This document is a summer training report submitted by Naresh Kumar to Pacific Business School about a study of the strategy and functioning of field forces at Bajaj Allianz General Insurance. It includes an introduction, acknowledgements, index, and sections on the insurance need and introduction to the organization. The report was submitted in partial fulfillment of an MBA program and provides an overview of Bajaj Allianz General Insurance and the insurance sector in India.
The document is a summer training report submitted by Naresh Kumar to Pacific Business School in partial fulfillment of an MBA program. It discusses a study of the strategy and functioning of field forces at Bajaj Allianz General Insurance. The report includes an introduction, certificate from the sales manager, acknowledgements, index, and initial sections on introduction and the insurance organization.
Bajaj Allianz life insurance is a collaboration of two companies namely Bajaj auto which is an Indian company with Allianz AG which has headquarter in Germany. Bajaj life insurance offers numerous policies each having different yet overall benefits for the individuals according to their needs.Allianz life insurance apart from taking care of future investment options for the individual and his family provides for traditional insurance policies Bajaj Allianz life insurance policy is a level term cover up policy which provides maximum health and family safety of the assured.
Bajaj Allianz Life Insurance conducted a study to analyze consumer perception of their products. They surveyed people in Kolkata over 4 weeks. Most respondents were graduates between 35-45 years old working as professionals. While 91% had life insurance, 9% did not. The top reasons for purchasing insurance were tax benefits, savings, and risk coverage. Respondents were most aware of insurance companies through advertisements. The study found that while LIC was seen as the top insurer, Bajaj Allianz was the second most preferred private insurer. However, there remains room for Bajaj Allianz to improve awareness of their offerings and address issues like misleading ads and reimbursement delays.
A STUDY Awarness of custmor Bajaj Allianz Life Insurance Co LtdBabasab Patil
The document outlines a study conducted to assess customer awareness of Bajaj Allianz Unit Link Insurance Plans in Hubli city, with the goal of enhancing the market share of that product. It describes collecting primary data through questionnaires with 100 customers to analyze awareness levels, influential factors in investment decisions, and potential growth areas. The study's findings and recommendations are presented to help Bajaj Allianz improve marketing and outreach for their Unit Link Insurance Plans.
Life insurance corporation of India provides wide range of life insurance products its your time to decide which one you want as we all know life is precious protect it by taking right insurance product.
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Bajaj Allianz Life Insurance is a joint venture between Bajaj Auto and Allianz AG. It has over 74 lakh customers served through 1164 customer care centers. The presentation discusses the establishment and growth of the company, profiles of its parent companies (Bajaj Group and Allianz Group), its products, policies, organizational structure, SWOT analysis and strategies for recruitment. It aims to be the preferred insurer and employer in India.
The document discusses new IRDA guidelines for unit-linked insurance policies (ULIPs). Key changes include: 1) Minimum sum assured of 50% of annual premium or 5 times annual premium. 2) Lock-in period for top-up premiums increased to 3 years from investment. 3) Withdrawals only allowed after 3 years except in last 2 years before death. The guidelines aim to increase consumer protection by reducing risk and improving transparency of charges.
The document is a summer training report submitted by Naresh Kumar to Pacific Business School in partial fulfillment of an MBA program. It discusses a study of the strategy and functioning of field forces at Bajaj Allianz General Insurance. The report includes an introduction, certificate from the sales manager, acknowledgements, index, and initial sections on introduction and the insurance organization.
Bajaj Allianz life insurance is a collaboration of two companies namely Bajaj auto which is an Indian company with Allianz AG which has headquarter in Germany. Bajaj life insurance offers numerous policies each having different yet overall benefits for the individuals according to their needs.Allianz life insurance apart from taking care of future investment options for the individual and his family provides for traditional insurance policies Bajaj Allianz life insurance policy is a level term cover up policy which provides maximum health and family safety of the assured.
Bajaj Allianz Life Insurance conducted a study to analyze consumer perception of their products. They surveyed people in Kolkata over 4 weeks. Most respondents were graduates between 35-45 years old working as professionals. While 91% had life insurance, 9% did not. The top reasons for purchasing insurance were tax benefits, savings, and risk coverage. Respondents were most aware of insurance companies through advertisements. The study found that while LIC was seen as the top insurer, Bajaj Allianz was the second most preferred private insurer. However, there remains room for Bajaj Allianz to improve awareness of their offerings and address issues like misleading ads and reimbursement delays.
A STUDY Awarness of custmor Bajaj Allianz Life Insurance Co LtdBabasab Patil
The document outlines a study conducted to assess customer awareness of Bajaj Allianz Unit Link Insurance Plans in Hubli city, with the goal of enhancing the market share of that product. It describes collecting primary data through questionnaires with 100 customers to analyze awareness levels, influential factors in investment decisions, and potential growth areas. The study's findings and recommendations are presented to help Bajaj Allianz improve marketing and outreach for their Unit Link Insurance Plans.
Life insurance corporation of India provides wide range of life insurance products its your time to decide which one you want as we all know life is precious protect it by taking right insurance product.
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Bajaj Allianz Life Insurance is a joint venture between Bajaj Auto and Allianz AG. It has over 74 lakh customers served through 1164 customer care centers. The presentation discusses the establishment and growth of the company, profiles of its parent companies (Bajaj Group and Allianz Group), its products, policies, organizational structure, SWOT analysis and strategies for recruitment. It aims to be the preferred insurer and employer in India.
The document discusses new IRDA guidelines for unit-linked insurance policies (ULIPs). Key changes include: 1) Minimum sum assured of 50% of annual premium or 5 times annual premium. 2) Lock-in period for top-up premiums increased to 3 years from investment. 3) Withdrawals only allowed after 3 years except in last 2 years before death. The guidelines aim to increase consumer protection by reducing risk and improving transparency of charges.
briefly decsription on insurance sector and customers perception towards insurance and exide life insurance in odisha...
it will help in marketing as well as finance student those who comes from BBA,MBA, and also management studies...
This document provides an overview of Pragati Life Insurance Limited, a life insurance company in Bangladesh. It discusses the company's profile, vision, mission, objectives, products, services, performance, corporate social responsibility activities, and future plans. Key details include that Pragati Life started in 2000 and has become a successful life insurance provider in Bangladesh, offering individual, group and health insurance policies. The company aims to be a trusted partner for corporates and ensure quality service and benefits for policyholders.
This document provides information about an internship at Birla Sun Life Insurance. It includes details about the company such as it being a joint venture established in 2000 that ranks among the top 7 private insurers in India. The internship objectives were to study individual investors, the life insurance industry, competitors, and conduct a market survey. It also discusses findings from the survey such as most investors using multiple information sources and preferring short-term investments. The internship provided learning around insurance products and challenges included uncooperative respondents.
Bajaj allianz life insurance company limitedTeenu Martin
Bajaj Allianz Life Insurance Company Limited is a joint venture between Bajaj Finserv Limited and Allianz SE. It is one of the fastest growing private life insurance companies in India. It offers a range of products including child insurance plans, retirement plans, savings plans, investment plans, term plans, and group plans. It has over 722 offices across India and has assets under management of over Rs. 42,955 crore. The company aims to provide world-class customized insurance solutions supported by technology while focusing on customer delight and satisfaction.
Uday Kotak is an Indian banker and the executive vice chairman and managing director of Kotak Mahindra Bank. In 2003, Kotak Mahindra Finance became the first company in India to receive a banking license. Forbes estimated Kotak's wealth to be $4.1 billion in 2012. He ended a partnership with Goldman Sachs in 2006 and was named World Entrepreneur of the Year in 2014. Kotak Mahindra Old Mutual Life Insurance is one of the fastest growing insurance companies in India with over 4 million policyholders. It is differentiated by its focus on customer service and suite of protection and savings products.
Indian Insurance Industry - Recent Industry Trends - Part - 5Resurgent India
Bancassurance means selling insurance product through banks. Banks and insurance company come up in a partnership wherein the bank sells the tied insurance company's insurance products to its clients. Globally, bancassurance has emerged as an important channel for distribution of insurance products. Various international studies have shown that a bancassurance strategy has indeed saved costs of insurance companies in the long run.
Chapter 03 principles and practice of lifeinsuranceiipmff2
The document discusses key concepts in life insurance including:
1) Life insurance provides protection for dependents by ensuring continuity of income if the primary breadwinner dies. It also serves as a savings instrument and provides benefits like education funds and annuities.
2) Determining how much insurance is needed factors in immediate expenses after death, education costs of children, recurring costs of dependents, and paying off debts.
3) Popular life insurance plans include term insurance, whole life insurance, endowment insurance, and annuity contracts. Combination plans also exist to meet various policyholder needs.
The document provides an overview of Bajaj Finserv, a leading Indian financial services company. It details Bajaj Finserv's business lines including consumer finance, SME finance, commercial lending, and investments. It also briefly outlines the company's history, starting as Bajaj Auto Finance Ltd in 1987 and expanding its branch network over the following decades before becoming Bajaj Finserv.
Project report on tata aig life insurance company.saurabhmahour
The document provides a table of contents for chapters in a book or document on insurance. Chapter 1 introduces concepts of insurance including definitions, types of life insurance, functions and importance. It also discusses the regulatory authority for insurance in India. Chapter 2 introduces the Indian insurance industry, provides a brief history and discusses milestones. It outlines the major players in the industry before and after reforms. The summary provides a high-level overview of the topics covered in the first two chapters.
