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Measuring Social Outcomes and Impact
22nd August 2013
Sharing learning from Pollinators Inc
Because what we do, matters
Presentation overview
1. Context — climate of opportunity
2. Pollinators Inc — who, what, how
3. Case studies — design for impact
4. Learning — in, with, as, for, about
Regional Context
Regional Context
Regional Context
Pollinators Inc
Pollinators Inc
• Clarity of Intention
– 10-year commitment to local pilot based on a
global perspective
• ‗Health‘ Orientation
– Conditions for the emergence of health vs.
activities to remedy illness
• Place-based, Inquiry-led
– How to create enabling conditions…?
• Ecosystem intervention
– Whole systems, integral view
Shared Value?
Time
Impact Social Enterprises provide an opportunity to build a platform
for long term economic, social, cultural and environmental
change that is long lasting, as compared to projects that burn
bright for a fixed time and require recurrent fundingProjects
Sustainable Social Enterprise
Image Credit: Social Traders, SEF Information Sessions
Pollinators Inc
Pollinators Inc
NEED
ANALYSIS
IDEAS
DESIGNEVALUATE
IMPLEMENT
REVIEW
Pollinators Inc
‘Yes’
78%
Would a better ‘community’ of entrepreneurs, as we
are proposing, be attractive to you?
Pollinators Inc
Pollinators Inc
Initial target market
Formalising organisation
• Legal
– Member-based
– Incorporated Association – not for profit
– Social Enterprise – 50% revenue through trade
– Locally-grown – est. 2010 in Geraldton
• Purpose
– “Grow innovations and entrepreneurs as a means to
creating healthy, resilient communities”
= Raise awareness
= Practical support
= Share learning
= Enable collaboration
= Partner up
Program Overview (2011)
Program Detail (2011)
Impact Map (2011)
Sponsors & Funders
2012 — Financial Actuals
20
15
15
7
Sales
Space
Learning
Sponsorship
Membership
17
15
10
Grants
Catalyst
Laneways
Swarms
36
26
14
8
9
6
Expenses
Staff
Contractors
Space
Marketing
Events
Operational
2012 — Outputs
• 55 paid members
• 15 stories, 20 member profiles
and 14 Catalyst participant
interviews collected to
demonstrate Pollinators
contributions to entrepreneur‘s
venture
• 4200 (est.) coworking hours
sold and 142 hours (est.) of
meeting space sold
• 17 participants in Catalyst
program
• 600 (est.) people reached
regularly through our newsletters
• $260,000 in new grant funding
and $14,000 in cash sponsorship
attracted in 2012
• 20 startup/new organisations as
tenants
• 50+ community meetings & events
• More ―vibrant‖ city —
Museum, Marina, Post Office
Lane
2013 Service Areas
2013 Projections
65
11
10
30
Sales
Space
Membership
Learning
Sponsorship
20
20
155
15
Grants
Catalyst
Swarms
CityHive
Laneways
100
60
80
50
20
10
Expenses
Building
Contractors
Staff
Space
Marketing
Operations
Regional Ecosystem (2013-2016)
Two stories – from Inquiry to Impact
Dream Learn Do
Share
Understanding Learning Needs
• Learning Needs Assessment — 26
respondents
• Membership application — 90 respondents
• Stakeholder engagement — many meetings!!
Catalyst
Learning — Catalyst
Leadership program for community & social
entrepreneurs
•19 participants accepted:
– 5 expert workshops, field trips
– 5 action-learning sessions
– Online learning platform
•Evaluation evidences impact:
– Confidence, learning, inspiration
– 11 made ―significant progress‖
– New businesses piloted
– Career changes
– Funding for new projects
•And more…
– Publicity — Ludlam‘s Speech in Parliament
– Investment — ―The Funding Network‖
– Partnerships — ―School for Social
Entrepreneurs‖
Learning — Swarm
Learning — Swarm
Program of regular & one-off learning
opportunities. 35 events attracting 1500
participants.
• Major ―Swarm‖ events & training:
– Social Return on Investment
– Mythbusting Politics & Power
– Better Business Model Design
– iBusiness – mobility and productivity
– People, Power and the Planet
– Emergence Creative Festival
– Social Enterprise Training
• Lunchtime Learning:
– Transition Towns
– Volunteer management
– Asset-Based Community Development
– Public speaking
– Cooperative legal structures
– Local Successes — HitNitz46, Culinary HQ
CityHive
Research & Design
• Market Research
• Collaborative design
• Tours of other spaces
• Pilot & prototype
Multiple models
CityHive
CityHive
Professional, creative, enterprise and community hub.
