This document discusses backgrounders and position papers, which are research papers written in public relations. Backgrounders provide historical context and facts about an issue, while position papers take a stance and argue in support of a position. Both require thorough research. Backgrounders focus on objective facts, while position papers are more opinion-based. Good PR departments routinely gather information so they are prepared when issues arise and media inquiries come in. Backgrounders and position papers arm spokespeople with knowledge and can be used internally for planning or externally with reporters and the public.
The leading industries and companies that contributes to the maximum revenue and profit generation, are opting revolutionary techniques and management strategies so that they can easily manage with the rising need of excellence. On the contrary, the public sector is more into conventional and traditional ways that they practice and that is why there has been a great deal of planning changes that has been reached in most of the sector so that they can show the current market demand. The private sector seems to deliver more into skill set management rather than traditional ways of work ethics
The leading industries and companies that contributes to the maximum revenue and profit generation, are opting revolutionary techniques and management strategies so that they can easily manage with the rising need of excellence. On the contrary, the public sector is more into conventional and traditional ways that they practice and that is why there has been a great deal of planning changes that has been reached in most of the sector so that they can show the current market demand. The private sector seems to deliver more into skill set management rather than traditional ways of work ethics
Newcomb’s Model In 1953
*About Model
Theodore M. Newcomb is one of the principal pioneers in the establishment of social psychology as an area for the study at the periphery between the traditional disciplines of psychology and sociology (Converse, 1994).
Theodore M. Newcomb’s Model, unlike any other models takes the shape of the triangle.
The main significance of this model is that, it makes an attempt to provide explanation regarding the role of communication in the society and in social relationships.
According to this model, communication processes renders a significant contribution in maintaining equilibrium within the social system.
In this model, the communication among the individuals is focused upon the social environment. Within the social environment.
There are number of aspects, in terms of which communication processes can be facilitated among individuals.
This model is regarded as significant in the light of the individuals increasing needs and requirements. In fact, when the individuals are residing in the democratic country.
it is vital for them to generate awareness and augment their understanding in terms of factors of the social environment.
This information would be assisting to them in providing solutions to their problems and in enriching their lives.
Through this model the individuals are able to understand, how important it is for them to form effective communication terms within the social environment
In order to enhance one’s living conditions and meet all the needs and requirements, it is vital for the individuals to establish effective communication terms with each other.
When the individuals will communicate with each other in a suitable manner within the social environment .
Then they will be able to work efficaciously towards the generation of desired outcomes and in sustaining one’s living conditions in an appropriate manner.
Therefore, it can be stated that understanding of this model has proven to be beneficial to the individuals .
In this presentation we will learn ‘’ Evolution of Communication Theories’’ Before starting this we are discussing about basic communication and communication theories.
Communication: Communication is simply the act of transferring information from one place, person or group to another.
Communication theories: Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication
What is mass media research? Describe the development of mass media research....Md. Sajjat Hossain
Research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. The main purpose of research is to inform action, to prove a theory, and contribute to developing knowledge in a field or study according to the scientific method. Research can be about anything but the important thing for all researchers to understand is the correct methods to follow and to ensure the best results. ( ★★For making this content author used various online resources, it is share here only for those who want to know something about it. This content is not the author's primary/ own creating property. )
The different ownership patterns in Media includes Individual ownership, Corporation ownership, partnership ownership, group/chain ownership, employee ownership and vertical ownership etc.
The Two-Step Flow of Communication: An Up-to-Date Report on an HypothesisElihu Katz(1957)
- The People's Choice
- The Two-Step Flow Theory
- Opinion Leaders and Opinion Followers
- Minimal/ Limited Paradigm vs. Mass Society Paradigm
- Strengths and Limitations of The Two-Step Flow Theory
- Elmira Study, Rovere Study, Decatur Study and Drug Study
- Diffusion of Innovation
- Personal Influence vs. Mass Influence
- Impact of Personal Influence
- Flow of Personal Influence
Newcomb’s Model In 1953
*About Model
Theodore M. Newcomb is one of the principal pioneers in the establishment of social psychology as an area for the study at the periphery between the traditional disciplines of psychology and sociology (Converse, 1994).
Theodore M. Newcomb’s Model, unlike any other models takes the shape of the triangle.
The main significance of this model is that, it makes an attempt to provide explanation regarding the role of communication in the society and in social relationships.
According to this model, communication processes renders a significant contribution in maintaining equilibrium within the social system.
In this model, the communication among the individuals is focused upon the social environment. Within the social environment.
There are number of aspects, in terms of which communication processes can be facilitated among individuals.
This model is regarded as significant in the light of the individuals increasing needs and requirements. In fact, when the individuals are residing in the democratic country.
it is vital for them to generate awareness and augment their understanding in terms of factors of the social environment.
This information would be assisting to them in providing solutions to their problems and in enriching their lives.
Through this model the individuals are able to understand, how important it is for them to form effective communication terms within the social environment
In order to enhance one’s living conditions and meet all the needs and requirements, it is vital for the individuals to establish effective communication terms with each other.
When the individuals will communicate with each other in a suitable manner within the social environment .
Then they will be able to work efficaciously towards the generation of desired outcomes and in sustaining one’s living conditions in an appropriate manner.
Therefore, it can be stated that understanding of this model has proven to be beneficial to the individuals .
In this presentation we will learn ‘’ Evolution of Communication Theories’’ Before starting this we are discussing about basic communication and communication theories.
Communication: Communication is simply the act of transferring information from one place, person or group to another.
Communication theories: Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication
What is mass media research? Describe the development of mass media research....Md. Sajjat Hossain
Research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. The main purpose of research is to inform action, to prove a theory, and contribute to developing knowledge in a field or study according to the scientific method. Research can be about anything but the important thing for all researchers to understand is the correct methods to follow and to ensure the best results. ( ★★For making this content author used various online resources, it is share here only for those who want to know something about it. This content is not the author's primary/ own creating property. )
The different ownership patterns in Media includes Individual ownership, Corporation ownership, partnership ownership, group/chain ownership, employee ownership and vertical ownership etc.