This document provides an analysis of consumer perceptions of Bajaj Allianz Life Insurance conducted by Poulami Mitra, Sankhadip Chatterjee, and Avik Chakraborty. It first introduces Bajaj Allianz as a partnership between Allianz AG and Bajaj Auto. A SWOT analysis is then presented, identifying strengths like brand image and weaknesses like high premiums. Customer demographics, influencers, and purposes for purchasing insurance are analyzed. Perceptions of Bajaj Allianz's aspects like plans and promptness are mixed. The study concludes Bajaj Allianz should focus on advertising, technology, and improving agents' product knowledge to maintain its position
This document summarizes various life insurance products offered by Bajaj Allianz Life Insurance Company. It provides details about the company's growth, partnerships with Bajaj Group and Allianz SE, and describes several popular insurance plans like Capital Shield, Fortune Plus, Century Plus, Unit Gain Plus Gold and New Unit Gain, highlighting their key features such as premium amounts, allocation percentages, expected annual returns, and tax benefits. Projected fund growth charts with annual allocation and returns are also presented for some of the plans.
The document provides information about a summer training project report submitted for a Masters in Business Administration degree. It includes an acknowledgements section thanking various individuals for their assistance and guidance. The document outlines the objectives of studying consumer behavior and customer satisfaction towards ICICI Prudential Life Insurance products. It discusses the research methodology used, including collecting primary and secondary data through questionnaires, interviews, books, and websites. The document appears to be a report summarizing the results of research conducted on consumer perceptions and satisfaction with ICICI Prudential Life Insurance.
The document provides an overview of the Indian insurance industry. It discusses the market size, key players, and LIC's dominance. It also covers entry barriers like foreign ownership restrictions, high capital requirements, and lack of composite licenses. Competition is increasing as private players challenge LIC's monopoly, though LIC and GIC still dominate market share. The future growth depends on improved customer-centric products and distribution channels to increase rural penetration.
A project report on the study of solvency margin in icici prudential life in...Babasab Patil
The document provides an overview of a study conducted on the solvency margin of ICICI Prudential Life Insurance Company. It discusses the objectives and need for the study, as well as the research methodology used. The findings indicate that ICICI Prudential's solvency margin increased over the period of 2005-2009, demonstrating the company's financial strength. Suggestions for improving solvency margin regulations and limitations of the study are also presented.
The document appears to be a research report submitted by Emmanuel Savio to his professor Renu Tiwari at St. Andrews College exploring life insurance products offered by the Life Insurance Corporation of India (LIC). It provides background on LIC and describes several of its popular life insurance plans, outlining their key features, benefits, eligibility requirements, and other details. The report was submitted to fulfill research objectives for Emmanuel's Bachelor of Commerce degree in the academic year 2011-2012.
Project on mutual funds study and surveyProjects Kart
The document provides an overview of the history of mutual funds in India divided into phases:
1) Establishment of UTI in 1963-1987 with UTI enjoying monopoly status. UTI launched various schemes and saw significant growth.
2) Entry of public sector funds in 1987-1993 with SBI MF becoming the first non-UTI MF and others like LIC MF entering. UTI remained the largest.
3) Emergence of private sector funds in 1993-1996 which introduced innovative products and increased competition.
4) Growth and regulation phase from 1996-2004 with SEBI introducing regulations and the industry seeing robust growth. Tax benefits were provided to encourage investment.
“AN ANALYTICAL STUDY FUND MANAGEMENT OF LIC SINCE 2000shadabjamia88
“AN ANALYTICAL STUDY FUND MANAGEMENT OF LIC SINCE 2000. submitted by Nazar Rizvi.
DEPARTMENT OF COMMERCE
ALIGARH MUSLIM UNIVERSITY,
ALIGARH-202002
2014
Various general insurance companies and its policies Apurv Gourav
General Insurance Companies Presented by-: APURV GOURAV [email_address]
Insurance protects against financial losses through payment of a premium to insurance companies. General insurance covers non-life risks like property damage from fire or theft. Major general insurance companies in India include Bajaj Allianz, ICICI Lombard, Tata AIG, National Insurance, New India Assurance, and Oriental Insurance. These companies offer various insurance products like health, motor, travel, home, and corporate insurance.
Bajaj allianz general insurance company limitedviggy vanshi
This document provides a training report submitted by Navneet Kumar to partially fulfill a Bachelor of Business Administration degree. It includes an acknowledgement, preface, and sections on Bajaj Allianz General Insurance Company Limited, Bajaj Auto Limited, Allianz SE, facts and figures about the companies, and an introduction to insurance. The report was submitted as part of an internship with Bajaj Allianz General Insurance under the guidance of a company guide and faculty guide.
briefly decsription on insurance sector and customers perception towards insurance and exide life insurance in odisha...
it will help in marketing as well as finance student those who comes from BBA,MBA, and also management studies...
This document provides an overview of Pragati Life Insurance Limited, a life insurance company in Bangladesh. It discusses the company's profile, vision, mission, objectives, products, services, performance, corporate social responsibility activities, and future plans. Key details include that Pragati Life started in 2000 and has become a successful life insurance provider in Bangladesh, offering individual, group and health insurance policies. The company aims to be a trusted partner for corporates and ensure quality service and benefits for policyholders.
This document provides information about an internship at Birla Sun Life Insurance. It includes details about the company such as it being a joint venture established in 2000 that ranks among the top 7 private insurers in India. The internship objectives were to study individual investors, the life insurance industry, competitors, and conduct a market survey. It also discusses findings from the survey such as most investors using multiple information sources and preferring short-term investments. The internship provided learning around insurance products and challenges included uncooperative respondents.
Bajaj allianz life insurance company limitedTeenu Martin
Bajaj Allianz Life Insurance Company Limited is a joint venture between Bajaj Finserv Limited and Allianz SE. It is one of the fastest growing private life insurance companies in India. It offers a range of products including child insurance plans, retirement plans, savings plans, investment plans, term plans, and group plans. It has over 722 offices across India and has assets under management of over Rs. 42,955 crore. The company aims to provide world-class customized insurance solutions supported by technology while focusing on customer delight and satisfaction.
Uday Kotak is an Indian banker and the executive vice chairman and managing director of Kotak Mahindra Bank. In 2003, Kotak Mahindra Finance became the first company in India to receive a banking license. Forbes estimated Kotak's wealth to be $4.1 billion in 2012. He ended a partnership with Goldman Sachs in 2006 and was named World Entrepreneur of the Year in 2014. Kotak Mahindra Old Mutual Life Insurance is one of the fastest growing insurance companies in India with over 4 million policyholders. It is differentiated by its focus on customer service and suite of protection and savings products.
Indian Insurance Industry - Recent Industry Trends - Part - 5Resurgent India
Bancassurance means selling insurance product through banks. Banks and insurance company come up in a partnership wherein the bank sells the tied insurance company's insurance products to its clients. Globally, bancassurance has emerged as an important channel for distribution of insurance products. Various international studies have shown that a bancassurance strategy has indeed saved costs of insurance companies in the long run.
Chapter 03 principles and practice of lifeinsuranceiipmff2
The document discusses key concepts in life insurance including:
1) Life insurance provides protection for dependents by ensuring continuity of income if the primary breadwinner dies. It also serves as a savings instrument and provides benefits like education funds and annuities.
2) Determining how much insurance is needed factors in immediate expenses after death, education costs of children, recurring costs of dependents, and paying off debts.
3) Popular life insurance plans include term insurance, whole life insurance, endowment insurance, and annuity contracts. Combination plans also exist to meet various policyholder needs.
The document provides an overview of Bajaj Finserv, a leading Indian financial services company. It details Bajaj Finserv's business lines including consumer finance, SME finance, commercial lending, and investments. It also briefly outlines the company's history, starting as Bajaj Auto Finance Ltd in 1987 and expanding its branch network over the following decades before becoming Bajaj Finserv.
Project report on tata aig life insurance company.saurabhmahour
The document provides a table of contents for chapters in a book or document on insurance. Chapter 1 introduces concepts of insurance including definitions, types of life insurance, functions and importance. It also discusses the regulatory authority for insurance in India. Chapter 2 introduces the Indian insurance industry, provides a brief history and discusses milestones. It outlines the major players in the industry before and after reforms. The summary provides a high-level overview of the topics covered in the first two chapters.
This document provides an analysis of consumer perceptions of Bajaj Allianz Life Insurance conducted by Poulami Mitra, Sankhadip Chatterjee, and Avik Chakraborty. It first introduces Bajaj Allianz as a partnership between Allianz AG and Bajaj Auto. A SWOT analysis is then presented, identifying strengths like brand image and weaknesses like high premiums. Customer demographics, influencers, and purposes for purchasing insurance are analyzed. Perceptions of Bajaj Allianz's aspects like plans and promptness are mixed. The study concludes Bajaj Allianz should focus on advertising, technology, and improving agents' product knowledge to maintain its position
This document summarizes various life insurance products offered by Bajaj Allianz Life Insurance Company. It provides details about the company's growth, partnerships with Bajaj Group and Allianz SE, and describes several popular insurance plans like Capital Shield, Fortune Plus, Century Plus, Unit Gain Plus Gold and New Unit Gain, highlighting their key features such as premium amounts, allocation percentages, expected annual returns, and tax benefits. Projected fund growth charts with annual allocation and returns are also presented for some of the plans.
