When the VFG was first
established, its primary focus was directed towards high production numbers and, ultimately, high revenue.
Over the years, their focus has changed. The group now approaches the industry with a fashion-driven focus.
They are more interested in offering consumers unique, original designs unlike any other company in the
industry.
• In addition to the Valentino label itself, the Valentino Group has acquired a number of other well-known labels
like Hugo Boss and Missoni. The group operates in over 100 countries around the world with over 1200
boutiques and 208 shops. Since he released his first line in 1959 Garavani Valentino has made a significant
impact on the fashion industry. He is a true fashion icon of the 20th century and has helped shape the image of
men and women of the 21st century.

3. • Born:- Valentino Clemente Ludovico Garavani 11 May 1932 (age
85)[1]Voghera, Lombardy, Italy
• Education:- École des Beaux-Arts, Paris
• Label:- Valentino
• Partner:- Marilù ToloGiancarlo Giammetti
• Parent:- Teresa de Biaggi Mauro Garavani
• Awards:- Grande ufficiale dell' Ordine al merito della Repubblica
Italiana, Cavaliere del Lavoro, The Neiman Marcus Award, Chevalier de
la Légion d'honneur
 About the Brand

4. • Valentino’s style, since the moment he began designing, has always been beautiful and
sexy. His tasteful designs are complementary to all body types even though Valentino has
always used super-thin models to show off his designs in his ad campaigns. Over the years,
Valentino has developed some of the most memorable ad campaigns in the business,
featuring some of the most beautiful models in the world.
• Elegance is an important part of a woman’s sensuality which is why Valentino chooses to
use sultry fabrics like delicate laces, rich chiffons and smooth silk and satins. Ultra-
feminine, classy and sophisticated are often words used to describe Valentino’s inimitable
style. In all his years of designing, he is one of the few designers who have consistently
maintained the same image.
 Valentino’s Signature Style

5.  About the brand
• 1960 valentino is founded by valentino garavani, later joined by Giancarlo Giammetti.
• 1962 valentino showed his first collection in florence.
• 1969 The first valentino store is open in Milan.
• 197 The first Valentino ready-to-wear collection is shown in paris.
• 2007 45th anniversery of the house. Valentino Garavani retires. Maria Grazia Churi
and Pierpaolo piccioli are as creative Director.
• 2016 1300 points of sale across the globe, $644M reue 2013*

6.  Rarity use of materials, fabrics & techniques
• Budellini -is couture technique specific to velentino, where double charmeuse silk is rolled
and sewn around a looped length of wool
• drappeggio -meaning draoery or folds, drappegio a couture technique with chiffon and crepe
silk draped on this bias.
• incrostazioni -we translate from italian as deposits or encrustration, which gives a vivid
picture of the relationship between the cut lace and the base fabric.
• Nervature -The architectural rib structures in for example the ceiling of gothic church. in
couture it refers to the line detailing created when double seamed organza silk is applied in
strips to creat rib or vein like pattern on dress.

7. • Since its foundation in 1959 by Valentino Garavani, Valentino has
become synonymous with elegance and uniqueness.
• Based in the heart of Rome, the Italian powerhouse focuses on artisanal
design, exquisite craftsmanship and individuality.
• Season upon season, ready-to-wear, covetable accessories, cult shoes
and one-of-a-kind haute couture creations continue to pinpoint
Valentino as the ultimate trendsetter.
• Today, Valentino remains under the sole creative direction of Pierpaolo
Piccioli; following a new set of values that are both of-the-moment and
faithful to the brand's heritage, Piccioli revives classic silhouettes with
edgy prints and the now-iconic Rockstud embellishment.
 Most popular lifestyle of valentino
 key word
• elegance and uniqueness
• artisanal design, exquisite craftsmanship and individuality.
• classic silhouettes
• edgy prints
• iconic Rockstud embellishment
• covetable accessories

8. Women
 Category
• Exclusives
• Coats
• Jackets
• Dresses
• Gowns
• Tops
• Knitwear
• Sweatshirts
• Skirts
• Ski Wear
• Trousers
• Jeans
• Shorts
• Jumpsuits
• Swimwear
• Lingerie
• Nightwear
• Sportswear
• Exclusives
• Coats & Jackets
• Blazers
• Suits
• Polo Shirts
• Knitwear
• T-Shirts
• Casual Shirts
• Formal Shirts
• Sweatshirts
• Jeans
• Trousers
• Shorts
• Swimwear
• Nightwear &
Underwear
• Loungewear
• Sportswear
• Ski Wear
Men

9. • valentino store chicago
• valentino store nyc
• valentino garavani
• valentino store london
• valentino uk
• valentino showroom in delhi
 valentino store

10.  summer/spring 2018 collection
Just like in a fantasy. The genre that favors knowing, exploring
and discovering, investigating on other perspectives.
Genre that sees the moon as one of its destinations: a bright
and mysterious planet, but also a spot from which to view the
beauties of the earth from another angles.

11.  Haute Couture Spring/Summer 2018
Collection, January 24th, 2018
• Persuasive lightness that dematerializes
and elevates.
• Impalpable floral motifs that settle before
the last framework. volant that quiver,
feathers that vibrate on hats, created by
Philip Treacy.
• bows, glamour,
• taffetas and moiré, lace and of intarsia.

12. Spring/Summer Pret a porter , Sun 1
October 2017
• The blouson, the cargo trousers, the tank tops, the
bermuda, the shirt,
• The dress: elements of a wardrobe reread with a
metaphorical interpretation.
• Volumes that liquefy, hems that shorten, details that
mutate. PVC reveals and shines.
• Embroideries narrate. Micro, macro flowers and
multicolor pois multiply.
• Synthetic stimuli in scales of reds, greens and
pastels. Metallic touches.
• Overflowing edges. Color as matter, matter as color.
• Fashion goes back to being a free fantasy exercise,
this being one of its functions, or rather its main
function: making the ordinary, extra-ordinary.

13. • Valentino Sent Feathered Hats Down The Runway For
Those Of Us Who Bask in Being Extra
• Most notable amongst the glamour-filled collection,
however, were the dramatic feathered hats topping off
several looks.
• runway in a multitude of spring hues including hot pink,
lavender, and seafoam green.
• boy hats, bucket hats, and berets
• Featuring unexpected bright colors, over-the-top tulle,
statement-making gowns, and incredible beadwork,
• dramatic feathered hats topping off several looks
• operatic shapes, bows, and traditional fantasy,
hat design by
valentino in 2018
spring
hat design by
valentino in 80's
 Couture Spring 2018 Collection, Details

14.  Resort 2018 Collection, New York City
May 23rd, 2017
Elements of a wardrobe:
• Shirt,
• Trench coat,
• Pleated skirt,
• Track jacket,
• Dress.

15.  summer/spring 2017 Collection, Tue 24
January 2017
• classical forms
• In the straight and
vertical silhouettes
• open up, which quiver
with rouches,
• vibrate with weaves .

16.  fashion Accessories of Valentino
• Rockstud spike bag
• Rockstud sandle
• Accessories of uniqueness
• Unique headgears

17. THANK YOU