The Two-Step Flow of Communication: An Up-to-Date Report on an HypothesisElihu Katz(1957)
- The People's Choice
- The Two-Step Flow Theory
- Opinion Leaders and Opinion Followers
- Minimal/ Limited Paradigm vs. Mass Society Paradigm
- Strengths and Limitations of The Two-Step Flow Theory
- Elmira Study, Rovere Study, Decatur Study and Drug Study
- Diffusion of Innovation
- Personal Influence vs. Mass Influence
- Impact of Personal Influence
- Flow of Personal Influence
Before debating, one must first determine a position. In the conference, you will be assigned a country. The position paper helps you learn the policies of the country and thus, be able to better defend it :)
Developing Research-Based Solutions to Problems of Practice ScorinLinaCovington707
Developing Research-Based
Solution
s to Problems of Practice Scoring Guide
CRITERIA
NON-PERFORMANCE
BASIC
PROFICIENT
DISTINGUISHED
Define a problem of practice in an organization.
20%
Does not define a problem of practice in an organization.
Provides a somewhat unclear or inaccurate problem of practice in an organization.
Defines a problem of practice in an organization.
Defines a problem of practice in an organization concisely and incorporates strong support from scholarly sources.
Analyze key findings from two original, peer reviewed research reports from within the last 5 years.
20%
Does not analyze key findings from two original, peer reviewed research reports from within the last 5 years.
Provides somewhat unclear or inaccurate analysis of findings from two original, peer reviewed research reports from within the last 5 years.
Analyzes key findings from two original, peer reviewed research reports from within the last 5 years.
Analyzes key findings from two original, peer reviewed research reports from within the last 5 years, incorporating strong support from scholarly sources.
Evaluate key findings from the research reports.
20%
Does not evaluate key findings from the research reports
Provides a somewhat unclear or inaccurate evaluation of key findings from the research reports.
Evaluates key findings from the research reports.
Evaluates key findings from the research reports, incorporating strong support from scholarly sources.
Propose an evidence based solution to the problem of practice.
20%
Does not propose an evidence based solution to the problem of practice.
Provides an incomplete solution to the problem of practice.
Proposes an evidence based solution to the problem of practice.
Proposes an evidence based solution to the problem of practice, incorporating strong support from scholarly sources.
Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
10%
Does not convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and writing scholarly standards.
Conveys purpose, in an appropriate tone or style. Clear, effective communication is inhibited by insufficient supporting evidence and/or minimal adherence to applicable writing standards.
Conveys purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
Conveys clear purpose, in a tone and style well-suited to the intended audience. Supports assertions, arguments, and conclusions with relevant, credible, and convincing evidence. Exhibits strict and nearly flawless adherence to organizational, professional, and scholarly writing standards.
Apply APA style and formatting to scholarly writing.
10%
Does not apply APA style and formatting to scholarly writing.
Applies APA style and formatting to scholarly writing ...
### The Evolution and Impact of Cricket: A Comprehensive Analysis
#### Introduction
Cricket, a sport that began as a pastime in the fields of England, has grown into a global phenomenon that captivates millions. Its evolution from a rudimentary bat-and-ball game to a sophisticated sport played in various formats reflects the dynamic nature of its history. This essay delves into the historical development, cultural significance, economic impact, and contemporary issues facing cricket, providing a thorough understanding of this beloved sport.
#### Historical Development
##### Origins and Early Development
Cricket's origins are somewhat obscure, but it is widely accepted that the game began in the south-east of England during the 16th century. Early references to the game, then known as "creckett," suggest it was initially played by children. By the 17th century, cricket had gained popularity among adults, and village matches became common.
The 18th century marked a significant period in cricket's development. The establishment of the Marylebone Cricket Club (MCC) in 1787 and the formulation of the Laws of Cricket provided a structured framework that facilitated the sport's standardization and growth. These laws, albeit with numerous amendments over the centuries, still govern the game today.
##### Expansion and Globalization
The 19th century was pivotal for cricket's expansion beyond England. The British Empire played a crucial role in spreading the sport to its colonies, including India, Australia, the Caribbean, and South Africa. Cricket became a symbol of British culture, often associated with the ideals of sportsmanship and fair play.
Test cricket, the longest form of the game, emerged during this period. The first officially recognized Test match was played between England and Australia in 1877. This format established cricket as a serious and strategic sport, requiring not only physical skill but also mental resilience and tactical acumen.
The 20th century witnessed further global expansion and the birth of international competitions. The Imperial Cricket Conference (now the International Cricket Council or ICC) was founded in 1909 to oversee international cricket relations and competitions. The establishment of the ICC World Cup in 1975 introduced the One Day International (ODI) format, which significantly increased the game's appeal by offering a more concise and dynamic version of cricket.
#### Cultural Significance
##### National Identity and Unity
Cricket has played a substantial role in shaping national identities, particularly in countries where it is the dominant sport. In India, for instance, cricket transcends regional, linguistic, and religious differences, acting as a unifying force. Icons like Sachin Tendulkar and Virat Kohli are not merely sports figures but national heroes who symbolize aspiration and excellence.
In the Caribbean, cricket has been a critical element of post-colonial identity. The success of the We
General Instructions for Case Studies A case study is a s.docxhanneloremccaffery
General Instructions for Case Studies
A case study is a short description of a real business situation. Analyzing case studies gives you
the opportunity to apply those concepts to real business problems. Cases are generally written
for several types of analysis. Usually, there is not a "right or wrong" answer. Rather, cases
provide a vehicle for you to demonstrate your understanding and ability to apply course
concepts. You must use appropriate sources (properly cited) to support your position. Check your
analysis by assessing how well it demonstrates your subject knowledge. If your answer relies on
your impressions of the topic prior to taking this course, it is likely that the analysis is not your
best effort.
Simply answering the questions which are part of the case is not enough; consider the questions
to be clues to the important concepts and facts. You are strongly encouraged to use the following
outline so that your analysis is organized appropriately:
1. Identify both the key issues and the underlying issues. In identifying the issues, you
should be able to connect them to the business principles which apply to this situation.