The document provides information about a summer training project report submitted for a Masters in Business Administration degree. It includes an acknowledgements section thanking various individuals for their assistance and guidance. The document outlines the objectives of studying consumer behavior and customer satisfaction towards ICICI Prudential Life Insurance products. It discusses the research methodology used, including collecting primary and secondary data through questionnaires, interviews, books, and websites. The document appears to be a report summarizing the results of research conducted on consumer perceptions and satisfaction with ICICI Prudential Life Insurance.
The document provides an overview of the Indian insurance industry. It discusses the market size, key players, and LIC's dominance. It also covers entry barriers like foreign ownership restrictions, high capital requirements, and lack of composite licenses. Competition is increasing as private players challenge LIC's monopoly, though LIC and GIC still dominate market share. The future growth depends on improved customer-centric products and distribution channels to increase rural penetration.
A project report on the study of solvency margin in icici prudential life in...Babasab Patil
The document provides an overview of a study conducted on the solvency margin of ICICI Prudential Life Insurance Company. It discusses the objectives and need for the study, as well as the research methodology used. The findings indicate that ICICI Prudential's solvency margin increased over the period of 2005-2009, demonstrating the company's financial strength. Suggestions for improving solvency margin regulations and limitations of the study are also presented.
The document appears to be a research report submitted by Emmanuel Savio to his professor Renu Tiwari at St. Andrews College exploring life insurance products offered by the Life Insurance Corporation of India (LIC). It provides background on LIC and describes several of its popular life insurance plans, outlining their key features, benefits, eligibility requirements, and other details. The report was submitted to fulfill research objectives for Emmanuel's Bachelor of Commerce degree in the academic year 2011-2012.
Project on mutual funds study and surveyProjects Kart
The document provides an overview of the history of mutual funds in India divided into phases:
1) Establishment of UTI in 1963-1987 with UTI enjoying monopoly status. UTI launched various schemes and saw significant growth.
2) Entry of public sector funds in 1987-1993 with SBI MF becoming the first non-UTI MF and others like LIC MF entering. UTI remained the largest.
3) Emergence of private sector funds in 1993-1996 which introduced innovative products and increased competition.
4) Growth and regulation phase from 1996-2004 with SEBI introducing regulations and the industry seeing robust growth. Tax benefits were provided to encourage investment.
“AN ANALYTICAL STUDY FUND MANAGEMENT OF LIC SINCE 2000shadabjamia88
“AN ANALYTICAL STUDY FUND MANAGEMENT OF LIC SINCE 2000. submitted by Nazar Rizvi.
DEPARTMENT OF COMMERCE
ALIGARH MUSLIM UNIVERSITY,
ALIGARH-202002
2014
Various general insurance companies and its policies Apurv Gourav
General Insurance Companies Presented by-: APURV GOURAV [email_address]
Insurance protects against financial losses through payment of a premium to insurance companies. General insurance covers non-life risks like property damage from fire or theft. Major general insurance companies in India include Bajaj Allianz, ICICI Lombard, Tata AIG, National Insurance, New India Assurance, and Oriental Insurance. These companies offer various insurance products like health, motor, travel, home, and corporate insurance.
Bajaj allianz general insurance company limitedviggy vanshi
This document provides a training report submitted by Navneet Kumar to partially fulfill a Bachelor of Business Administration degree. It includes an acknowledgement, preface, and sections on Bajaj Allianz General Insurance Company Limited, Bajaj Auto Limited, Allianz SE, facts and figures about the companies, and an introduction to insurance. The report was submitted as part of an internship with Bajaj Allianz General Insurance under the guidance of a company guide and faculty guide.
Bajaj allianz general insurance company limitedviggy vanshi
This document provides a training report submitted by Navneet Kumar for their Bachelor of Business Administration program from 2005-2008. The report summarizes their training experience at Bajaj Allianz General Insurance Company Limited, under the guidance of their company guide Mr. Alok Kumar and faculty guide Ms. Suman. It includes an introduction to Bajaj Allianz General Insurance, the roles of Bajaj Auto Limited and Allianz SE as partners in the joint venture, as well as concepts of insurance, the role of insurers, and how insurance promotes economic development. Navneet Kumar found the training experience educational and unforgettable, learning important things through hands-on experience working with experienced professionals.
Fire insurance protects people from financial losses caused by fires. It involves sharing fire-related losses incurred by some through contributions to a common fund by all who are exposed to fire risk. Fire insurance pays for losses that are unexpected and occur due to chance. It aims to restore the insured's financial position prior to the loss through the principle of indemnity.
A Study of Disclosure of Accounting Policies in BAJAJ Allianz Insurance Compa...employee goverment
The document discusses various ratios used to analyze and compare the financial performance of Bajaj Allianz Life Insurance Company and ICICI Prudential Life Insurance Company over several years. It provides data on ratios such as premium to total income, surplus to total income, total income to investment, revenue to total income, current ratio, leverage ratio, and profitability ratio. The analysis finds that Bajaj Allianz generally has better ratios compared to ICICI Prudential, indicating stronger financial performance and health. However, Bajaj Allianz's net profit ratio declined in 2014, which is a cause for concern.
The document provides an overview of the insurance sector in India including:
- A brief history tracing the sector from open competitive markets in the 1800s to nationalization in 1956 and re-liberalization in 1999.
- Details on the current state of the life and non-life insurance markets, with the public sector still dominating but private players gaining market share.
- Private life insurers have increased their market share to 10% while private non-life insurers have reached 14% market share in recent years.
- The liberalization of the insurance sector has led to improved services and greater opportunities but public sector insurers still control over 80% of the market.
A study on customer awareness @ bajaj allianz project reportBabasab Patil
The document provides an executive summary of a project report on a study conducted to enhance the market share of Bajaj Allianz Unit Linked Insurance Plans in Hubli city. The objectives of the study were to assess customer awareness levels, identify influential communication mediums, understand factors influencing investment decisions, and find the potential market for ULIPs. Primary data was collected through a questionnaire survey of 100 customers in Hubli using random sampling. The analysis and recommendations aim to help Bajaj Allianz improve their ULIP market share based on the findings of the study.
Working Capital Management in Bajaj Allianz Life InsuranceSuresh kumar
This document appears to be a project report submitted by Suresh Kumar to the University of Pune to fulfill requirements for an MBA degree. The report evaluates working capital management at Bajaj Allianz Life Insurance. It includes an acknowledgment, declaration, index, and executive summary. The report will study concepts of working capital, analyze Bajaj Allianz's profitability, liquidity, and working capital position over five years. Secondary data sources like annual reports and interviews will be used.
This document contains a list of 133 potential MBA project topics. The topics cover a wide range of business subjects including marketing, finance, human resources, operations management, and more. Some of the topics listed include customer satisfaction studies, investment pattern analyses, brand analyses, capital structure analyses, and export/import procedures. The list provides students with many options for choosing an MBA project on an area of business that interests them.
This document summarizes a presentation about general/non-life insurance. It defines insurance and outlines key principles like utmost good faith, insurable interest, indemnity, contribution, subrogation, and loss minimization. It defines general insurance and describes major types like fire, motor, health, and marine insurance. For fire insurance, it explains scope and perils covered. For marine insurance, it outlines scope, who can take policies, selecting sum insured, and claims. It provides an overview of New India Assurance Co., including its history, position in the market, vision, mission, strengths, international presence, and awards.
Bajaj Allianz General Insurance launched their Virtual Office initiative in August 2014 to provide insurance solutions directly to customers through employees and agents using tablets. Starting with 8 offices, the Virtual Office program has now serviced over 300,000 customers through 415 Virtual Offices as of March 2016. The Virtual Offices enable paperless and immediate insurance services, like quotes, policies, inspections and minor claims, to customers in remote areas.
This document summarizes the key details of a health insurance policy from Bajaj Allianz General Insurance Company. The policy provides:
1) Coverage for medical expenses incurred due to illness or accident for hospitalization of the insured or their family members. It also covers ambulance expenses up to Rs. 1000 per hospitalization.
2) A free medical checkup for insureds who have maintained the policy for 4 continuous years without making a claim.
3) Definitions of terms used in the policy like hospitalization, illness, accident, etc.
4) Exceptions to the coverage including pre-existing diseases, cosmetic treatments, infertility treatment, and expenses not requiring hospitalization.
The document summarizes a business presentation about life insurance provided by Bajaj Allianz Life Insurance. Some key points:
- Bajaj Allianz Life Insurance is a partnership between Bajaj, an Indian conglomerate, and Allianz, a large German insurance company, bringing together local and global expertise.
- A new life insurance product called "New Family Gain" is presented, which provides a sum assured for critical illness and death, as well as a savings component with potential returns of 15-25% annually over a premium period of 3-70 years.
- The presentation outlines customer benefits of Bajaj Allianz policies and a referral-based business plan to incent
The document is an insurance certificate from Bajaj Allianz General Insurance Company for a two-wheeler owned by Geli Ete. It provides insurance coverage from August 22, 2015 to August 21, 2016. The vehicle is a 2011 Bajaj Avenger 220 registered in Bengaluru. The certificate details the insured and vehicle information, policy and premium details, and limitations to the insurance coverage.
Bajaj allianz general insurance company ltdSunith Gupta
1. This document is a certificate and policy schedule issued by Bajaj Allianz General Insurance Company Ltd. for a two-wheeler package policy.
2. The policy is issued to Mr. Sravankumar Boddula for his Yamaha FZ-S motorcycle with an insured declared value of Rs. 42,310.
