This document provides instructions for an assignment assessing an organization's internal environment. Students are asked to: 1) Conduct an internal environmental scan analyzing the organization's mission, strategy, culture, value chain, and strengths/weaknesses. 2) Develop a SWOT analysis combining the internal assessment with an external scan from a previous assignment. 3) Create a balanced scorecard tying key performance indicators to the organization's strategy in financial, customer, learning & growth, and internal process areas. The report should be 5-7 pages following APA style and include an executive summary and contents listing the sections of the internal scan, SWOT analysis, and balanced scorecard.

1. ARGOSY B6028 Module 4 Assignment 2 Internal
Environmental Scan Organizational Assessment
Merriwether Williams NEW
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B6028 Module 4 Assignment 2 Internal Environmental
Scan Organizational Assessment Merriwether
Williams NEW
This section provides the opportunity to develop your
course project. Conducting an internal environmental
scan or organizational assessment, provides the ability
to put the strategy audit together.

2. In this module, you will conduct a comprehensive
assessment of the internal environment at your
business unit or organization you are working with for
this project, also known as an organizational
assessment, and present your findings in a report. In
your report, you should analyze the operating
characteristics and assets of your business unit.
The SWOT model is one of the most common business
tools used during organizational assessment. Another
is developing a balanced scorecard based on a
prescribed or planned set of performance objectives
that will be measured and evaluated regularly. In this
assignment, based on the external environmental scan
you conducted in M2: Assignment 2 and the internal
environmental scan in this assignment, you will
develop a SWOT analysis and a balanced strategic
scorecard.
Part I: Internal Environmental Scan (2–3 pages)
The internal environmental scan or organizational
assessment should include the following:

3. Mission, vision, and values: Assess the organization’s
understanding of the mission, vision, and values, and
how they relate the business strategy. Is there
consensus on the mission and vision of the
organization? What are the shared values of the
organization? What are the behaviors espoused by
these values?
Strategy clarification: Assess the organization’s
understanding of the business strategy through the
interview with a mid-level or senior manager. Assess
his or her understanding and agreement of the
business unit’s value proposition, market position, and
competitive advantage.
Cultural assessment: Explain the unwritten rules and
shared values that govern behaviors in the
organization. Do they act as enablers or blockers to the
strategy? For example, is there a culture of
information sharing and collaboration that enables the
organization to respond quickly across structural
boundaries to solve problems for customers? On the
other hand, do groups not share important

4. information through informal mechanisms, thus
slowing response times?
Value chain analysis: Identify the primary (direct) and
support (indirect) activities that create and deliver
your product or service to your customers. Assess
each activity’s contribution to competitive advantage
through cost or differentiation. Identify any areas
where the business may be at a competitive
disadvantage.
Summary of findings: Using these different analyses,
identify the organizational strengths and weaknesses
as they relate to the business strategy. Organizational
strengths are assets, capabilities, and resources that
contribute directly to the organization’s strategic fit,
differentiation, and competitive advantage relative to
competing organizations. Organizational weaknesses
are characteristics and capabilities (often lacking) that
place the organization at a disadvantage relative to
competitors.
Part II: SWOT Analysis (1–2 pages)

5. Your SWOT analysis should summarize the
opportunities and threats from the external
environmental scan with the strengths and
weaknesses from your organizational assessment or
internal environmental scan.
Your output should include a matrix depicting
strengths or weaknesses on the horizontal axis and
opportunities or threats on the vertical axis. This
matrix will reveal a set of strategy forces that can be
used to assess the current strategy and identify
important potential changes to the strategic direction
of the company.
In creating your SWOT analysis, look for natural
pairings of internal and external factors that match
internal resources and capabilities to the external
environment. Internal strengths and external
opportunities depicted in the upper-left quadrant on
your matrix might form complementary pairs that
suggest necessary strategic focus for the business unit
to pursue opportunities that fit its competitive
strengths. Conversely, internal weaknesses and

6. external threats shown in the lower right quadrant of
the matrix may combine to illustrate the need for a
defensive strategy to avoid becoming highly
susceptible to competitive threats.
Your matrix should not simply be a collection of four
lists compiled together in a matrix. Your analysis
should combine factors and explain why specific
strengths complement specific opportunities, and
selected weaknesses are amplified by external threats.
In addition to your matrix, provide a brief narrative
that summarizes the main findings in your analysis
and the implications for the current and projected
strategy.
Part III: Balanced Strategic Scorecard (1–2 pages)
Use the balanced scorecard or another similar tool to
recommend indicators and measurements that will tell
you if the company is successful or unsuccessful in
progressing toward your vision through execution of
strategy.

7. A balanced scorecard presents organizational
performance on four primary groups of measures:
Financial
Customer (external stakeholder)
Learning and growth
Internal process
You should develop a strategy scorecard that ties the
performance of your business unit in these areas to its
overall business strategy. The challenge you face is
selecting two-to-three measures in each of the four
areas that give a measurable and reliable indication of
the business unit performance in the key activities that
promote strategic fit, customer value, and sustained
competitive advantage.
Write an 5–7-page report in Word format. Apply APA
standards to citation of sources. Use the following file
naming convention: LastnameFirstInitial_M4_A2.doc.

8. The paper should include a cover page, executive
summary/abstract, table of contents, body of paper—
proper headers (mission, vision, and values
assessment; strategy clarification; cultural
assessment; value chain analysis; summary of key
findings; SWOT analysis; balanced strategic scorecard;
and references).