2. Discuss the facts which affect these issues. The case may have too much information. In
your discussion, you should filter the information and discuss those facts which are
pertinent to the issues identified above.
3. Discuss your tentative solution to the problem and how you would implement your
solution. What actions would you propose to correct the situation, based on the
knowledge you have gained in this course? Be sure to support your recommendation by
citing references in the text and in the supplementary readings. You should also draw
on other references such as business periodicals and relevant journals. Remember that
an ANALYSIS is more than simply a SUMMARY of the Case Study.
4. Discuss follow-up and contingency plans. How will the organization know that your
proposed solution is working? What should they do if it does not work?
It may be helpful for you to "role-play" this assignment. Your presentation should cover the
points listed above. By "role-playing" the situation, using the questions at the end of the case as
hints, and by using this guide, you should be able to develop an action-oriented analysis with a
recommended course of action.
Your analysis of each case study should be a minimum of 4 pages and written in APA format.
Evaluation Criteria:
• Have you identified the critical issues/problems in the case and analyzed the key facts
related to the issues/problems?
• Have you discussed a tentative solution that addresses the issues/problems and how you
would implement your solution?
• Is information from the textbook and other sources integrated into your analysis
appropriately? For all sources, you must provide complete citations.
• Is the paper professionally presented? Remember your audience. It is important to
present you ...
Kaplan University Writing Center Resource Library Case.docxDIPESH30
Kaplan University Writing Center Resource Library Case Study Analysis September 2010
This handout provides you with information about how to analyze a case
study and write up your analysis in a professional report, letter, or memo
format.
What exactly does it mean to analyze a case study? Analysis means you
look at a situation from various angles paying attention to even the smallest
details, as it is usually details that lead you to understanding a situation to
its fullest and help you make effective decisions. To analyze a case study,
follow these basic guidelines:
1. Read carefully
2. Identify major issues
3. Identify alternative courses of action
4. Recommend a course of action
5. Provide a rationale for your decision
Read Carefully
Every case study you encounter will be different. Generally, there is no set format or formula for how
these documents are written (except that, normally, they are written chronologically), so it is important
that you pay attention to all of the details. Read slowly and carefully, taking notes or annotating the
document. If appendices are included, read those carefully too, as the smallest detail can make a
difference in what you determine is the best course of action. Read tables and figures carefully, and
interpret them in relation to the information contained in the case study.
Identify Major Issues
Your main job when analyzing a case study is to learn to identify major issues of concern for you or your
company. Do not focus on minor issues (issues that have no bearing on the case, such as personal
biases or preferences), but stay focused on major issues, such as actions or decisions that affect other
people, the company’s financial bottom line, or a company’s reputation. It is important to clarify here
that details are not minor issues. Details are individual instances of action, but details can provide
evidence for how a major issue is being affected. For instance, if someone is consistently sending out
poorly written letters with misspellings and grammar errors to clients, that’s a detail; however, that
detail is evidence that the company’s reputation is at stake.
Once you identify major issues, look at how they are being presented or compromised in the case study
so that you have a basis for how to effectively deal with the situation and solve the problem. Typically,
case studies are written in chronological order, so it may take several readings to identify major issues
correctly (O’Rourke, 2007) and from various perspectives.
Analyzing a Case Study
What is a Case Study?
A case study is a narrative used to
help students practice real-life
analysis and communication skills. It
is a learning tool. It provides readers
with “enough detail…to understand
the nature and scope of the
problem, and…serve as a
springboard for discussion and
learning” (O’Rourke, 2007, p. 391).
A case stud ...
Appendix ABusiness Plan AssignmentThe Business Plan will be ab.docxjustine1simpson78276
Appendix A
Business Plan Assignment
The Business Plan will be about health organization thinking about buying MRI.
One of the ways that organizations prosper is through the introduction of new programs, projects, and other ventures. A business plan is a document that provides the information needed to determine whether the venture is likely to fail or to succeed. A business plan should help you assess whether the proposed venture is sensible, whether it fits the organizational mission, and whether it will be financially viable.
WHY DEVELOP A BUSINESS PLAN
The more time and effort managers put into a project, the more committed they become to it, and the harder it becomes to recognize the project’s limitations. So the first and foremost reason for developing a business plan is to discover weaknesses and eliminate bad proposals at an early stage.
If the plan provides evidence that the proposed venture is a good one, then the plan becomes a vital tool in a number of ways. It provides the details of why the idea is a good one, supporting the idea with evidence instead of merely opinion. It helps to clarify what we do and don’t know about the venture. It provides a basis to identify and analyze elementary tools for convincing others (e.g., our boss or investors) that the idea is a good one, worthy of financial support.
A business plan also serves other purposes. First, it communicates the purpose of the project to everyone throughout the organization. The plan also provides a road map for the future, laying out the steps that will be needed to fully implement the new venture. It should include a formal statement of both financial and nonfinancial goals for the project, and forecasts of what resources will be needed and how they will be obtained. These resources are not only financial, but also include elements such as management talent that will be needed to implement and run the new program. Finally, we prepare a plan so that we will have a basis for assessing and controlling organizational performance once the venture is fully operational.
QUESTIONS THAT DRIVE A BUSINESS PLAN
A business plan document represents an effort to provide answers to many questions:
· What is the venture that is being proposed?
· Why would our organization want to do it?
· Who will we provide products or services for?
· How much will potential customers pay?
· How many potential customers are there?
· What will our share of the market be?
We must be as clear as possible in defining the business concept. To make an evaluation of a project, we need to know whether we are responding to an opportunity or a competitive threat, or simply following the next logical step in achieving the organization’s mission. We must clearly identify the customer for the products or services that will be provided. Understanding the likely possible pricing and demand for the product or service is critical. Similarly, we must address questions related to marketing approaches. There .
Class,The balanced scorecard has four categoriesquadrants, na.docxclarebernice
Class,
The balanced scorecard has four categories/quadrants, named as Perspectives, which are:
· Shareholder Value/Financial Perspective
· Customer Value Perspective
· Process or Internal Operations Perspective
· Learning and Growth (Employee) Perspective
So, the assignment asks you to define three strategic objectives, measures and quantified targets underneath each of these four Perspective categories. Things such as market share and the others listed in the syllabus are some ideas to spur your thinking. Here are some other specific thoughts that might help:
In the customer area, maybe you have a strategic objective to increase market share. The measure would be your market share percentage. The target would be what percentage you'd like to achieve by the end of the performance period (e.g., 3%, 5%, 10% whatever you think is appropriate).
