Though not as simple as mashing potatoes, online mash-ups do offer marketers tasty results by creating unique and engaging customer experiences. These experiences may be exciting for the user, but can be challenging for the technologist behind the scenes.
In this presentation, Web 2.0 and emerging technologies expert Riccardo La Rosa shares his experiences in leading the development of Reebok’s GoRunEasy.com uber mash-up of Google Maps, Flickr, and iTunes. He presents the technical challenges of making complex mash-ups function smoothly for a seamless user-experience. Riccardo also delves into the many lessons-learned along the path to Reebok’s successful global online community. He’ll show you how AJAX was used to create this ultimate mash-up and provide tips how to utilize AJAX effectively to create yours.