3. The policy period is from February 2, 2013 to February 1, 2014 with a total premium of Rs. 1,045 including taxes.
General Insurance is defined as any insurance which is not determined as life insurance. There are various types of general insurance. Know about them here.
Insurance sector in India:challenges and opportunitiessumanjeetkaurgill
1) The document discusses the insurance sector in India, including its history and evolution from the 19th century to present day.
2) It covers the major players like LIC, GIC, and IRDA, and types of insurance policies including life, health, fire, and motor insurance.
3) The current insurance landscape in India is growing rapidly but there remains significant potential for further expansion, as over 75% of the population still lacks insurance coverage.
1. The document discusses the history and development of the insurance sector in India. It traces insurance in India back to 1818 and discusses key developments like nationalization of insurance in 1956 and privatization in 1999.
2. The roles, types (life, general, health etc.), and major players (both public and private) of insurance are described. It also compares the market share and business of public sector giant LIC versus private insurers.
3. Benefits of insurance planning and investment opportunities in insurance are highlighted. Laws and regulations governing the insurance sector in India are also briefly outlined.
The Insurance Act of 1938 was the first legislation governing all forms of insurance in India and provided strict state control over the insurance business. It aimed to safeguard policyholder interests and establish norms for smoothly conducting the insurance business and minimizing disputes. Subsequent acts like the Insurance Regulatory and Development Authority Act of 1999 established regulatory authorities to further protect policyholders, regulate the industry, and ensure its orderly growth.
The document is a summer training project report submitted by Prashant Jain to the Indian Institute of Travel and Tourism Management. The report evaluates the effectiveness of recruiting life advisors in generating sales for Aegon Religare Life Insurance Company. It includes an introduction to the topic, objectives of the study, limitations, and an executive summary of the findings. The report also provides background information on insurance industry and Aegon Religare, details on recruitment and training of advisors, and an analysis of marketing strategies.
This document provides an overview of Bajaj Allianz Life Insurance Company and discusses their New Unit Gain Plus plan. It begins with an introduction to insurance concepts and then describes Bajaj Allianz, their shareholders (Bajaj Auto and Allianz AG), and the benefits of partnering with these large companies. It then explains the features and benefits of the New Unit Gain Plus plan, including investment options, death benefits, and liquidity options. The document also includes sections on the company's working, research methodology used in a study of their market credibility, and types of research.
This document provides an index and overview of chapters in a project report on rural distribution and recruitment of consultants for Bajaj Allianz Life Insurance Company. It includes acknowledgments, an introduction on insurance concepts, background on Bajaj Allianz and its shareholders Bajaj Auto and Allianz AG. It also outlines the objectives and methodology of a study on the market credibility of Bajaj Allianz compared to other private life insurers and describes a new unit-linked insurance plan called New Unit Gain Plus.
This document provides an index and overview of chapters in a project report on rural distribution and recruitment of consultants for Bajaj Allianz Life Insurance Company. It includes acknowledgments, an introduction on insurance concepts, background on Bajaj Allianz and its shareholders Bajaj Auto and Allianz AG. It also outlines the objectives and methodology of a study on the market credibility of Bajaj Allianz compared to other private life insurers and describes a new unit-linked insurance plan called New Unit Gain Plus.
This document provides an introduction, industry profile, company profile, products/services offered, literature review, need for the study, objectives, data analysis, findings, suggestions, and conclusions from a project studying brand awareness and perception of Bajaj Allianz General Insurance. Key findings include that 65% of respondents were graduates, 92% were aware of general insurance, and the most preferred age group for purchasing insurance was 26-35. Suggestions center around improving Bajaj Allianz's promotions and branding.
Study of promotional strategy of icici prudential life insurance co ltdProjects Kart
This document is a certificate of participation for a student named Rajni Kant who completed a project titled "Advertisement Effectiveness Study (With reference to Life Insurance)" for the ICICI Prudential Life Insurance Co. Ltd. The project was conducted as part of the Post Graduate Program in Management and Insurance at the International School of Business and Media in Noida, India. The certificate certifies that Rajni Kant successfully completed the project, which analyzed and evaluated the media strategy of ICICI Prudential Life Insurance Co. Ltd.
Cutomer perception and attitude towards bajaj allianz project reportBabasab Patil
The document provides an executive summary of a study conducted on Bajaj Allianz Life Insurance Company.
[1] It outlines the objectives of studying customer awareness, perception and attitude towards the company. Primary and secondary research methods were used.
[2] Key findings indicate over 50% awareness of the company through agents. Existing customers are satisfied with benefits and rate services positively.
[3] Recommendations include improving promotional activities and education initiatives to increase brand recognition and address customer concerns around security.
This document is a project report submitted by Tarun Singh Tomar for their Bachelor of Business Administration degree. The report analyzes consumer behavior towards investment plans and products of SBI Life Insurance in Gwalior, India. The report includes sections on the company profile, conceptual framework, SWOT analysis, research methodology, data analysis and interpretation, suggestions and recommendations, and conclusion.
Final project report on max life insurance 2Student
This document is a project report submitted by Rohit Kumar Pandey for his MBA degree. The project focuses on product promotion of Max Life Insurance. It includes an introduction to life insurance and Max Life Insurance, research methodology, data analysis, findings, and recommendations. The objective is to identify areas to improve Max Life's performance and study consumer perception of the company. The document provides background information on life insurance classification, policies, and the insurance industry in India before discussing the research conducted.
Bajaj Allianz General Insurance is a joint venture between Bajaj Finserv Limited and Allianz SE. It is one of the leading general insurance companies in India with over 3,500 employees and offices across 200+ cities. The company offers a wide range of insurance products including motor, health, travel, commercial, and cyber insurance. It aims to provide excellent customer service and be the preferred insurer through innovative products and a strong focus on customer centricity.
Market research and customer satisfaction at kotak mahindra life insurance co...Vinay Saxena
The document provides information about Kotak Mahindra Life Insurance Company's products: Kotak Flexi Plan, Kotak Retirement Income Plan, Kotak Endowment Plan, and Kotak Capital Multiplier Plan. It summarizes the key advantages of each plan such as minimum and maximum entry ages, premium payment options, riders, and withdrawal/loan facilities. The project report aims to conduct market research and analyze customer satisfaction for Kotak Mahindra Life Insurance Company in Pune.
The document provides details about the internship report of Shubhashish Mandal at MetLife India in their Kankurgachi, Kolkata branch. It includes an introduction, acknowledgements, table of contents, and sections on the insurance industry, company profile, research methodology, data analysis, findings, and conclusions from the 2 month internship focusing on sales of insurance policies.
This document provides a project report on studying the recruitment and selection policy of IDBI Federal Life Insurance Company Ltd. It includes an introduction, objectives of the study, company profile, literature review and various chapters on data presentation, analysis, findings and conclusions. The company profile provides details on the history, products, and operations of IDBI Federal Life Insurance. The literature review covers concepts related to human resource management, recruitment policies and procedures. The overall report aims to analyze the recruitment and selection process at IDBI Federal Life Insurance.
Private and Public Insurance Players In Bangladesh.docxAriful Saimon
Term paper
On
Private and Public Insurance Players In Bangladesh
Submitted partial fulfillment if the requirement s for the bachelor of the business administration
Supervisor
Rajib datta
Premier university
This document is a project report submitted by Rupika Sharma for partial fulfillment of a Bachelor's degree in Business Administration from GGDSD College, Chandigarh, India. The report focuses on promoting Max New York Life Insurance and was conducted under the supervision of faculty member Anupriya Bhardwaj. It includes an introduction to life insurance concepts in India, the functions and types of insurance policies, and an overview of Max New York Life Insurance. The report also outlines the research methodology, data collection and analysis conducted through a survey to evaluate consumer perceptions and identify areas for performance improvement at Max New York Life Insurance.
Marketing Strategies of HDFC Standard LifeAnshiMalaiya
This document appears to be a project report submitted for a Bachelor's degree that studies the marketing strategies of HDFC Standard Life Insurance in Sagar, Madhya Pradesh, India. It includes an introduction covering the insurance industry and HDFC Standard Life profile. The report is divided into 5 chapters: introduction, literature review, research methodology, data analysis and interpretation, and findings, suggestions and conclusion. It aims to understand HDFC Standard Life's brand image and the impact of its marketing strategies on customers in the Sagar region through a questionnaire survey and data analysis.
The role of integrates marketing communications in life insurancetSupa Buoy
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This document provides an overview of the Indian insurance industry. It discusses that the insurance industry in India has a history dating back to 1818 and provides life and general insurance. It notes that the industry has gone through changes in recent years with the opening up of the private insurance sector. It then discusses the nature of the industry, including that it provides protection against financial losses. It also discusses industry organizations, products offered, and recent developments like increased online services. It provides information on working conditions and common occupations in the industry.
This document provides an overview of the Indian insurance industry. It discusses that the insurance industry in India has a history dating back to 1818 and provides life and general insurance. It notes that the industry has gone through changes in recent years with the opening up of the private insurance sector. It then discusses the nature of the industry, including that it provides protection against financial losses. It also discusses industry organizations, products offered, and recent developments like increased online services. It provides information on working conditions and common occupations in the industry.
Similar to 19698293 bajaj-allianz-general-insurance-trianing-report (20)
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1. Bajaj Allianz General Insurance Co. Ltd.