In the learning area, maybe the objective might be an employee satisfaction result, measured by a questionnaire result, and the target could be the actual satisfaction figure (e.g., 95%).
The targets don't have to be percentages, it could be a dollar figure, for example, such as in the Finance area of the scorecard (e.g., a certain revenue dollar figure for the year).
This separate Balanced Scorecard chart can be included in your Word document as a table, or in a separate Excel workbook. It’s your choice.
I hope this helps.
Thanks,
Bruce
Writing policy position papers 1
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Writing policy position papers
Introduction
Influencing policy makers requires that you are able to make a compelling case.
This may not always be done through written documents, but writing a document
will help you to think about the messages and the logic, even if you only then use it
to refine a spoken argument. You may find that you are seeking to influence
through presentation and discussion, but it is good practice to support your position
with a written document.
The audience
The primary audience for your policy position paper is public sector policy makers –
who will likely comprise Ministers, influential Parliamentarians (such as Chairmen of
Parliamentary Committees) and senior civil servants. Other stakeholders, including
business and trade associations, the media, NGOs, the general public etc, may well
be interested, may support your position, and may ally with you to seek change,
but the ultimate purpose of your paper is to influence policy makers.
The purpose
In practice, policy position papers need to achieve two objectives:
They need to communicate, clearly and concisely, the position taken by your
organisation in relation to a specified policy area, which could be quite narrow
or fairly broad.
They need, also, to influence policy makers, ideally so that they act in
accordance with your wishes, but otherwise so that they adopt a position that is
close to yours (or closer than it might have been had you not attemp ...
Running head: RESEARCH PROPOSAL1
RESEARCH PROPOSAL9
Hello,
I appreciate the timely submission of the assignment. This is a difficult course and an on-time submission suggests you’re off to a good start!
Just a couple comments about the introductory material. There is no need for a table of contents, and you want to simply use an APA formatted title page. I understand that you are likely following the format of the Prospectus Template.
There seems to be some confusion with respect to what you are required to do in this assignment. You were to present the problem, purpose, and research questions for your intended research. There was no need for a review of the literature except as it applies to the development of your problem statement. There was also no need to discuss methodology which is premature given that this will be studied in the course. There was also no need for the statement of hypotheses. As noted in the assignment you are to: “Develop a problem statement, purpose statement, and research questions for your intended dissertation research that will use a quantitative approach.”
Your introduction deals with the concept of market segmentation but there is a lack of understanding of what it is. As noted in the article that you cite by Venter et al (2018), market segmentation is not dividing a target market. It is the first step in what is referred to as STP strategy. This stands for segmentation, targeting and positioning. Market segmentation is the process of dividing a market, all actual and potential buyers of a product, into homogeneous groups. This can be done based on a number of bases including geographic, demographic, psychographic and behavioral as you mentioned. The objective is to identify groups that have similar needs/wants. Once the market is segmented, the marketer needs to determine what segment(s) to target. Not all are equally acceptable. In order to be useful, a segment needs to be measurable, accessible, substantial, and distinguishable/differentiable. That is, the segment needs to be of sufficient size and profitable to serve. You also need to be able to reach those in the segment and distinguish it from other segments.
Once the market is segmented, the organization needs to evaluate the segments and decide on their strategy such as concentrated marketing targeting one segment or multiple segments. This is much more involved and complicated than you suggest and involves considerable research. The final step in the STP (segment, target, positioning) is how to position the brand in the minds of the consumer, typically relative to the competition. Again, this requires significant marketing research.
You then attempt to link customer satisfaction to customer segmentation. Customer satisfaction, customer loyalty, and performance of an organization are all very different concept and independent of market segmentation. For instance, an organization could conceivably practice mass marketing with no segmentation an.
Introduction to Effective Proposal Writing Top Pillars
Definition of proposal and grants
Type of proposal
The Grant Lifecycle
Pre steps of writing proposal
Proposal Formatting
Proposal Content
Special Challenges
Failure Is An Option (Success Is Too!) PUB 5924 Entrepre.docxlmelaine
Failure Is An Option
(Success Is Too!)
PUB 5924 Entrepreneurial Public Management
Week 8: Failure Is An Option
(Success is Too!)
Return to the Framework
Failure Is An Option
A Framework: Failure Is An Option (Success Is Too!)
Entrepreneurial Governance
Knowledge
(learning)
Innovation
(new ideas)
Opportunity
(timing & luck/
discover &
exploit)
Implementation
(action)
Addressing Risk Culture & Risk Reduction
PUB 5924 Entrepreneurial Public Management
Unit V
Lesson 1: Writing Professional Messages
Introduction
We all communicate through formal and informal channels in various situations, and each mode
of communication can be more or less rich in its ability to send information effectively. For
example, consider the best channel to send messages such as a company announcement or a
letter of resignation. Messages such as these should be written and sent through a formal channel
so that the sender receives the notification, and a record of the notification can be retained.
Writing Professional Messages
Writing professional messages involves four steps:
a. planning the message,
b. organizing the message,
c. writing the message, and
d. proofreading the message.
Before writing a message, careful planning is a necessity. In advance, it must be determined who
the audience is, what feedback is expected, and what outcomes are expected.
Planning Your Message
What is the purpose of the message? Is the message designed to persuade others to take action or
simply share information? Additionally, will the message achieve its purpose if part of the
process is to explain a difficult concept? In every case, part of the planning is to consider if
writing a message is the best way to communicate or whether it would be better to deliver the
message through another medium, perhaps orally.
