Connect + EngageThe Generations @ WorkPeter Reek . Principal Smart Savvy + Associates Direct - 604.639.5446   peter@smartsavvy.ca
“Each generation imagines itself to be more intelligent than the one that went before it , and wiser than the one that comes after it.”~ George Orwell
OverviewConnecting with the Generations
Boomers /Generation Jones
Generation X
Generation Y
Focus on the similarities/common ground
Ingredients for engaging and becoming Employer Of Choice
Discussion/Round TableGet on the Same PageBoomers 1946 – 1964 (46- 64 yrs)
Generation Jones 1955 – 1964 (45-56 yrs)
Generation X 1965 – 1979 (31– 45 yrs)
Generation Y 1980 – 1994 (16 – 30 yrs)Famous Y’s
Famous X’ers
Famous  Boomers (Later Stage/Generation Jones)
Famous Boomers (Leading Edge)
Examining A GenerationDefining Moments
Key Values & Concerns
Current & Next Life Stages
Emotions & Affinities
Physiographic Profiles
Social Activities/LifestyleGen Y (16-30)Defining Moments
Princess Diana
9/11
Iraq War
Columbine
Life Stage
Early Stage Career
Recent Grad
University (Grad School)
Marriage  (28/29)
First child
First home purchasingGen X (31-45)Defining Moments
AIDS Crisis

Generations And Engagement