This document summarizes the results of the 2013 B2B Marketing Awards. It states that the agency won more awards than any other, being shortlisted in six categories and winning awards for Best Lead Generation Campaign, Best Corporate Decision-Maker Targeted Campaign, and Best Integration of Sales and Marketing. It provides details on the winning campaigns for Atos, Canon, and O2, highlighting keys statistics like leads generated, ROI, and client testimonials. It also recognizes a runner-up in Best Use of Customer Insight for a campaign run by AXA Wealth.

2. B2B MARKETING AWARDS
21 NOVEMBER 2013

3. THIS WAS OUR MOST SUCCESSFUL
B2B MARKETING AWARDS EVER…

4. …WINNING MORE AWARDS
THAN ANY OTHER AGENCY

5. SHORTLISTED IN SIX CATEGORIES:
Best use of
customer
insight
B2B marketing
comms agency
of the year
Best B2B lead
generation
campaign
Best
international
campaign
Best
integration
of sales and
marketing
Best corporate
decision makertargeted
campaign

6. WINNERS IN THREE:
Best lead
generation
campaign
– with
Best corporate
decision-maker
targeted campaign
– with
Best integration
of sales and
marketing
– with

7. RUNNERS-UP IN TWO:
Best marketing
communications
agency
Best use of
customer insight
– with

8. BEST LEAD GENERATION CAMPAIGN –
ATOS LEAD GENERATION FACTORY

9. 199 leads
generated
116x
ROI
Best lead
generation
campaign
Running in
the UK,
France and
Germany

10. “The LGF industrialises demand
generation in areas we’ve traditionally
found difficult to access – the very
beginning of the sales cycle.”
Johannes Diebig,
Global Head of Marketing, Atos

11. BEST CORPORATE DECISION-MAKER
TARGETED CAMPAIGN –
CANON AIMING HIGHER

12. Cut
through
to C-suite
Running in
the UK,
Netherlands
and Germany
Best corporate
decision-maker
targeted
campaign
Repositioned
Canon
49x
ROI

13. “I’ve just left a meeting with a prospect
and they loved the approach, calling it
the best marketing he’s ever seen.”
Tola Omotayo,
UK Practice Lead Sales Manager, Canon Europe

14. BEST INTEGRATION OF
SALES AND MARKETING –
O2 ENTERPRISE

15. Won 50
new
clients
Built a
pipeline
of £800m
Best
integration of
sales and
marketing
Supported
the new
Enterprise
division

16. “What’s different in O2 Enterprise is that
our sales and marketing teams work as
one.”
Anna Holness,
Managing Partner, Passenger Services Practice, O2 Enterprise

17. BEST USE OF CUSTOMER INSIGHT –
AXA WEALTH ELEVATE BUSINESS DEVELOPMENT

18. More than
doubled
email clickthrough
rates
Delivered
twice the
target number
of new
customers
Best use of
customer
insight
Turned over
1m records
into a single
customer
view

19. “It’s great to have so much confidence in
what you’re doing because you know it’s
based on real insight.”
Chrissy Post,
Senior Relationship Marketing Executive, AXA Wealth

20. CONGRATULATIONS TO
ALL THE TEAMS AND CLIENTS INVOLVED!