Once the reason for writing the message is clear, the next step is to determine the support needed
to make and refine each point until it is very specific. Part of this process is to consider the best
methods that will ensure the message will be successful. For example, if the message is asking
for changes to be made, ensure that the timing is right for such a move. Is it practical to ask for
the company to spend money at this time? For example, if the message asks for the purchase of
more equipment, part of the planning must be an analysis of whether or not the timing is right
and if the company can afford to make such a purchase. If the company is experiencing a
financial downturn, then the message will be a waste of time and might even be viewed as
presumptuous or the presenter as out of touch with current trends in the company’s financial
status.
The planning for any message must always consider the people who will read the message. If the
message is going to only a select few people in the local community, it will be worded
differen ...
Writing Proposals and Progress ReportsChapter OutlineWriting P.docxambersalomon88660
Writing Proposals and Progress Reports
Chapter Outline
Writing Proposals
Proposal Questions
Proposal Style
Proposals for Class Research Projects
Proposals for Action
Sales Proposals
Business Plans and Other Proposals for Funding
Budget and Costs Sections
Writing Progress Reports
Chronological Progress Reports
Task Progress Reports
Recommendation Progress Reports
Summary of Key Points
Page 563IN THE NEWS
Proposals by Corporate Investors
Public companies invite proposals from their shareholders on the company’s response to its stakeholders. Corporate investors, led by religious groups and socially responsible investors, have increasingly been bringing forth environmental and social proposals. Often companies work with proponents of these proposals to arrive at mutually agreeable outcomes.
The growth in these proposals has been tremendous—from around 7% to 32% between 2004 and 2007—counting those that garnered at least 15% votes. Among specific issues that these proposals address are companies’ sexual orientation policies, pollution policies, labor policies, efforts on climate change, and political contributions. Some of these proposals find mention in the following year’s annual or corporate sustainability report, while some others result in specific agreements with the company. Proposals can be resubmitted, so it’s in the companies’ interest to take proposals seriously.
Two major examples come from Exxon. The Sisters of St. Dominic were the lead filers on a proposal, which got 31% support, asking for greenhouse gas reduction. A different proposal from an individual investor, which got 27% support, asked for the development of renewable energy sources. Another instance is Domini Social Investments’ proposal asking Home Depot to produce a report on its sustainably harvested lumber. Home Depot agreed to publish on its Web site its wood purchasing policy, including quantitative information.
“Corporate investors . . . have increasingly been bringing forth environmental and social proposals.”
Adapted from William J. Holstein, “A Bumper Crop of Green Proposals,” in BusinessWeek: Managing: Your Board: Armchair MBA, http://www.businessweek.com/managing/content/jun2008/ca20080626_395541.htm (accessed April 11, 2009).
Page 564Learning Objectives
After studying this chapter, you will know how to
Write proposals.
Prepare budget and costs sections.
Write progress reports.
Proposals and progress reports are two documents that frequently are part of larger, longer projects. Proposals argue for the work that needs to be done and who will do it. Progress reports let people know how you are coming on the project.
Writing Proposals
In the workplace, much work is routine or specifically assigned by other people. But sometimes you or your organization will want to consider something different, and you will need to write a proposal for that work. Generally, proposals are created for projects that are longer or more expensive than routine w.
Week 4 Assignment: Stakeholder Register
Grading Rubric
Failing Below
Average
Average Above Average Superior
0 - 60 (F
range)
70 - 79 (C
range)
80 - 89 (B
range)
90 - 93 (A-
range)
94 - 100 (A range)
Topical
Content &
Focus (65%)
Stakeholder
Analysis &
Register does
not include all
Six key
columns,
and/or does
not includes
accurate data
from the
Stakeholder
Analysis &
Register
Requirements
assignment.
The
appropriate
material, as
outlined in the
assignment
guidelines is
not covered in
the
Stakeholder
Analysis &
Register, and
the
Stakeholder
Analysis &
Register
requirements
Stakeholder
Analysis &
Register
includes all
Six key
columns, and
includes
accurate data
from the
Stakeholder
Analysis &
Register
Requirements
worksheet. A
cursory
description is
provided
outlining the
process the
student
utilized to
identify
stakeholders.
Most of the
appropriate
material, as
outlined in the
assignment
guidelines is
covered in the
Stakeholder
Stakeholder
Analysis &
Register
includes all
Six key
columns, and
includes
accurate data
from the
Stakeholder
Analysis &
Register
Requirements
worksheet. A
high level
description
is provided
outlining the
process the
student
utilized to
identify
stakeholders.
All the
appropriate
material, as
outlined in the
assignment
guidelines is
covered in the
Stakeholder
Analysis &
Register, and
Assignment
meets the
expectations of
‘Average’
column, but
shows a higher
degree of
understanding of
in the
interconnectedness
between the
various
Stakeholder
Analysis &
Register
attributes and
integrates
information
from the
readings in a
supportive
manner. A
detailed
description is
provided
outlining the
process the
student utilized
to identify
stakeholders.
Assignment meets the
expectations of ‘Above
Average’ column, but
shows a stronger
integration with the
details of the overall
and provides concrete
and realistic
interpretations of the
case study
stakeholders that are
appropriately defined
and defended given the
details of the
customer’s
requirements and
clearly outlines the
overall expectations of
the client.
may or may
not be
accurate and
accurately
interpreted
and explained.
Analysis &
Register
Requirements
assignment
are accurate
and accurately
interpreted
and
explained.
the
Stakeholder
Analysis &
Register
requirements
are accurate
and accurately
interpreted
and
explained.
Personal
Competencies
(15%)
• Critical
thinking
• Professional
Writing
• Quantitative
analysis
• Problem
Solving
Submission
reflects little
to no
applicable
personal
competencies
Submission
reflects a
minimal
applicable
personal
competencies
Submission
reflects both
applicable
personal
competencies
in an
acceptable
manner
Submission
strongly reflects
applicable
personal
competencies
integrated
throughou ...
Requirements for Secondary Research Project Learning Objec.docxheunice
Requirements for Secondary Research Project
Learning Objectives
and Project Overview
In this project, you'll do secondary research to "find out what the experts
say" about a workplace problem or challenge. Then you'll apply the
Spence Method as you synthesize information from various sources to
write compelling and richly detailed article for your readers. The subject
matter will be one of the issues that you wrote about in your Client
Interview Article.