Successful pilot expanding to 350m2 on Marine Tce in
September.
• Tenants include:
– DigiDNA
– Central Desert Native Title Service
– Chamber of Minerals and Energy
– WebTechnology Australia
– EverythingGeraldton
– Rev Designs…
• Impact:
– 20 startup/new organisations as tenants
– 50+ community meetings & events
– Vibrancy — Museum, Marina, Post Office Lane
– Influencing influencers —
McCusker, Beazley, Grylls, IBM, RDL/CRCs
– Media coverage — The Australian, DeskMag
– Investment — Lotterywest, Tranmere
CityHive @ Swansea House
Laneways
Learning
Dream Learn Do
Share
Learning
• Context is everything
– there are only conditions…including
intention, orientation and sector
• Always be learning
– Within, with others in partnership, for all
• Deliver what you say you will
– Otherwise you are measuring non-action
• Don‘t know what we don‘t know
– Limits to market research!
• Practice Action-Learning or Action-Inquiry
– Measuring outcomes is not sequential
Orientation
Understand sectoral psychology
Partnerships — impact, together
Practicing action-inquiry
Four ‗territories‘ experience. These territories are always
present, but we are not always conscious of their influence on
our behaviour. They are:
1. Context (including Intent, purpose, and awareness)
2. Frames (including Strategies, plans, ploys, and tactics)
3. Actions (including Behaviours, skills and performance)
4. Results (including Outcomes, assessments, and
consequences)
Measuring Social Outcomes Pollinators Presentation_v2

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Measuring Social Outcomes Pollinators Presentation_v2

  • 1. Measuring Social Outcomes and Impact 22nd August 2013 Sharing learning from Pollinators Inc Because what we do, matters
  • 2. Presentation overview 1. Context — climate of opportunity 2. Pollinators Inc — who, what, how 3. Case studies — design for impact 4. Learning — in, with, as, for, about
  • 7.
  • 8. Pollinators Inc • Clarity of Intention – 10-year commitment to local pilot based on a global perspective • ‗Health‘ Orientation – Conditions for the emergence of health vs. activities to remedy illness • Place-based, Inquiry-led – How to create enabling conditions…? • Ecosystem intervention – Whole systems, integral view
  • 10. Time Impact Social Enterprises provide an opportunity to build a platform for long term economic, social, cultural and environmental change that is long lasting, as compared to projects that burn bright for a fixed time and require recurrent fundingProjects Sustainable Social Enterprise Image Credit: Social Traders, SEF Information Sessions Pollinators Inc
  • 12.
  • 15. ‘Yes’ 78% Would a better ‘community’ of entrepreneurs, as we are proposing, be attractive to you?
  • 19. Formalising organisation • Legal – Member-based – Incorporated Association – not for profit – Social Enterprise – 50% revenue through trade – Locally-grown – est. 2010 in Geraldton • Purpose – “Grow innovations and entrepreneurs as a means to creating healthy, resilient communities” = Raise awareness = Practical support = Share learning = Enable collaboration = Partner up
  • 20.
  • 25. 2012 — Financial Actuals 20 15 15 7 Sales Space Learning Sponsorship Membership 17 15 10 Grants Catalyst Laneways Swarms 36 26 14 8 9 6 Expenses Staff Contractors Space Marketing Events Operational
  • 26. 2012 — Outputs • 55 paid members • 15 stories, 20 member profiles and 14 Catalyst participant interviews collected to demonstrate Pollinators contributions to entrepreneur‘s venture • 4200 (est.) coworking hours sold and 142 hours (est.) of meeting space sold • 17 participants in Catalyst program • 600 (est.) people reached regularly through our newsletters • $260,000 in new grant funding and $14,000 in cash sponsorship attracted in 2012 • 20 startup/new organisations as tenants • 50+ community meetings & events • More ―vibrant‖ city — Museum, Marina, Post Office Lane
  • 30. Two stories – from Inquiry to Impact Dream Learn Do Share
  • 31. Understanding Learning Needs • Learning Needs Assessment — 26 respondents • Membership application — 90 respondents • Stakeholder engagement — many meetings!!