Summer Training REPORT
ON
“A STUDY OF STRATEGY AND FUNCTIONING OF FIELD FORCES IN
BAJAJ ALLIANZ GENERAL INSURANCE
Pacific Business School
BY
NARESH KUMAR
M.B.A part 1st
A Report Submitted in Partial Fulfillment
Of the requirements of PG Program
M.B.A- 2011-2013
Pacific Business School
Submitted To Submitted By
Disha Fattavat Naresh kumar
(Assistant professor) P.B.S. (R.T.U)
Sec.-D
2. Bajaj Allianz General Insurance Co. Ltd.
CERTIFICATE
This is to certify that the project entitled “A STUDY OF STRATEGY AND
FUNCTIONING OF FIELD FORCES IN BAJAJ ALLIANZ GENERAL
INSURANCE” is a bonafide work of ANKIT KUMAR, a student of
Lovely Professional University, Chaheru, Phagwara (Punjab)-144402,
bearing Registration Number-10810218, and was successfully conducted
at BajajAllianz General Insurance Co.Ltd.,Ghaziabad Office, from
1st July 2009 to 14th August 2009, for the partial fulfillment of the
course M.B.A of Lovely Professional University,Phagwara (Punjab).
Mr. Rahul Tomar,
Direct Marketing Incharge
(Sales Manager)
BajajAllianz General Insurance,
Ghaziabad.
3. Bajaj Allianz General Insurance Co. Ltd.
ACKNOWLEDGEMENT
“No man is indispensable but there are certain mortal without whom the quality
work suffers their guidance becomes important in acquiring quality results”.
I would like to express my gratitude to all those who gave me the possibilities to
complete this thesis.I want to thank Sales Manager, Bajaj Allianz, Ghaziabad, Mr.
Rahul Tomer for giving me permission to commence this thesis in the first
instance, to do the necessary research work and for being my Company Guide.
With a deep sense of gratitude and humble submission I would like to express
my heartiest gratefulness to my Faculty Guide Lect. Rohit Duggal, whose help,
stimulating suggestions and encouragement helped me in all the times of research
for and writing of this thesis.
I am also grateful to my parents and friends who inspired me to put my best
efforts.
Date: (ANKIT KUMAR)
Signature:
4. Bajaj Allianz General Insurance Co. Ltd.
INDEX
Sr.No PARTICULAR PAGE
1. INTRODUCTION
2. INTRODUCTION TO ORGANIZATION
3. RESEARCH METHODOLOGY
4. INTRODUCTION TO TOPIC
5. COMPANY PRACTICE
6. DATA ANALYSIS & INTERPRETATION
7. RECOMMENDATION
8. CONCLUSION
9. BIBLIOGRAPHY
10. QUESTIONNIARE
6. Bajaj Allianz General Insurance Co. Ltd.
INTRODUCTION
A marketing strategy is a process that can allow an organization to concentrate its (always
limited) resources on the greatest opportunities to increase sales and achieve a sustainable
competitive advantage.
Marketing strategy as a key part of the general corporate strategy marketing strategy is most
effective when it is an integral component of corporate strategy, defining how the organization
will engage customers, prospects and competitors in the market arena for success. It is partially
derived from broader corporate strategies, corporate missions, and corporate goals. They should
flow from the firm's mission statement. They are also influenced by a range of micro
environmental factors.
Marketing strategy and sectarian tactics and actions:
A marketing strategy also serves as the foundation of a marketing plan. A marketing plan
contains a set of specific actions required to successfully implement a marketing strategy. For
example: "Use a low cost product to attract consumers. Once our organization, via our low cost
product, has established a relationship with consumers, our organization will sell additional,
higher-margin products and services that enhance the consumer's interaction with the low-cost
product or service."
A strategy consists of well thought out series of tactics. While it is possible to write a tactical
marketing plan without a sound, well-considered strategy, it is not recommended. Without a
sound marketing strategy, a marketing plan has no foundation. Marketing strategies serve as the
fundamental underpinning of marketing plans designed to fill market needs and reach marketing
objectives[3]. It is important that these objectives have measurable results.
7. Bajaj Allianz General Insurance Co. Ltd.
A good marketing strategy should integrate an organization's marketing goals, policies, and
action sequences (tactics) into a cohesive whole. Many companies cascade a strategy throughout
an organization, by creating strategy tactics that then become strategy goals for the next level or
group. Each group is expected to take that strategy goal and develop a set of tactics to achieve
that goal. This is why it is important to make each strategy goal measurable.
Marketing strategies are dynamic and interactive. They are partially planned and partially
unplanned. See strategy dynamics.
Types of marketing strategies
Every marketing strategy is unique, but if we abstract from the individualizing details, each can
be reduced into a generic marketing strategy. There are a number of ways of categorizing these
generic strategies. A brief description of the most common categorizing schemes is presented
below:
Strategies based on market dominance - In this scheme, firms are classified based on their market
share or dominance of an industry. Typically there are three types of market dominance
strategies:
Leader
Challenger
Follower
Porter generic strategies - strategy on the dimensions of strategic scope and strategic strength.
Strategic scope refers to the market penetration while strategic strength refers to the firm‟s
sustainable competitive advantage.
8. Bajaj Allianz General Insurance Co. Ltd.
Cost leadership
Product differentiation
Market segmentation
Innovation strategies - This deals with the firm's rate of the new product development and
business model innovation. It asks whether the company is on the cutting edge of technology and
business innovation. There are three types:
Pioneers
Close followers
Late followers
Growth strategies - In this scheme we ask the question, “How should the firm grow?”. There are
a number of different ways of answering that question, but the most common gives four answers:
Horizontal integration
Vertical integration
Diversification
Intensification
A more detailed schemes uses the categories:
Prospector
Analyzer
Defender
Reactor
9. Bajaj Allianz General Insurance Co. Ltd.
INSURANCE NEED
Why is insurance necessary? The question contains the answer within itself. After all, life is
fraught with tensions and apprehensions regarding the future and what it holds for the individual.
Despite all the planning and preparation one might make, no one can accurately guarantee or
predict how or when death might result and the circumstances that might ensue in its aftermath.
We are not saying that life and existence are constantly fraught with danger and uncertainty. But
then it is essential that you plan for the future. The chances for a fatality or an injury to occur to
the average individual may not be particularly high but then no one can really afford to
completely disregard his or her future and what it holds.
People generally regard insurance as a scheme when and where you have to lose a lot to gain a
little. Nevertheless, insurance is still the most reliable tool an individual can use to plan for his
future.
And just why is it necessary to plan for the future with Insurance?
An Overview
Insurance business is divided into four classes:
1) Life Insurance business
2) Fire
3) Marine
4) Miscellaneous Insurance.
Life Insurers transact life insurance business; the rest is transacted by General Insurers. No
composites are permitted as per law.
The business of Insurance essentially means defraying risks attached to any activity over time
(including life) and sharing the risks between various entities, both persons and organisations.
Insurance companies (ICs) are important players in financial markets as they collect and invest
large amounts of premium. Insurance products are multi purpose and offer the following
benefits:
1. Protection to the investors
2. Accumulate savings
3. CHANNELISE SAVINGS INTO SECTORS NEEDING HUGE LONG TERM
INVESTMENTS.
11. Bajaj Allianz General Insurance Co. Ltd.
Brief History of the Insurance Sector
The business of life insurance in India in its existing form started in India in the year 1818 with
the establishment of the Oriental Life Insurance Company in Calcutta. Some of the important
milestones in the life insurance business in India are:
1912: The Indian Life Assurance Companies Act enacted as the first statute to regulate the life
insurance business.
1928: The Indian Insurance Companies Act enacted to enable the government to collect
statistical information about both life and non-life insurance businesses.
1938: Earlier legislation consolidated and amended to by the Insurance Act with the objective of
protecting the interests of the insuring public.
1956: 245 Indian and foreign insurers and provident societies taken over by the central
government and nationalized. LIC formed by an Act of Parliament, viz. LIC Act, 1956, with a
capital contribution of Rs. 5 crore from the Government of India. The General insurance business
in India, on the other hand, can trace its roots to the Triton Insurance Company Ltd., the first
general insurance company established in the year 1850 in Calcutta by the British.
Some of the important milestones in the general insurance business in India are:
1907: The Indian Mercantile Insurance Ltd. set up, the first company to transact all classes of
general insurance business.
12. Bajaj Allianz General Insurance Co. Ltd.
1957: General Insurance Council, a wing of the Insurance Association of India, frames a code of
conduct for ensuring fair conduct and sound business practices.
1968: The Insurance Act amended to regulate investments and set minimum solvency
margins and the Tariff Advisory Committee set up.
1972: The General Insurance Business (Nationalization) Act, 1972 nationalized the general
insurance business in India with effect from 1st January 1973. 107 insurers amalgamated and
grouped into four companies‟ viz. the National Insurance Company Ltd., the New India
Assurance Company Ltd., the Oriental Insurance Company Ltd. And the United India Insurance
Company Ltd. GIC incorporated as a company.
13. Bajaj Allianz General Insurance Co. Ltd.
INSURANCE SECTOR
The opening up of Insurance sector was a part of the on going liberalization in the financial
sector of India. The changing face of the financial sector and the entry of several companies in
the field of life and non life Insurance segment are one of the key results of these liberalization
efforts. Insurance business by way of generating premium income adds significantly to be the
GDP. Over the past three years, more than thirty companies have expressed interest in doing
business in India. The IRDA (Insurance Regulatory Development Authority) is the regulatory
authority, which looks over all related aspects of the insurance business. The provisions of the
IRDA bill acknowledge many issues related to insurance sector. The IRDA bill provides
guidance for three levels of players - Insurance Company, Insurance brokers and Insurance
agent. Life Insurance sector is one of the key areas where enormous business potential exists. In
India currently the life insurance premium as a percentage of GDP is 1.3 % against, 5.2 per cent
in the US.
