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Digital Market ing for b2b businesses July 2011
solutions capabilities emerging markets mature markets business
buying process b2b products large projects commodities enterprise solutions consumer goods
sales process
markets are conversations - clue train manifesto
conversation flow
conversation flow  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
outcome ,[object Object],[object Object],[object Object]
conversation funnel
conversation conflict
conventional approach value-added  resellers , sales  partners
resellers / parters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
new approach
sales process
empowered conversations use technology to create  high volume,  continuous , high impact one-to-one conversations
social technographic groups ,[object Object],[object Object],[object Object]
tech-enabled conversation flow  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
outcome ,[object Object],[object Object],[object Object]
conversation lennuf
conversations unlimited
contact us ! lira priyadarsani http://www.linkedin.com/profile/view?id=15361895 [email_address] 99712-84441 ashutosh bijoor http://www.linkedin.com/in/bijoor [email_address] 98201-94408 t. a. balasubramanian http://www.linkedin.com/in/tabbyindia [email_address] 98200-06823

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B2b Marketing Digital July 22, 2011