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Justgiving’s Top 10 fundraising tips (marathon edition)
Worried about reaching your target?
It’s OK - we’re here to help!
Follow our tips and you’ll have no worries…
Top 10 tips: Think about your personal message – turn it into a story. Put a video and extra photos on your page. Keep it up to date so people come back and send it to their friends.  Talk to your charity. Find out how your money will help them so you can tell your supporters.  Email people in groups and personalise your message. Get generous donations on your page first. Send the email around pay day!  Put your page address in your email signature. Use a donate badge. Promote your page with social media tools like Facebook, Flickr and Twitter. Give out your page address on cards - like Moo minicards.  Get your page featured in the local press. Send a press release to your local paper and radio station - include your page address. Send fun reminder emails asking people to donate. Update your page and keep fundraising after the event. Thank people - on your page, in an email, with a card, on your blog, Facebook or Twitter – make them feel good for supporting you!
1) Think about your personal message Why  are you running the marathon? Why are you running the marathon for  your charity? How much  effort  are you putting in? How long  is 26.2 miles?
Is your personal message like this?
Or is it like this? www.justgiving.com/alanwatkins
Are you telling your story? http://flickr.com/photos/umjanedoan/496707576
Are you telling people why they should donate? http://www.flickr.com/photos/goddess-arts/2929672944
2) A  picture  speaks a thousand words… and a  video  speaks even more!
 
3) Talk  to your charity
Find out how  your money  will help them and  explain  that to your friends and family
www.justgiving.com/sophiatolfree Explain how the money will help on your page
Write about the charity www.justgiving.com/billymckay
4) Don’t email the same message to everyone at once http://www.flickr.com/photos/mrtopf/1541527579/
Email people in groups – parents first? http://www.flickr.com/photos/unclebumpy/108780542/
Send a different one to friends… http://www.flickr.com/photos/nubui/2373999868/
Use Facebook friend lists…
Oh, and think of when pay day is… http://www.flickr.com/photos/superrabbit/319538167
5) Put your page address in your email signature I’m running the Tel Aviv Marathon! Please sponsor me at www.telavivmarathon.org/mypage
… or link to your page with a Marathon badge (coming soon – See www.telavivmarathon.org/badges) So every email you send encourages people to donate!
6) Aha! Social media… http://www.flickr.com/photos/dbarefoot/1814873464
Try Flickr http://www.flickr.com/photos/27717319@N06/2581829969/   http://www.justgiving.com/simondeacon
Try Twitter… http://twitter.com/bekibutton/statuses/1073997779   http://twitter.com/nickellison/statuses/1130745394   http://twitter.com/iwooty/statuses/1139569610
Widget in the wild… (and a great blog too) http://www.marathonmitch.com/
7) Give out your page address on cards Moo.com  lets you put your own  photos  on the back…
… like this: http://flickr.com/photos/fstorr/2202454676/   http://www.justgiving.com/francisstorr
Or, if you’re feeling skint… … Print your page address on A4  paper  and cut out slips!
8) Get your page featured in the local press Use our  press release template :  www.justgiving.com/tips Include your  page address Add  interesting facts  – tell your story! - Where are you from? - What do you do? - Is it your first marathon? - Why are you running? - Who are you running for?
… and on your local radio station too
9) Send fun reminder emails Say  even a small donation  helps Include a  photo or video Make them laugh  with training stories  Tell them what you’re  looking forward  to  … and what you’re  not!
10) Manners cost nothing*… so say thank you  *as my Mum says
On your page… www.justgiving.com/6legs3hearts2reasons
On your blog… http://pinkandsmiley.blogspot.com
On   Just by email… (or by snail mail!) On
We’ve made a video to recap…  Visit  www.justgiving.com/londonmarathon  and  www.justgiving.com/blog Follow us:  twitter.com/justgiving   And good luck! www.flickr.com/photos/justgiving/2655815442

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Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