General Insurance
General Insurance is another segment, which has been growing at a faster pace. But as per the
current comparative statistics, the general insurance premium has been lower than life insurance.
General Insurance premium as a percentage of GDP was a mere 0.5 'per cent in 1996. In the
General Insurance Business, General Insurance Corporation (GIC) and its four subsidiaries viz.
New India Insurance, Oriental Insurance, National Insurance and United India Insurance, are
doing major business. The General Insurance Industry has been growing at a rate of 19 percent
per year.
The entry of several private insurance companies, particularly international insurance companies,
through joint ventures, will speed up the process of insurance mobilization. The competition will
14. Bajaj Allianz General Insurance Co. Ltd.
unleash new schemes and benefits, which will give consumers a better Chance to save as well as
insure. The regulatory system in India is relatively new and takes some more time to make the
Insurance sector a perfectly competitive one. Insurance Regulatory Authority of India issued
regulations on 15 subjects which included appointed. Actuary, actuarial report, Insurance agents,
Solvency margins, reinsurance, registration of Insurers, and obligation of insurers to rural and
social sector, investment and accounting procedure. The reform in Insurance in India is guided
by factors like availability of a variety of products at a competitive price, improvement in the
quality of customer services etc. Also the employment opportunities in the Insurance sector wil1
increase as major players set their business plans in India. The policy of the government to open
up the financial sector and the Insurance sector is expected to bring greater FDI inflow into the
country. The increase in the investment limit in this vital sector has generated considerable
business interests among the foreign Insurance companies" Their entry wil1 certainly change the
Insurance sector considerably.
Insurance Sector Reforms:
In 1993, Malhotra Committee, headed by former Finance Secretary and RBI Governor R.N.
Malhotra was formed to evaluate the Indian insurance industry and recommend its future,
direction. The Malhotra committee was set up with the objective of complementing the reforms
initiated in the financial sector.
In 1994, the committee submitted the report and some of the key recommendations included:
Structure:
1. Government stake in the insurance Companies to be brought down to 50%.
2. Government should take over the holdings of GlC and its subsidiaries so that these
subsidiaries can act as independent corporations.
3. All the insurance companies should be given greater freedom to operate.
15. Bajaj Allianz General Insurance Co. Ltd.
Competition:
1. Private Companies with a minimum paid up capital of Rs. 1 bn should be allowed to enter the
industry.
2. No Company should deal in both Life and General Insurance through a single entity.
3. Foreign companies may be allowed to enter the industry in collaboration with the domestic
companies.
4. Postal General Insurance should be allowed to operate in the rural market.
5. Only one State Level General Insurance Company should be allowed to operate in each state.
Regulatory Body:
1. The Insurance Act should be changed.
2.
3. An Insurance Regulatory body should be set up.
Controller of Insurance (Currently a part from the Finance Ministry) should be made
independent.
16. Bajaj Allianz General Insurance Co. Ltd.
Investment:
1.Mandatory Investments of LIC Life Fund in government securities to be reduced from 75% to
50%.
2. GIC and its subsidiaries are not to hold more than 5% in any company (There current holdings
to be brought down to this level over a period of time.)
Customer Service:
1. LIC should pay interest on delays in payments beyond 30 days.
2. Insurance companies must be encouraged to set up unit linked pension plans.
3. Computerization of operations and updating of technology to be carried out in the
insurance industry.
The committee emphasized that in order to improve the customer Services and increase the
coverage of the insurance industry should open up to competition. But at the same time, the
committee felt the need to exercise caution as any failure on the part of new players could ruin
the public confidence in the industry. Hence, it was decided to allow competition in a limited
way by stipulating the minimum capital requirement of Rs. 100 crores. The committee felt the
need to provide greater autonomy to insurance companies in order to improve.
17. Bajaj Allianz General Insurance Co. Ltd.
INSURANCE INDUSTRY: CLASSIFICATION
Insurance
General
Life Insurance
Insurance
18. Bajaj Allianz General Insurance Co. Ltd.
General
Insurance
Fire Marine Motor
Mediclaim
Insurance Insurance Vehicle
SOME PLAYERS IN THE INDUSTRY:
General Insurance
Life Insurance
Life Insurance Corporation of India General Insurance Corporation of India.
1. Oriental Insurance Company Ltd.
2. New India Assurance Company Ltd.
3. National Insurance Company Ltd.
4. United India Insurance Company Ltd.
19. Bajaj Allianz General Insurance Co. Ltd.
New Entrants
ICICI Prudential Life Insurance Ltd. Bajaj Allianz General Insurance Company
Ltd.
Tata AIG Life Insurance Corporation Ltd. Reliance General Insurance Company Ltd.
ING Vysya Life Insurance Corporation Ltd. Tata AIG General Insurance Company Ltd.
Om Kotak Mahindra Life Insurance Royal Sundaram Alliance Insurance
Corporation Ltd. Company
MaxNewYork Life Insurance Ltd Ltd.
MARKET SHARE
20. Bajaj Allianz General Insurance Co. Ltd.
Market share among private players –(Total
premium)FY2008
30
25 26
20
19
15
15
13 Series1
10
10
5 6
5
4
2
0
In the FY2008 ICICI Lombard and Bajaj Allianz have witnessed aggressive growth by
making the retail segment their target segment ,aggressive growth strategies and huge
distribution network.The general insurance industry has witnessed the entry of many non-
traditional players .IRDA has issued a license to the Rajan Raheja Group(RRG) for setting
up a general insurance joint veture with Australia’s QBE Insurance Group.Last two years
have seen the emergence of special institutions,such as ECGC,Star Health&Allied
Insurance ,Appolo DKV and Agriculture Insurance Co.
21. Bajaj Allianz General Insurance Co. Ltd.
Business mix of Bajaj Allianz
Business Mix of Bajaj Allianz
70
60
50
share in %
40 Corporate ex-health
Motor(Retail)
30
Health & Travel
20 Other(mainly retail)
10
0
2007-08 2006-07 2005-06
Motor insurance has the biggest share in general insurance market and show a high
growth over three years. Corporate ex-health shown a low depression in Fy 2006-07 and
high depression in Fy2007-08.Health insurance shows positive trend in all these FY’s.
23. Bajaj Allianz General Insurance Co. Ltd.
Bajaj Allianz General Insurance Company Limited
Bajaj Allianz General Insurance Company Limited is a joint venture between Bajaj Finserv
Limited (recently demerged from Bajaj Auto Limited) and Allianz SE. Both enjoy a
reputation of expertise, stability and strength.
Bajaj Allianz General Insurance received the Insurance Regulatory and Development
Authority (IRDA) certificate of Registration on 2nd May, 2001 to conduct General Insurance
business (including Health Insurance business) in India. The Company has an authorized and
paid up capital of Rs 110 crores. Bajaj Finserv Limited holds 74% and the remaining 26% is
held by Allianz, SE.
As on 31st March 2009, Bajaj Allianz General Insurance maintained its premier position in
the industry by achieving growth as well as profitability. The company garnered a premium
income of Rs. 2866 crore, achieving a growth of 11 % over the last year. Bajaj Allianz has
made a profit before tax of Rs. 149.8 crore and has become the only private insurer to cross
the Rs.100 crore mark in profit before tax in the last three years. The profit after tax was
Rs.95 crores, which is also the highest by any private insurer.
Bajaj Allianz today has a countrywide network connected through the latest technology for
quick communication and response in over 200 towns spread across the length and breadth of
the country. From Surat to Siliguri and Jammu to Thiruvananthapuram, all the offices are
interconnected with the Head Office at Pune.
Vision
To be the first choice insurer for customers
To be the preferred employer for staff in the insurance industry.
24. Bajaj Allianz General Insurance Co. Ltd.
To be the number one insurer for creating shareholder value
Mission
As a responsible, customer focused market leader, we will strive to understand the insurance
needs of the consumers and translate it into affordable products that deliver value for money.
A Partnership Based on Synergy.
Bajaj Allianz General Insurance offers technical excellence in all areas of General and Health
Insurance as well as Risk Management. This partnership successfully combines Bajaj
Finserv's in-depth understanding of the local market and extensive distribution network with
the global experience and technical expertise of the Allianz Group. As a registered Indian
Insurance Company and a capital base of Rs. 110 crores, the company is fully licensed to
underwrite all lines of general insurance business including health insurance.
Achievements
Bajaj Allianz has received "iAAA rating, from ICRA Limited, an associate of Moody's
Investors Services, for Claims Paying Ability.This rating indicates highest claims paying
ability and a fundamentally strong position
Bajaj Allianz General Insurance has received the prestigious “Business Leader in General
Insurance”, awarded by NDTV Profit Business Leadership Awards 2008. The company was
one of the top three finalists for the year 2007 and 2008 in the General Insurance Company of
the Year award by Asia Insurance Review.
25. Bajaj Allianz General Insurance Co. Ltd.
Company’s History
Bajaj Allianz General Insurance Company:
Allianz AG:
Allianz group was founded in 1890 and is one of the world's leading insurance companies with
over 100 year's experience in insurance and related services. It is also the largest insurer in
Europe. Allianz group has multi-local structure and presence in over 70 countries. The key
business areas of Allianz group include General Insurance (property, engineering, marine, motor,
casualty and miscellaneous), Reinsurance, Risk Management, Life & health insurance, Asset
Management and Pension Funds Management.
