B2B 2010 seminar notes

Harnessing the Power of Online Fundraising

Seminar notes Richer Giving Programme.

Richer Giving Experiences

1. Everyday Hero Support tools.


http://charity.everydayhero.com.au/

Help Line

Charity Login


2. Richer Giving Programme


3 simple coordinated steps


Richer Giving Programme Objectives

1. Grow the number of fundraisers in an event.
2. Enrich your fundraisers experience.
3. Encourage fundraisers to reach their fundraising potential.
4. Acknowledge and thank your fundraiser’s sponsors.
5. Grow your donor base.


Step 1. Acquisition. More Fundraisers

• E-comms to help you to recruit online fundraisers from your existing
supporter base, past online fundraisers (event participants) and new
peer-donors;


Step 2. Activation. More engaged supporters.
More funds raised.
• Saying thank you and providing a little advice goes a long way.
• Increase your fundraising revenue by motivating your fundraisers and
converting your inactive fundraisers.
• This is achieved through a mix of telephone and e-mail communications.


From: XYZ Charity
Subject Thank you for supporting XYZ Charity in this year’s Rebel Sport Perth City to Surf

Dear %%name%%

On behalf of the team at XYZ Charity we would like to thank you for entering the 2010 Sunday Mail Suncorp
Bridge to Brisbane and creating a fundraising page. We are grateful for your efforts and wanted you to know that
the money you raise will help us <charity to insert copy about cause and where money will go>

SOME FUNDRAISING TIPS
To help you reach your fundraising target we thought we would share with you a few tips.

Share your fundraising page through facebook or twitter. (You can do this using the icons on
your page).
E-mail and remind anyone who has not sponsored you yet to donate.
Refresh your fundraising page with new photos or a video. Update your blog and explain why
you are passionate about raising funds for your charity.
Change your work or home e-mail signature to include your Hero Page URL.

If you have forgotten the URL of your fundraising page click here, or if you want to update your page click here.

Once again thank you so much for your efforts. Good luck.

XYZ Charity


The power of your supporters social networks

• In the 2010 London Marathon 91% of all visitors to a fundraising page
from Facebook made a donation.

• Encouraging this use of these networks is really critical


From: XYZ Charity
Subject Thank you for your fantastic efforts in this year’s Rebel Sport Perth City to Surf

Dear %%name%%

On behalf of the team at XYZ Charity we would like to thank you for your wonderful efforts in this year’s Sunday
Mail Suncorp Bridge to Brisbane. We are very grateful that you chose to fundraise for XYZ Charity and wanted
you to know that money you have raised will help us continue our <insert copy about cause and where money
will go>

Your fundraising page will remain live for 30 days.
Experience has shown us that many people will donate to you even after the event has ﬁnished. For that reason
your page will remain live for another 30 days. It is also a good opportunity to update your page one last time
and thank your supporters. To update your page click here. If you have forgotten the URL of your page click here.

Once again thank you so much for your efforts, we hope to see you again next year!!!!

XYZ Charity


Step 3. Conversion. Thank peer donors

• Thank your peer-donors (sponsors of fundraisers) and create
communications to help migrate them to your cause as dedicated
supporters.


Use Donor Conversion to help you with this


E-mail to opt-in peer donor database

Dear %%name%%

Thank you so much for supporting the fundraising efforts of <insert fundraiser name> in this year’s Sunday Mail Suncorp Bridge to Brisbane with a donation of <insert
donation amount> to XYZ Charity.

We just wanted to take this opportunity to let you know that your donation is greatly appreciated and will help us continue <insert text above programme>.

At the time of making a donation you were also issued with a tax deductible receipt by e-mail, which we know is easy to misplace. At the bottom of this e-mail is a
link that will take you through to a secure landing page where you can print out another copy of your tax deductible receipt. We have also included a small video that
explains a little more about the work we do and the people we help. We would be grateful if you took the time view it.

Once again thank you for your support, our work relies on the kindness and generosity of people like you

View Receipt


Thank you for your support
Simon Lockyer about a month ago you made a donation to
Michael Kearney’s Fundraising page for XYZ Charity.

Below is a copy of your receipt but ﬁrst we’d like to thank you


For more information or help please call
Everyday Hero on 1300 798 768


B2B 2010 seminar notes

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