The document discusses digital marketing strategies for B2B businesses. It notes that B2B buying processes are unpredictable with an uncertain number of contact points and gaps between interactions. Traditional sales approaches using resellers and partners have limited impact and conversion due to lower expertise. The document proposes using technology to create high-volume, continuous one-to-one conversations through social and collaborative tools to drive conversations and sales.

1. Digital Market ing for b2b businesses July 2011

2. solutions capabilities emerging markets mature markets business

3. buying process b2b products large projects commodities enterprise solutions consumer goods

4. sales process

5. markets are conversations - clue train manifesto

6. conversation flow

9. conversation funnel

10. conversation conflict

11. conventional approach value-added resellers , sales partners

13. new approach

14. sales process

15. empowered conversations use technology to create high volume, continuous , high impact one-to-one conversations

19. conversation lennuf

20. conversations unlimited

21. contact us ! lira priyadarsani http://www.linkedin.com/profile/view?id=15361895 [email_address] 99712-84441 ashutosh bijoor http://www.linkedin.com/in/bijoor [email_address] 98201-94408