Bajaj Auto Ltd.
Bajaj Auto Ltd the flagship company of Bajaj Group was incorporated in 1945 as Bachraj
Trading Corporation. Initially it started by assembling two and three wheelers in collaboration
with Piaggio of Italy. After the expiry of the Agreement in 1971 the two and three wheelers
acquired the brand name of Bajaj. The strength of the company lies in its strong brand image and
ability to offer value for money products leveraging on its large-scale operations.
The Joint Venture
Bajaj Allianz General Insurance a joint venture non-life company promoted jointly by Bajaj
Auto and German insurer- Allianz. Indian auto major holds 74% while Allianz holds 26% in the
Joint Venture, and has an authorized and paid up capital of Rs. ll0 crores. Mr. Graham Norris is
the CEO of the company. Bajaj Allianz General Insurance will leverage the customer base and
expertise of Bajaj Auto Ltd and Allianz.
26. Bajaj Allianz General Insurance Co. Ltd.
Product range of company/industry
Bajaj Allianz General Insurance Products
o Personal Accident
o Hospital Cash Daily Allowance Policy
o Health Guard
o Critical Illness
o Burglary Insurance
o Householders Insurance
o Travel Companion
o Fidelity Guarantee Policy
o Office package
o Money Insurance
o Public Liability
o Plate Glass Insurance
o Consequential Loss (Fire) Insurance Policy
27. Bajaj Allianz General Insurance Co. Ltd.
Performance of the company over the last
few years
Despite conditions which were not conducive for growth of gross premium, the company
managed to maintain a growth rate which was more than twice that of the market. The
company‟s gross written premium (excluding share of premium from the IMTPIP), grew by
33.3% during 2007-08 and, despite intense price competition, company maintained its second
position among the private sector companies in terms of gross written premium. The market
share of company (excluding premium of specialized insurers) increased from 7.2% in 2006-07
to 8.5% in 2007-08. Including the share of inward reinsurance business from the IMTPIP, the
growth rate would have been 43.0%. During 2007-08, company clocked gross written premium
of Rs. 24,045 Mn excluding share of business from the IMTPIP as compared to Rs 18,033 Mn in
2006-07. Including share of inward business from the IMTPIP, the gross written premium
amounted to Rs. 25,780 Mn. On account of company‟s policy of steadily increasing it‟s
retention in line with it‟s capital base, the net earned premium for the year (excluding net
premium from inward business of the IMTPIP), rose to Rs. 13,266 Mn, an increase of 58.6%
over the previous year of Rs. 8,366 Mn. Including the net premium arising out of the share of
business from the IMTPIP, the net premium for the year 2007-08 was Rs. 14,134 Mn. Although
de-tariffication had an adverse effect on the price per policy, the number of policies sold
continued to grow. In the year under review, company sold 6.61 Mn. policies as against 4.90
Mn. policies sold in the previous year. This growth indicates that despite severe price
competition, more customers preferred company‟s service offerings, drawn by it‟s strong brand
image, convenience of buying and satisfaction with its service levels. The total incurred claims
for the current year including actuarial provisions but excluding share of claims of the IMTPIP,
were Rs. 8,375 Mn. as against Rs. 5555 Mn. in the previous year. The number of claims reported
during the year was 413,281 as compared to 309,160 in the previous year.
28. Bajaj Allianz General Insurance Co. Ltd.
As on 31st March 2008, Bajaj Allianz General Insurance maintained its premier position in the
industry by garnering a premium income of Rs. 2578 crore, achieving a growth of 43 % over the
last year.Bajaj Allianz has made a profit before taxes of Rs. 167 crore and is the first company to
cross the Rs.100 crores mark in profit after tax by generating Rs. 105 crores.
In the first quarter of 2008-09, the company garnered a gross premium of Rs.733.53 crores
against Rs.573.73 core last year for the same period registering a growth of 28%.
Bajaj Allianz today has a countrywide network connected through the latest technology for quick
communication and response in over 200 towns spread across the length and breadth of the
country. From Surat to Siliguri and Jammu to Thiruvananthapuram, all the offices are
interconnected with the Head Office at Pune.
29. Bajaj Allianz General Insurance Co. Ltd.
Financial status of the organization
1200
1056
1000
800 754
600
516
470
400
217
200
0
Profit after taxes
2003-04 2004-05 2005-06 2006-07 2007-08
Figure shows profit after taxes in Rs.(In Millions)
The company has earned a Profit Before Tax of Rs. 1,679 Mn for the year ended 31 st March
2008, an increase of 43.5% over the previous year profit of Rs. 1,170 Mn. The Profit Before Tax
30. Bajaj Allianz General Insurance Co. Ltd.
includes a provision of Rs. 361 Mn towards provisions for losses from the IMTPIP. The net
profit for the year, after provisions for reported losses from the IMTPIP, was Rs. 1,056 Mn as
against Rs. 754 Mn reported in 2006-07, which is an increase of 40.0%. In a year when prices of
insurance fell significantly, increasing its profitability whilst improving the market share has
been a significant achievement for your Company. It is a matter of pride for Bajaj Allianz that it
have become the benchmark for other companies in the market in so far as underwriting
profitability and return on equity are concerned. The Earnings per share (EPS) for the year ended
31st March 2008 was Rs. 9.59/- (compared to Rs. 6.85/- for the previous year) and the book
value of equity shares on 31st March 2008 was Rs. 52.15/- per share (as against Rs. 37.40/- per
shares as on 31st March 2007).
516
470
217
1056
31. Bajaj Allianz General Insurance Co. Ltd.
Future prospects/plans
The Indian general insurance industry detarrification to start a new growth story.Share of motor
insurance was 43.1% of the total general insurance premium in April-Dec 2008.Motor insurance
is expecting to increase with motor sale,this year, there is a sharp rise in the auto industry
(passenger car sales increased at a rate CAGR of 17% during FY08) as income level
rise.However last year and the initial months of this year showed a negative trend in sales but as
the market is recovering ,auto sales showed a positive trend. Post detarrifictio, in January „07
,drop in motor premiums was expected ,but rise in car sales has helped boost total motor
premiums.Recent hike of 70-150% in loss making motor third party liability segment will help
reduce losses.Its very important time for Bajaj Allianz to formulate new plans strategies and to
capture more marketing share.
33. Bajaj Allianz General Insurance Co. Ltd.
OBJECTIVES OF THE STUDY
To study the sales Strategy of field force of Bajaj Allianz General Insurance.
To study the process of selling of Insurance Policies by Adivsors.
35. Bajaj Allianz General Insurance Co. Ltd.
RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the research problem. Research
methodology constitutes of research methods, selection criterion of research methods,
used in context of research study and explanation of using of a particular method or
technique so that research results are capable of being evaluated either by researcher
himself or by others. Why a research study has been undertaken, how the research
problem has been formulated, why data have been collected and what particular
technique of analyzing data has been used and a best of similar other question are usually
answered when we talk of Research methodology concerning a research problem or
study. The main aim of research is to find out the truth which is hidden and which has not
been discovered as yet.
36. Bajaj Allianz General Insurance Co. Ltd.
AREA OF STUDY
The area of the study related with getting correct information of general insurance
policies of different peoples in the region of Ghaziabad.
SAMPLE DESIGN
A sample design is a definite plan for obtaining a sample from a given population. It
refers to the techniques or the procedure the researcher would adopt in selecting items for
the sample. Sample design may as well be drawn from the population to be included in
the sample i.e. the size of the sample. Sample design is determined before data are
collected.
During my study I have taken 50 insurance care consultants as the size of sample.
37. Bajaj Allianz General Insurance Co. Ltd.
TOOLS USED
To know the response, I have used the questionnaire method. If one wish to find what
insurance care consultants think or know, the logical procedure is to ask them. This has
led marketing researchers to use the questionnaire technique for collecting data more than
any other method.
In this method questionnaire were distributed to the respondents and they were asked to
answer the questions in the questionnaire. The questionnaire were structured non
disguised questionnaire because the question which the questionnaire contained, were
arranged in a specific order besides every question asked were logical for the study, no
question can be termed as irrelevant.
The questionnaire was non-disguised because the questionnaire was constructed so that
the objective is clear to the respondent. The respondents were aware of the objective.
They knew why they were asked to fill the questionnaire.
With the help of following techniques, which are using by Bajaj Allianz I analyse that the
how techniques of sales promotion are useful.
38. Bajaj Allianz General Insurance Co. Ltd.
DATA COLLECTION
PRIMARY DATA SOURCES
Through interaction with insurance care consultant
Through questionnaires filled from the insurance care consultant.
SECONDARY DATA SOURCES:
Through internet, various official sites of the companies.
Through pamphlets and brochures of the companies.
Journals & Magazine
39. Bajaj Allianz General Insurance Co. Ltd.
LIMITATIONS OF THE STUDY
Following limitations were faced during the study:
1. While designing the questionnaire it was kept in mind to gather more and more
information from each target person. For the neither present nor descriptive
questions could have served the purpose. Therefore the questionnaire contained in
the open-ended questions.
2. The study was conducted in Bajaj Allianz in Ghaziabad city, which has 127 to 170
insurance care consultants only. The sample size was of 50 insurance care
consultants only so that accuracy of data so collected could be absurd covered by
circulation of questionnaire.
