2. MAIN IMAGE.
One way we could have ensured our 3 pieces demonstrated more synergy could have
been to ensure the main image used on poster and magazine were identical. However
we opted to have the image on the magazine be more focused on the mask itself;
highlighting the cracks on the mask and the blood dripping from his eye. Whereas the
image on the poster is focused more on the whole character, i.e. the whole image of
him; showing off his height and clothes, not just his mask. Therefore, synergy could
have been improved if we would have represented ‘BabyFace’ in the same way
throughout the campaign, through either just showing the mask, or showing his whole
figure. This could have made the character more iconic as he would have been used
consistently throughout, making him appear more scary and present. This will make
the character easily recognisable to the film
franchise as his mask will be more prominent in
the campaign.
3. COLOUR SCHEME.
The colour scheme we opted for was red, white and black. However, to improve on
synergy we could have stuck to the colour scheme more strictly. For example, the
magazine focuses more on the colour red, whilst the poster white and trailer black.
Therefore, to improve we could have chosen one ‘dominant’ colour to be the main
colour of focus (such as red), and the other two colours could be used to help create a
consistent theme and add to the unique selling point.
As you can see, the magazine mainly uses red
whilst the poster only uses it once, so does the
trailer, for the use of the release date.
Therefore this shows we haven’t stuck to the
colour as strictly as we should have done.
4. FONTS.
To improve the synergy of our 3 products we could have ensured the font used was
consistent throughout. For example, the text of our cover lines on the magazine differ
from the fonts used on the poster and in the trailer. It would significantly improve on
synergy if we was to use the same fonts throughout as the font could help the 3 pieces
have the same style and format, which would ensure the products have clear synergy.