  • 1. Justgiving’s Top 10 fundraising tips (marathon edition)
  • 2. Worried about reaching your target?
  • 3. It’s OK - we’re here to help!
  • 4. Follow our tips and you’ll have no worries…
  • 5. Top 10 tips: Think about your personal message – turn it into a story. Put a video and extra photos on your page. Keep it up to date so people come back and send it to their friends. Talk to your charity. Find out how your money will help them so you can tell your supporters. Email people in groups and personalise your message. Get generous donations on your page first. Send the email around pay day! Put your page address in your email signature. Use a donate badge. Promote your page with social media tools like Facebook, Flickr and Twitter. Give out your page address on cards - like Moo minicards. Get your page featured in the local press. Send a press release to your local paper and radio station - include your page address. Send fun reminder emails asking people to donate. Update your page and keep fundraising after the event. Thank people - on your page, in an email, with a card, on your blog, Facebook or Twitter – make them feel good for supporting you!
  • 6. 1) Think about your personal message Why are you running the marathon? Why are you running the marathon for your charity? How much effort are you putting in? How long is 26.2 miles?
  • 7. Is your personal message like this?
  • 8. Or is it like this? www.justgiving.com/alanwatkins
  • 9. Are you telling your story? http://flickr.com/photos/umjanedoan/496707576
  • 10. Are you telling people why they should donate? http://www.flickr.com/photos/goddess-arts/2929672944
  • 11. 2) A picture speaks a thousand words… and a video speaks even more!
  • 12.  
  • 13. 3) Talk to your charity
  • 14. Find out how your money will help them and explain that to your friends and family
  • 15. www.justgiving.com/sophiatolfree Explain how the money will help on your page
  • 16. Write about the charity www.justgiving.com/billymckay
  • 17. 4) Don’t email the same message to everyone at once http://www.flickr.com/photos/mrtopf/1541527579/
  • 18. Email people in groups – parents first? http://www.flickr.com/photos/unclebumpy/108780542/
  • 19. Send a different one to friends… http://www.flickr.com/photos/nubui/2373999868/
  • 21. Oh, and think of when pay day is… http://www.flickr.com/photos/superrabbit/319538167
  • 22. 5) Put your page address in your email signature I’m running the Tel Aviv Marathon! Please sponsor me at www.telavivmarathon.org/mypage
  • 23. … or link to your page with a Marathon badge (coming soon – See www.telavivmarathon.org/badges) So every email you send encourages people to donate!
  • 24. 6) Aha! Social media… http://www.flickr.com/photos/dbarefoot/1814873464
  • 26. Try Twitter… http://twitter.com/bekibutton/statuses/1073997779 http://twitter.com/nickellison/statuses/1130745394 http://twitter.com/iwooty/statuses/1139569610
  • 27. Widget in the wild… (and a great blog too) http://www.marathonmitch.com/
  • 28. 7) Give out your page address on cards Moo.com lets you put your own photos on the back…
  • 29. … like this: http://flickr.com/photos/fstorr/2202454676/ http://www.justgiving.com/francisstorr
  • 30. Or, if you’re feeling skint… … Print your page address on A4 paper and cut out slips!
  • 31. 8) Get your page featured in the local press Use our press release template : www.justgiving.com/tips Include your page address Add interesting facts – tell your story! - Where are you from? - What do you do? - Is it your first marathon? - Why are you running? - Who are you running for?
  • 32. … and on your local radio station too
  • 33. 9) Send fun reminder emails Say even a small donation helps Include a photo or video Make them laugh with training stories Tell them what you’re looking forward to … and what you’re not!
  • 34. 10) Manners cost nothing*… so say thank you *as my Mum says
  • 35. On your page… www.justgiving.com/6legs3hearts2reasons
  • 36. On your blog… http://pinkandsmiley.blogspot.com
  • 37. On Just by email… (or by snail mail!) On
  • 38. We’ve made a video to recap… Visit www.justgiving.com/londonmarathon and www.justgiving.com/blog Follow us: twitter.com/justgiving And good luck! www.flickr.com/photos/justgiving/2655815442