The audience will be either the client you interviewed or people in the
same job role as the interviewee.
This project includes these assignments:
• Project Proposal Pitch (Due Week 3)
• Synthesis Matrix (Due Week 4)
• Research Report – preliminary draft (Due Week 4) and final
draft) (Due Week 5)
Requirements for
Project Proposal Pitch
Write a 300-word pitch to the instructor discussing the specific topic you
will write about and the specific reader (client or job role) that you will
address. Explain why this topic is important and relevant to this audience
at this time.
To provide the instructor with insight into the timeliness of this issue,
include a 100-word summary of an article that was published about this
topic within the past 3 years.
Topic for Your
Research Report
Choose a timely and specific problem or challenge facing people in the
same job role as the interviewee for your Client Interview. The topic
must be specific and actionable, not a broad subject such as "leadership"
or "fundraising" but a specific problem or challenge faced by people in
that job role.
The paper must explain the problem or challenge and must offer specific
solutions that are actionable by the reader. The paper must not merely
explore the topic or present solutions that are outside the scope of the
person's job role ("the government should...," "society will has to
change...," "universities need to offer...," or "technology needs to be
developed...").
The best reports will present information from current articles, webinars,
and conference presentations intended for people in this job role or
industry.
Audience for Your
Researched Report
Your document must address people in a specific job role, such as
"biomedical engineer" or "technical writer," not "the general public," not
"government officials," not "professors and students").
Purpose of Your
Researched Report
The reader is looking for information and advice about this topic. Your
position statement will be something like "people in ________ (specific
job role) can address the problem of ________ by ________ (doing
what?)."
Word Count
Suggestion for
Researched Report
1,000 to 1,200 words
Structure and Content
for Your Researched
Report
Include these elements (as described in the Spence book):
* Opening Statement: Introduce the subject and conveys its importance to
people in this field, its timeliness now, and your Position
* Methodology: Briefly describe your me.
BA 301 – Research & Analysis of Business ProblemsResearc.docxikirkton
BA 301 – Research & Analysis of Business Problems
Research Paper Guidelines and Instructions
Purpose
This term paper helps you gain skill in applying critical elements of the problem solving process. In addition, it enhances your understanding of real business problems and opportunities, and how you can benefit from using a systematic approach in solving them. While completing this project you’ll have the opportunity to choose a company that interests you, research that company in order to uncover and prioritize some of the strategic and tactical problems facing the management team, and use the problem-solving framework from class to develop some creative solutions to the chosen problem. You’ll also enhance your long-term perspective and understanding of corporate sustainability by recognizing how economic issues interact with social and/or environmental issues in real business settings.
Expectations
Although the final report is due at the end of the term, I would suggest that you not wait until the last minute to complete this assignment. As we review key elements of the problem-solving framework throughout the term, you’ll probably want to immediately apply them to your project (you can see that I’m an optimistic guy). In this way, as you run into issues and concerns, you can discuss them with your group or with me. This is a research paper, and good research takes time. It may be helpful to have one or more members of your group review a draft of your paper and give you feedback. It always helps to let others review and critique your work. They can often see things that you can’t, sometimes just because you are too close to the material. Early on in the term you will be required to provide a draft problem description for your paper as part of a homework assignment. This is a crucial part of the project. If the problem is defined poorly or too generally, it will adversely affect the rest of your paper – and your grade!
Problem Selection
I have purposely not selected the corporate problems for you, only a list of possible companies for your research. Early in the course we will discuss Problem Description as a key step in the problem-solving process. You can’t solve a problem if you can’t identify and properly define it. Too often in past terms students have defined a problem as a goal, or an objective, or an issue. Problem definition begins with identifying symptoms. Symptoms are indicators. Find a gap between the actual and the desired or a contradiction between principle and practice. We’ll talk more about this in class. You’ll need to do preliminary research on your chosen company in order to uncover some of the problems they face in today’s global business arena, and then pick one that you specifically wish to explore further in the context of the term paper.
Academic Honesty
The project is an individual project, and it is critical that you do your own work. Some of you may choose the same company. A ...
Possible Formal Report Topics for ENGL225 Final ProjectCourse .docxChantellPantoja184
Possible Formal Report Topics for ENGL225 Final Project
Course Project
Beginning in Week 2, you will work through the weekly research stages and writing process towards the creation of a 6 pages (double spaced—introduction to conclusion) Semi-Formal Business Report. Topic suggestions are provided; however, if there is a topic you’d like to use that is not on the list, please contact your instructor for approval. Other final project criteria are as follows:
· The audience for this report is an industry decision-maker, such as your supervisor or CEO, or a public policymaker, such as a politician or bureaucrat, who could act upon your Recommendations.
· Your report must feature at least one technical illustration, such as a chart, graph, or image that you have created.
· Your research must consist of a variety of electronic (Web sites, databases, media) and traditional sources (books, journals, magazines). All sources must be cited in the report using The Modern Language Association (MLA) formatting. However, if you are familiar with the American Psychological Association (APA) documentation system, you may use it, but email me to discussion. APA is often used in the business setting, but MLA is what we use here at APUS/AMU and used in other university settings. The MLA or APA choice is for documentation of sources.
· You will submit your written report in MS Word in Week 7. You must have at least four sources. (Rubric and more details below as well as in Week 7 lesson tab.)
· You will present a presentation of your report using PPT (MS PowerPoint) in Week 8 (rubric and more details below and in Week 8 lesson tab).
Directions: You many choose any of the topics below for your Final Project Report. If you have another topic in mind, you must first get instructor approval before using it. The goal here is for you to choose a topic that genuinely interests you. This topic can be related to your current job or community, or that of your career goals. It is realistic, even if the report scenario is simulate for the purposes of our course. The proposed list of topics is not exhaustive!
1. It is important to understand what organizations are looking for in cover letters and resumes. It is also important to understand the differences between a hard-copy resume and a resume from the Internet. What strategies have proven most successful in getting the writer an interview? Research these questions and present your findings and conclusions.
