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Create a WIN with Digital Marketing

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by Mary Ann Holder

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MaryAnn Holder-Browne Creating a WIN for the Enterprise with DIGITAL MARKETING
2 1 Truly Integrated Marketing & Sales Focus 2 3 The Buildout Digital Cornerstone Core Digital Marketing Value-Driven Marketing
3 How Does Integrated Marketing Affect Your Audience?  CREDIBLE  USEFUL  CREATE SENSATION of WINNING MARKETING UP Selling to Management or Leadership above you MARKETING SIDEWAYS Selling to your work colleagues or other teams within your department or outside your department MARKETING DOWN Selling to your team and gaining their support so that they can help spread the word to others
4 Value Calculators VARIABLES COUNTRY CURRENCY REVENUE NUMBER OF EMPLOYEES REVIEW NOW COMPANY NAME SELECT INDUSTRY RESULTS TANGIBLE BENEFITS YOUR OVERALL SAVINGS “Here are the potential benefits could achieve within the technology industry by making the recommended improvements.” YOUR PROPOSAL JOB TITLE ADDRESS PHONE NUMBER DOWNLOAD FULL PROPOSAL EMAIL NAME Operating Profit Margin 3% DOWNLOAD PROPOSAL Annual Software Support Cost $25k Fully Burdened Annual Salary: Finance FTE $111,58 0

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Create a WIN with Digital Marketing

  • 1. MaryAnn Holder-Browne Creating a WIN for the Enterprise with DIGITAL MARKETING
  • 2. 2 1 Truly Integrated Marketing & Sales Focus 2 3 The Buildout Digital Cornerstone Core Digital Marketing Value-Driven Marketing
  • 3. 3 How Does Integrated Marketing Affect Your Audience?  CREDIBLE  USEFUL  CREATE SENSATION of WINNING MARKETING UP Selling to Management or Leadership above you MARKETING SIDEWAYS Selling to your work colleagues or other teams within your department or outside your department MARKETING DOWN Selling to your team and gaining their support so that they can help spread the word to others
  • 4. 4 Value Calculators VARIABLES COUNTRY CURRENCY REVENUE NUMBER OF EMPLOYEES REVIEW NOW COMPANY NAME SELECT INDUSTRY RESULTS TANGIBLE BENEFITS YOUR OVERALL SAVINGS “Here are the potential benefits could achieve within the technology industry by making the recommended improvements.” YOUR PROPOSAL JOB TITLE ADDRESS PHONE NUMBER DOWNLOAD FULL PROPOSAL EMAIL NAME Operating Profit Margin 3% DOWNLOAD PROPOSAL Annual Software Support Cost $25k Fully Burdened Annual Salary: Finance FTE $111,58 0