  • 33. Learning — Catalyst Leadership program for community & social entrepreneurs •19 participants accepted: – 5 expert workshops, field trips – 5 action-learning sessions – Online learning platform •Evaluation evidences impact: – Confidence, learning, inspiration – 11 made ―significant progress‖ – New businesses piloted – Career changes – Funding for new projects •And more… – Publicity — Ludlam‘s Speech in Parliament – Investment — ―The Funding Network‖ – Partnerships — ―School for Social Entrepreneurs‖
  • 35. Learning — Swarm Program of regular & one-off learning opportunities. 35 events attracting 1500 participants. • Major ―Swarm‖ events & training: – Social Return on Investment – Mythbusting Politics & Power – Better Business Model Design – iBusiness – mobility and productivity – People, Power and the Planet – Emergence Creative Festival – Social Enterprise Training • Lunchtime Learning: – Transition Towns – Volunteer management – Asset-Based Community Development – Public speaking – Cooperative legal structures – Local Successes — HitNitz46, Culinary HQ
  • 37. Research & Design • Market Research • Collaborative design • Tours of other spaces • Pilot & prototype
  • 40. CityHive Professional, creative, enterprise and community hub. Successful pilot expanding to 350m2 on Marine Tce in September. • Tenants include: – DigiDNA – Central Desert Native Title Service – Chamber of Minerals and Energy – WebTechnology Australia – EverythingGeraldton – Rev Designs… • Impact: – 20 startup/new organisations as tenants – 50+ community meetings & events – Vibrancy — Museum, Marina, Post Office Lane – Influencing influencers — McCusker, Beazley, Grylls, IBM, RDL/CRCs – Media coverage — The Australian, DeskMag – Investment — Lotterywest, Tranmere
  • 43.
  • 45. Learning • Context is everything – there are only conditions…including intention, orientation and sector • Always be learning – Within, with others in partnership, for all • Deliver what you say you will – Otherwise you are measuring non-action • Don‘t know what we don‘t know – Limits to market research! • Practice Action-Learning or Action-Inquiry – Measuring outcomes is not sequential
  • 49. Practicing action-inquiry Four ‗territories‘ experience. These territories are always present, but we are not always conscious of their influence on our behaviour. They are: 1. Context (including Intent, purpose, and awareness) 2. Frames (including Strategies, plans, ploys, and tactics) 3. Actions (including Behaviours, skills and performance) 4. Results (including Outcomes, assessments, and consequences)

Editor's Notes

  1. We started with some Questions— What could make the difference to this region’s future?— Who could make a difference to this region?— How can we support those that will make a difference?— What do those people and their ventures need to succeed?
  2. People at workshops, in cafes and in surveys all suggested ideas, and the model has evolved from those ideas
  3. We did Comprehensive research and engagement into learning needs, markets, and opportunities for sustainable success, all completed before we began,
  4. Pollinators Inc is a member-based not-for-profit social enterprise based in Geraldton. We exist to make good ideas happen, so that our community’s dreams become reality. Our formal Objects of Association are to:Raise awareness of social entrepreneurship and innovationPractically support social innovation and innovatorsShared case studies, tools and knowledgeProvide opportunities for individuals and organisations to collaboratePartner with organisations with similar aims We’ve received awards and national recognition for our activities including:Operated Australia’s first regional coworking space — “CityHive” — Awarded last year’s Social Entrepreneurial Innovation AwardLeadership programs for leaders of social change — “Catalyst”Learning and development opportunities for individuals and groups — regular “Lunchtime Learning”, “iBusiness”, and other “Swarm” events Urban arts and regeneration projects – “Livening up the Laneways” In 2013 our activities are focused on:Regenerative Spaces — CityHive, Laneways and Swansea HouseCollaborative Communities — bringing together members, partners, program participants through collaborative events and technology,Innovative Learning — longer programs (Catalyst), regular evnets (lunchtime learning) and major events (Swarms) We have a track record of turning the aspirations of a diverse many people into realities e.g. CityHive coworking space and incubator, Livening up the Laneways events and urban art, Swansea House renovation, the Midwest’s own leaderhip development program. Projects lead by Pollinators reach far beyond our membership base, and are truly ‘community-owned’. Until recently we have been largely volunteer-run. Employment of a part-time Executive Officer and 2 part-time contract staff is enabling us to deliver on our mission, provide services to members and coordinate major community projects. As a social enterprise we seek to generate half our revenue through trade (i.e. not grants) – we do this through membership fees, space rental, and tickets at events and program fees. Earning our own revenue increases the impact of any government investment, allows us to remain focused on our mission, and will ensure ongoing financial sustainability.
  5. Swarm, quarterly events
  6. CityHive is a social enterprise coworking and innovation space. We’ve run a pilot since September 2011, providing workspace, meeting space, events and a community for a range of tenants and members.People pay for the time they use, with all the benefits of a full-service office included.Operated by a mix of volunteers and paid staff, the space also generates a small profit to be re-invested in our learning programs.