2. Today’s employee turn-over rate is high for many organizations. Research has shown that the key to hiring qualified individuals is to first promote the company to current employees. By implementing strategies within the organization that promote respect and cooperation between co-workers and managers, awarding fair compensation, and providing various awards, organizations are better able to retain good employees. Research what other organizations are doing to hire and retain good employees in order to co.
2. Introduction / Overview
• If you are going into public relations, your university
experience is just the beginning.
• Beyond reports and proposals, public relations
professionals must compose other kinds of research
papers.
• Outside academia these are often called white papers.
In public relations they are called backgrounders or
position papers.
3. Introduction / Overview
Backgrounder is similar to a historical research paper
that looks at the situation or problem in the present
by considering its origins and its implications for the
future.
The position paper more closely resembles a research
paper that takes a point of view or perspective on a
situation and marshals evidence in support of the
position taken.
4. Introduction / Overview
Reports have obvious value for internal decision
making and planning, but they can be critical in
media relations, particularly in responding to
reporters’ inquiries.
Your company’s executives must be able to respond
quickly and knowledgeably to reporters’ questions. A
“No comment” response is not acceptable.
5. Introduction / Overview
The role of PR writer in such instances is to provide
either in-depth information on the topic (in the form
of a backgrounder) or a clear definitive company
point of view (in the form of a position paper).
As the PR writer, you are the eyes and ears of
company spokesperson.
You have to arm them with facts – solidly researched
and documented, organized with logical position,
clearly written and easily understandable.
6. Introduction / Overview
Good PR departments do not wait until a reporter
calls to begin developing basic information for
backgrounders or position papers.
PR staffers routinely comb popular and specialized
media and documents, searching for salient bits of
information affecting their company or industry.
Bits of information are accumulated and filed for
reference. When the task of writing a backgrounder
or position paper is assigned, they already have a head
start on research.
7. Introduction / Overview
Sometimes backgrounders and position papers are written
and filed away for later use.
Preparing backgrounders and position papers is often the
first stage in planning a new public relations program.
At some point, company management will decide to stay
with the present system or go with the time-of-day
system. The backgrounder will help management make
this decision. If the decision is to adopt the time-of-day
system, the backgrounder will be used as a basis for
developing and writing a company position paper on the
new system.
8. Introduction / Overview
Both the backgrounder and position paper will contain
information necessary to write news releases, ads,
brochures, speeches and articles for the company.
Backgrounders tend to be heavy on facts and light on
opinion. Position papers are heavy on opinion or
interpretation, supported by only a few selected facts.
Both can deal with broad or specific questions or issues.
However, backgrounders tend to deal with general topics,
whereas position papers tend to treat specific issues.
9. Backgrounders
Backgrounders have many purposes. They serve as
information for company executives and employees.
Provide source materials to copy writers preparing
ads, news releases, brochures, speeches or articles for
company magazines.
May also be used as documents to hand out to
reporters or members of the public who inquire about
certain topic.
10. Backgrounders
Company executives on speakers’ circuit can use
them to bone up on a subject to field questions from
audience.
Hallmarks of a good backgrounder are accuracy and
comprehensiveness. This means that the topic must
be thoroughly researched.
11. Backgrounders
Research
Doing research for backgrounders often involves
using all research skills and techniques.
You are not being professionally responsible if you
leave one bit of salient information unread or ignored
in your evaluation.
Research is a never-ending process. Once a
backgrounder is completed, it becomes less useful
with each passing day because of new information.
12. Backgrounders
You should establish the practice of accumulating
pertinent information, filling it and updating the
backgrounder at regular intervals.
Backgrounders that do not include the very latest
important information are worthless.
13. Backgrounders
Writing
Writing a backgrounder begins first with a simple
statement of the issue and why it is important.
Including such a statement may appear trite, but it is
necessary to focus your research and writing. It keeps
you on track.
Opening statement should be both precise and
concise. Besides helping you in the writing, it tells the
reader what to expect in the document.
14. Backgrounders
Once opening statement is honed to perfection, write
the body of the backgrounder.
Be sure to provide an adequate, clear history of the
issue, thorough discussion of present situation and
implication of the future.
15. Backgrounders
Background
As the name implies, a backgrounder supplies
background on the topic or issue.
Should provide a fairly complete historical overview
so a reader unfamiliar with the topic can understand
how the current situation evolved.
Answer the question “Why are things the way they
are today?” You can’t answer this question without
giving details about how things were and how and
why they have changed.
16. Backgrounders
Typical backgrounder includes such details as
significant historical events, legislative enactments,
changes in government and company policy and
applicable social conditions.
It specifies names, books, documents, articles and
reports that played an important part in the
development of the issue.
In sum, this section of the backgrounder should
describe the evolution of the current situation.
17. Backgrounders
Current Situation
Having built a foundation on the past, you should now
examine the current situation, including reviewing current
and public and company policies.
These points could be extended to include a discussion of
alternative policies now under consideration.
Purpose of backgrounder is to assemble and convey
information, not to judge it. Any discussion of policy or
alternatives should be presented from an objective,
neutral position. Stick to facts. Describe policy options,
discuss their good and bad points, but don’t judge them.
18. Backgrounders
Implications
Next step in writing the backgrounder is to examine
the consequences of selecting one policy over
another.
If the backgrounder does not address such future
implications directly, it should at least highlight
points that must be considered.
Identifying the implications of a certain policy
includes anticipating developments. PR writer has to
be aware of the flux of ideas about the issue and
which of the issue may gain or lose support over time.
19. Backgrounders
Perhaps a public policy change is being debated in
Washington. Perhaps an extensive government study
is under way, the results of which won’t be released
for a year. Perhaps the topic will be the focus of a
convention this year.
In all these cases, the issue and its implications are
likely to be in the news now and in the future.
As a PR writer, you must be ahead of these
developments.
20. Backgrounders
Documentation
You must present full documentation of the
information you use in the backgrounder. Before you
write, get a reliable style manual and study it
carefully.
Style manual can help you properly cite the material
you use in the backgrounder.
Use footnote or endnote system of citation, and
include a complete bibliography at the end.