3. The accuracy of indications given by the respondents may not be consider
adequate as whether the language used in the questionnaire is understood by the
respondent cannot be taken for granted.
4. The study is based on the information gathered from the insurance care
consultants. Therefore in such case it is possible that the information supplied
might be biased because the insurance care consultant might have shown partiality
towards their insurance policies.
5. Since the survey was limited to 50 insurance care consultants it is rather difficult
to give a precise conclusion but I have tried to the best of my capability to give the
conclusion on a comprehensive manner.
41. Bajaj Allianz General Insurance Co. Ltd.
DATA ANALYSIS AND INTERPRETATION
(Based on survey conducted for 50 insurance care consultants)
Q.1 Which technique of sales promotion you prefer?
Options Response in %
Display 40%
Door to Door Demo 14%
Exhibition 16%
Catalogue 20%
Price Off 10%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Display Door to Door Exhibition Catalogue Price Off
Demo
Interpretation:
According to the study 40% insurance care consultants prefer display technique,20%
insurance care consultants prefer catalogues, 16% to the exhibition, 14% to the door to
door demo and 10% insurance care consultants prefer price off technique.
42. Bajaj Allianz General Insurance Co. Ltd.
Q.2 Which technique is giving good response from customers?
Options Response in %
Display 18%
Door to Door Demo 36%
Exhibition 18%
Catalogue 16%
Price Off 12%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Display Door to Door Exhibition Catalogue Price Off
Demo
Interpretation:
According to the study 36% insurance care consultants say door to door demo techniques
giving good response, 18% insurance care consultants say to the display & exhibition,
16% to the catalogues & 12% say to the price off technique.
43. Bajaj Allianz General Insurance Co. Ltd.
Q.3 Which technique is economically beneficial?
Options Response in %
Display 10%
Door to Door Demo 22%
Exhibition 10%
Catalogue 46%
Price Off 12%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Display Door to Door Exhibition Catalogue Price Off
Demo
Interpretation:
According to the 46% insurance care consultants, catalogue technique is economically
beneficial. 22% to the door-to-door demo and 12% insurance care consultants prefer
price off technique.10% to the exhibition & display technique.
44. Bajaj Allianz General Insurance Co. Ltd.
Q.4 Which technique requires less time in sales promotion?
Options Response in %
Display 22%
Door to Door Demo 38%
Exhibition 10%
Catalogue 16%
Price Off 14%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Display Door to Door Exhibition Catalogue Price Off
Demo
Interpretation:
According to the study 38% insurance care consultants say display technique requires
less time in sales promotion. 22% to the display technique, 16% insurance care
consultants vote to the catalogues, 14% insurance care consultants vote to the 10% to the
exhibition.
45. Bajaj Allianz General Insurance Co. Ltd.
Q5 Which technique is easily manageable?
Options Response in %
Display 18%
Door to Door Demo 30%
Exhibition 10%
Catalogue 34%
Price Off 8%
35%
30%
25%
20%
15%
10%
5%
0%
Display Door to Door Exhibition Catalogue Price Off
Demo
Interpretation:
According to the study 34% insurance care consultants say that the catalogues is easily
manageable, 30% to the door to door demo,18% insurance care consultants prefer display
technique 10% to the exhibition, and 8% insurance care consultants say to the price off
technique.
46. Bajaj Allianz General Insurance Co. Ltd.
Q.6 Which technique requires less knowledge to execute?
Options Response in %
Display 14%
Door to Door Demo 12%
Exhibition 12%
Catalogue 22%
Price Off 40%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Display Door to Door Exhibition Catalogue Price Off
Demo
Interpretation:
According to the study 40% insurance care consultants vote to the price off technique is
require less knowledge to execute.22% insurance care consultants prefer catalogues, 14%
to the display and 12% to the exhibition & door to door.
47. Bajaj Allianz General Insurance Co. Ltd.
Q.7 Which technique requires more knowledge to execute?
Options Response in %
Display 20%
Door to Door Demo 42%
Exhibition 24%
Catalogue 10%
Price Off 4%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Display Door to Door Exhibition Catalogue Price Off
Demo
Interpretation:
According to the study 42% insurance care consultants vote to the door-to-door technique
that it requires more knowledge to execute than others. 24% to the exhibition, 20% to the
display technique, 10% insurance care consultants give vote to the catalogues and 4%
insurance care consultants prefer price off technique.
48. Bajaj Allianz General Insurance Co. Ltd.
Q.8 Price off are necessary for sales promotion?
Options Responses in %
Yes 46%
No 40%
Can‟t say 14%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Yes No Can’t say
Interpretation:
According to the study 46% insurance care consultants say yes that the price off are
necessary for sales promotion. 40% say no and 14% say can‟t say.
49. Bajaj Allianz General Insurance Co. Ltd.
Q.9 Do you think that sales promotion program that is presently undertaken by Bajaj
Allianz. are satisfactory?
Options Responses in %
Yes 34%
No 46%
Can‟t say 20%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Yes No Can’t say
Interpretation :
According to the study 46% insurance care consultants say No that the sales promotion
program that is presently undertaken by Bajaj Allianz are satisfactorily 36% say Yes and
20% say can‟t say.
50. Bajaj Allianz General Insurance Co. Ltd.
Q.10 Should Bajaj Allianz take up new sales promotion program?
Options Responses in %
Yes 72%
No 22%
Can‟t say 6%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Yes No Can’t say
Interpretation :
According to the study 72% insurance care consultants say yes installment offers are 22%
say no and 6% say can‟t say.
52. Bajaj Allianz General Insurance Co. Ltd.
This sales promotion process was very much satisfying for me not only practically
and academically but it also helped me in developing my communication skill and
enriched my knowledge also.
I have come to know about the importance of marketing especially with regard to
Sales Promotion on the most renowned organization like Bajaj Allianz. Especially
because of emergence of many competitor with excellence in services &
competitive product. The base of this chapter conclusion is on the data analysis or
what we say findings.
I have finding from the insurance care consultants of the Bajaj Allianz. and their
insurance policies on my topic.
When the insurance care consultant is asked why they are dealing in this particular
insurance policies (product) they mostly stressed on company‟s image. They also
said that all income and age group of customers are attracted towards their product
but buyers are mainly from higher and middle-income group.
Insurance care consultants said that their sale is decreased in the last years
because of negative trend in market. Insurance care consultants said that the
customer are curious in getting insurance policies because they want more
discounting on the products and low claim time after any accident.
54. Bajaj Allianz General Insurance Co. Ltd.
SUGGESTIONS
Here are some suggestions, which may help to strengthen the firm further
Many of the insurance care consultants of the Bajaj Allianz. Has the lack of good
communication skills and training. So training should be easy.
Bajaj Allianz. Should use new techniques of sales promotion.
Customer services should be more comfortable than others.
People must be made aware of the benefits of the policies of Bajaj Allianz.
The company should give personal attention to each customer.
Proper assistance should be provided to the customer at the time of claim
settlement.
All the details about the company should be given to the customers.
Regular advertisement of the company should be given TV and Newspaper.
The company must try to find new markets especially in the rural areas.
The company should do frequent analysis of the competitors.
55. Bajaj Allianz General Insurance Co. Ltd.
BIBLIOGRAPHY
Books
Kothari C.R., (1999) Research Methodology, Wishwa Prakashan
Kotler P. and Armstrong G., (2005) Principles of Marketing New Delhi,
Prentice Hall of India
Kotler P., (1999)Marketing Management Analysis, Planning, Implementation and
Control, New Delhi, Prentice Hall of India
Saxena Rajan, (1999) Marketing Management, Tata McGraw Hill
Websites:
www.bajajallianz.com
www.indiainfoline.com
www.irdaindia.org
www.thehindubusinessline.com
56. Bajaj Allianz General Insurance Co. Ltd.
QUESTIONNAIRE
Name : _____________________________________
Address : _____________________________________
Q.1 To which technique of sales promotion you prefer?
A) Display B) Door to door demonstration
C) Exhibition D) Catalogue
E) Price-off
Q.2 which technique is giving good response from customers?
A) Display B) Door to door demonstration
C) Exhibition D) Catalogue
E) Price-off
Q.3 Which technique is economically beneficial?
A) Display B) Door to door demonstration
C) Exhibition D) Catalogue
E) Price-off
Q.4 Which technique requires less time in sales promotion?
A) Display B) Door to door demonstration
C) Exhibition D) Catalogue
E) Price-off
Q.5 Which technique is easily manageable?
A) Display B) Door to door demonstration
C) Exhibition D) Catalogue
57. Bajaj Allianz General Insurance Co. Ltd.
E) Price-off
Q.6 Which technique requires less knowledge to execute?
A) Display B) Door to door demonstration
C) Exhibition D) Catalogue
E) Price-off
Q.7 Which technique requires more knowledge to execute?
A) Display B) Door to door demonstration
C) Exhibition D) Catalogue
E) Price-off
Q.8 Price off and installment offers are necessary for sales promotion?
A) Yes B) No
C) Can‟t say
Q.9 Do you think that sales promotion program that is presently undertaken by Bajaj
Allianz. are satisfactory?
A) Yes B) No
C) Can‟t say
Q.10 Should Bajaj Allianz. take up new sales promotion program?
A) Yes B) No
C) Can‟t say
58. Bajaj Allianz General Insurance Co. Ltd.
CONCLUSION
1) All the insurance company must advertise more in the market
because not all people know more about life Insurance policy.
2) Most number of people wants Guaranteed Returns so company
must focus on this for the customer investment