21. Backgrounders
It is important to cite your sources carefully, because
people using the backgrounder, whether inside or
outside your company, may want to pursue a specific
point more fully. Or if they find any discrepancy
between the facts in the backgrounder and those in
some other source, they may want to evaluate the
sources you have cited.
This is especially important when a backgrounder
provides the foundation for a position paper.
22. Position Papers
As the name implies, a position paper is designed to state
a company’s position on an issue.
The issue may be local, regional, national or international
in scope.
For example, your company opposes a national health
insurance plan under consideration in Congress. The
position paper should say why.
Your company may also take a positive position regarding
a substitute proposal authored by a representative from
the local district. The position paper should explain why it
supports the substitute plan.
23. Position Papers
Like the backgrounder, the position paper requires
extensive research. Much of the information you need will
be found in the backgrounder, so new research should be
minimal.
At this stage, you need to solicit the input of management,
which must scrutinize salient information, sort out the
pros and cons of the alternative positions and then make a
policy decision.
Research on a problem may produce a backgrounder that
results in a management decision to offer or support a
solution. Then you may be asked to write a position
paper.
24. Position Papers
Once that decision has been made, you can write a
thorough position paper representing the company’s
point of view.
If PR professionals in the company are held in high
esteem, management may ask that a proposed
position be written and used as a basis for discussion.
A draft position paper is written with the expectation
that it would be approved in principle, modified, or
rejected. After modifications are completed and
approved, a final version is prepared for distribution
to management and publics.
25. Position Papers
Whenever a new issue surfaces, the PR department
should alert management to the need for a position
paper. Recognizing the issue constitutes the first step
in writing a position paper.
26. Position Papers
Stating the Issue
No position paper will have much value if it fails to state
the issue clearly.
Your job demands that you describe the issue fairly and
honestly. Don’t distort the issue to suit your purposes or
to make it easier to form - or defend - an opinion. Purpose
of a position paper is to address an issue squarely, not
evade it.
Don’t dance around an issue; meet it squarely near the
beginning of the position paper. One of the most obvious
ways of doing this is by providing relevant background
information.
27. Position Papers
Background
For a position paper to be more comprehensible, you
must provide pertinent background information.
Remember a position paper is not a historical
analysis; leave this to the backgrounder.
Give enough information to provide a context for
your position and to help your readers understand
why the subject under discussion has become an
issue.
28. Position Papers
Position
Don’t keep your readers in suspense. Come to the
point immediately. Don’t try to build suspense by
including elaborate citations of facts and flashy
figures, and don’t culminate the paper with an
eloquent conclusion.
Begin by stating your position, so readers will know
where you stand. Then support it with facts, logically
organized and clearly written. Use examples or
metaphor that readers can understand.
29. Position Papers
Use statistics sparingly but include enough of them to
support and reinforce your points.
Make your point in clear, plain language; then select
just the right statistics to support it. If you feel a lot of
statistics should be included as support material, put
them in an appendix so they don’t overpower the
paper.
Always provide the source of your statistics. Readers
who spend time with such information place a lot of
weight on the authority behind the numbers.
30. Position Papers
Consider both Sides
Although a position paper should come down
strongly on your side of the issue, don’t ignore
opposing sides. You are expected to amass as much
information as you can in support of your point of
view, but don’t stack your cards.
31. Position Papers
“Card stacking” is a propaganda device where all
supporting arguments are given but no opposing
points are mentioned. This gives the impression that
the favorable evidence is more compelling than it
really is.
Such a position paper may seem impressive at first
glance, but when readers discover other points of
view, they will distrust not only this message but
others you send them later.
32. Position Papers
Consider the Public
Although most position papers are written for internal use
by management, some are written for distribution to other
publics.
Even when writing a position paper you believe will only
be used internally, you must keep in mind other potential
publics. For example, a position paper may be written for
presentation to board of directors by management in an
attempt to explain company policies to stockholders. But
Wall Street analysts may ask to see the company's position
too. And what about the media’s business editors? They
may ask for and should be given copies.
33. Position Papers
This can pose serious problem for you as a writer,
because information that makes sense to your
management may not make sense to the external
publics or to stockholders.
It would be ideal to write one version of a position
paper for use by all possible publics, but the nature of
the issue may make this impractical.
So you may have to write more than one version of
the same paper. You should not tell a different story
in each version, rather you should tell the same story
differently and appropriately.
34. Position Papers
Recommendation
It is generally perceived as bad form to be against
something without offering an alternative solution.
Taking a position means being both against one thing and
for something else. If you omit your alternative proposals
from your position paper, you will inevitably be asked
what you recommend as a suitable substitute for
something you oppose.
Sometimes position papers suggest new policy on an issue
or support a recommended but not yet implemented
policy. Position papers can also support existing policy in
the face of proposed change.
35. Format
When the writing is completed, determine its format
and method of distribution.
A backgrounder or position paper intended for
internal use is usually typed on plain or letterhead
paper, copied, assembled, stapled and then delivered.
Those distributed outside the company may be
produced the same way, or they may be published as
a printed booklet or monograph, embellished with
art, color, design, and typography and printed on
expensive paper.
36. Format
Some companies prepare backgrounders for public
consumption on special forms. These forms contain a
certain printed company heading with the word
backgrounder prominent.
Other companies produce punched versions suitable
for inclusion in a loose-leaf notebook.
Many backgrounders and some position papers
include charts and illustrations to help explain the
topic. Computer software allows you to easily add
these items. For formal reports, preparing graphics
for reproduction is often done by graphic artists.
37. Special Uses
Position paper also have other uses although they
may be used as frames of reference when questions
come from journalists and to reorient spokespersons
and management personnel.
Position papers can be used as the basis for an essay
or commentary to be submitted to the op-ed page in
local newspaper.
The position paper should have enough
documentation in it to stand alone as the basis of an
op-ed-piece.
38. Special Uses
Another special area is the use of position papers as the
locus for image ads and public service announcement
(PSAs) for an organization.
Position papers can be of enormous help in positioning or
repositioning an organization as it tries to shape and
project a consistent image.
Plans for action, as in lobbying for or against something,
can spring directly from position papers.
Backgrounders may be of use, but it is the position paper
that sets the direction and highlights major points of
contention.